Stevens Point Brewery

What Stevens Point Brewery does

Stevens Point Brewery is a privately held craft brewery headquartered at 2617 Water Street in Stevens Point, Wisconsin, operating continuously since 1857 — making it one of the oldest continuously operating breweries in the United States. The company produces and sells a broad portfolio of alcoholic and non-alcoholic beverages organized into four product families: Year-Round Brews (e.g., Point Special Lager, Amber Lager, Point Light, Green Circle Pale Ale, Midnight Black Lager, Drop Dead Blonde), Seasonal Brews (Point Bock, Great Outdoors Adventure Ale, Oktoberfest, Snow Pilot, Coast Radler, Point PB Cup), NA Brews (Amber NA, Great Outdoors NA, Snow Pilot NA), and Gourmet Sodas under the Point Premium Soda label (Root Beer, Root Beer Zero, Kitty Cocktail, Orange Cream, Black Cherry Cream, Vanilla Cream, Concord Grape). The company also operates sub-brands including Ciderboys (hard cider) and Whole Hog (specialty beers). The underlying technology is traditional craft brewing; no proprietary AI, software, or digital product capabilities are disclosed.

The brewery operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through an online e-commerce shop at pointbeer.com (for merchandise and Wisconsin-only alcoholic beverage shipping) and an on-site tap room at the brewery for on-site consumption and gift shop sales. Wholesale revenue flows through a network of retail partners locatable via zip code on the company website and through distributor relationships. A contract brewing/co-packing offering targets enterprise beverage brands seeking white-label production. Pricing on merchandise is unit-based (T-shirts $19-$29, hats $16-$28, glassware $4-$33), while beer pricing is set at the retailer/distributor level. Marketing is primarily organic social (Instagram, Facebook, X, YouTube) supplemented by an email newsletter.

Customer segments are horizontal and consumer-focused: a primary "Craft Beer Consumers" segment seeking locally brewed Wisconsin beer, and a secondary "Non-Alcoholic Beverage Consumers" segment targeted via the NA beer and gourmet soda lines. Revenue is not publicly disclosed, the company is privately held with no institutional investors identified, and headcount is in the 11-50 range. The most significant non-commercial strategic action in the source data is a 2023 charitable partnership with Kohola Brewery in Maui following the Hawaii wildfires.

Name

Stevens Point Brewery

Legal name

Stevens Point Brewery

Website

https://pointbeer.com

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

11–50 employees

Short description

Stevens Point Brewery is a privately held Wisconsin craft brewery founded in 1857 that produces year-round, seasonal, and non-alcoholic beers plus a premium gourmet soda line, serving craft beer and non-alcoholic beverage consumers through DTC e-commerce, an on-site tap room, wholesale distributors, and contract brewing services.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Craft beer brewing
• Non-alcoholic beverages
• Gourmet soda production
• Contract brewing services
• Brewery merchandise

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Beverage Sales: Primary revenue from brewing and selling craft beer, non-alcoholic beer, and gourmet soda products through direct retail, tap room, and wholesale distribution channels.
2. Merchandise Sales: Revenue from branded merchandise including apparel (shirts, hats, jackets), glassware, and miscellaneous items sold through the online shop.
3. Contract Brewing/Co-packing: Private label and contract brewing services for other beverage brands, referenced as 'Contract Brewing' on their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stevens Point Brewery brews and sells a portfolio of craft beers organized into year-round, seasonal, and non-alcoholic lines, plus a line of gourmet premium sodas. The company operates an on-site tap room and gift shop in Stevens Point, Wisconsin, distributes through retail partners primarily in Wisconsin, sells branded merchandise through an online shop, and offers contract brewing/co-packing services to other beverage brands.

Product overview

Stevens Point Brewery is a craft brewery founded in 1857, offering a portfolio of beers organized into three main categories: Year-Round Brews (Point Special Lager, Amber Lager, Point Light, Green Circle Pale Ale, Midnight Black Lager, Drop Dead Blonde), Seasonal Brews (Point Bock, Great Outdoors Adventure Ale, Oktoberfest, Snow Pilot, Coast Radler, Point PB Cup), and NA Brews (Amber NA, Great Outdoors NA, Snow Pilot NA). Additionally, the company produces a line of Gourmet Sodas including Root Beer, Root Beer Zero, Kitty Cocktail, Orange Cream, Black Cherry Cream, Vanilla Cream, and Concord Grape.

Differentiator

Problem solved

Functional benefit

Brands

• Point Beer: Main beer brand featuring year-round brews such as Point Special Lager, Amber Lager, Point Light, and seasonal offerings.
• Point Premium Soda
• Ciderboys
• Whole Hog
• Point NA

Products and services

• Point Special Lager
• Amber Lager

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kohola BreweryminorStrategic or Co-development Partner · 1 January 2023Kohola Brewery in Lahaina, Maui was destroyed by the 2023 Hawaii wildfires. Stevens Point Brewery collaborated with Kohola as personal friends and fellow craft brewers. Stevens Point created the Kohola Tee (merchandise) with all proceeds donated to help Kohola rebuild their brewery and lives. This represents a charitable partnership rather than commercial collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Anheuser-Busch InBev (Craft Portfolio):

Direct peers

• Capital Brewery: Madison, Wisconsin craft brewery producing year-round, seasonal, and specialty beers. Directly comparable regional craft peer with a taproom and distribution model similar to Stevens Point.
• New Glarus Brewing Company: Wisconsin-based craft brewery widely regarded as a leading regional craft producer. Highly comparable to Stevens Point on geography, scale, and craft positioning, though New Glarus is famously Wisconsin-only.
• Bell's Brewery: Michigan craft brewery (now part of Constellation Brands) with broad portfolio and seasonal releases. Comparable established craft peer, though substantially larger; useful as an upper-bound benchmark for Stevens Point's potential scale.
• Summit Brewing Company: St. Paul, Minnesota craft brewery with year-round, seasonal, and pilsner-focused lineup. Comparable Upper Midwestern regional craft peer with similar taproom-plus-distribution model.
• Jacob Leinenkugel Brewing Company: Chippewa Falls, Wisconsin brewery founded 1867 and now part of Molson Coors. Highly comparable heritage brewery with seasonal portfolio (e.g., Oktoberfest) directly overlapping Stevens Point's product mix.
• Minhas Craft Brewery: Wisconsin-based regional brewery with broad distribution of value-priced and craft beer. Comparable to Stevens Point on multi-state distribution, sub-brand portfolio, and contract brewing.

Emerging players

• Athletic Brewing Company: Leading US non-alcoholic craft brewer. Directly comparable to Stevens Point's Point NA line — the most relevant peer for the company's fastest-growing segment.

Broad incumbents

• Boston Beer Company: Public craft beverage company (Samuel Adams, Truly, Twisted Tea). Operates at vastly larger scale than Stevens Point and competes in overlapping beer and NA-adjacent categories; useful as a broad-incumbent reference point.
• Sierra Nevada Brewing Co. Major US craft brewery with national distribution and a strong seasonal portfolio. Overlaps with Stevens Point on year-round/seasonal craft beer positioning but operates at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pointbrewery
• YouTubeyoutube.com/@pointbrewery
• Facebookfacebook.com/Stevens-Point-Brewery
• Instagraminstagram.com/pointbrewery
• LinkedInlinkedin.com/company/stevens-point-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevens Point Brewery