Stevens Point Brewery
Stevens Point Brewery is a privately held Wisconsin craft brewery founded in 1857 that produces year-round, seasonal, and non-alcoholic beers plus a premium gourmet soda line, serving craft beer and non-alcoholic beverage consumers through DTC e-commerce, an on-site tap room, wholesale distributors, and contract brewing services.
- Company typePrivate
- Founded1857
- HeadquartersStevens Point, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stevens Point Brewery does
Stevens Point Brewery is a privately held craft brewery headquartered at 2617 Water Street in Stevens Point, Wisconsin, operating continuously since 1857 — making it one of the oldest continuously operating breweries in the United States. The company produces and sells a broad portfolio of alcoholic and non-alcoholic beverages organized into four product families: Year-Round Brews (e.g., Point Special Lager, Amber Lager, Point Light, Green Circle Pale Ale, Midnight Black Lager, Drop Dead Blonde), Seasonal Brews (Point Bock, Great Outdoors Adventure Ale, Oktoberfest, Snow Pilot, Coast Radler, Point PB Cup), NA Brews (Amber NA, Great Outdoors NA, Snow Pilot NA), and Gourmet Sodas under the Point Premium Soda label (Root Beer, Root Beer Zero, Kitty Cocktail, Orange Cream, Black Cherry Cream, Vanilla Cream, Concord Grape). The company also operates sub-brands including Ciderboys (hard cider) and Whole Hog (specialty beers). The underlying technology is traditional craft brewing; no proprietary AI, software, or digital product capabilities are disclosed.
The brewery operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through an online e-commerce shop at pointbeer.com (for merchandise and Wisconsin-only alcoholic beverage shipping) and an on-site tap room at the brewery for on-site consumption and gift shop sales. Wholesale revenue flows through a network of retail partners locatable via zip code on the company website and through distributor relationships. A contract brewing/co-packing offering targets enterprise beverage brands seeking white-label production. Pricing on merchandise is unit-based (T-shirts $19-$29, hats $16-$28, glassware $4-$33), while beer pricing is set at the retailer/distributor level. Marketing is primarily organic social (Instagram, Facebook, X, YouTube) supplemented by an email newsletter.
Customer segments are horizontal and consumer-focused: a primary "Craft Beer Consumers" segment seeking locally brewed Wisconsin beer, and a secondary "Non-Alcoholic Beverage Consumers" segment targeted via the NA beer and gourmet soda lines. Revenue is not publicly disclosed, the company is privately held with no institutional investors identified, and headcount is in the 11-50 range. The most significant non-commercial strategic action in the source data is a 2023 charitable partnership with Kohola Brewery in Maui following the Hawaii wildfires.
Stevens Point Brewery firmographics
Firmographics- Name
- Stevens Point Brewery
- Legal name
- Stevens Point Brewery
- Website
- https://pointbeer.com
- Company type
- Private
- Founded year
- 1857
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stevens Point Brewery is a privately held Wisconsin craft brewery founded in 1857 that produces year-round, seasonal, and non-alcoholic beers plus a premium gourmet soda line, serving craft beer and non-alcoholic beverage consumers through DTC e-commerce, an on-site tap room, wholesale distributors, and contract brewing services.
- Ownership category
- akta.pro rank
Stevens Point Brewery industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where Stevens Point Brewery is headquartered
LocationHeadquarters
- HQ city
- Stevens Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stevens Point Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and Beverage Sales: Primary revenue from brewing and selling craft beer, non-alcoholic beer, and gourmet soda products through direct retail, tap room, and wholesale distribution channels.
- Merchandise Sales: Revenue from branded merchandise including apparel (shirts, hats, jackets), glassware, and miscellaneous items sold through the online shop.
- Contract Brewing/Co-packing: Private label and contract brewing services for other beverage brands, referenced as 'Contract Brewing' on their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clearance merchandise items |
| Unit Pricing | Pay-as-you-go | Hat accessories |
| Unit Pricing | Pay-as-you-go | Miscellaneous merchandise |
| Unit Pricing | Pay-as-you-go | Long sleeve shirts and outerwear |
| Unit Pricing | Pay-as-you-go | Short sleeve t-shirts |
| Unit Pricing | Pay-as-you-go | Glassware and drinkware |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Stevens Point Brewery product offering
Product offeringCore offering
Stevens Point Brewery brews and sells a portfolio of craft beers organized into year-round, seasonal, and non-alcoholic lines, plus a line of gourmet premium sodas. The company operates an on-site tap room and gift shop in Stevens Point, Wisconsin, distributes through retail partners primarily in Wisconsin, sells branded merchandise through an online shop, and offers contract brewing/co-packing services to other beverage brands.
Product overview
Stevens Point Brewery is a craft brewery founded in 1857, offering a portfolio of beers organized into three main categories: Year-Round Brews (Point Special Lager, Amber Lager, Point Light, Green Circle Pale Ale, Midnight Black Lager, Drop Dead Blonde), Seasonal Brews (Point Bock, Great Outdoors Adventure Ale, Oktoberfest, Snow Pilot, Coast Radler, Point PB Cup), and NA Brews (Amber NA, Great Outdoors NA, Snow Pilot NA). Additionally, the company produces a line of Gourmet Sodas including Root Beer, Root Beer Zero, Kitty Cocktail, Orange Cream, Black Cherry Cream, Vanilla Cream, and Concord Grape.
Differentiator
Problem solved
Functional benefit
Brands
- Point Beer: Main beer brand featuring year-round brews such as Point Special Lager, Amber Lager, Point Light, and seasonal offerings.
- Point Premium Soda
- Ciderboys
- Whole Hog
- Point NA
Products and services
- Point Special Lager
- Amber Lager
Companies that use Stevens Point Brewery
Customer profileSegments2 records
Ideal customer profiles3 records
Stevens Point Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stevens Point Brewery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kohola BreweryminorKohola Brewery in Lahaina, Maui was destroyed by the 2023 Hawaii wildfires. Stevens Point Brewery collaborated with Kohola as personal friends and fellow craft brewers. Stevens Point created the Kohola Tee (merchandise) with all proceeds donated to help Kohola rebuild their brewery and lives. This represents a charitable partnership rather than commercial collaboration.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stevens Point Brewery competitors and assessment
Company assessmentOthers
Direct peers
- Capital Brewery: Madison, Wisconsin craft brewery producing year-round, seasonal, and specialty beers. Directly comparable regional craft peer with a taproom and distribution model similar to Stevens Point.
- New Glarus Brewing Company: Wisconsin-based craft brewery widely regarded as a leading regional craft producer. Highly comparable to Stevens Point on geography, scale, and craft positioning, though New Glarus is famously Wisconsin-only.
- Bell's Brewery: Michigan craft brewery (now part of Constellation Brands) with broad portfolio and seasonal releases. Comparable established craft peer, though substantially larger; useful as an upper-bound benchmark for Stevens Point's potential scale.
- Summit Brewing Company: St. Paul, Minnesota craft brewery with year-round, seasonal, and pilsner-focused lineup. Comparable Upper Midwestern regional craft peer with similar taproom-plus-distribution model.
- Jacob Leinenkugel Brewing Company: Chippewa Falls, Wisconsin brewery founded 1867 and now part of Molson Coors. Highly comparable heritage brewery with seasonal portfolio (e.g., Oktoberfest) directly overlapping Stevens Point's product mix.
- Minhas Craft Brewery: Wisconsin-based regional brewery with broad distribution of value-priced and craft beer. Comparable to Stevens Point on multi-state distribution, sub-brand portfolio, and contract brewing.
Emerging players
- Athletic Brewing Company: Leading US non-alcoholic craft brewer. Directly comparable to Stevens Point's Point NA line — the most relevant peer for the company's fastest-growing segment.
Broad incumbents
- Boston Beer Company: Public craft beverage company (Samuel Adams, Truly, Twisted Tea). Operates at vastly larger scale than Stevens Point and competes in overlapping beer and NA-adjacent categories; useful as a broad-incumbent reference point.
- Sierra Nevada Brewing Co. Major US craft brewery with national distribution and a strong seasonal portfolio. Overlaps with Stevens Point on year-round/seasonal craft beer positioning but operates at much greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Stevens Point Brewery social profiles
Digital presenceStevens Point Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stevens Point Brewery leadership team
Management profileNumber of profiles
Stevens Point Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stevens Point Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stevens Point Brewery
What does Stevens Point Brewery do?
Stevens Point Brewery brews and sells a portfolio of craft beers organized into year-round, seasonal, and non-alcoholic lines, plus a line of gourmet premium sodas. The company operates an on-site tap room and gift shop in Stevens Point, Wisconsin, distributes through retail partners primarily in Wisconsin, sells branded merchandise through an online shop, and offers contract brewing/co-packing services to other beverage brands.
Is Stevens Point Brewery a public or private company?
Stevens Point Brewery is a private company. It is classified as family owned and is currently operating.
When was Stevens Point Brewery founded?
Stevens Point Brewery was founded in 1857. It employs 11 to 50 people.
Where is Stevens Point Brewery based?
Stevens Point Brewery is headquartered in Stevens Point, United States, in the North America region.
How does Stevens Point Brewery make money?
Three revenue lines are on record. Beer and Beverage Sales are the primary driver. The others are merchandise Sales and contract Brewing/Co-packing.
Who are Stevens Point Brewery's main competitors?
Anheuser-Busch InBev (Craft Portfolio) is listed as an others. Direct peers are Capital Brewery, New Glarus Brewing Company, Bell's Brewery, Summit Brewing Company, Jacob Leinenkugel Brewing Company and Minhas Craft Brewery. Athletic Brewing Company is listed as an emerging player. Broad incumbents are Boston Beer Company and Sierra Nevada Brewing Co..
Does Stevens Point Brewery have an API?
No public API is recorded for Stevens Point Brewery.
What industry is Stevens Point Brewery in?
Stevens Point Brewery's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.