Diafarm

What Diafarm does

Diafarm a/s is a privately held Danish manufacturer of feed supplements and care products for animals, headquartered in Vejle and founded in 1980 by veterinarian Johs. Gjelstrup. The company produces complementary feed supplements (vitamins, minerals, omega oils, probiotics, pastes), pharmaceutical-style preparations (pastes, gels, solutions), and personal care products (shampoos, ear/eye cleaners, toothpaste, paw care) spanning dogs, cats, small animals, birds, reptiles, and production livestock. Formulations are developed in-house by the company's own veterinarian and specialists, with multiple dosage forms including powder, tablets, hard and soft gelatin capsules, paste, syrup, lotion, gel, shampoo, and soaps packaged in cans, blisters, tubes, bottles, jars, and buckets. Flagship product Cat Malt has been a continuous bestseller since 1982.

Diafarm operates a dual business model. First, it sells its own branded portfolio directly through veterinary clinics and pet retailers in Denmark and via export distributors across more than 20 countries spanning Scandinavia, the Baltic states, Central and Eastern Europe, the Mediterranean, the Middle East, and Asia-Pacific. Second, the company performs private-label contract manufacturing for large veterinary sector players in Denmark, Europe, and globally, leveraging its COSMOS organic and Nordic Swan label certifications obtained in 2018. Pricing is not publicly disclosed and is handled through direct sales contact.

The company employs approximately 20 people and is family-owned, with second-generation owners Jesper and Jacob Gjelstrup taking over leadership in 2018. In 2016, Diafarm relocated to a modern production facility near the E45 motorway in Vejle to support larger machinery and export growth. The company's competitive positioning rests on 40+ years of brand trust with veterinarians, in-house veterinary formulation expertise, diversified product breadth, and manufacturing flexibility for both branded and private-label output.

Name

Diafarm

Legal name

Diafarm a/s

Website

https://diafarm.dk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Diafarm a/s is a Danish, family-owned manufacturer of veterinary feed supplements and animal care products, founded in 1980 and serving veterinarians, pet owners, livestock producers, and private-label partners across more than 20 countries from its Vejle facility.

Ownership category

akta.pro rank

Product category

Animal Health and Pet Care Products

NAICS

Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111), Veterinary Services (54194)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industries

Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals) (HLAMAEAN), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Animal feed supplements
• Veterinary care products
• Pet nutritional supplements
• Private label manufacturing
• Animal hygiene products

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Own branded veterinary products: Sale of Diafarm branded feed supplements and care products for pets and production animals in Denmark and through export markets. Products include vitamins, minerals, omega oils, pastes, shampoos, ear/eye cleaners, toothpaste, and examination gels.
2. Private label manufacturing: Production of private label products for large veterinary sector players in Denmark, Europe and globally. Manufacturing various dosage forms including powder, tablets, hard and soft gelatin capsules, paste, syrup, lotion, gel, shampoo and soaps packaged in cans, blisters, tubes, small and large bottles, jars and buckets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Diafarm manufactures and markets proprietary feed supplements and care products for pets (dogs, cats, small animals, birds, reptiles) and production animals (livestock). The portfolio includes nutritional supplements (vitamins, minerals, omega oils, probiotics, pastes), pharmaceutical preparations, and care products (shampoos, ear/eye cleaners, toothpaste, paw care). The company also produces private-label products for large veterinary sector players across Denmark, Europe and the rest of the world.

Product overview

Diafarm is a Danish manufacturer of dietary supplements and care products for animals, operating since 1980. The product portfolio spans complementary feed supplements (vitamins, minerals, omega oils, probiotics, pastes) and care products (shampoos, ear/eye cleaners, toothpaste, paw care, skin care) organized by animal type: dogs, cats, small animals (rabbits, rodents), birds & reptiles, and production animals (livestock). The company also produces veterinary examination gels. Products are developed by their own veterinarian and specialists, with formulations available in various dosage forms including powder, tablets, capsules, paste, syrup, lotion, gel, shampoo and soaps, packaged in cans, blisters, tubes, bottles, jars and buckets. Key products include Cat Malt (their first and bestselling paste since 1982), Flexon joint health line, Omega 3+6+9 supplements, and the DiaCalm behavioral supplement range.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Malt (Kattemalt 100 g) Malt-based paste with oils that helps cats eliminate swallowed hairballs by surrounding the combination of natural raw materials, making hair digestible. Bestselling product since its 1982 launch.
• Dialactu Dietary supplement for dogs and cats containing lactulose and dextrose, used for gastrointestinal disturbances such as loose stool. Provides energy, electrolytes, and helps normalize intestinal movements.
• Omega 3+6+9 Dietary supplement for dogs and cats with coat problems such as dry fur, poor hair growth, skin irritations, dandruff, and itching. Contains evening primrose, borage, and omega 3 oils with added vitamins and zinc.
• Dog Toothpaste (Herbal) Enzymatic and herbal toothpaste for dogs, effective against plaque and tartar with a gentle formulation for gums.
• OraFital Oral hygiene and tooth whitening spray for dogs that protects against plaque and bacteria, provides fresh breath, and strengthens gums.
• Flexon Joint Health Range Joint health supplements supporting mobility and flexibility for dogs and cats, available in paste, liquid, powder, and Collagen+ variants. Contains collagen peptides, vitamin C, manganese, and zinc for normal bone collagen formation.
• Production Animal (Livestock) Products Feed supplements and care products for livestock including Digestive Aid Rumen Pasta, Energy Forte Ketosis Pasta, Calcii Forte, and Enterolyt Complete, addressing digestive disorders, metabolic conditions, and udder care.
• Veterinary Examination Products Veterinary examination gels including Dr. Johs. Original Lubrication Gel, Lube Gel, California Mastitis Test, and Ultrasound Gel, supplied for clinical use.
• Private Label / OEM Manufacturing Services Contract manufacturing of private-label feed supplements and care products for large veterinary sector companies in Denmark, Europe and globally. Capabilities span powder, tablets, hard and soft gelatin capsules, paste, syrup, lotion, gel, shampoo, and soaps, packaged in cans, blisters, tubes, bottles, jars, and buckets. Production is COSMOS organic and Swan-label certified.

Quantifiable outcome

• Cat Malt has been a bestseller product since its development in 1982

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Veterinarians worldwidecoreChannel Partner/ Reseller/ DistributorDiafarm has been a trusted partner for veterinarians since 1980, with products used and trusted by veterinarians globally. The company develops products with deep professional veterinary knowledge.
• Private label partnerscoreOEM/ Whitelabel/ Licensing PartnerDiafarm produces private label products for large veterinary sector players in Denmark, Europe and globally, utilizing their COSMOS organic and Swan label certifications.
• Veterinary industry distributorscoreChannel Partner/ Reseller/ DistributorExport partnerships with distributors across Scandinavia, Baltic countries, Czech Republic, Romania, Greece, Bulgaria, Serbia, Croatia, Spain, Turkey, Israel, UAE, Hong Kong, Taiwan, South Korea, Japan and Nigeria.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elanco Animal Health: Large global animal-health company covering pharmaceuticals, vaccines, and nutritional health for both companion and farm animals. Competes with Diafarm across multiple product categories and geographies but at much broader scale and with deeper R&D.
• Zoetis: World's largest animal-health company spanning pharmaceuticals, diagnostics, and nutrition. Competes broadly with Diafarm in companion-animal supplements and care while also dominating the production-animal segment Diafarm serves with its livestock pastes.
• Boehringer Ingelheim Animal Health: Global animal-health division of Boehringer Ingelheim offering vaccines, parasiticides, and therapeutic nutrition. Overlaps with Diafarm in veterinary supplements and care products but operates at enterprise scale across species.

Direct peers

• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals and nutraceuticals company (now part of Elanco) focused on companion-animal endocrinology, dermatology, and supportive care. Overlaps with Diafarm's therapeutic supplement range (urinary, joint, hepatic) and veterinary prescribing channel.
• Virbac: Independent global animal-health company offering pharmaceuticals, vaccines, and nutritional supplements for companion and production animals. Directly comparable in product scope (feed supplements, dermatological care, oral hygiene) and veterinary channel focus, though at materially larger scale.
• Beaphar: European family-owned pet care manufacturer producing supplements, hygiene, and grooming products for dogs, cats, and small animals. Highly comparable business model — independent, multi-species OTC pet health range sold via veterinary and pet retail channels.
• Vetoquinol: Independent animal-health group with strong European footprint in veterinary supplements, dermatology, and hygiene products for companion animals. Closely matches Diafarm's mix of nutritional pastes, ear/eye care, and medicated shampoos distributed through veterinarians.
• PetAG: US-based manufacturer of pet nutrition and care products including milk replacers, supplements, and hygiene items. Closely comparable to Diafarm's milk-replacer, vitamin, and dermatological product families.

Emerging players

• Dr. Elsey's: Niche companion-animal health brand with strong specialty-channel presence in feline and canine wellness. Comparable to Diafarm in species-specific supplement focus and veterinary/pet-specialty distribution, though primarily North American focused.

Others

• NutriScience Innovations: Specialty ingredient supplier and contract manufacturer serving human and animal nutrition brands. Comparable to Diafarm's private-label manufacturing capability and dosage-form flexibility (powders, capsules, gels).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diafarm-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diafarm