CornerCap Investment Counsel
CornerCap Investment Counsel was an Atlanta-based Registered Investment Adviser founded in 1989 that provided wealth management and quantitative investment services to high net worth individuals, managing approximately $1.1 billion in AUM before its September 2024 acquisition by EP Wealth Advisors.
- Company typePrivate
- Founded1989
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CornerCap Investment Counsel does
CornerCap Investment Counsel, Inc. was an Atlanta-based Registered Investment Adviser (RIA) founded in 1989 that provided wealth management and investment advisory services to high net worth individuals and families. The firm managed approximately $1.1 billion in assets under management, generating revenue through advisory fees on AUM (a standard RIA fee model), and offered personalized financial planning, portfolio construction, and fiduciary investment advice. CornerCap differentiated itself through its proprietary "Fundametrics" quantitative investment methodology, which underpinned a systematic, factor-based approach to large-cap value investing and supported the CornerCap Fundametrics Large-Cap ETF (FUNL), launched with a 50 basis point expense ratio and approximately $200 million in assets.
In September 2024, Torrance, California-based EP Wealth Advisors acquired CornerCap, adding the firm's nearly $1.1 billion in AUM and establishing EP's first major Southeast hub. CornerCap CEO Cannon Carr transitioned to Regional Director, and the firm was fully rebranded as EP Wealth Advisors, integrating into EP's national platform serving 15,000+ clients across 400+ advisors. Subsequently, in February 2026, BlackRock acquired the assets of the FUNL ETF and consolidated them into its iShares Large Cap Value Active ETF (BLCV), roughly tripling BLCV's size and marking CornerCap's exit from the fund advisory business. As an independent operating entity, CornerCap no longer exists; its advisory practice continues under EP Wealth Advisors and its quantitative product strategy now resides within BlackRock's BLCV.
CornerCap Investment Counsel firmographics
Firmographics- Name
- CornerCap Investment Counsel
- Legal name
- CornerCap Investment Counsel, Inc.
- Website
- https://cornercap.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- CornerCap Investment Counsel was an Atlanta-based Registered Investment Adviser founded in 1989 that provided wealth management and quantitative investment services to high net worth individuals, managing approximately $1.1 billion in AUM before its September 2024 acquisition by EP Wealth Advisors.
- Ownership category
- akta.pro rank
CornerCap Investment Counsel industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industry
- Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where CornerCap Investment Counsel is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CornerCap Investment Counsel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
CornerCap Investment Counsel product offering
Product offeringCore offering
CornerCap Investment Counsel was an Atlanta-based registered investment adviser (RIA) providing personalized investment management, wealth planning, and financial advisory services to high net worth individuals and families. The firm also operated the CornerCap Fundametrics Large-Cap ETF (FUNL), a quantitative factor-based ETF strategy applying systematic analysis to large-cap value equities.
Product overview
CornerCap Investment Counsel was an Atlanta-based registered investment adviser (RIA) managing approximately $1.1 billion in assets under management prior to its acquisition by EP Wealth Advisors in September 2024. The firm previously offered the CornerCap Fundametrics Large-Cap ETF (FUNL), a factor-based ETF targeting large-cap value equities, which was subsequently acquired by BlackRock in February 2026. CornerCap operated as a standalone advisory firm before being fully absorbed into EP Wealth Advisors, with its CEO transitioning to a Regional Director role.
Differentiator
Problem solved
Functional benefit
Products and services
- CornerCap Investment Advisory Services Registered investment adviser (RIA) services providing personalized investment management, financial planning, retirement planning, estate planning, tax planning, and wealth advisory services to high net worth individuals and families. The firm managed approximately $1.1 billion in assets under management prior to its acquisition by EP Wealth Advisors.
- CornerCap Fundametrics Large-Cap ETF (FUNL)
Companies that use CornerCap Investment Counsel
Customer profileSegments1 record
Ideal customer profiles1 record
CornerCap Investment Counsel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CornerCap Investment Counsel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlackRockminorBlackRock acquired assets from CornerCap's Fundametrics Large-Cap ETF (FUNL) and consolidated them into its iShares Large Cap Value Active ETF (BLCV) in February 2026. The deal was valued at approximately $200 million. CornerCap is exiting the fund advisory business following its acquisition by EP Wealth Advisors roughly a year prior. This was described as unusual as BlackRock typically does not pursue one-off acquisitions with small ETF providers.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
CornerCap Investment Counsel competitors and assessment
Company assessmentDirect peers
- Avantis Investors: Avantis is a quantitative asset manager offering factor-based ETFs (e.g., AVLV large-cap value) that directly competed with FUNL in the systematic U.S. large-cap value ETF category.
- Moneta Group: Moneta is a large fee-only RIA serving HNW families with comprehensive financial planning and investment management, a close structural comparable to CornerCap's service mix.
- Creative Planning: Creative Planning is one of the largest independent RIAs using systematic, model-based portfolio construction for HNW clients, closely comparable to CornerCap in approach and target client.
- Edelman Financial Services: Edelman is a large RIA serving mass-affluent and HNW households with model-portfolio wealth management, comparable in client profile and fee structure to CornerCap.
- Dimensional Fund Advisors: Dimensional is a global systematic RIA/asset manager running factor-based portfolios, including large-cap value equity ETFs such as DFAV that compete directly with CornerCap's Fundametrics-style methodology and the FUNL product.
- Fisher Investments: Fisher is a large privately-held RIA serving high-net-worth individuals with a discretionary, model-driven investment approach very similar to CornerCap's systematic, advisor-led wealth management model.
- Buckingham Strategic Wealth: Buckingham is a comparable-size, advisor-led RIA using systematic, evidence-based portfolio construction (largely DFA-tilted), with a similar HNWI client base and fee-only fiduciary model as CornerCap.
- Mariner Wealth Advisors: Mariner is an RIA that has scaled via a roll-up strategy of regional advisor firms — directly analogous to CornerCap's acquisition by EP Wealth as a Southeast platform deal.
Broad incumbents
- Vanguard: Vanguard's VTV (Vanguard Value ETF) is the dominant low-cost large-cap value ETF and a structural incumbent competitor to FUNL and BLCV, broadly overlapping CornerCap's quantitative large-cap value strategy.
Emerging players
- American Century Investments: American Century offers factor-tilted active ETFs such as AVUV (U.S. small-cap value) and quantitative large-cap strategies that competed with CornerCap's Fundametrics large-cap value approach in the advisor channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CornerCap Investment Counsel social profiles
Digital presenceCornerCap Investment Counsel financial estimates
Financial estimateRevenue estimate
Valuation estimate
CornerCap Investment Counsel leadership team
Management profileNumber of profiles
Profiles6 records
CornerCap Investment Counsel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CornerCap Investment Counsel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CornerCap Investment Counsel
What does CornerCap Investment Counsel do?
CornerCap Investment Counsel was an Atlanta-based registered investment adviser (RIA) providing personalized investment management, wealth planning, and financial advisory services to high net worth individuals and families. The firm also operated the CornerCap Fundametrics Large-Cap ETF (FUNL), a quantitative factor-based ETF strategy applying systematic analysis to large-cap value equities.
Is CornerCap Investment Counsel a public or private company?
CornerCap Investment Counsel is a private company. It is classified as corporate owned and is currently acquired.
When was CornerCap Investment Counsel founded?
CornerCap Investment Counsel was founded in 1989. It employs 11 to 50 people.
Where is CornerCap Investment Counsel based?
CornerCap Investment Counsel is headquartered in Atlanta, United States, in the North America region.
Who are CornerCap Investment Counsel's main competitors?
Direct peers on record are Avantis Investors, Moneta Group, Creative Planning, Edelman Financial Services, Dimensional Fund Advisors, Fisher Investments, Buckingham Strategic Wealth and Mariner Wealth Advisors. Vanguard is listed as a broad incumbent. American Century Investments is listed as an emerging player.
Does CornerCap Investment Counsel have an API?
No public API is recorded for CornerCap Investment Counsel.
What industry is CornerCap Investment Counsel in?
CornerCap Investment Counsel's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.