Invicta Group
Invicta Group is a French-founded (1924) European manufacturer of cast iron wood stoves, fireplaces, pellet stoves, and enamel cookware. Operating three production sites with 400+ employees, the multi-brand company distributes through professional installer and distributor networks across more than 40 countries.
- Company typePrivate
- Founded1924
- HeadquartersDonchery, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Invicta Group does
Invicta Group is a French privately held manufacturer of cast iron heating appliances and cookware, founded in 1924 in Donchery in the Ardennes region. The company designs, foundries, enamels, and assembles wood-burning stoves, fireplaces, inserts, and pellet stoves, alongside an enamelled cast iron culinary range. It operates as a multi-brand holding with five retained brands: Invicta (French wood-heating leader since 1924), Deville (heating, founded 1846), CMG (high-end French market), Caminetti Montegrappa (Italian pellet stove leader, acquired 2014), and Chasseur (enamelled cookware). Core proprietary technology centres on the PlugIN pellet stove architecture (launched 2017) and post-combustion systems that reduce particulate emissions, with all new models validated through an internal COFRAC-accredited testing laboratory covering efficiency, CO content, and dust concentration.
The company runs three European production sites — Donchery (HQ plus enameling), Vivier-au-Court (main production), and a facility near Venice acquired through Caminetti Montegrappa — and produces roughly 110,000 heating appliances annually (down from 115,000 in 2018). It employs approximately 400 people, with 20% of revenue generated outside its domestic French and Italian markets, distributing across more than 40 countries.
Invicta Group monetises primarily through one-time hardware sales of heating appliances and cookware, supplemented by B2B foundry casting (flake graphite cast iron) and contract enameling services. Go-to-market is sales-led via a dedicated French and Italian field force supporting professional installers, fitters, distributors, and architects with technical training, commercial coaching, and technical support; export markets are covered by a separate export sales function. End-consumer sales run through brand-specific e-commerce sites (invicta.fr, deville.fr, chasseur-cooking.com), while bulk distribution moves through regional distributor and partner networks. Pricing is quote-based and not publicly disclosed. Customer segmentation is horizontal, spanning professional installers (primary B2B), distributors, architects/specifiers, and individual residential consumers.
Invicta Group firmographics
Firmographics- Name
- Invicta Group
- Legal name
- INVICTA GROUP SASU
- Website
- https://invicta-group.fr
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Invicta Group is a French-founded (1924) European manufacturer of cast iron wood stoves, fireplaces, pellet stoves, and enamel cookware. Operating three production sites with 400+ employees, the multi-brand company distributes through professional installer and distributor networks across more than 40 countries.
- Ownership category
- akta.pro rank
Where Invicta Group is headquartered
LocationHeadquarters
- HQ city
- Donchery
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Invicta Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Heating Appliances Sales: Revenue from sale of wood-burning stoves, fireplaces, inserts, and pellet stoves under brands Invicta, Caminetti Montegrappa, CMG, and Deville. One-time hardware purchase model.
- Cast Iron Cookware Sales: Revenue from sale of cast iron cookware including casseroles, pans, pots, dishes, grills through brands Invicta and Chasseur.
- Foundry Services: Revenue from casting services for GL cast iron (flake graphite) parts for various industries, furniture and decorative accessories.
- Enameling Services: Revenue from enameling services applied across various sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold through professional channels with quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Invicta Group product offering
Product offeringCore offering
Invicta Group designs and manufactures cast iron wood-burning stoves, pellet stoves, fireplaces, and inserts sold under the Invicta, Deville, CMG, and Caminetti Montegrappa brands. It also produces cast iron enamelled cookware (casseroles, pans, grills) under the Chasseur brand and provides industrial foundry and enameling services across its three European production sites.
Product overview
Invicta Group is a European leader in wood heating solutions, manufacturing cast iron heating appliances (stoves, fireplaces, inserts) and cookware. The company operates a multi-brand portfolio including Invicta (established 1924, French wood heating leader), Deville (established 1846, robust heating appliances), CMG (high-end French market), Caminetti Montegrappa (Italian pellet stove leader), and Chasseur (cast iron cookware). Beyond heating and culinary products, the group provides industrial foundry and enameling services. Products are predominantly labeled Flamme Verte 7 stars and compliant with Eco-design 2022 regulations. The group has three production sites in Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Invicta: Founded 1924 in Ardennes, leader in French wood heating market. Present in more than 40 countries.
- Deville
- CMG
- Caminetti Montegrappa
- Chasseur
Products and services
- Wood-Burning Stoves (Invicta brand) Cast iron wood-burning stoves sold under the Invicta brand, leader on the French wood heating market and present in more than 40 countries; products are labeled Flamme Verte 6 or 7 stars and compliant with Eco-Design 2022.
- Wood-Burning Stoves, Fireplaces and Inserts (Deville brand) Heating appliances under the Deville brand, including stoves, fireplaces, and inserts; positioned as a symbol of robustness and reliability, with the widest combustible range among group brands.
- Pellet Stoves (Caminetti Montegrappa brand) Benchmark Italian pellet stove brand located near Venice, with strong market share in Europe for pellet stoves; includes stoves featuring the proprietary PlugIN hopper technology with up to 31 hours of autonomy and a 22 kg pellet tank.
- High-End Pellet and Wood Stoves (CMG brand) Cutting-edge, high-end heating appliances under the CMG (Fire Attitude) brand, mainly serving the French market with the most demanding customers; offers avant-gardist stove designs.
- Cast Iron Cookware (Chasseur brand)
- Foundry Services (GL Cast Iron) Industrial foundry services producing cast iron (flake graphite / GL) parts for various industries as well as furniture and decorative accessories; operated internally across the group's production sites.
- Enameling Services Industrial enameling services with applications across multiple sectors, performed internally by the group's enameling facility in Donchery.
Quantifiable outcome
- Products labeled Flamme Verte 6 or 7 stars with Eco-design 2022 compliance
- +2 more outcomes
Companies that use Invicta Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Invicta Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Invicta Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe Maisons France ConfortminorInvicta Group partnered with Maisons France Confort to provide PlugIN technology for the YRYS concept home - the house of the future. The Cannelé Plug-in pellet stove was installed at the center of the living space in this visionary project focused on ecology, scalability, connectivity, mobility, and wellbeing.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Invicta Group competitors and assessment
Company assessmentDirect peers
- Lodge Manufacturing: American cast-iron cookware manufacturer with broad skillet, Dutch oven, and cookware range. Comparable to Chasseur on cast-iron cookware category and multi-channel retail distribution, though positioned at more accessible price points.
- HearthStone Quality Home Heating: US-based manufacturer of cast-iron and soapstone wood stoves. Comparable to Invicta on cast-iron stove production, efficiency/emissions certification focus (EPA), and dealer network distribution.
- Staub: Alsatian (French) enameled cast-iron cookware brand now owned by Zwilling. Comparable to Chasseur on cast-iron cookware manufacturing, French production heritage, and premium positioning across global retail.
- Le Creuset: French premium cast-iron cookware (casseroles, pans) manufacturer. Direct peer to Invicta's Chasseur brand on product category, French manufacturing heritage, enameled cast-iron technology, and global cookware distribution.
- Palazzetti Lelio: Italian family-owned manufacturer of wood and pellet stoves, fireplaces, and BBQs. Comparable to Invicta on multi-category heating portfolio, Italian manufacturing, and dealer-driven distribution.
- Jøtul: Norwegian heritage manufacturer of cast-iron wood stoves and fireplaces with global distribution. Closely comparable to Invicta on product (cast-iron wood stoves), heritage positioning (founded 1853), and multi-market distribution model.
- MCZ Group: Italian manufacturer of pellet stoves, wood stoves, and fireplaces. Direct peer to Caminetti Montegrappa on pellet-stove category, Italian production base, and European distribution through installer networks.
- Rika: Austrian manufacturer of pellet stoves and wood stoves sold across Europe. Direct peer on pellet-stove product category, premium positioning, and European installer-channel distribution.
- Travis Industries: US manufacturer of wood, pellet, and gas hearth products (Lopi, Avalon, Fireplace Xtrordinair brands). Comparable multi-brand, multi-fuel strategy to Invicta's Invicta/Deville/CMG portfolio.
- Thermorossi: Italian pellet-stove and wood-stove manufacturer exporting across Europe. Comparable to Caminetti Montegrappa on pellet-stove category and European distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Invicta Group social profiles
Digital presenceInvicta Group compliance and trust
Trust signalCompliance7 records
Invicta Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invicta Group leadership team
Management profileNumber of profiles
Profiles7 records
Invicta Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Invicta Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invicta Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invicta Group
What does Invicta Group do?
Invicta Group designs and manufactures cast iron wood-burning stoves, pellet stoves, fireplaces, and inserts sold under the Invicta, Deville, CMG, and Caminetti Montegrappa brands. It also produces cast iron enamelled cookware (casseroles, pans, grills) under the Chasseur brand and provides industrial foundry and enameling services across its three European production sites.
Is Invicta Group a public or private company?
Invicta Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invicta Group founded?
Invicta Group was founded in 1924. It employs 101 to 250 people.
Where is Invicta Group based?
Invicta Group is headquartered in Donchery, France, in the Europe region.
How does Invicta Group make money?
Four revenue lines are on record. Heating Appliances Sales are the primary driver. The others are cast Iron Cookware Sales, foundry Services and enameling Services.
Who are Invicta Group's main competitors?
Direct peers on record are Lodge Manufacturing, HearthStone Quality Home Heating, Staub, Le Creuset, Palazzetti Lelio, Jøtul, MCZ Group, Rika, Travis Industries and Thermorossi.
Does Invicta Group have an API?
No public API is recorded for Invicta Group.