HX: The Hotel Experience

What HX: The Hotel Experience does

HX: The Hotel Experience is an annual B2B trade show and conference for the hospitality industry, focused specifically on guest amenities and operating supplies. Produced and presented by Emerald X, LLC (formerly Emerald Expositions), the show is held at the Jacob K. Javits Convention Center in New York City and serves hotel owners, operators, brands, developers, franchisees, asset managers, general managers, and F&B professionals. Event programming includes an exhibition floor, a two-day educational conference, networking, and branded competitions such as TECHPitch (technology pitches), HX Awards/Editors' Choice Awards (innovation recognition), and the Foodservice Pioneering Concept (FPC) design challenge.

The underlying technology stack is conventional for a trade show: a digital exhibition and registration platform powered by a2zInc for attendee registration and exhibitor browsing, an OnPeak integration for official hotel booking, and standard digital marketing channels (website, email, social, webinars). The event was historically co-located with Boutique Design New York (BDNY), ICFF, and WantedDesign Manhattan, and operated in partnership with the Asian American Hotel Owners Association (AAHOA) under a 'Powered by AAHOA' co-brand that gave access to AAHOA's roughly 20,000 member base.

Revenue mechanics rest on three streams: exhibitor booth rental fees (transaction-based), attendee registration fees (tiered early-bird, regular, and walk-up one-time payments), and sponsorship/partnership revenue from brands and associations (recurring in nature). Following successful editions in 2018, 2019, 2021, and 2022, organizers announced that HX would not stage in 2023 or 2024 while conducting a global research initiative to re-evaluate the event's future direction; the parent entity (Emerald X, LLC) continues to operate other events, but HX's most recent live edition is November 2022.

Name

HX: The Hotel Experience

Legal name

Emerald X, LLC

Website

https://thehotelexperience.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HX: The Hotel Experience is a hospitality industry trade show and conference focused on guest amenities and operating supplies, produced by Emerald X, LLC and historically held at the Javits Center in New York City for hotel owners, operators, brands, and suppliers. The show is currently paused while organizers re-evaluate strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Revenue generated from manufacturers and service providers renting exhibition space at the trade show. Exhibitors pay for booth presence to connect with hospitality professionals seeking products and services.
2. Attendee Registration Fees: Revenue from conference passes and admission tickets for hospitality professionals attending educational sessions, exhibitions, and networking events. Tiered pricing with early-bird, regular, and walk-up rates.
3. Sponsorship and Partnership: Revenue from brand partnerships, event sponsorships, and association collaborations (such as AAHOA) that provide programming and promotional support in exchange for visibility and market access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HX: The Hotel Experience is a B2B trade show for the hospitality industry, focused on guest amenities and operating supplies for hotels. It is produced and presented by Emerald X, LLC and held at the Javits Convention Center in New York City, bringing together hotel industry vendors, designers, procurement professionals, and operators.

Product overview

HX: The Hotel Experience is a trade show and conference event for the hospitality industry focused on guest amenities and operating supplies. The event features multiple branded components: the main HX trade show exhibition at the Javits Center in New York, the TECHPitch technology competition, HX Awards including Editors' Choice Awards, and the Foodservice Pioneering Concept (FPC) design competition. The event also includes educational conference sessions and webinars. HX has been co-located with Boutique Design New York (BDNY) and operates in partnership with AAHOA (Asian American Hotel Owners Association). The show was formerly known as the International Hotel, Motel and Restaurant Show (IHMRS).

Differentiator

Problem solved

Functional benefit

Brands

• HX TECHpitch: Annual technology pitch competition at HX featuring five finalists presenting innovative tech solutions for the hospitality industry.
• HX Awards
• Foodservice Pioneering Concept (FPC)

Products and services

• HX: The Hotel Experience Trade Show Annual B2B trade show held at the Javits Convention Center in New York City, focused on hotel guest amenities and operating supplies, connecting manufacturers and vendors with hotel industry buyers, designers, and procurement professionals.
• TECHPitch at HX Startup pitch competition held within HX that gives emerging hospitality technology companies the opportunity to present their innovations to hotel industry executives and investors.
• HX Vendor Connect Buyer-vendor matching program designed to facilitate scheduled one-on-one meetings between hospitality product vendors and qualified hotel buyers attending HX.
• HXTV On-site media and content program at HX that produces interviews, product demos, and editorial coverage of exhibitors and trends for distribution across digital channels.

Quantifiable outcome

• Postponed from November 2023 to later date while conducting global research initiative with industry stakeholders
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Asian American Hotel Owners Association (AAHOA)coreStrategic or Co-development Partner · 26 April 2019HX formed a significant partnership with AAHOA (Asian American Hotel Owners Association), the nation's largest hotel owners association with nearly 20,000 members. The partnership included co-branding (HX: The Hotel Experience Powered by AAHOA), joint educational programming, and member outreach. The partnership was announced in April 2019 and continued through at least the 2022 event.
• Emerald X, LLCcoreOthersEmerald X, LLC (formerly Emerald Expositions) is the producer and presenter of HX: The Hotel Experience. The company manages all aspects of event production, marketing, and operations for the trade show.
• Boutique Design New York (BDNY)majorStrategic or Co-development PartnerHX co-locates with Boutique Design New York (BDNY), combining hospitality amenities/supplies exhibition with boutique hotel design content and attendees. The co-location creates a comprehensive hospitality industry event.
• ICFF (International Contemporary Furniture Fair)minorStrategic or Co-development PartnerHX co-locates with ICFF as part of a broader design and hospitality event ecosystem in New York, sharing attendee traffic and providing complementary content.
• WantedDesign ManhattanminorStrategic or Co-development PartnerHX co-locates with WantedDesign Manhattan as part of the New York design event week, attracting design-focused attendees to the combined event.
• OnPeakminorOthersOnPeak is the official hotel room vendor for HX, providing discounted hotel rates for attendees at partner hotels near the Javits Center. HX explicitly warns attendees not to trust other hotel providers.
• Jacob K. Javits Convention CentermajorOthersThe Jacob K. Javits Convention Center serves as the venue for HX events in New York City. The center is accessible via NYC's No. 7 subway line (34th Street-Hudson Yards station) and multiple airports.
• Foodservice Consultants Society International (FCSI)minorStrategic or Co-development PartnerFCSI Americas Division served as a sponsor of the Foodservice Pioneering Concept (FPC) at HX, supporting innovative foodservice design concepts for the hospitality industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Reed Exhibitions (RX): Global B2B exhibitions organizer with travel and hospitality event brands. Comparable as a large diversified trade show producer operating in adjacent verticals to HX.
• IMEX America: Large-scale B2B trade show for the meetings, incentives, conferences, and events (MICE) industry held annually in Las Vegas. Comparable as a large, established trade show serving the broader travel/hospitality buyer base, though oriented toward event planners rather than hotel operators.
• Informa Markets: Global exhibitions and B2B events producer operating hospitality, travel, and design portfolios. Comparable as a parent-level event producer with overlapping hospitality event assets, providing a benchmark for trade show portfolio economics.

Direct peers

• Boutique Design New York (BDNY): Annual hospitality design trade show co-located with HX at the Javits Center. Directly comparable as a sister B2B event for the hotel/hospitality industry, sharing the same venue, dates, and parent producer (Emerald X).
• HD Expo + Conference: Annual hospitality design trade show serving hotel owners, designers, and purchasing agents. Comparable as a competing hospitality B2B exhibition with similar exhibitor base (furniture, amenities, FF&E) and buyer audience.
• The Hospitality Show: Major U.S. B2B trade show serving hotel owners and operators with a focus on operations, technology, and F&B. Directly comparable to HX in audience (hotel owners, operators, brands) and product (exhibition + conference).
• International Hotel, Motel and Restaurant Show (IHMRS): Direct historical predecessor of HX — HX's own previously known name (and current DBA per source data). Listed on HX's own website as an 'also known as' brand. Most directly comparable entity in the data.
• HITEC (Hospitality Industry Technology Exposition and Conference): Premier hospitality technology trade show serving hotel owners, operators, and IT decision makers. Comparable to HX's TECHPitch track and technology exhibitor base, though more narrowly focused on technology vendors.
• AAHOA Convention & Trade Show: Annual convention of the Asian American Hotel Owners Association (~20,000 members). Directly comparable to HX in target audience and historical co-branding relationship, and represents the partnership channel that has historically driven HX attendee acquisition.

Emerging players

• HFTP (Hospitality Financial and Technology Professionals) Conferences: Industry association producing hospitality finance and technology events, including HITEC-related content. Comparable as a hospitality industry conference organizer with overlapping educational programming and attendee overlap with HX's conference tracks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HXHotel
• YouTubeyoutube.com/channel/UC_iEh2QRX_P8KT4U9r1ospQ/featured
• Facebookfacebook.com/HXHotelExperience
• LinkedInlinkedin.com/company/hxhotelthehotelexperience
• Instagraminstagram.com/hxhotel/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HX: The Hotel Experience