What Elber Automotive does

Elber Automotive (legal entity Elber Indústria de Refrigeração Ltda) is a Brazilian refrigeration manufacturer founded in 1987 and headquartered in Agronômica, Santa Catarina. The company designs and manufactures 12V/24V DC-powered refrigeration equipment engineered to operate directly from vehicle electrical systems without requiring inverters, spanning ten product categories: truck refrigerators (Strada line), portable units (CAB, Day2Day, Black lines), motorhome refrigerators (including Biplex and drawer models), nautical/marine units, van refrigerators, bus equipment, agricultural water dispensers, solar-powered refrigeration, train equipment operating at 74V, and specialized milk-sample transport refrigerators. The portfolio includes accessories such as power cables and voltage converters, and the company holds IATF 16949:2016 and ISO 9001:2015 certifications covering automotive and quality management standards.

The business model is hardware sales with no recurring subscription component, distributed through an authorized dealer and reseller network across Brazil complemented by direct e-commerce through the company's website. The company maintains a 'Become an Authorized' program to recruit dealers, participates in trade events such as Agroleite to reach agricultural customers, and runs content marketing via a Portuguese-language blog and Instagram. Pricing is not publicly disclosed; customers request quotes through dealers. Elber claims presence on all continents, though only Brazil is documented as a served market. The stated customer base is fragmented across professional truck drivers and fleet operators, motorhome and RV owners, marine/nautical users, agricultural workers, bus and rail operators, and consumer portable-refrigerator buyers, with no enterprise anchor customers disclosed in the available data.

The company operates as a privately held entity with no disclosed external investors, funding rounds, acquisitions, or leadership changes in the source material. It is operated alongside a related medical-refrigeration business (Elber Medical) under separate branding. Recent activity has centered on product-line expansion: eleven new product launches occurred in 2025 across the Day2Day, Black Line, and motorhome categories, including the introduction of dual-zone portable refrigeration. No AI/ML capabilities, software products, APIs, or mobile applications are part of the disclosed offering.

Name

Elber Automotive

Legal name

Elber Indústria de Refrigeração Ltda

Website

https://elber.ind.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Elber Automotive is a Brazilian manufacturer founded in 1987 that designs 12V/24V DC-powered refrigerators, water dispensers, and food warmers for trucks, motorhomes, boats, vans, buses, trains, agricultural, and solar/off-grid applications, selling through an authorized dealer network and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Primary revenue stream from selling refrigeration equipment and accessories. Products are sold as one-time purchases with no recurring subscription component. Revenue comes from direct sales through the company's website and through a network of authorized dealers and resellers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elber Automotive manufactures 12V/24V DC-powered refrigeration equipment for vehicles and off-grid mobile applications, including truck refrigerators, portable refrigerators, motorhome refrigerators, nautical refrigerators, van refrigerators, bus and train equipment, agricultural water fountains, solar-powered refrigerators, and milk-sample refrigerators. The company sells through a national authorized-dealer network and its own e-commerce site, targeting individual consumers (truck drivers, motorhome owners, boat owners) and selected business fleet operators.

Product overview

Elber Automotive is a Brazilian refrigeration manufacturer founded in 1987, specializing in 12V/24V refrigeration equipment for automotive applications. The product portfolio includes truck refrigerators (Strada line), portable refrigerators (CAB, Day2Day, and Black lines), motorhome refrigerators (standard, biplex, drawer, and freezer configurations), nautical refrigerators, van refrigerators, bus equipment, agricultural water dispensers, solar-powered refrigerators, train equipment, and milk sample refrigerators. Products operate primarily on 12V/24V vehicle electrical systems with optional 110/220V converters. The company also offers accessories including power cables and voltage converters.

Differentiator

Problem solved

Functional benefit

Products and services

• Geladeira para Caminhão (Truck Refrigerator) 12V/24V DC-powered refrigerators designed for installation inside truck cabs, allowing long-haul drivers to store food and beverages during multi-day routes. Offered through authorized dealers and direct e-commerce.
• Geladeira Portátil (Portable Refrigerator) Compact thermoelectric and compressor-based portable refrigerators (CAB, Day2Day, Black lines) ranging from 30L to 75L capacity, designed to operate from 12V vehicle outlets or 24V sources for drivers, campers, boat owners, and outdoor consumers.
• Geladeira para Motorhome (Motorhome Refrigerator) Full-size 12V/24V refrigerators for motorhome installations, including the BC series (BC49, BC76, BC85) and the Biplex dual-zone line (Biplex 152) which provides independent compartments for refrigerator and freezer operation.
• Geladeira Náutica (Nautical Refrigerator) 12V/24V refrigeration units designed for marine vessels and nautical applications, providing cooling in boats and other watercraft using direct-current battery power.
• Geladeira de Van (Van Refrigerator) 12V/24V refrigerators sized for van installations, used in conversion vans, passenger transport vans, and utility vans operating from the vehicle's electrical system.
• Equipamentos para Ônibus (Bus Equipment) Refrigerators, water dispensers, and liquid heaters engineered for on-board installation in commercial passenger buses, addressing passenger-service requirements and crew use.
• Bebedouro Agrícola (Agricultural Water Fountain) Solar- and battery-powered water fountains designed for agricultural and livestock operations in remote locations where grid power is unavailable.
• Geladeira Solar (Solar-Powered Refrigerator) Solar-direct refrigeration units engineered for off-grid operation in remote sites, including rural, marine, and recreational contexts where direct connection to photovoltaic systems is preferred.
• Equipamentos para Trem (Train Equipment) High-voltage refrigeration equipment (including 74V units) engineered for installation in railway rolling stock and passenger trains operating on dedicated train electrical systems.
• Geladeira Amostra de Leite (Milk Sample Refrigerator) Refrigerators engineered for the storage and preservation of milk samples used in dairy quality control and agricultural testing operations.
• Acessórios (Accessories) Complementary accessories (mounting kits, brackets, covers, power cables, and similar items) sold to support the installation and use of Elber's refrigeration units.

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webasto: German automotive thermal management supplier offering heating, cooling, and refrigeration integrated into vehicles. Broader incumbent serving adjacent thermal categories with much larger scale.
• Thetford: US-based RV appliance manufacturer and parent of Norcold. Broader incumbent serving the RV market with refrigeration, sanitation, and cooking appliances from a larger scale base.

Direct peers

• Vitrifrigo: Italian RV and marine refrigeration manufacturer with strong presence in the European OEM market. Direct peer with overlapping marine and RV refrigerator product categories.
• Norcold: US-based manufacturer of RV and marine absorption and compressor refrigeration, now part of Thetford. Direct peer in mobile refrigeration serving overlapping RV and marine end-markets.
• Indel B: Italian manufacturer of mobile refrigeration for trucks, RVs, and marine applications. Direct competitor in the same 12V/24V DC-powered product categories with similar OEM and aftermarket channels.
• Whynter: US-based portable refrigeration and cooling products company. Directly competes with Elber's portable CAB, Day2Day, and Black series in consumer and small-commercial channels.
• Dometic: Sweden-based global leader in mobile climate, refrigeration, and sanitation for RVs, trucks, marine, and outdoor applications. Closest direct peer with overlapping 12V/24V mobile refrigeration product lines and similar end-market focus.
• ARB: Australian 4x4 accessories brand with strong presence in portable DC refrigeration for off-road, camping, and overlanding use cases. Directly comparable to Elber's portable and motorhome product lines.
• Alpicool: Chinese manufacturer of portable DC refrigeration for outdoor, automotive, and camping applications. Emerging direct competitor in portable refrigeration with significant price advantage.
• Engel (Sawafuji): Japanese pioneer in portable DC-powered refrigeration for marine, trucking, and outdoor applications. Closest direct peer in DC mobile-cooling technology and DC compressor expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elberautomotive
• Facebookfacebook.com/elberautomotive
• LinkedInlinkedin.com/company/elber-industria-de-refrigeracao

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elber Automotive