Coaches Rising

What Coaches Rising does

Coaches Rising, founded in 2009 and headquartered in Hilversum, Netherlands, is a privately held coach training company operating with 1-10 employees. It sells certified online coaching training programs and produces the Coaches Rising Podcast, a long-running audio/video content property with 296+ episodes featuring world-class faculty drawn from institutions including Harvard University, the Strozzi Institute, the Coaches Training Institute, and the Conscious Leadership Group. The product portfolio consists of 13 distinct training programs spanning leadership coaching (Unlocking Leaders, Inside Coaching: LEADERS, Re-imagine Leadership 2024), somatic and embodied approaches (The Power of Embodied Transformation, Power of Presence), developmental coaching (The Art of Developmental Coaching, Symphony of Self and its Deepening extension), team transformation (Transforming Teams), and neuroscience-based change methodologies (The Neuroscience of Change, Unfolding Change). All programs are delivered through a web-based learning management system at courses.coachesrising.com.

The underlying technology stack is not disclosed in available sources; the platform appears to be a standard self-serve online course delivery system with login-based access, supplemented by a podcast distributed through Apple Podcasts, Spotify, YouTube, and RedCircle. No mobile apps, APIs, SDKs, or AI/ML components are referenced. The co-founder, Joel Monk, is publicly identified; no further leadership team or ownership structure is disclosed.

Coaches Rising operates a product-led, freemium go-to-market model in which the podcast serves as the top-of-funnel acquisition channel, converting listeners of a community of over 65,000 coaches globally into paid certification programs. The stated revenue model is recurring/subscription-style online training revenue, though specific pricing, enrollment volumes, and revenue figures are not publicly disclosed. The company has no disclosed external funding, no parent company, no subsidiaries, and no enterprise anchor customers; all sales are to individual coaches and small coaching practices via self-serve online checkout, with distribution entirely digital and global.

Name

Coaches Rising

Legal name

Coaches Rising

Website

https://coachesrising.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Coaches Rising provides certified online coaching training programs and a long-running podcast for professional coaches worldwide, serving a global community of over 65,000 coaches through 13 specialized programs in leadership, somatic, developmental, and neuroscience-based coaching methodologies.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performance & Accountability Coaching (EDABANAD)

akta.pro secondary industries

Certification & Credentialed Creator Programs (MPACALAI), Workshops, Webinars & Live Masterclasses (MPACALAD), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Coach training programs
• Online coaching courses
• Transformational coaching
• Leadership development training
• Coaching certification programs

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Training Programs: Coaches Rising generates revenue through certified online coaching training programs. These programs cover various specialized coaching modalities including developmental coaching, embodied transformation, neuroscience of change, team transformation, and leadership coaching. Programs are delivered through their course platform at courses.coachesrising.com.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coaches Rising sells certified online coaching training programs and surrounding free content (podcasts and blog) to individual coaches worldwide. More than a dozen distinct training programs cover leadership coaching, embodied/somatic coaching, developmental coaching, team transformation, and neuroscience-based change, all delivered through a self-paced online learning platform. The flagship podcast (296+ episodes) acts as a free top-of-funnel entry point that funnels listeners into the paid certification programs.

Product overview

Coaches Rising is a coach training company offering a comprehensive portfolio of training programs and content for transformational coaching. The core offering consists of 13 distinct training programs covering various aspects of coaching including leadership development (Unlocking Leaders, Inside Coaching: LEADERS, Re-imagine Leadership 2024), somatic and embodied approaches (Power of Embodied Transformation, Power of Presence), developmental coaching (The Art of Developmental Coaching, Symphony of Self and its deepening program), team transformation (Transforming Teams), neuroscience-based approaches (The Neuroscience of Change), and change facilitation (Unfolding Change). The company also produces the Coaches Rising Podcast with over 290 episodes featuring expert conversations on coaching methodologies, and operates a web-based learning platform (courses.coachesrising.com) delivering these programs to a community of over 65,000 coaches globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlocking Leaders A coaching training program focused on leadership development and unlocking leadership potential in individuals.
• The Power of Embodied Transformation A program exploring somatic and embodied approaches to transformational coaching.
• Symphony of Self: A Deepening An advanced deepening program for individuals who have completed Symphony of Self training.
• Inside Coaching Core coaching training program covering fundamental coaching methodologies and practices.
• Inside Coaching: LEADERS Specialized coaching program focused specifically on leadership coaching.
• The Art of Developmental Coaching Training program focused on developmental approaches to coaching based on adult development theory.
• Symphony of Self Comprehensive coaching program exploring multiple dimensions of self and personal transformation.
• Transforming Teams Program focused on team transformation and systemic approaches to team coaching.
• The Neuroscience of Change Training program integrating neuroscience research with coaching practices for change management.
• Re-imagine Leadership 2024 Leadership development program focused on reimagining leadership for contemporary challenges.
• Unfolding Change Program exploring approaches to navigating and facilitating change processes.
• Power of Presence Training program focused on developing coach presence and embodied awareness.
• The Coaching Summit 2022 Annual coaching summit featuring multiple speakers and training sessions on coaching mastery.
• Coaches Rising Podcast Weekly podcast featuring conversations with leading coaches and thought leaders on transformational coaching, with over 290 episodes spanning leadership development, Internal Family Systems (IFS), NARM therapy, and coaching methodologies.
• Online Learning Platform Web-based learning management system (courses.coachesrising.com) providing access to all training programs, featuring login functionality and structured course content for self-paced online learning.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• New Ventures West: New Ventures West offers an ICF-accredited Integrated Coaching Program focused on adult development and transformational coaching. Its founder James Flaherty is featured on Coaches Rising's faculty, making it a near-mirror peer in curriculum and target audience.
• Strozzi Institute: Strozzi Institute specializes in somatic and embodied leadership coaching. It is directly comparable because its founder Richard Strozzi-Heckler teaches in Coaches Rising's faculty and its programs target the same transformational/somatic coaching niche.
• iPEC Coaching: iPEC is an ICF-accredited coach training and certification provider selling multi-level coaching programs to aspiring and practicing coaches globally. It is directly comparable because it targets the same coach-certification customer with similar tiered, online program structures.
• Conscious Leadership Group: Conscious Leadership Group provides leadership coaching training and certification built around the 15 Commitments of Conscious Leadership. It is directly comparable because co-founder Jim Dethmer is featured as Coaches Rising faculty and the company sells similar cohort-based coaching programs.
• Coaches Training Institute (CTI): Co-Active Training Institute is one of the largest and most established coach training organizations globally. It is directly comparable because it certifies professional coaches through structured programs, and its co-founder Karen Kimsey-House is actually featured as Coaches Rising faculty—signaling direct overlap in methodology and credentialing.
• Academy of Executive Coaching (AoEC): AoEC is a leading provider of executive and team coach training programs, particularly in Europe. It is directly comparable because it sells accredited coaching certifications and in-house corporate training—the same dual GTM Coaches Rising pursues.

Others

• International Coach Federation (ICF): ICF is the leading global credentialing body for professional coaches and accredits many of the programs that compete with Coaches Rising. It is an 'Others' peer because, while it does not directly sell coach training, its accreditation standards strongly shape the competitive landscape in which Coaches Rising operates.
• Hazen Center for Integrated Health: Hazen Center provides coach training programs focused on somatic, embodied, and trauma-informed coaching methodologies. It is an 'Others' peer because it operates in a closely adjacent niche (somatic coaching training) but is more regional and competes less head-on for global customer cohorts.

Broad incumbents

• BetterUp: BetterUp is the largest digital coaching platform, offering 1:1 coaching, AI-driven matching, and enterprise coaching solutions. It is a broad incumbent because it operates at much larger scale with venture funding and overlaps at the coaching-training/certification layer, but its primary product is marketplace coaching rather than certification.
• Center for Creative Leadership (CCL): CCL is a globally established leadership development and executive education provider offering coaching training programs. It is a broad incumbent because it offers overlapping executive coaching certification, but operates at much larger institutional scale with research-driven programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCebb4j_VANhbITrPVvxltPQ
• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.coachesrising.com%2F
• LinkedInlinkedin.com/company/radio-jovem-pan-am

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaches Rising