PRD nationwide Nucifora

What PRD nationwide Nucifora does

PRD nationwide Nucifora (doing business as PRD Liverpool) is a private, locally owned and operated real estate agency headquartered at 71-73 Scott Street, Liverpool NSW 2170, Australia, with a reported firmographic founding year of 1954. The firm functions as a franchise within the PRD national network, which is wholly owned by Colliers, a global real estate services and investment management company. Antonio Pascale is identified as Founder and Director, indicating founder-led local management within the broader Colliers/PRD affiliation.

The agency's core offering is a full-service residential and commercial real estate platform built around four primary service lines: property sales, buying assistance, rental/leasing, and ongoing property management. These are delivered through a single customer-facing property search portal (powered by the ListOnce listing aggregator) that supports filtering by property type, price, bedrooms, bathrooms, parking, and features, and spans residential, commercial, land, rural, business, and off-the-plan project categories. Supporting modules include a Suburb Information resource, a Research Hub for market data, a Projects module for new developments, and Smarter Connect, a bill comparison and utility connection service. Distribution occurs through the physical Liverpool office, a self-service web portal, phone/email inquiry, open-home events, social channels (Facebook, Instagram, YouTube, LinkedIn, Threads), and ListOnce syndication across external listing portals.

The business model is transaction- and recurring-fee based. Sales commissions are typically 2–3% of sale price (negotiable, multi-year contract terms), property management is subscription-based at roughly 5–10% of rental income plus letting fees billed monthly, and rental/leasing services charge per-transaction fees on listed rentals (weekly rents ranging $430 to $1,350). Customer segments are fragmented across residential buyers and sellers (primary), commercial property clients, landlords and property investors, and renters — predominantly SMB and individual consumers served within the Liverpool LGA and surrounding southwestern Sydney suburbs. Scale commentary shows 115+ historical property sales (sold prices $400,000 to $1,600,000), 7 active for-sale and 15 active rental listings at the time of capture, with named repeat-customer testimonials supporting modest client-sticky revenue.

Name

PRD nationwide Nucifora

Legal name

PRD Liverpool

Website

https://nucifora.prd.com.au

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

PRD nationwide Nucifora (PRD Liverpool) is a locally owned Australian real estate agency in Liverpool, NSW, operating under the Colliers-owned PRD brand. It provides residential and commercial sales, leasing, property management, and related services across greater southwestern Sydney.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales transactions, typically a percentage of the sale price.
2. Property Management Fees: Ongoing management fees from landlords for tenant placement, property maintenance, and rent collection services.
3. Leasing/Rental Services: Fees from rental property leasing services including tenant find and lease management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PRD Liverpool (PRD nationwide Nucifora) is an independently owned and operated real estate agency providing residential, rural, commercial, and industrial property sales, leasing, and management services. The firm combines a local field agent team with an online property search portal and property management services for landlords.

Product overview

PRD Liverpool is a real estate agency operating as a locally owned and managed office under the PRD national brand (a Colliers company). The company offers a comprehensive property services platform encompassing core residential and commercial real estate services including property sales, buying, rental, and property management. The product portfolio includes an online property search platform with advanced filtering capabilities, suburb information resources, a research hub for market data, and supplementary services like utility comparison tools (Smarter Connect). The offering is structured as a single unified service model where the property search platform serves as the primary customer-facing interface, supported by specialized services for commercial properties, property management, and new development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services
• Property Buying Services Assistance with purchasing residential and commercial properties, including property search, open home inspections, and buyer guidance.
• Rental Property Services Rental property search and leasing services for both residential and commercial properties.
• Property Management Services Property management services for landlords including tenant management, rent collection, maintenance coordination, and property inspections.
• Commercial Property Services Commercial real estate services including sales and leasing of commercial spaces such as retail, offices, warehouses, and industrial properties.

Quantifiable outcome

• Successfully sold properties ranging from $400,000 to $1,600,000+

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ColliersflagshipOthersPRD is a Colliers company. Colliers is a leading global real estate services and investment management company. PRD operates as a network of independently owned and operated agencies under the Colliers/PRD brand.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xthreads.net/@prd.com.au
• YouTubeyoutube.com/channel/UC7NYKXbhH3W_XO2HWi8ugMQ
• Facebookfacebook.com/PRDLiverpool
• LinkedInlinkedin.com/company/prdrealestate
• Instagraminstagram.com/prdliverpool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRD nationwide Nucifora