Mighty Good

What Mighty Good does

Mighty Good Solutions, LLC is a US-based consumer goods company headquartered in Kansas City, Missouri, that manufactures and distributes branded wipes and cleaning products across three product lines: Wipe That Tush (flushable personal hygiene wipes), Wipe Those Hands (antibacterial hand wipes), and GRIPS (heavy-duty beaded cleaning towels and wipes). Founded in 2012 by Ben Rendo, the company pivoted from precision plastics manufacturing into hygiene products during the COVID-19 pandemic, developing proprietary plant-based formulations featuring Aloe and Vitamin E, with flushable products certified to IWSFG and INDA GD4 industry standards.

The company's go-to-market is consumer retail via major US marketplaces and big-box retailers including Amazon, Walmart, Home Depot, and AutoZone, complemented by a direct-to-consumer website. Revenue is generated through one-time product sales of branded SKUs ranging from 10-count travel packs to 600-count bulk packs, with no subscription, licensing, or B2B contract model disclosed. End-customer segments span individual consumers seeking personal hygiene convenience, automotive and industrial users needing heavy-duty cleaning products, and government/retail distribution partners.

The firm operates as a private, founder-owned LLC with a small team (1-10 employees), no disclosed institutional funding, no M&A history, and no public partnerships. Marketing is concentrated on organic social channels (Instagram), marketplace listings, and direct customer feedback, with no formal enterprise sales motion, no subscription model, and no international footprint evident in the available data.

Name

Mighty Good

Legal name

Mighty Good Solutions, LLC

Website

https://mightygoodsolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mighty Good Solutions, LLC is a Kansas City-based consumer goods company that manufactures and distributes branded wipes — including flushable personal wipes, antibacterial hand wipes, and heavy-duty GRIPS cleaning towels — across Amazon, Walmart, Home Depot, and AutoZone, serving individual, automotive, and industrial end customers.

Ownership category

akta.pro rank

Product category

Consumer Personal Care Wipes

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Feminine Care Wipes & On-the-Go Hygiene (CRABAIAN)

akta.pro secondary industries

Disinfectant Wipes (Pre-moistened) (CRAJANAC), General All-Purpose Cleaners (CRAJAMAA), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Flushable personal wipes
• Antibacterial hand wipes
• Heavy-duty cleaning towels
• Consumer hygiene products
• Plant-based cleaning wipes

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Wipes Sales: MightyGood generates revenue through the sale of consumer wipes and cleaning products under three brands: Wipe That Tush (flushable personal wipes), Wipe Those Hands (antibacterial hand wipes), and GRIPS (tough beaded towels). Products are sold through major retail and e-commerce channels including Amazon, Walmart, Home Depot, and AutoZone.
2. GRIPS Cleaning Products: GRIPS brand products include tough beaded towels and wipes sold in various sizes (80ct bucket, 20ct packs) through Home Depot and AutoZone for automotive and industrial cleaning applications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

MightyGood is a US-based consumer goods manufacturer that designs, produces, and distributes a portfolio of branded personal care and cleaning wipes. Its three product lines — Wipe That Tush flushable personal hygiene wipes, Wipe Those Hands antibacterial hand wipes, and GRIPS heavy-duty beaded cleaning towels — are sold nationwide through Amazon, Walmart, Home Depot, AutoZone, and the company's own website to individual consumers, automotive users, and government/retail partners.

Product overview

Mighty Good is a consumer products company offering a portfolio of personal care and household cleaning wipes across three branded product lines. The core offering spans personal hygiene (Wipe That Tush, flushable and septic-safe), hand sanitization (Wipe Those Hands, antibacterial and alcohol-free), and heavy-duty household/automotive cleaning (GRIPS Tough Beaded Towels and GRIPS To-Go travel packs). Products are sold primarily through major U.S. retail channels (Amazon, Walmart, Home Depot, AutoZone) and directly via the company's website.

Differentiator

Problem solved

Functional benefit

Brands

• Wipe That Tush: Flushable wipes infused with soothing Aloe and Vitamin E for fresh, comfortable clean. Made of 100% plant-based fibers, vegan & cruelty-free, and tested to break down quickly in pipes.
• Wipe Those Hands
• GRIPS

Products and services

• Wipe That Tush A line of flushable personal hygiene wipes infused with soothing Aloe and Vitamin E, designed for thorough yet gentle everyday cleansing at home or on the go. Made with 100% plant-based fibers, tested to INDA GD4 and IWSFG Flushable Product Guidelines, certified Vegan and Cruelty-Free. Available in fragrance-free and Soothing Oatmeal variants, and in pack sizes ranging from 10-count individually wrapped trial packs to 600-count bulk family packs. Sold through Amazon and Walmart for individual consumers.
• Wipe Those Hands Antibacterial hand sanitizing wipes that kill germs without sticky residue, formulated with Benzalkonium Chloride (0.13%) as the active ingredient. Alcohol-free and paraben-free, designed for everyday use and travel. Available in individually wrapped and multi-pack formats ranging from 40-count to 168-count. Sold through Amazon and Walmart for individual consumers.
• GRIPS Tough Beaded Towels Heavy-duty, dual-sided multipurpose cleaning towels with a beaded scrubbing side and smooth wipe side, containing Vitamin E and Aloe. Available in 80-count buckets in Cherry or Citrus scents, and in 20-count GRIPS To-Go packs. Designed to power through grease, grime, dirt, oils, paints, stains, adhesives, and caulk. Sold through Amazon, Walmart, Home Depot, and AutoZone.
• GRIPS To-Go Tough Beaded Wipes A portable, travel-sized version of GRIPS Tough Beaded Towels in a compact 20-count pack, offering the same beaded scrubbing material and formula with built-in scrubbing beads. Available in Cherry and Citrus scents with Aloe and Vitamin E. Sold at Home Depot, Amazon, and AutoZone.

Quantifiable outcome

• Products tested to break down quickly in pipes using industry-recognized IWSFG and INDA GD4 Flushable Product Guidelines
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wet Ones: Wet Ones (Edgewell Personal Care) is the dominant U.S. antibacterial hand wipe brand sold through grocery, mass, and club channels. Directly comparable to MightyGood's Wipe Those Hands line.
• Nice 'N Clean: Nice 'N Clean (Nice-Pak) is a flushable wipe brand sold at mass retailers. Competes head-to-head with Wipe That Tush in the flushable personal care wipes category.
• Dude Wipes: Dude Products sells flushable personal wipes through both DTC and major retail (Amazon, Walmart, Target, Costco). Closest comparable in scale and omnichannel strategy to MightyGood's Wipe That Tush.
• Scrub Daddy: Scrub Daddy is a similarly-sized branded cleaning-products company that scaled from a single product into major retail (Home Depot, Walmart, Target, Amazon). Closest peer to MightyGood's GRIPS line in category and growth trajectory.

Emerging players

• Duke Cannon: Duke Cannon is a smaller-scale branded men's personal care company sold through mass retail (Walmart, Target). Comparable to MightyGood in size, brand-driven positioning, and channel strategy.
• Dr. Bronner's: Dr. Bronner's markets plant-based, vegan, cruelty-free personal care and cleaning products with a strong brand voice. Comparable to MightyGood's ingredient philosophy and omnichannel retail presence.

Broad incumbents

• Charmin: Charmin (Procter & Gamble) sells a flushable wipes line that competes in the same shelf set as Wipe That Tush. Broad incumbent with national distribution.
• Cottonelle: Cottonelle (Kimberly-Clark) is the category-leading flushable wipes brand with massive distribution and marketing spend. The primary incumbent MightyGood competes against in flushable wipes.
• Lysol: Lysol (Reckitt) dominates the disinfectant/antibacterial wipes category through national retail. Direct incumbent competitor to Wipe Those Hands and adjacent to GRIPS.
• Seventh Generation: Seventh Generation (Unilever) sells plant-based cleaning and personal care products through the same mass channels as MightyGood. Competes on clean-label positioning similar to Wipe That Tush.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mightygoodwipes
• LinkedInlinkedin.com/company/mighty-good-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Good