Mandalia Music

What Mandalia Music does

Mandalia Music is a French direct-to-consumer e-commerce retailer specializing in artisanal intuitive musical instruments, sound relaxation products, and sonotherapy education. Operated under SCOP Prikosnovénie (a worker cooperative converted from an association loi 1901 in January 2015), the company is headquartered in Clisson, Loire-Atlantique, and serves both French and international customers through its website, an appointment-based showroom, telephone sales, and email/mail ordering with English and Spanish language support. Its catalog spans gongs (including German Gongwerkstatt pieces), shamanic drums (buffalo, bison, deer, horse hides), sansulas and tubalophones (including exclusive copper TERRA 432Hz lines), Svaram ocarinas and chimes, Koshi wind chimes, mallets, accessories, books, and CDs, sourced from artisan workshops in France, Germany, India, Nepal, and other regions.

The company enforces 100% harmonic quality control on instruments before sale and emphasizes a curated 432Hz wellness-oriented range. Beyond retail, Mandalia runs a 2-year professional sonotherapy certification program (three cycles: sound massage, sound bath, and rituals/workshop facilitation), supplemented by à la carte workshops, trainer videos, a practitioner directory, and content marketing through YouTube, Facebook, and Instagram. Pricing is one-time purchase-based, ranging from approximately €8 for CDs/books to €1,360+ for premium gongs, with loyalty points, free shipping above €300 in metropolitan France, and installment options (PayPal 4x, Alma 3x/4x) supporting higher-ticket conversions. The core team of approximately nine people combines founders with sound-engineering and pedagogical expertise alongside customer service, shipping, purchasing, and training-center support roles.

Name

Mandalia Music

Legal name

SCOP Prikosnovénie

Website

https://mandalia-music.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Musical Instruments Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI), Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE)

Keywords

• Artisan musical instruments
• Sound therapy tools
• Shamanic drums retail
• Sonotherapy training
• Intuitive sound instruments

Headquarters

HQ city

Clisson

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Musical Instruments Sales: One-time sale of artisanal sound instruments including gongs, chimes, drums, flutes, kalimbas, sansulas, bowls, and accessories. Products range from entry-level items (€8 for CDs/books) to professional instruments (€1,360+ for premium gongs).
2. Sonotherapy Training Programs: Professional training center offering multi-year sonotherapy courses (2-year curriculum), individual workshops and seminars (stages à la carte), and video-based training. Pricing varies by program level and duration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mandalia Music operates a specialty e-commerce and showroom business (operating as SCOP Prikosnovènie) that retails artisanal intuitive musical instruments and sound therapy tools — including Gongwerkstatt planetary gongs, shamanic drums (buffalo, bison, deer, horse hide variants), sansula thumb pianos, copper and aluminum tubalophones, Angel Chime carillons and Koshi chimes, Svaram ocarinas, seed shakers and curtains, tuning forks and mallets — alongside illustrated book-and-CD media (Berceuses des Fées, Berceuses Celtiques) and scent/art products. The company also runs a two-year Sonothérapeute training curriculum (Cycle 1: Sound Massage, Cycle 2: Sound Bath, Cycle 3: Rituals) plus à la carte workshops, with curated globally-sourced inventory tested for harmonic quality before sale.

Product overview

Mandalia Music is an e-commerce platform specializing in intuitive musical instruments, sound relaxation, and sound therapy training. The company operates as a multi-product retailer offering handcrafted instruments including gongs (Gongwerkstatt planetary gongs), shamanic drums (in bison, buffalo, deer, and horse hides), chimes and carillons (Svaram Angel Chime, Koshi), tubalophones (copper and aluminum symphonic and element collections), sansulas/thumb pianos (ARIA, Happy, Terra, Celeste, Renaissance, Deluxe, Akebono lines), ocarinas (Svaram Feather, double Amerindian), and various accessories (mallet types, cases, seed curtains). The company also provides sound therapy education through a 2-year practitioner training program and à la carte workshops. Products primarily originate from artisan workshops in France, Germany, India, Nepal, and other countries, with a focus on 432Hz instruments for wellness applications.

Differentiator

Problem solved

Functional benefit

Brands

• Mandalia-music.com: Online retail platform for musical instruments and sound therapy products operated by SCOP Prikosnovénie

Products and services

• Formation Sonothérapeute — Cursus en 2 ans Multi-year professional training curriculum in sonotherapy delivered through three structured cycles covering sound massage, sound bath, and ritual/workshop animation, leading to practitioner certification.
• Stages à la carte (à la carte workshops) Individual workshops and seminars in sonotherapy available in Level 1, Level 2, and one-week formats with defined cancellation policies.
• Gong Eau 70 cm (28p) de Gongwerkstatt — Pièce unique Handcrafted Gongwerkstatt planetary gong inspired by water, producing fluid and enveloping vibrations with deep, profound sound signature for sound therapy and sound bath use.
• Housse de tambour chamanique en Chanvre (Hemp drum bag) Ecological hemp-fiber backpack-format case for shamanic drums with padded foam and thick soft lining for protection against humidity, shocks, and sun. Hand-woven and made in Nepal.
• Tambour Chamanique 39 cm en Buffle (Buffalo hide) French artisan-made 39 cm shamanic drum in buffalo hide with deep, enveloping sound, rich bass, matte timbre, and long resonance; moisture-resistant.
• Tambour Chamanique 50 cm en Bison (Bison hide) Large 50 cm French-made shamanic drum with bison hide offering better harmonics and sustain, warmer and rounder sound with earthy matte tone; includes striker.
• Tambour Chamanique 39 cm en Bison (Bison hide) Artisanally made French 39 cm shamanic drum with bison hide providing deep, warm, stable sound and matte earthy timbre while supporting energetic strikes.
• Tambour chamanique 35 cm (Bison / Cerf / Cheval) Practical and ergonomic 35 cm portable shamanic drum with 16-sided pine frame (Native American multiples of 4), available in deer, horse, or bison hide.
• Tambour Bouclier 53 cm (Shield drum) Unique French creation in Masai shield shape with goat hide, offering varied sounds due to drum shape; includes wood cross for grip.
• Ocarina Plume Svaram Wooden ocarina crafted by Svaram in India producing warm, round, and enveloping sound with intuitive pentatonic scale playable without musical knowledge.
• Sansula 'Happy' La majeur 432Hz ou 440Hz Bright and joyful major scale thumb piano with cheerful notes (La, Do#, Do#, La, La, Fa#, Mi, Mi, Si), available in 440Hz or 432Hz tuning.
• Sansula ARIA (LA min 432Hz) Thumb piano mounted on resonance chamber with stretched synthetic skin, tuned to 432Hz with pentatonic scale (always-harmonious five notes) for intuitive sound massage, relaxation, and soothing children.
• Sansula standard La min 440Hz Portable German-invented thumb piano with resonance chamber and stretched skin, producing intimate, soft, comforting sound (notes La1, Do2, Do1, La1, La, Fa1, Mi1, Mi2, Si1).
• Sansula élément TERRA (432Hz) Terra-element thumb piano inspired by Koshi Terra, tuned to 432Hz (notes Sol1, Do2, Do1, Sol1, Sol2, Fa1, Mi1, Mi2, Si1), combinable with Koshi Terra chime and case.
• Angel Chime Svaram Crystal carillon of 54 perfectly tuned aluminum tubes by Svaram in Auroville, India, generating multiple blended frequencies for fluid, soft, sparkling meditative resonance.
• Carillon Koshi Terra (wind chime) Wind chime in Koshi Terra model from the Element collection, designed for meditation, relaxation, sound baths, and yoga practice.
• Cloches tubulaires Quinte pure (432Hz) German-made tubular bells in Do and Sol (432Hz) with 77 cm and 65 cm tubes, producing rich harmonic pure-fifth interval tones for balance and consciousness expansion.
• Tubalophone SymphoniC ELEMENT TERRA (432hz, copper) Mandalia-exclusive copper 8-note tubalophone tuned to 432Hz pentatonic scale (SOL4/Si4/DO5/MI5/FA5/SOL5/SI5/DO6) with wider diameter and longer tubes offering resonance and note duration beyond standard aluminum models; co-produced by luthiers Sévrine and Chris.
• Tubalophone cuivre 6 notes pentatonique 256/432Hz Pythagoricien Mini Pythagorean copper tubalophone in FA (256/432Hz) with intuitive pentatonic scale, crystalline sound, flame finish with natural rainbow iridescence, made in Germany.
• Tubalophone Révolution 9 tubes CHAKRAS 432Hz (swinging chime) Lightweight suspended 9-tube tubalophone with easy-grip cord allowing rotation and swinging, diatonic Pythagorean scale (Do 256Hz/La 432Hz), made in Auroville, India.
• Rideau de graines Bendo (Meinl Sonic Energy) Seed chime curtain made from bendo seed nutshells attached to solid mahogany piece, producing clear, crisp sound ideal for relaxing sound baths.
• Rideau de graines panachées Sela Seed chime curtain made from different wood essences (kenari, bendo, and pangi) offering rich timbre variety with fine nature-like sounds; hand-held or cymbal-stand mountable.
• Rideau de graines Pala Sela Light seed chime curtain with medium, well-balanced timbre offering pleasant, soft, non-flashy sound for ear-friendly sound experiences.
• Shaker de graines Bendo Sela Handheld bendo-seed shaker producing warm, precise bamboo-like soothing rain sound with handle usable for gentle body massage.
• Shaker de graines Kenari Sela (Cha Cha) Kenari seed shaker activated by striking to emphasize rhythm, also usable as a gentle body-massage instrument; similar to Soma seed.
• Rhombe oiseau (bird-call bamboo instrument) Ancestral bamboo instrument that reproduces bird song when whirled around; wind flowing through the spinning bamboo creates the bird-call effect.
• Mailloches Lava (rubber gong mallets) Rubber gong mallets designed for maximum vibration through rubbing against gong walls, with natural black rubber balls available in 3cm (20gr), 4cm (40gr), 5cm (70gr), and 7cm sizes, suitable for all gongs 60cm and above.
• Mailloche bol lourde peluchée, petite (felt mallet) Felt-headed mallet offering firm strike and soft 'fuzzy' sound; usable with singing bowls and gongs; 28cm length, 5cm diameter.
• Mailloche FSK (strike mallet) Strike mallet ideal for small bowls, Assam and Zen sets, as well as striking tuning forks and energy chimes.
• Berceuses des Fées (illustrated lullaby book + CD) 36-page illustrated book of 14 fairy tales accompanied by CD with 14 original gentle lullaby tracks (55 minutes) by national and international artists including Faun and Ashram.
• Berceuses Celtiques (illustrated Celtic lullaby book + CD) Celtic-inspired fairy journey: 36-page illustrated book (illustrated by Sabine Adélaïde) featuring 13 tales and CD with 12 Celtic and Nordic lullaby tracks using traditional instruments.
• Diapason H.Q 128 Hz (healing tuning fork) Healing-quality 128 Hz tuning fork with 8.8 mm stem, used in sound therapy, healing practice, and sonic meditation contexts.

Quantifiable outcome

• 100% harmonic quality testing on all instruments before sale
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thomann: Thomann is Europe's largest online retailer of musical instruments and Pro Audio gear, headquartered in Germany. While far larger and broader in assortment than Mandalia, it competes for the same online-first musical instrument buyer in France and across Europe.
• Woodbrass: Woodbrass is a leading French online retailer of musical instruments, pro audio, and lighting. It is the closest French-headquartered direct competitor to Mandalia, sharing the online-first instrument retail model targeting French consumers and musicians.
• Reverb: Reverb is a major online marketplace for new, used, and vintage musical instruments, including percussion and world instruments relevant to Mandalia's catalog. It is comparable as a digital-first destination where musicians discover and purchase instruments, including handmade and acoustic categories that overlap with Mandalia's artisanal assortment.
• Vibrason: Vibrason is a French retailer specializing in sound therapy instruments, singing bowls, gongs, and related accessories. It is a direct niche peer to Mandalia, serving the same French practitioner and wellness customer base with overlapping product categories and a similar education-driven positioning.

Emerging players

• Meinl Sonic Energy: Meinl Sonic Energy is the sound therapy / wellness instrument division of Meinl Percussion, producing gongs, chimes, singing bowls, and seed shakers. It is comparable because its product range directly overlaps with Mandalia's wellness and sound bath catalog (e.g., the Sela Bendo seed curtain line is Meinl-made) and competes for the same practitioner customers.
• Koshi Chimes: Koshi is a Belgian maker of hand-tuned wind chimes (Ignis, Aqua, Terra, Aria) widely used in sound therapy and meditation. Koshi is comparable as a niche artisan brand whose chimes are carried by Mandalia and whose positioning around elemental tuning parallels Mandalia's 432Hz and Element lines.

Broad incumbents

• Sweetwater: Sweetwater is one of the largest US-based online musical instrument retailers, known for its high-touch sales engineer model. It is comparable to Mandalia in being an online-centric instrument retailer with strong customer service orientation, though operating at vastly greater scale and assortment breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xyoutube.com/channel/UCjcDRHIm93BmM3DJSRVqLEg
• YouTubeyoutube.com/channel/UCjcDRHIm93BmM3DJSRVqLEg
• Facebookfacebook.com/mandaliamusic
• Instagraminstagram.com/mandalia_music
• LinkedInlinkedin.com/company/mandalia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandalia Music