Easysteel
Easysteel A/S is a privately held Danish supplier of stainless steel, galvanized, wrought iron, and glass railing systems and components, serving professional contractors and DIY homeowners across Denmark, Sweden, Norway, Finland, and the UK via its own e-commerce webshop, 3D configurator, and direct sales channels.
- Company typePrivate
- Founded1985
- HeadquartersBrøndby Strand, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Easysteel does
Easysteel A/S is a privately held Danish supplier of railing systems and metal components, founded in 1985 (originally as Dansk Smedejern A/S) and headquartered in Brøndby, Denmark. The company specializes in stainless steel, galvanized steel, wrought iron, and glass railing solutions for balconies, terraces, stairs, and entrances, serving both professional contractors and private DIY homeowners across Denmark, Sweden, Norway, Finland, and the UK through wholly-owned subsidiaries established in 1999 (Sweden) and 2008 (UK). Its product portfolio centers on four core railing categories (stainless railings with glass, stainless railings with infill bars, glass railings, and stair railings), supported by branded sub-product lines (POSIGLAZE, POSIONE, MEGA GRIP, ARIA, SPIG LITE) and an inventory of more than 40,000 fittings tested across multiple steel types. The company also distributes complementary gate hardware through a reseller relationship with Locinox.
The business model is product-led and direct-to-customer. Easysteel operates its own e-commerce webshop (shop.easysteel.dk) with an online price calculator and a professional 3D railing configurator that allows customers to input measurements, generate detailed project calculations, and receive instant quotes without technical expertise. For complex projects, customers can request custom drawings and tailored quotes via phone, email, or web form. Pricing is transactional and unit-based, ranging from small fittings (~8.75 DKK) to complete motor kits (over 13,000 DKK), with promotional discounts on selected items and no subscription or recurring revenue component. Delivery is fulfilled via Danske Fragtmænd within 2–3 working days for standard stainless components and approximately 4 weeks for glass orders. Marketing relies on organic channels — SEO, Trustpilot reviews (5-star rated), Facebook, LinkedIn, YouTube, and an email newsletter — supplemented by content resources such as an inspiration gallery, articles, and product catalogs. The company is founder/owner-operated, has no disclosed external investors or funding rounds, and reports no headcount publicly.
Easysteel firmographics
Firmographics- Name
- Easysteel
- Legal name
- Easysteel A/S
- Website
- https://easysteel.dk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easysteel A/S is a privately held Danish supplier of stainless steel, galvanized, wrought iron, and glass railing systems and components, serving professional contractors and DIY homeowners across Denmark, Sweden, Norway, Finland, and the UK via its own e-commerce webshop, 3D configurator, and direct sales channels.
- Ownership category
- akta.pro rank
Easysteel industry classification
Industry- Product category
- Railing Systems and Metal Building Components
- NAICS
- Sheet Metal Work Manufacturing (332322)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
- akta.pro secondary industries
- Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL), Staircase & Railing Remodeling (Interior) (HSAPAFAF), Stair, Railing & Banister Repair (HSAGABAE)
Keywords
Where Easysteel is headquartered
LocationHeadquarters
- HQ city
- Brøndby Strand
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Easysteel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C and B2B): One-time sales of railing components and complete railing systems through e-commerce webshop. Products include stainless steel fittings, galvanized fittings, wrought iron components, glass systems, and accessories. The company sells to both private consumers and professional craftsmen.
- Custom Project Solutions: Custom quotation services for specialized projects requiring non-standard configurations, custom drawings, or tailored pricing for complex installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Component Pricing - Unit price per product |
| One time/ perpetual license | Pay-as-you-go | Custom Project Pricing - Project-specific quotes |
| Unit Pricing | Pay-as-you-go | Special Offer/Promotional Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Easysteel product offering
Product offeringCore offering
Easysteel A/S manufactures and supplies modular railing systems and components in stainless steel, galvanized steel, wrought iron, and glass for balconies, terraces, stairs, and entrances. The company sells through an e-commerce webshop with over 40,000 fittings, complemented by a 3D online configurator and price calculator that lets customers design and price custom railing projects. They also offer custom in-house production of railing posts and personalized consulting for complex projects.
Product overview
Easysteel A/S is a specialized supplier of railing systems (gelændere) and components operating in Denmark, Sweden, Norway, and England. The company offers a comprehensive portfolio centered around four main railing product lines: Rustfrit gelænder med glas (stainless steel railings with glass), Rustfrit gelænder (stainless steel railings with infill bars), Glasgelænder (glass railings), and Trappegelænder (stair railings). These are supported by multiple sub-products including the POSIGLAZE, POSIONE, MEGA GRIP, ARIA, and SPIG LITE glass systems. Easysteel provides over 40,000 railing fittings in stainless steel, galvanized steel, and wrought iron materials, complemented by a 3D online configurator for custom design and project calculation, and a separate e-commerce webshop for purchasing components. The company operates as a specialized B2B and B2C supplier serving both trade professionals and private customers across the Nordic market.
Differentiator
Problem solved
Functional benefit
Products and services
- Stainless Steel Railing with Glass (Rustfrit gelænder med glas) Stainless steel railings combined with glass panels, featuring Scandinavian design with a modern aesthetic suitable for both new and existing buildings.
- Stainless Steel Railing (Rustfrit gelænder) Stainless steel railings with infill bars combining durability with Scandinavian design suitable for modern and classic projects.
- Glass Railing (Glasgelænder) Glass railings with near-floating appearance offering unobstructed views, easy installation, and discreet screening suitable for modern design.
- Stair Railing (Trappegelænder) Stair railings available in various configurations including stainless steel with glass or infill bars, suitable for indoor and outdoor stairs.
- Stainless Steel Fittings (Rustfrie fittings) Stainless steel railing fittings including baluster posts, handrail holders, glass bolts, mounting brackets, glass holders, base profiles, pipes, wood handrail fittings, and wire systems.
- Italian Wrought Iron (Italiensk smedejern) Italian wrought iron components including balusters, band steel, baroque decorations, C-form decorations, end balusters, pre-welded items, gate wheels, and decorative elements.
- Galvanized Steel Fittings (Galvaniserede fittings) Galvanized steel fittings for railing systems available in various pipe sizes (ø27, ø34, ø42, ø48, ø60).
- Locinox Lock Systems Locinox lock systems including lock cases, mechanical and electric locks, gate closers, handles, hinges, and security accessories for gates.
- 3D Railing Configurator Online 3D configurator for designing custom railings, entering measurements, and generating detailed project calculations with adjustable angles; also offers a quick price estimation tool without requiring technical experience.
Quantifiable outcome
- Customers report saving 40%+ by purchasing components instead of finished railing products
- +1 more outcomes
Companies that use Easysteel
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Easysteel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Easysteel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LocinoxminorEasysteel resells Locinox lock systems through their webshop, including mechanical code locks, electric locks, gate closers, hinges, handles, and accessories for gate and fencing applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Easysteel competitors and assessment
Company assessmentDirect peers
- Bohle GmbH: European specialist in glass hardware, balustrade fittings, and railing components with a strong webshop and configurator offering. Closely comparable to Easysteel's combination of online sales and glass railing system portfolio.
- Q-railing: One of Europe's largest stainless steel and glass railing systems manufacturers and distributors. Directly competes with Easysteel across railing components, glass balustrades, and modular systems, with a far broader pan-European dealer footprint.
- Pauli + Sohn GmbH: German manufacturer of balustrade fixings, glass point holders, and railing accessories. Comparable to Easysteel in the stainless steel and glass hardware component category, supplying professional glaziers and metalworkers.
- Alumero Group: European aluminum profile and railing systems manufacturer offering glass balustrade systems and base profiles. Comparable to Easysteel's EASY Profil and Black Line Profil base profile offering and broader component supply.
- Arteferro (Ind.i.a.ferro Group): Italian manufacturer of wrought iron and decorative metal components including balusters, handrails, and ornamental fittings. Closely comparable to Easysteel's 'Italiensk smedejern' category of Italian wrought iron decorative elements.
- Onlevel GmbH: German manufacturer of glass balustrade systems and aluminum profile railings. Overlaps directly with Easysteel's POSIGLAZE/MEGA GRIP/SPIG LITE glass system range and serves a similar professional installer base.
- Sadev Architectural Systems: French manufacturer of glass balustrade and point-fixing systems serving European markets. Comparable to Easysteel in glass railing systems (POSIGLAZE, POSIONE, MEGA GRIP equivalents) with project-based sales motion.
- Schock Metall GmbH: German manufacturer of balustrade posts, glass point fixings, and stainless steel railing components. Direct product overlap with Easysteel's stainless steel fittings range and a similar professional trade customer base.
Others
- Locinox: Belgian manufacturer of gate locks, hinges, and gate hardware already partnered with Easysteel as a reseller. Adjacent supplier relationship rather than direct competitor, but their products complement Easysteel's railing and gate offerings.
Regional players
- Balcony Systems Solutions Ltd: UK specialist in glass balustrade systems, Juliet balconies, and related aluminum/glass railing products. Operates in the UK market where Easysteel already has a Leeds branch, making them a comparable regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easysteel social profiles
Digital presenceEasysteel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easysteel leadership team
Management profileNumber of profiles
Profiles1 record
Easysteel subsidiaries and ownership
Company hierarchySubsidiaries2 records
Easysteel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easysteel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easysteel
What does Easysteel do?
Easysteel A/S manufactures and supplies modular railing systems and components in stainless steel, galvanized steel, wrought iron, and glass for balconies, terraces, stairs, and entrances. The company sells through an e-commerce webshop with over 40,000 fittings, complemented by a 3D online configurator and price calculator that lets customers design and price custom railing projects. They also offer custom in-house production of railing posts and personalized consulting for complex projects.
Is Easysteel a public or private company?
Easysteel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easysteel founded?
Easysteel was founded in 1985. It employs 11 to 50 people.
Where is Easysteel based?
Easysteel is headquartered in Brøndby Strand, Denmark, in the Europe region.
How does Easysteel make money?
Two revenue lines are on record. Product Sales (B2C and B2B) is the primary driver. The others are custom Project Solutions.
Who are Easysteel's main competitors?
Direct peers on record are Bohle GmbH, Q-railing, Pauli + Sohn GmbH, Alumero Group, Arteferro (Ind.i.a.ferro Group), Onlevel GmbH, Sadev Architectural Systems and Schock Metall GmbH. Locinox is listed as an others. Balcony Systems Solutions Ltd is listed as a regional player.
Does Easysteel have an API?
No public API is recorded for Easysteel.
What industry is Easysteel in?
Easysteel's product category is Railing Systems and Metal Building Components. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts), with a secondary code of HSAPALAL, Railings, Stairs & Accessibility Features (Outdoor). Its NAICS code is 332322 and its SIC code is 5211.