Hana Financial Investment

What Hana Financial Investment does

Hana Financial Investment Company Limited (주식회사 하나금융투자) is the securities and investment banking subsidiary of Hana Financial Group (하나금융그룹), one of South Korea's largest financial conglomerates established as a holding company in December 2005. The firm offers brokerage, securities dealing, underwriting, mutual funds, and online trading services to Korean retail, institutional, and corporate clients, and operates as part of a broader group ecosystem spanning Hana Bank, Hana Card, Hana Capital, Hana Life, Hana Insurance, Hana Securities, and adjacent entities in venture capital, alternative asset management, fund administration, and IT services. Its business model is anchored in capital markets activity (securities trading and underwriting), advisory fees, fund management, and increasingly strategic equity investments, including a notable 6.55% stake acquisition in Dunamu (operator of Upbit) for approximately 1.033 trillion won in May 2026 and venture investments in K-beauty/D2C brands such as BAT.

The group (and by extension its securities subsidiary) has positioned itself as an ESG leader in Korean finance, with consecutive DJSI World and DJSI Asia Pacific index inclusions, ISO 14001/45001/50001 certifications, SBTi approval, NZBA and Equator Principles membership, and a Sustainable Finance Framework. Core technology, proprietary platforms, and pricing details are not publicly disclosed; the firm maintains a digital platform subsidiary (Finnq) and IT services subsidiary (Hana TI) within the group, but no differentiated proprietary AI/ML capabilities are evidenced in the source data. Customer segments are not broken out for the standalone securities entity, and revenue figures provided are inconsistent with realistic subsidiary-level financials, suggesting either data quality issues or that disclosed figures represent group-level data.

Name

Hana Financial Investment

Legal name

주식회사 하나금융지주

Website

https://hanafn.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hana Financial Investment is the securities and investment banking arm of Hana Financial Group, one of South Korea's largest financial conglomerates, offering brokerage, underwriting, securities dealing, mutual funds, and online trading to retail, institutional, and corporate clients.

Ownership category

akta.pro rank

Product category

Investment Banking and Securities

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

akta.pro secondary industries

Investment-Grade Corporate Credit (FSAAAHAB), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Securities brokerage
• Investment banking
• Asset management
• Financial underwriting
• Capital markets services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Core offering

Hana Financial Investment (Hana Financial Group) is a South Korean financial holding company that operates a diversified portfolio of financial services through subsidiaries spanning banking, securities, asset management, insurance, credit cards, and capital markets. The firm directly provides brokerage, securities dealing, underwriting, mutual funds, and online trading services to institutional and individual clients in South Korea.

Product overview

Hana Financial Group operates as a comprehensive financial holding company providing banking, securities, card services, capital, insurance, savings bank, asset trust, alternative asset management, F&I, venture capital, and fund services through its network of subsidiaries. The group also operates sports teams (football, basketball, golf) and social contribution programs such as Hana Power On.

Differentiator

Problem solved

Functional benefit

Brands

• 하나 파워 온 (Hana Power On): Social value creation program of Hana Financial Group supporting social innovation enterprises and vulnerable populations through 'Challenge', 'Care', and 'Community' programs.
• 하나 유니버스 (Hana Universe)
• 하나둘셋 금융아 놀자!
• 하나돌봄 어린이집
• 하나금융그룹 챔피언십

Products and services

• Brokerage services Securities brokerage services offered through Hana Securities, facilitating equity and fixed-income transactions for institutional and retail clients in South Korea.
• Securities dealing Proprietary and client securities dealing across domestic and international capital markets, providing market-making and trading execution services.
• Underwriting services Underwriting of equity and debt issuances for corporate and government clients, providing capital-raising support through the securities subsidiaries.
• Mutual funds Mutual fund products distributed to retail and institutional investors, providing diversified investment vehicles across asset classes.
• Online trading services Online trading platform providing retail investors with self-directed access to domestic and international securities markets, supported by the group's digital financial platform Finnq.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• KB Securities: Securities arm of KB Financial Group, one of Korea's four major financial holding companies. Directly comparable brokerage, underwriting, and asset management product set under a diversified holding-company structure parallel to Hana.
• Kiwoom Securities: Korea's leading mobile-first online brokerage, known for aggressive pricing and platform technology; direct retail/online trading peer of Hana Securities — useful as a benchmark for digital-channel economics.
• Mirae Asset Securities: One of Korea's largest securities and asset management groups, offering brokerage, underwriting, mutual funds, and online trading — a near-direct comparable on product mix and retail/institutional split to Hana Financial Investment.
• NH Investment & Securities: Securities affiliate of NongHyup Financial Group, one of Korea's top brokerages with strong retail and online trading presence; directly competes with Hana Financial Investment on the retail brokerage and mutual fund side.
• Samsung Securities: Major Korean securities firm offering brokerage, underwriting, and wealth management, part of the Samsung Group ecosystem; directly competes with Hana Securities for retail flow and corporate finance mandates.
• Korea Investment & Securities (KIS): Korean securities firm providing full-service brokerage, underwriting, and wealth management; closely comparable in product breadth and institutional client mix to Hana Financial Investment.
• Shinhan Investment: Securities arm of Shinhan Financial Group (Korea's largest financial holding company by assets). Directly comparable offerings in brokerage, underwriting, asset management, and online trading.
• Woori Investment & Securities: Securities arm of Woori Financial Group, one of Korea's top four financial holding companies; direct competitor on brokerage, underwriting, and asset management, with the same diversified-parent model as Hana.

Broad incumbents

• CITIC Securities: China's largest full-service securities firm; provides a regional benchmark for brokerage, underwriting, and asset management scale and economics relevant to Hana's broader Asian strategic positioning.
• Nomura Holdings: Japan-headquartered global investment bank and broker-dealer with retail brokerage, asset management, and wholesale securities; provides a regional benchmark for diversified securities and investment-banking business models relevant to Hana's globalization ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hanafinancialgroup
• Facebookfacebook.com/hanafn
• LinkedInlinkedin.com/company/hana-financial-group-inc-086790-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments89 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Financial Investment