Audi Cork

What Audi Cork does

Audi Cork is an authorised Audi retail franchise operated by Blackwater Motors Ltd (Irish Company No. 318102), headquartered at Fermoy, Cork, with its primary showroom on the Bandon Road Roundabout in Bishopstown, Cork. Founded in 2010 and built on the broader Blackwater Motors Group's 30+ years of automotive experience, the dealership serves individual consumers and business customers across Cork city and county, and has expanded its used-vehicle footprint into County Kerry through the Audi Approved :plus Kerry sister dealership in Tralee. In 2026 it was named Audi Dealer of the Year.

The business runs a multi-revenue automotive retail platform spanning new Audi vehicles across the full model range (A1 through R8, including the Q4 e-tron, Q6 e-tron, and Q8 e-tron EV lines and plug-in hybrids), Audi Approved Plus certified pre-owned vehicles, fixed-price servicing and genuine parts, tyre services, collection-and-delivery and car hire, finance intermediation, online vehicle reservations with click & collect, and the Autobuy cash-for-cars reverse channel launched in 2017. Pricing is structured predominantly around Personal Contract Purchase (PCP) and Hire Purchase (HP) finance products facilitated through Volkswagen Financial Services Ireland, with advertised monthly offers ranging from €279 (A1) to €1,159 (Q8 e-tron); flagship and performance models (RS range, R8, A7) are quoted on application.

Commercially, Audi Cork operates a direct-to-consumer go-to-market combining a physical showroom, a NetDirector/Keyloop-powered e-commerce site supporting browse, reserve, value, and finance-application journeys, manufacturer-backed Audi All-Access promotional campaigns, and multi-channel customer communications (email, SMS, phone, post). Distribution is regional, anchored in Cork and Kerry with no global footprint claims. The customer base is predominantly individual retail buyers, supplemented by a mid-market business/corporate segment for fleet and company-car finance, with no publicly disclosed anchor customers or revenue figures. Strategic priorities evidenced in the data are geographic expansion, EV portfolio deepening, and digital channel buildout.

Name

Audi Cork

Legal name

Blackwater Motors Ltd

Website

https://audicork.ie

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Cork is an authorised Audi dealership operated by Blackwater Motors Ltd in Cork, Ireland, selling new and Audi Approved Plus used vehicles, finance, aftersales service, parts, and the Autobuy car-purchase platform to individual and business customers across Cork and Kerry.

Ownership category

akta.pro rank

Headquarters

HQ city

Bandon

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including various models (A1, A3, A4, A5, A6, Q2, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8 e-tron, RS Range, R8). Finance provided through Volkswagen Financial Services Ireland via PCP and HP agreements.
2. Audi Approved Plus (Used Vehicles): Sale of pre-owned Audi Approved Plus vehicles, all history checked with 12 months comprehensive warranty and Roadside Assistance. Vehicles available with competitive finance rates through Audi Finance.
3. Service & Parts: Aftersales services including fixed price servicing, genuine Audi parts and accessories, tyre services with price promise and 2-year insurance. Services include collection and delivery, car hire, and online service booking.
4. Finance Products: Personal Contract Purchase (PCP) and Hire Purchase (HP) agreements facilitated through Volkswagen Financial Services Ireland Limited as an authorised Financial Intermediary regulated by the Central Bank of Ireland.
5. Autobuy Vehicle Purchase: Direct vehicle purchase service from customers. Buys all makes and models valued from €500 - €75,000. Offers same-day viewing appointments and same-day bank transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Audi Cork is an authorised Audi dealership franchise selling the full new Audi model range and Audi Approved Plus certified pre-owned vehicles across Cork and Kerry, Ireland. It also delivers aftersales services including fixed-price servicing, genuine Audi parts and tyres, PCP/HP finance brokerage through Volkswagen Financial Services Ireland, and online purchasing, service booking and vehicle valuation tools, supported by the in-house Autobuy vehicle purchase service.

Product overview

Audi Cork is an authorised Audi dealership in Cork city and county, operated by Blackwater Motors Group. The company offers a comprehensive automotive portfolio including new Audi vehicles across the full model range (A1 through R8, including SUV and electric variants), Audi Approved Plus certified pre-owned vehicles, and related services including finance solutions, servicing and parts, online purchasing with click & collect, vehicle valuations, and the Autobuy car-selling service. The aftersales team provides fixed-price servicing, genuine parts, and tyre services. The company also operates Audi Approved :plus Kerry as a sister dealership. Finance is provided through Volkswagen Financial Services Ireland via PCP and HP arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Autobuy: Vehicle purchase platform launched in 2017 offering cash for cars, operating from Blackwater Motors dealership in Wilton.

Products and services

• New Audi Vehicles The complete range of new Audi vehicles including petrol, diesel, plug-in hybrid and electric models (A1 through R8), available with PCP and HP finance through Volkswagen Financial Services Ireland and reserved online with a fully refundable reservation fee. Targeted at individual consumers and business buyers in Cork and Kerry seeking a premium new vehicle purchase.
• Audi Approved Plus (Used Vehicles) Certified pre-owned Audi vehicles sold under the Audi Approved Plus programme, each history checked, undergoing an extensive multipoint inspection and supplied with 12 months comprehensive warranty and Roadside Assistance. Available with competitive finance rates through Audi Finance and targeted at retail and business buyers in Cork and Kerry.
• Audi Service & Parts Aftersales services including fixed-price servicing, Audi service plans, tyre services with a 2-year tyre insurance promise, and genuine Audi parts and accessories, supported by collection and delivery service, car hire (pre-booking essential) and online service booking. Targeted at Audi owners in Cork and Kerry requiring manufacturer-standard maintenance and repair.
• Audi Finance Options (PCP and HP) Personal Contract Purchase (PCP) and Hire Purchase (HP) finance products facilitated through Volkswagen Financial Services Ireland, with finance specialists assisting customers in selecting tailored funding solutions. Available across new and used Audi vehicles with typical APRs ranging from 2.9% to 5.9%, and targeted at individual and business buyers purchasing vehicles from Audi Cork.
• Autobuy Vehicle Purchase Service Direct vehicle purchase service that buys all makes and models valued from €500 to €75,000 from customers, offering instant online cash quotes based on registration and condition, same-day viewing appointments, same-day bank transfers and the ability to clear outstanding finance on behalf of the seller. Targeted at private vehicle owners in the Cork region seeking a quick cash sale of their car.

Quantifiable outcome

• 50,000 used cars delivered with over 30 years experience

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Audi Approved :plus KerryminorChannel Partner/ Reseller/ DistributorSister dealership opened by Audi Cork in Tralee, Co. Kerry for Audi Approved Plus vehicles. Provides additional geographic coverage for used Audi sales, service and parts in the Kingdom (Kerry) region.
• Blackwater Motors GroupcoreOthersParent company operating Audi Cork and related dealerships. Registered company number 318102. Regulated by Central Bank of Ireland for financial services. The group includes multiple automotive franchises across Cork.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• DoneDeal: Ireland's largest general classifieds platform with a strong automotive vertical for private and dealer listings. Indirect competitor for the attention of used-car buyers in Ireland and the inbound supply pool that Audi Cork's Autobuy competes with.
• Carzone.ie: Ireland's leading online car marketplace aggregating new and used listings from dealers and private sellers. Competes indirectly with Audi Cork's Audi Approved :plus listings for used-car discovery and lead generation.

Direct peers

• BMW Cork: Authorized BMW dealer in Cork offering new and used BMWs plus service. Direct competitor for premium-buyer share in the same Cork city and county catchment as Audi Cork.
• Porsche Centre Cork: Authorized Porsche dealer in Cork offering the new Porsche range plus approved used. Competes for premium aspirational buyers in the Cork region whose next choice could be an Audi S, RS, or high-end e-tron model.
• Pierse Motors (Mercedes-Benz Cork): Long-established Cork motor group operating the Mercedes-Benz franchise plus related brands. Direct premium-segment competitor for new and used vehicle sales, service, and parts in the Cork catchment.
• Audi Centre Dublin: Authorized Audi dealer in the Dublin metro area selling the full new Audi range plus Audi Approved Plus used vehicles. Directly competes with Audi Cork because Irish customers can browse, finance, and transact with any authorized Audi dealer nationwide.
• Audi Galway: Authorized Audi dealer in Galway offering the full new and approved-used Audi lineup. Directly competes with Audi Cork for Audi sales and aftersales, particularly with online-transacting west-of-Ireland customers who can purchase from any authorized dealer.
• Volkswagen Cork: Authorized Volkswagen dealer in Cork, often operated within the Blackwater Motors Group network. Sister VW Group brand sharing customer demographic and aftersales expertise, with overlapping service capability and online competitors in the same catchment.

Regional players

• Charles Hurst Audi (Belfast): Authorized Audi dealer in Northern Ireland operated by Charles Hurst, one of the UK's largest retailer groups. Serves a different jurisdiction but competes for cross-border Ulster buyers in the Audi brand's catchment.

Broad incumbents

• Joe Duffy Motor Group: Ireland's largest multi-brand automotive retailer operating dozens of premium and volume franchises across Dublin and beyond. A broad incumbent whose scale, multi-brand portfolio, and marketing reach exceed Audi Cork's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AudiCork
• Facebookfacebook.com/audicork
• LinkedInlinkedin.com/company/audi-cork

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Cork