What Repeat Cashmere does

Repeat Cashmere is a Netherlands-based luxury knitwear brand operated by Repeat Fashion B.V., founded in 1996 and headquartered in Nieuw-Vennep. The company designs, sources, and sells premium cashmere and knitwear apparel — including cardigans, sweaters, scarves, dresses, ponchos, blouses, jackets, coats, leather goods, and garment care products — under the REPEAT cashmere flagship brand and a sub-brand called GoCashmere. Its organic cashmere line carries GOTS (Global Organic Textile Standard) certification, providing independent third-party verification of organic raw material sourcing and ecologically and socially responsible production across the supply chain.

The commercial model is direct-to-consumer, executed through a Salesforce Commerce Cloud (Demandware) e-commerce storefront localized across approximately 19 European countries plus the United States, with multi-language and multi-currency support. The company also operates physical flagship stores for in-person retail and partners with DPD for pan-European last-mile delivery (3–6 business days, including pickup points). Pricing is unit-based, ranging from roughly €39.95 for care products to €499.95 for premium cashmere items, with seasonal sale discounts up to 50%, free shipping above €99 in the Benelux and Germany, and a €2.50 return fee. Customer acquisition relies on a 10%-off newsletter incentive, a content blog, a seasonal lookbook, and email marketing.

Repeat Fashion B.V. is a privately held company with no disclosed external funding, parent company, or management team details available in the source data. Revenue, headcount, and ownership structure are not publicly disclosed, and the business appears to be founder-controlled and self-funded. No AI/ML capabilities, APIs, or third-party technology integrations beyond the e-commerce platform and shipping partner are evidenced in the available material.

Name

Repeat Cashmere

Legal name

Repeat Fashion B.V.

Website

https://repeatcashmere.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Repeat Cashmere (Repeat Fashion B.V.) is a Netherlands-based, privately held luxury knitwear brand founded in 1996 that sells GOTS-certified organic cashmere apparel and accessories direct-to-consumer via a pan-European e-commerce platform, physical flagship stores, and a GoCashmere sub-brand.

Ownership category

akta.pro rank

Product category

Luxury Cashmere Knitwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Knit Fabric Mills (313240)

SIC

Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Luxury cashmere knitwear
• Sustainable fashion apparel
• Organic cashmere clothing
• Knitwear e-commerce
• Women's knitwear brand

Headquarters

HQ city

Nieuw-vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for luxury cashmere knitwear and accessories sold directly to consumers through e-commerce platform. Products include sweaters, cardigans, scarves, ponchos, and care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Repeat Cashmere (legally Repeat Fashion B.V.) is a Dutch fashion manufacturer and retailer that designs, produces, and sells luxury cashmere and knitwear apparel including cardigans, sweaters, scarves, dresses, ponchos, blouses, jackets, and coats for women and men. The company sells directly to consumers through its own e-commerce storefront and flagship physical stores across Europe and the United States, with a portfolio built around GOTS-certified organic cashmere garments and a sub-brand called Gocashmere.

Product overview

REPEAT cashmere is a luxury fashion e-commerce platform specializing in premium cashmere and knitwear apparel. The core offering centers on the REPEAT cashmere brand featuring women's categories (cardigans, sweaters, scarves, dresses & skirts, tops, pants, ponchos, blouses, jackets & blazers, leather, coats, organic cashmere, care products) and men's categories (cardigans, sweaters, t-shirts). The portfolio includes sub-brand Gocashmere (grey selection), curated collections (REPEAT's Favorites, Limited Edition, Timeless Basics), and a GOTS-certified Organic Cashmere sustainable line. Supporting products include specialized care products for cashmere and wool garments. The company operates on a direct-to-consumer e-commerce model with European shipping.

Differentiator

Problem solved

Functional benefit

Brands

• GoCashmere: A sub-brand offering cotton and other material knitwear products alongside cashmere items.

Products and services

• REPEAT cashmere Women's Knitwear Collection Luxury cashmere and knitwear apparel for women, including cardigans, sweaters, scarves, dresses and skirts, tops, pants, ponchos, blouses, jackets and blazers, leather, and coats, sold to individual female consumers across Europe and the United States.
• REPEAT cashmere Men's Knitwear Collection Men's luxury cashmere and knitwear essentials including cardigans, sweaters, and t-shirts, sold to individual male consumers.
• Organic Cashmere Certified Line Cashmere knitwear certified by the Global Organic Textile Standard (GOTS), guaranteeing organically sourced raw materials and ecological sustainable production processes in certified factories, targeting sustainability-conscious consumers.
• Gocashmere Sub-Brand Collection A grey-selection sub-brand offering sweaters, cardigans, scarves, tops, pants, and dresses in the same luxury knitwear style as the core REPEAT cashmere line.
• REPEAT's Favorites Curated Collection A curated selection of signature pieces and bestsellers from the REPEAT cashmere collection for consumers seeking proven core products.
• Limited Edition Collection Exclusive limited-edition cashmere pieces with unique designs and special details for consumers seeking exclusive seasonal releases.
• Timeless Basics Collection Classic, enduring wardrobe essentials including cardigans, sweaters, scarves, tops, blouses, pants, and ponchos in essential styles for consumers seeking timeless staple pieces.
• Cashmere and Wool Care Products Specialized care products for cashmere and wool garments, including cashmere washing agent, wool shaver, mini wool shaver, and antistatic spray, sold to consumers for garment maintenance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• DPDcoreTechnology or IntegrationPrimary shipping partner for European delivery services. Provides home delivery and pickup point (DPD Parcel Shop) options with 3-6 business day delivery times across European countries.
• GOTS (Global Organic Textile Standard)coreStrategic or Co-development PartnerWorld's leading textile processing standard for organic fibers providing independent certification of the entire supply chain including ecological and social criteria. Over 3,080 facilities worldwide certified to GOTS as of 2013.
• Thuiswinkel.orgcoreChannel Partner/ Reseller/ DistributorDutch e-commerce association providing dispute resolution services. REPEAT cashmere is a member, using their General Terms and Conditions and participating in their disputes committee for consumer complaints resolution.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Loro Piana: Italian luxury cashmere and fine textile house owned by LVMH — much larger incumbent in the same cashmere luxury category with broader product breadth including fabrics, ready-to-wear, and accessories, and global wholesale footprint.
• Pringle of Scotland: Heritage Scottish knitwear brand with long history in cashmere and wool apparel offering sweaters, cardigans, and knit accessories — broader heritage incumbent with overlapping product categories and European distribution.

Emerging players

• Naadam: US-based sustainable cashmere DTC brand sourcing directly from Mongolian herders — overlapping sustainability-focused positioning, DTC model, and millennial/Gen-X customer base with Repeat Cashmere.

Direct peers

• Autumn Cashmere: US-based knitwear company producing premium cashmere and merino sweaters, cardigans, and accessories — overlapping product mix and European/US wholesale and DTC distribution focus.
• Pure Collection: British DTC brand specializing in luxury cashmere and knitwear apparel for women — comparable in size, DTC focus, customer demographics, and price tier with Repeat Cashmere.
• Eric Bompard: French luxury cashmere knitwear brand offering premium cashmere sweaters, cardigans, scarves, and accessories through DTC retail across Europe — comparable in category focus, customer base, and price band to Repeat Cashmere.
• N.Peal: British heritage luxury cashmere and knitwear brand founded in the 1930s, serving the same European luxury knitwear customer with premium cashmere sweaters, scarves, and accessories via DTC — direct comparable in category, geography, and price tier.
• Johnstons of Elgin: Heritage Scottish cashmere manufacturer and DTC retailer producing fine cashmere knitwear, scarves, and accessories — vertically integrated peer with comparable product mix and premium positioning.
• The Elder Statesman: LA-based luxury cashmere brand producing premium cashmere sweaters, scarves, and accessories — comparable on cashmere specialization and premium positioning, though concentrated in US celebrity/collector audience.
• Brora: Scottish cashmere knitwear brand selling luxury cashmere sweaters, cardigans, and accessories DTC to European customers with similar heritage positioning and price band as Repeat Cashmere.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Repeat_Cashmere
• Facebookfacebook.com/repeatcashmere
• LinkedInlinkedin.com/company/repeat-cashmere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repeat Cashmere