Safe Travel Tourism & Services

Name

Safe Travel Tourism & Services

Legal name

Safe Travel & Services

Website

https://safetravel.ae

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro industry

PRIMARYTHAKADAA

Escorted Coach & Bus Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

Keywords

• Travel agency services
• Visa processing services
• Corporate travel management
• Holiday package booking
• Airline reservation services

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Travel Agency Services Commission: Commissions from airline bookings, hotel reservations, and package sales. The company acts as intermediary between travelers and travel suppliers including airlines and hotels.
2. Visa Processing Services: Direct issuance and processing of visas including UAE immigration visas with express 24-hour issuance options, Schengen visas, and travel medical insurance. Fees vary by visa type.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Safe Travel Tourism & Services is a UAE-based first-class travel agency that sells holiday packages (bundled airfare, hotel, and activities), airline reservations, hotel and car bookings, corporate travel management, and direct visa processing services (UAE immigration and Schengen). It serves individual leisure travelers and corporate clients through branch offices across the UAE, a website reservation portal, and a mobile travel app for booking management.

Product overview

Safe Travel Tourism & Services is a travel agency operating as a single unified service offering rather than a platform-plus-modules architecture. The company's core portfolio consists of five main service lines: Holiday Packages (bundled travel deals with airfare, hotel, and activities), Visa Services (direct UAE immigration processing and Schengen visa assistance), Hotel & Car Bookings (global hotel partnerships with rates up to 50% off published prices), Airline Reservation (booking capabilities across major carriers and private jets), and Corporate Services (travel management for business events and corporate travel). Additional offerings include specialty packages such as Safari Experiences, City Breaks, Honeymoon Packages, Christmas Holiday Packages, and UAE National Day Packages. The company also provides a Mobile Travel App for booking management. All services are coordinated through their Abu Dhabi headquarters with multiple branch locations across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Packages Comprehensive bundled travel packages including airfare, hotel accommodation, event tickets, and guided tours for individuals and groups traveling from and to the UAE and within the UAE, presented as themed itineraries to destinations such as Thailand, Dubai, Singapore, Malaysia, Hong Kong, Bali, Maldives, Italy, USA, and France.
• Visa Services Direct issuance and processing of UAE immigration visas (single and multiple entry, 30-day and 90-day) with express 24-hour processing, plus Schengen visa assistance for destinations including Singapore, Armenia, Malaysia, Sri Lanka, Germany, Greece, UK, Hungary, Switzerland, Spain, India, Canada, USA, and Thailand, with travel medical insurance options.
• Airline Reservation Global airline booking across major carriers (Etihad Airways, Emirates Airlines, Qatar Airways, Fly Dubai, Air Arabia, Fly Egypt) offering special fares for Business and First Class, plus private jet booking services, for individuals and corporate clients.
• Hotel and Car Bookings Hotel reservations with dynamic rates through direct contracts with Starwood, IHG, Hilton, Marriott, and Accor, offering up to 50% off published rates and direct contracts for 4-star and 5-star properties in the UAE, plus car rental booking services globally.
• Corporate Services End-to-end corporate travel management including conference and event planning and booking, meet and assist services, corporate retreats, team building activities, and tailored packages for inbound corporate guests, with dedicated account managers, travel policy consultancy, and quarterly review meetings.
• City Breaks Short-stay curated travel packages for quick getaways to major global cities, positioned within the leisure holiday packages portfolio.
• Safari Experiences Desert safari adventures in Abu Dhabi and the UAE featuring traditional entertainment and desert activities for individual and group travelers.
• Honeymoon Packages Romantic travel packages including the Seychelles Honeymooner Package and Bali Indonesia Honeymooner Package, designed for newlyweds and couples seeking all-inclusive romantic getaways.
• Christmas Holiday Packages Festive season travel packages covering Vienna, Phuket, Munich, Hong Kong, and Armenia Christmas destinations, plus the Armenia Winter Package.
• UAE National Day Packages Special holiday packages timed to UAE National Day celebrations, bundling hotel offers across Abu Dhabi, Dubai, and Ras Al Khaimah for residents and visitors.
• Inbound UAE Tours Tours covering major UAE attractions including Yas Waterworld, Ferrari World, Arabian Nights Village, Desert Safari, Qasr Al Sarab, Tilal Liwa, Ski Dubai, Wild Wadi, and Aquaventure Atlantis.
• Mobile Travel App Mobile application allowing customers to check flight and hotel bookings, receive real-time flight change notifications, and 24-hour pre-departure check-in alerts.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, primary and secondary.

• United Al Saqer GroupcoreOthersParent company/affiliate of Safe Travel Tourism & Services. Safe Travel operates as a subsidiary of United Al Saqer Group L.L.C. The company benefits from more than 57 branches & locations of the group across the UAE.
• Etihad AirwaysprimaryChannel Partner/ Reseller/ DistributorDirect partnership for airline reservations. Safe Travel can book any seats on the airline and offers exceptional Business and First Class fares through this partnership.
• Emirates AirlinesprimaryChannel Partner/ Reseller/ DistributorDirect partnership for airline reservations. Safe Travel can book any seats on the airline with access to special fares.
• Qatar AirwaysprimaryChannel Partner/ Reseller/ DistributorDirect partnership for airline reservations providing access to competitive fares and priority booking services.
• Fly DubaisecondaryChannel Partner/ Reseller/ DistributorPartnership with low-cost carrier for budget-conscious travelers in the region.
• Air ArabiasecondaryChannel Partner/ Reseller/ DistributorPartnership with low-cost carrier for budget-conscious travelers in the region.
• Fly EgyptsecondaryChannel Partner/ Reseller/ DistributorPartnership with low-cost carrier for budget-conscious travelers in the region.
• Starwood HotelsprimaryChannel Partner/ Reseller/ DistributorDynamic rates partnership with Starwood Hotels (now Marriott International) providing access to premium hotel properties globally.
• IHG (InterContinental Hotels Group)primaryChannel Partner/ Reseller/ DistributorDynamic rates partnership providing access to IHG hotel properties globally with competitive pricing.
• Hilton HotelsprimaryChannel Partner/ Reseller/ DistributorDynamic rates partnership with Hilton Hotels providing access to their global portfolio of properties.
• Marriott InternationalprimaryChannel Partner/ Reseller/ DistributorDynamic rates partnership with Marriott International providing access to their extensive hotel portfolio globally.
• Accor HotelsprimaryChannel Partner/ Reseller/ DistributorDynamic rates partnership with Accor Hotels providing access to their portfolio of properties globally.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rehlat: Kuwait-headquartered online travel agency with strong GCC presence, offering flights, hotels, and holiday packages. Comparable to Safe Travel on customer demographics (GCC travelers) but competes via a digital-first, lower-cost OTA model.
• Musafir: UAE-based online travel agency offering flights, hotels, and holiday packages through a digital-first platform. Comparable to Safe Travel in product offerings but competing via a tech-enabled, lower-cost model targeting the same UAE and outbound GCC traveler base.
• Wego: Middle East-headquartered online travel meta-search and OTA platform operating across the GCC. Overlaps with Safe Travel's target customer base (UAE/Middle East leisure travelers) but competes via a digital-only model with no physical branches.

Direct peers

• Kanoo Travel: One of the largest GCC travel agencies, headquartered in Bahrain with extensive UAE operations, offering corporate travel management, leisure packages, and visa services. Comparable to Safe Travel as a heritage GCC travel agency with corporate travel focus and multi-country branch network.
• Sharaf Travel: UAE-based travel agency with multiple branches across the Emirates, offering corporate travel management, leisure packages, and visa services. Closely comparable to Safe Travel in scale, regional focus, and full-service agency model.
• Dnata Travel: The largest UAE-based travel agency, owned by the Emirates Group, offering corporate and leisure travel services, visa processing, and holiday packages across the UAE. Directly comparable to Safe Travel in business model (commission-based travel agency with airline/hotel partnerships and corporate accounts), serving the same UAE customer base.
• Al Rostamani Travels: UAE-based travel agency affiliated with the Al Rostamani Group, providing corporate and leisure travel services across the Emirates. Comparable to Safe Travel as a group-affiliated, multi-branch UAE travel agency with similar service portfolio.

Broad incumbents

• Booking.com: Global online travel agency dominant in hotel booking worldwide, with significant UAE and Middle East market share. Comparable to Safe Travel's hotel booking business but competes at scale via a digital-only platform with no human service layer.
• Emirates Holidays: The holiday package arm of Emirates Airlines, offering bundled flights-plus-hotel packages leveraging Emirates' network. Comparable to Safe Travel's core holiday package business but with structural advantages from airline ownership and direct ticket cost.
• Etihad Holidays: The holiday package arm of Etihad Airways, based in Abu Dhabi, offering bundled travel packages. Directly comparable to Safe Travel's package offerings and operating in the same Abu Dhabi/UAE home market as a major competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafeTravelsUAE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Travel Tourism & Services