ZAG ZAG

What ZAG ZAG does

ZAG ZAG Co., Ltd. (株式会社ザグザグ) is a privately held Japanese regional drugstore chain founded in 1990 and headquartered in the Chugoku-Shikoku area, operating 231 retail locations across 7 prefectures with Okayama (112 stores) as the core market, followed by Kagawa (40), Hiroshima (38), Hyogo (30), Tottori (9), Ehime (1), and a single Osaka location. The company runs four integrated business lines: drugstore retail (OTC medicines, health products, daily goods, cosmetics, food), dispensing pharmacy under the ZAGZAG Pharmacy sub-brand (prescription fulfillment, health consultations, home medical care, and designated pharmacist services), rehabilitation-focused elderly daycare under the ZAGSTA sub-brand, and an online shop distributed through the company's e-zagzag.com site plus storefronts on Rakuten, Amazon Japan, Yahoo Shopping, auPAY Market, and Qoo10.

The technology stack is conventional retail infrastructure rather than AI-native: a Point Card loyalty system, an Official App for digital membership and campaigns, a cross-retailer Toku Pass point program, an Otoku Coupon service, a Prescription App for photo-based prescription submission, online medication guidance, and standard payment integrations (credit card, electronic money, QR code) at pharmacy counters. Customer engagement is reinforced by a Senior Thank You Day promotion (5% discount on the 15th-16th of each month), TV commercials, and partnerships with major CPG brands including Lion, Unilever Japan, Kirin, Asahi, Nestle Japan, and Unicharm.

The revenue model is overwhelmingly transactional: retail drugstore sales and prescription dispensing fees (subject to Japan's national health insurance reimbursement schedule) form the core, with incremental revenue from online e-commerce and elderly care service fees. The company is privately held with no disclosed parent, no public ticker, and no external funding rounds, led by President and Representative Director Mori Shin (森 信). The company has been the subject of a Fair Trade Commission voluntary investigation regarding the provision of dispatch labor for new store openings and renovations.

Name

ZAG ZAG

Legal name

株式会社ザグザグ

Website

https://zagzag.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ZAG ZAG is a privately held Japanese regional drugstore chain operating 231 stores across 7 prefectures with heavy concentration in Okayama, offering integrated retail pharmacy, dispensing pharmacy, elderly rehabilitation daycare (ZAGSTA), and nationwide e-commerce serving local general consumers and seniors.

Ownership category

akta.pro rank

Headquarters

HQ city

Okayama-shi

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Drugstore Sales: Revenue from selling pharmaceuticals, daily necessities, cosmetics, food and beverages through 231 physical retail stores across western Japan
2. Dispensing Pharmacy Services: Prescription medication dispensing services at co-located pharmacy counters within drugstores, offering consultation and medication management
3. Online E-commerce: Online sales of medicines, health products, daily goods, cosmetics and food through own website and marketplace platforms (Rakuten, Yahoo, Amazon, auPAY, Qoo10)
4. Elderly Care Services (ザグスタ): Rehabilitation-focused daycare services (通所介護) and care plan services (居宅支援)

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ZAG ZAG operates a multi-format retail healthcare platform in western Japan, anchored by 231 drugstores selling OTC medicines, health products, daily goods, cosmetics, and food. Around this core it co-locates dispensing pharmacies, runs rehabilitation-focused elderly daycare centers (ZAGSTA), and sells the same assortment online through its own e-commerce site and major Japanese marketplaces.

Product overview

ZAG ZAG is a Japanese drugstore chain operating a multi-format retail platform centered on its core drugstore business. The company offers four main services: drugstore retail (handling pharmaceuticals, health products, daily goods, cosmetics, and food), dispensing pharmacy services, nursing care/elderly support services, and online e-commerce. Customer-facing digital products include a point card system, an official mobile app for member benefits and exclusive campaigns, a Toku Pass cross-retailer point program, and an Otoku Coupon service. The pharmacy division operates with digital features including prescription apps, online medication guidance, and home medical care services. The ZAGSTU subsidiary provides rehabilitation-focused daycare combining exercise, nutrition, and oral care programs. The company operates 231 stores primarily in Okayama (112), Hiroshima (38), Kagawa (40), and Hyogo (30), with additional presence in Tottori (9), Ehime (1), and Osaka (1), and maintains e-commerce presence on its own platform and major Japanese marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• ザグザグ薬局 (ZAGZAG Pharmacy): Dispensing pharmacy services including prescription fulfillment, health consultations, home medical care, prescription app, online medication guidance, and designated pharmacist services
• ザグスタ (ZAGSTA)
• 得パス (Tokupass)
• おトНасеља (Oto Cooupon)

Products and services

• ZAG ZAG Drugstore (ドラッグストア) Retail drugstore chain offering OTC pharmaceuticals, daily necessities, cosmetics, food, and beverages through 231 physical stores concentrated in the Chugoku-Shikoku region of Japan, targeting local consumers.
• ZAG ZAG Pharmacy (ザグザグ薬局) Dispensing pharmacy services co-located at ZAG ZAG drugstores, providing prescription fulfillment, pharmacist consultations, online medication guidance, prescription app support, home medical care, and designated pharmacist services for prescription-holding patients.
• ZAGSTA Elderly Care Service (ザグスタ) Rehabilitation-focused daycare (通所介護) and care plan services (居宅介護支援) for elderly and disabled individuals, combining exercise programs, nutritional guidance, and oral care in a fitness-gym-like setting to support self-reliance and reduce care burden.
• Online Shop (オンラインショップ) E-commerce platform selling medicines, health products, daily goods, cosmetics, and food via the own e-zagzag.com website plus marketplace storefronts on Rakuten, Amazon Japan, Yahoo Shopping, auPAY Market, and Qoo10, with home delivery across Japan.
• Private Brand Products (PB・SB) ZAG ZAG's proprietary private brand (PB) and second brand (SB) product lines offering exclusive private-label goods sold across its drugstore and online channels.
• Toku Pass Membership Service (得パス) Membership service allowing customers to accumulate ZAG ZAG points on purchases at partner stores outside the ZAG ZAG chain, extending the loyalty program into cross-retailer benefits.
• Point Card Loyalty Program (ポイントカード) Cash point loyalty program that rewards customers with points on purchases across 231 ZAG ZAG stores, redeemable for catalog items and partner offers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• LION (ライオン)minorGTM or Marketing PartnerOral care product promotion campaigns targeting app members with point back incentives. Campaign offers 15-20% point back on Lion oral care products with entry via official app.
• Unilever Japan (ユニリーバ)minorGTM or Marketing PartnerPoint back campaign for Unilever household and personal care products excluding Domestos, Dif, and Vaseline. Offers 10% point back on cumulative purchases of 1,000+ yen.
• Kirin Beverages (キリンビバレッジ)minorGTM or Marketing PartnerBeverage lottery campaign where customers can win Kirin beverage gift sets or 2,000 yen ZAG ZAG shopping vouchers by purchasing qualifying drinks.
• Asahi Group Foods (アサヒグループ食品)minorGTM or Marketing PartnerLottery campaign for Asahi food products where customers spending 500+ yen can win 10,000 yen shopping vouchers or Asahi miso soup sets.
• Nestle Japan (ネスレ)minorGTM or Marketing PartnerSummer campaign offering Nestle product gift sets as prizes for customers purchasing qualifying products with receipts of 500+ yen.
• Unicharm (ユニ・チャーム)minorGTM or Marketing PartnerLifeリー brand campaign offering 5-10% point back on adult diapers and care products with purchases of 1,000-2,000+ yen.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Create SD: Drugstore chain concentrated in Hokuriku and Kanto regions, comparable in mid-sized regional drugstore positioning.
• Sundrug: Mid-sized Japanese drugstore chain with ~1,300 stores selling pharmaceuticals, cosmetics, and daily goods. Comparable regional-to-national drugstore model.
• Cosmos Pharmaceutical: Discount drugstore chain with ~1,400 stores focused on everyday low prices across pharmaceuticals, daily necessities, and food. Closely comparable in drugstore format and value positioning, though larger.
• Sugi Holdings: Drugstore chain with co-located dispensing pharmacy, comparable integrated drugstore-pharmacy model similar to ZAG ZAG's offering.
• Daikokuten Drug: Drugstore chain operating across multiple regions of Japan with discount-value positioning. Comparable mid-sized drugstore business model.

Broad incumbents

• Tsuruha Holdings: Major Japanese drugstore chain (~2,500+ stores) with integrated dispensing pharmacy. Comparable business model with drugstore + pharmacy combination, although broader geographic footprint than ZAG ZAG.
• Welcia Holdings: Largest Japanese drugstore chain with ~2,800 stores combining drugstore, dispensing pharmacy, and beauty. Comparable in offering mix (drugstore + pharmacy) but operates at far greater national scale than ZAG ZAG.
• Matsumoto Kiyoshi Holdings: National drugstore chain operating ~3,000+ stores including the Matsukiyo Cocokara integrated model. Overlapping assortment of pharmaceuticals, daily goods, and cosmetics but with significantly larger scale.

Regional players

• Yakuodo Holdings: Drugstore chain concentrated in Tohoku region offering drugstore + dispensing pharmacy integration. Comparable regional Japanese drugstore model, though in a different geography.
• Kirindo: Shikoku-region drugstore chain operating primarily in Ehime and surrounding prefectures. Directly comparable regional drugstore footprint overlapping with ZAG ZAG's Kagawa and Hyogo store base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zagzag_official
• YouTubeyoutube.com/@zagzagofficial
• Instagraminstagram.com/zagzag_official
• Facebookfacebook.com/zagzag.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAG ZAG