The Human Factor
Human Factor Design is a human-centered business design studio founded in 2019 that delivers strategy, design, and go-to-market services via an 18-week sprint methodology. It serves enterprise leaders and entrepreneurs across healthcare, education, retail, and advertising with tiered engagements starting at $1,200.
- Company typePrivate
- Founded2019
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Human Factor does
Human Factor Design is a human-centered business design studio founded in 2019 and headquartered in Long Island City, New York. The firm delivers strategy, design, and adoption services through a proprietary 18-week sprint methodology that integrates human-centered design, behavioral science, artificial intelligence, creative engineering, and lean experimentation. Service delivery is organized into three pillars — Strategy (business design, growth strategy, AI strategy, opportunity discovery, research, business model innovation, operating model design, innovation roadmapping), Design (product, service, experience, brand systems, rapid prototyping), and Adoption & Growth (consumer behavior analysis, go-to-market strategy, integrated campaigns, creative production). Named products include The Good Fork (sustainable eating platform), MediPal (digital health companion for elders), and TeachSmart (an AI-powered teacher feedback platform built on the World Bank's TEACH framework).
The company monetizes through a three-tier professional services engagement model: Express ($1,200 focused discovery sprint), Complete (6-week engagements starting at $25K+), and Deluxe (end-to-end build-and-launch engagements at $100K+). Go-to-market is direct enterprise engagement via Calendly, supported by LinkedIn and Instagram organic channels and email outreach. The core client base consists of enterprise leaders and organizations across industries (construction, healthcare, education, retail, advertising), supplemented by entrepreneurs and startups. Named enterprise clients include Publicis Groupe (strategic partnership), a regional construction company (40% sales lift, $10M sustainability investment unlocked), a global retailer (30% projected audit cost reduction), and TeachSmart pilots across 50+ schools.
Human Factor Design operates from offices in New York, Miami, Madrid, and Bogotá, serving clients in North America, Latin America, and Europe. The core team comprises 11–50 employees, augmented by a global network of 500+ service designers and innovation professionals. Ownership is founder/management-controlled with no disclosed institutional investors, and the company is privately held with no public listing. AI capabilities are evident in the TeachSmart generative AI product and in AI-enabled prototypes delivered within Express-tier sprints.
The Human Factor firmographics
Firmographics- Name
- The Human Factor
- Legal name
- Human Factor Design
- Website
- https://humanfactordesign.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Human Factor Design is a human-centered business design studio founded in 2019 that delivers strategy, design, and go-to-market services via an 18-week sprint methodology. It serves enterprise leaders and entrepreneurs across healthcare, education, retail, and advertising with tiered engagements starting at $1,200.
- Ownership category
- akta.pro rank
The Human Factor industry classification
Industry- Product category
- Innovation Consulting
- NAICS
- Graphic Design Services (541430), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where The Human Factor is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Human Factor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services / Consulting Engagements: Three-tier engagement model offering strategy, design, and adoption services. Express tier ($1,200) for focused sprints, Complete tier (Starting at $25K+) for validated path to revenue, and Deluxe tier (Custom $100K+) for full end-to-end solution design and launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Express - Focused sprint to find the opportunity |
| Other | Multi-year contract | Complete - Validated path to new revenue |
| Other | Multi-year contract | Deluxe - Build and launch a revenue-generating solution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Human Factor product offering
Product offeringCore offering
The Human Factor is a human-centered business design studio that delivers Strategy, Design, and Adoption & Growth services through an 18-week sprint methodology combining human-centered design, behavioral science, AI, creative engineering, and lean experimentation. The firm offers three engagement tiers — Express ($1,200 focused sprint), Complete ($25K+ 6-week engagement), and Deluxe ($100K+ end-to-end build and launch) — to enterprise leaders and entrepreneurs seeking to reimagine products, services, brands, and systems around real human needs.
Product overview
Human Factor Design is a human-centered business design studio organized around three core service verticals — Strategy, Design, and Adoption & Growth — delivered through a structured 18-week sprint methodology. Its named products include The Good Fork (a sustainable eating platform), MediPal (an elder care digital companion), and TeachSmart (an AI-powered teacher feedback platform). Service delivery is structured around three engagement tiers: Express ($1,200, focused discovery sprint), Complete ($25K+, 6-week validated path to revenue), and Deluxe ($100K+, end-to-end build and launch), supported by a global network of 500+ service designers across New York, Miami, Madrid, and Bogota.
Differentiator
Problem solved
Functional benefit
Products and services
- The Good Fork A digital platform that makes sustainable eating simple, actionable, and measurable by connecting everyday food choices to their environmental impact, empowering users to understand and reduce their footprint one meal at a time. Designed for the The Good Fork startup client.
- MediPal A digital health companion combining medication management, health education, and social connection to help early elders maintain independence and confidence. Co-created with 75+ users; 92% of users reported improved confidence managing their health.
- TeachSmart An AI-powered teacher feedback platform built on the World Bank's TEACH framework, transforming classroom observation into actionable, encouraging insights for educators. Piloted across 50+ schools with a 4x faster feedback cycle than traditional evaluations; co-created with the Lucy Family Institute for Data and Society at the University of Notre Dame.
- Express Sprint A single focused 3-interview sprint delivering persona, AI-enabled insights, research readout, light ideation, business model development, value proposition, AI prototype, and pitch deck — designed to uncover the human problems blocking growth and define a clear opportunity space. Priced at $1,200 per sprint.
- Complete Engagement A 6-week engagement taking a high-potential opportunity from deep user research and persona development through to a validated concept with business model, value proposition, brand direction, clickable prototype, and adoption/pitch strategy — ready to pilot or fund. Starting at $25K+.
- Deluxe Engagement An end-to-end engagement designing, building, and launching a full revenue-generating solution — covering research, behavior design, North Star definition, full concept and system design, business model, brand, design system, prototype, user testing, go-to-market strategy, and website/product build support. Custom engagement from $100K+.
Quantifiable outcome
- 40% increase in sales for construction client
- +7 more outcomes
Companies that use The Human Factor
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
The Human Factor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
The Human Factor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Publicis GroupecorePartnership to redesign advertising production process from the ground up. Human Factor embedded sustainability into the brief, introduced inclusive casting, prioritized local talent and locations, and implemented low-waste, energy-efficient practices on set. The resulting best practices were adopted as global standard across Publicis Groupe regions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Human Factor competitors and assessment
Company assessmentBroad incumbents
- Publicis Sapient: Digital transformation arm of Publicis Groupe with deep enterprise reach; relevant given The Human Factor's Publicis partnership and overlapping customer-experience design services.
- McKinsey Design (McKinsey & Company): Strategy-led consulting with a dedicated design practice that competes for enterprise business design and transformation mandates alongside The Human Factor.
- Accenture Song: Global experience-design and marketing services arm of Accenture; competes for the same enterprise CX/EX transformation budgets as The Human Factor's Deluxe engagements.
- Deloitte Digital: Digital, creative, and customer-experience practice within Deloitte that targets enterprise strategy, design, and adoption programs analogous to The Human Factor's 18-week sprints.
Direct peers
- Smart Design: Independent product and experience design consultancy serving enterprise clients across strategy, design, and prototyping — closely mirrors The Human Factor's boutique enterprise model.
- Pentagram: Independent design consultancy offering brand, digital, and experience design for enterprises — comparable peer for The Human Factor's brand strategy and design system offerings.
- IDEO: Pioneer and largest independent human-centered design and innovation consultancy; offers strategy, design, and venture incubation — directly comparable to The Human Factor's three-pillar model.
- frog (frog design): Global design and innovation firm delivering strategy, product design, and brand experiences for enterprises — closely overlaps with The Human Factor's Design and Adoption & Growth offerings.
- Method (design firm): Global design and engineering consultancy focused on human-centered experience design; directly comparable service mix to The Human Factor's Design and Strategy pillars.
- Cooper (design consultancy): Interaction design pioneer offering product strategy and UX services to enterprises; comparable peer in scope of human-centered design and product innovation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Human Factor social profiles
Digital presenceThe Human Factor financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Human Factor leadership team
Management profileNumber of profiles
Profiles1 record
The Human Factor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Human Factor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Human Factor
What does The Human Factor do?
The Human Factor is a human-centered business design studio that delivers Strategy, Design, and Adoption & Growth services through an 18-week sprint methodology combining human-centered design, behavioral science, AI, creative engineering, and lean experimentation. The firm offers three engagement tiers — Express ($1,200 focused sprint), Complete ($25K+ 6-week engagement), and Deluxe ($100K+ end-to-end build and launch) — to enterprise leaders and entrepreneurs seeking to reimagine products, services, brands, and systems around real human needs.
Is The Human Factor a public or private company?
The Human Factor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Human Factor founded?
The Human Factor was founded in 2019. It employs 11 to 50 people.
Where is The Human Factor based?
The Human Factor is headquartered in Long Island City, United States, in the North America region.
How does The Human Factor make money?
One revenue line is on record: professional Services / Consulting Engagements.
Who are The Human Factor's main competitors?
Broad incumbents on record are Publicis Sapient, McKinsey Design (McKinsey & Company), Accenture Song and Deloitte Digital. Direct peers are Smart Design, Pentagram, IDEO, frog (frog design), Method (design firm) and Cooper (design consultancy).
Does The Human Factor have an API?
No public API is recorded for The Human Factor.
What industry is The Human Factor in?
The Human Factor's product category is Innovation Consulting. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541430 and its SIC code is 8742.