Arndt
Arndt-Verlag e.K. is a German specialty publisher producing magazines, books, and merchandise on parrot and bird keeping. It serves hobbyists, breeders, zoo professionals, and ornithologists in the DACH region via subscriptions, direct e-commerce, an academy, and a classifieds marketplace.
- Company typePrivate
- Founded1996
- HeadquartersBretten, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Arndt does
Arndt-Verlag e.K. is a German specialty publishing company headquartered in Bretten, Germany, focused on aviculture and ornithology content. It operates a multi-brand magazine portfolio led by PAPAGEIEN (a German-language professional journal on parrot biology, breeding, conservation, and husbandry), complemented by WP-Magazin (Wellensittich & Papageien), Gefiederte Welt (general ornithology), an English-language edition in PAPAGEIEN INTERNATIONAL, the scientific journal Papageienkunde, and a book publishing program under the "Edition PAPAGEIEN" imprint. The customer base is concentrated in the DACH region and spans private parrot and bird hobbyists, professional breeders, zoo and aviary professionals, and academic ornithologists. Primary customer segments named in the data are bird keepers, breeders/zoos, ornithologists/researchers, and zoo/aviary professionals, with hybrid segmentation across consumer and institutional buyers.
The product catalog spans 234 magazine issues and 199+ retail SKUs, including taxonomically accurate bird posters (800mm x 600mm) illustrated by founder Thomas Arndt, species-specific books, mugs, plush toys, keychains, and decorative items. The technology footprint is conventional web publishing: a Joomla/VirtueMart-based e-commerce storefront (arndt-verlag.de), a Kleinanzeigen classifieds marketplace, an Akademie online education platform, and email/CRM infrastructure (Newsletter). No disclosed API, SDK, mobile app, or AI/ML capability exists; the differentiator is editorial content depth, long-form subscriber relationships, and proprietary scientific illustrations.
Arndt-Verlag operates as a sole proprietorship (e.K.) under German law without external venture capital, private equity, or institutional investment. Revenue is generated through a hybrid model: recurring magazine subscriptions, one-time book and merchandise sales, single-issue magazine sales, paid Akademie workshops and certifications, event fees (including the XI Internationaler Papageienkongress), and classifieds listings. Pricing is low-ticket (single issues €9.50–€12.90, books €15.90–€50, posters €19, merchandise €7.90–€12.95). Go-to-market is community-led: the website, newsletter, Facebook, Akademie's educational workshops, and the in-person International Parrot Congress drive engagement and conversion, with no third-party retail distribution and direct-to-consumer sales only.
Arndt firmographics
Firmographics- Name
- Arndt
- Legal name
- Arndt-Verlag e.K.
- Website
- https://arndt-verlag.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arndt-Verlag e.K. is a German specialty publisher producing magazines, books, and merchandise on parrot and bird keeping. It serves hobbyists, breeders, zoo professionals, and ornithologists in the DACH region via subscriptions, direct e-commerce, an academy, and a classifieds marketplace.
- Ownership category
- akta.pro rank
Arndt industry classification
Industry- Product category
- Ornithological Publishing
- NAICS
- Periodical Publishers (51312), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Arndt is headquartered
LocationHeadquarters
- HQ city
- Bretten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Arndt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Annual and monthly subscriptions for PAPAGEIEN, WP-Magazin, and Gefiederte Welt magazines. Subscriptions provide recurring revenue and customer retention.
- Book Sales: Sale of specialized bird-keeping and ornithology books including the 'Edition PAPAGEIEN' series, species-specific guides, and practical care manuals. One-time purchase model.
- Poster and Merchandise: Sale of taxonomically accurate bird posters (800mm x 600mm format), mugs, keychains, plush toys, and other bird-themed merchandise.
- Single Issue Sales: Individual magazine issue purchases for non-subscribers. Provides flexible access to content without commitment.
- Academy and Events: Workshop fees and event registrations for the Arndt-Verlag Akademie, including the XI Internationaler Papageienkongress.
- Classifieds Marketplace: Kleinanzeigen marketplace for bird keepers to list birds for sale or rehoming, potentially with listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Magazine single issues: 9.50€ - 12.90€ per issue |
| Subscription | Annual | Magazine annual subscriptions (Abo) |
| Unit Pricing | Pay-as-you-go | Special issues: 14.50€ - 50.00€ |
| Unit Pricing | Pay-as-you-go | Books: 15.90€ - 50.00€ |
| Unit Pricing | Pay-as-you-go | Posters: 19.00€ each |
| Unit Pricing | Pay-as-you-go | Home & Decor items: 7.90€ - 12.95€ |
| Other | Multi-year contract | Academy workshops and events |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Arndt product offering
Product offeringCore offering
Arndt-Verlag publishes specialized magazines, books, posters, and merchandise focused on bird keeping, particularly parrots, ornithology, and aviculture. The company operates the monthly specialist titles PAPAGEIEN, WP-Magazin, and Gefiederte Welt, plus the English-language PAPAGEIEN INTERNATIONAL and the Papageienkunde scientific journal. Through the "Edition PAPAGEIEN" imprint, the company publishes species guides, husbandry manuals, and health reference books, supplemented by an Akademie (academy) offering workshops and certifications and a Kleinanzeigen classifieds marketplace for the bird-keeping community.
Product overview
Arndt-Verlag e.K. is a German publishing company specializing in ornithological literature and bird-keeping media. The company operates a multi-brand magazine portfolio centered on parrot keeping (PAPAGEIEN, WP-Magazin, Gefiederte Welt) plus PAPAGEIEN INTERNATIONAL and Papageienkunde scientific journal. Under the 'Edition PAPAGEIEN' imprint, they publish specialized books on parrot species, husbandry, breeding, and health. Additional offerings include taxonomic posters, bird-themed merchandise, an e-commerce platform, classified marketplace, educational academy, and subscription services. The product ecosystem serves hobby bird keepers, professional breeders, zoo professionals, and ornithologists.
Differentiator
Problem solved
Functional benefit
Brands
- PAPAGEIEN: Specialist magazine for parrot enthusiasts covering parrot keeping, breeding, and conservation
- WP-Magazin
- Gefiederte Welt
- PAPAGEIEN im Fokus
- PAPAGEIEN INTERNATIONAL
- Papageienkunde
- Edition PAPAGEIEN
- WP-Ratgeber-Reihe
- Akademie
Products and services
- PAPAGEIEN Magazine
- WP-Magazin (WP Wellensittich & Papageien Magazin)
- Gefiederte Welt Magazine German-language magazine covering general ornithology, bird keeping, zoo birds, waterfowl, pheasants, and exotic birds.
- PAPAGEIEN INTERNATIONAL English-language version of the parrot journal covering international parrot research, conservation, and breeding topics.
- Papageienkunde Scientific Journal Scientific journal dedicated to parrot science and research for ornithologists and researchers.
- PAPAGEIEN IM FOKUS Special Issue Series Special issues of PAPAGEIEN magazine focusing on specific parrot families (Aras, Kakadus, Loris) compiling expert publications from recent years.
- Edition PAPAGEIEN Book Series Specialized books on parrots and bird keeping under the "Edition PAPAGEIEN" imprint, including species guides, husbandry manuals, breeding guides, and health reference books.
- Taxonomic and Decorative Bird Posters Large-format posters (800mm x 600mm) featuring parrot illustrations by Thomas Arndt, including taxonomic posters showing species and subspecies, and decorative motivation posters.
- Bird-Themed Home & Decor Merchandise Bird-themed merchandise including mugs, plush keychains, decorative items, clothing, notebooks, and collectible items for bird enthusiasts.
- Arndt-Verlag Akademie (Academy) Educational platform offering workshops, certificates, and events for bird enthusiasts and professionals, including the XI Internationaler Papageienkongress.
- Kleinanzeigen Classifieds Marketplace Online classified marketplace for bird sellers, breeders, and buyers to list birds, eggs, and bird-related products.
- Magazine Subscription Services (Abo) Annual subscription services for PAPAGEIEN, WP-Magazin, and Gefiederte Welt magazines with various subscription tiers.
Companies that use Arndt
Customer profileSegments4 records
Ideal customer profiles2 records
Arndt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Arndt partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Arndt competitors and assessment
Company assessmentBroad incumbents
- Penguin Random House: Global trade book publisher with extensive nature, pet, and reference lists. Comparable in book publishing mechanics but operates at vastly different scale and with non-specialized lists.
- Springer Nature: Global academic and consumer publisher with ornithology, zoology, and life sciences titles. Represents the scholarly publishing counterpart to Arndt's Papageienkunde journal and academic-adjacent content.
- Hubert Burda Media: One of Germany's largest magazine publishers with broad consumer titles. Represents the scale end of the publishing spectrum that Arndt-Verlag could not realistically compete with but whose digital pivots set category direction.
- Wiley: Global publisher with significant ornithology, zoology, and life sciences academic programs. Adjacent comparator for the scholarly and reference publishing side of Arndt-Verlag's business.
- Gruner + Jahr (RTL Group): Major German consumer magazine publisher (part of RTL Group) publishing lifestyle and hobby titles. Operates at scale with broad portfolios rather than single-category focus, but competes for the same advertiser and consumer attention.
Direct peers
- Eugen Ulmer Verlag: German publishing house with a substantial animal husbandry and agriculture list, including bird-keeping and aviculture titles. Directly competes with Arndt-Verlag in the German-language specialty bird book segment.
- Cadmos Verlag: German publisher specializing in animal care and husbandry books covering horses, dogs, and other companion animals, including birds. Competes for the same hobbyist purchaser in DACH.
- Natur und Tier - Verlag: German specialty publisher focused on animals and nature, including reptile, amphibian, and bird titles. Closely comparable niche animal-keeping publishing model to Arndt-Verlag.
- Franckh-Kosmos Verlag: Major German publisher of nature, pet, and field guide titles including bird identification guides. Overlaps with Arndt-Verlag's bird reference and practical husbandry publishing franchise.
Regional players
- Haupt Verlag: Swiss-German nature and garden publisher producing bird identification and nature guides. Comparable in category but primarily serves the Swiss market, partially overlapping with Arndt's DACH footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Arndt social profiles
Digital presenceArndt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arndt leadership team
Management profileNumber of profiles
Profiles1 record
Arndt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arndt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arndt
What does Arndt do?
Arndt-Verlag publishes specialized magazines, books, posters, and merchandise focused on bird keeping, particularly parrots, ornithology, and aviculture. The company operates the monthly specialist titles PAPAGEIEN, WP-Magazin, and Gefiederte Welt, plus the English-language PAPAGEIEN INTERNATIONAL and the Papageienkunde scientific journal. Through the "Edition PAPAGEIEN" imprint, the company publishes species guides, husbandry manuals, and health reference books, supplemented by an Akademie (academy) offering workshops and certifications and a Kleinanzeigen classifieds marketplace for the bird-keeping community.
Is Arndt a public or private company?
Arndt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arndt founded?
Arndt was founded in 1996. It employs 11 to 50 people.
Where is Arndt based?
Arndt is headquartered in Bretten, Germany, in the Europe region.
How does Arndt make money?
Six revenue lines are on record. Magazine Subscriptions are the primary driver. The others are book Sales, poster and Merchandise, single Issue Sales, academy and Events and classifieds Marketplace.
Who are Arndt's main competitors?
Broad incumbents on record are Penguin Random House, Springer Nature, Hubert Burda Media, Wiley and Gruner + Jahr (RTL Group). Direct peers are Eugen Ulmer Verlag, Cadmos Verlag, Natur und Tier - Verlag and Franckh-Kosmos Verlag. Haupt Verlag is listed as a regional player.
Does Arndt have an API?
No public API is recorded for Arndt.
What industry is Arndt in?
Arndt's product category is Ornithological Publishing. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 51312 and its SIC code is 2721.