Svetsteknik

What Svetsteknik does

Svetsteknik AB is a Swedish specialty retailer and authorized service workshop for welding equipment, operating from Gothenburg (Askim) since 1945. The company sells welding machines (MIG/MAG, TIG, MMA, multiprocess, stud, and laser welding), plasma cutters, hose packages, and gas equipment, alongside a full range of filler materials, grinding and cutting consumables, personal protective equipment, hand and power tools, and workshop equipment. Brands distributed include 3M Speedglas, SAVAGE, Metabo, Rogue ES, ESAB, and Fronius, with authorized service workshop status for ESAB and Fronius including calibration to SS-EN 5054 standards. The company is ISO 9001 and ISO 14001 certified via qValify.

The business operates a dual-channel go-to-market: a direct e-commerce storefront at svetsteknik.se with Sweden-wide delivery via DHL Paket and DHL Pall, supported by a physical Gothenburg store for walk-in and pickup customers. Customers include both private individuals (B2C, VAT-inclusive pricing) and business accounts (B2B, VAT-exclusive pricing with on-account invoicing). Revenue streams comprise one-time product sales, usage-based equipment rental (covering MMA, MIG/MAG, pulsed MIG, TIG AC/DC, plasma cutters, fume extractors, and portable generators with flexible periods and Sweden-wide delivery), and professional service revenue from authorized calibration, maintenance, and repair. The company is privately held, has no disclosed funding rounds or institutional investors, and reports a headcount of 11–50 employees with a claimed base of over 1,000 satisfied customers.

Name

Svetsteknik

Legal name

Svetsteknik AB

Website

https://svetsteknik.se

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Svetsteknik is a Swedish specialty retailer and authorized ESAB/Fronius service workshop selling welding machines, filler materials, PPE, tools, and workshop equipment to private consumers and industrial B2B customers across Sweden via e-commerce, a Gothenburg store, equipment rental, and calibration services.

Ownership category

akta.pro rank

Product category

Welding Equipment & Industrial Supplies Retail

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Welding and Soldering Equipment Manufacturing (333992), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Hardware (5072)

akta.pro primary industry

Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

akta.pro secondary industry

Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)

Keywords

• Welding equipment supply
• Welding consumables retail
• Personal protective equipment distribution
• Industrial tool sales
• Welding workshop services

Headquarters

HQ city

Askim

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of welding equipment, welding machines, consumables, safety equipment, tools, and workshop equipment through e-commerce and physical retail.
2. Equipment Rental: Rental of welding equipment including MMA, MIG, TIG, plasma cutters, and complementary equipment with flexible rental periods.
3. Service and Repair: Professional service, maintenance, and calibration of welding equipment including authorized service for ESAB and Fronius brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Svetsteknik is a Swedish authorized retail distributor of welding machines, consumables, and accessories, founded in 1945 and headquartered in Gothenburg. The core offering is the sale of MIG/MAG, TIG, MMA, multiprocess, stud, and laser welding machines; plasma cutters; filler materials (wire, rods, electrodes, brazing and soldering alloys); personal protective equipment such as 3M Speedglas and SAVAGE welding helmets; grinding and cutting consumables; Metabo power tools; and workshop equipment, sold through an e-commerce webstore and a physical Gothenburg store. Two complementary services extend the offering: the Hyrmaskiner rental program (calibrated welding and plasma equipment delivered across Sweden) and the Serviceverkstad authorized by ESAB and Fronius for service, maintenance, and calibration per SS-EN 5054.

Product overview

Svetsteknik is a Swedish authorized distributor of welding, cutting, grinding, and industrial tooling equipment operating for over 80 years with more than 1,000 satisfied customers. The product portfolio spans six core categories: Svets (welding equipment including MIG/MAG, TIG, MMA, plasma, laser, and stud welding machines plus hose packages and gas equipment), Tillsatsmaterial (filler materials including MIG/MAG wire, TIG rods, MMA electrodes, brazing and soldering alloys, and hard-facing consumables), Slip & kap (grinding and cutting consumables including flap discs, cutting discs, brushes, polishing tools, roloc discs, and sanding bands), Skyddsutrustning (PPE including auto-darkening welding helmets from 3M Speedglas and SAVAGE, safety helmets, welding gloves, respiratory and hearing protection, and protective clothing), Verktyg (power tools including Metabo cordless and mains-powered machines, hand tools, drill bits, and measuring instruments), and Verkstadsutrustning (workshop equipment including welding tables, fume extractors, positioners, pipe welding fixtures, induction heaters, band saws, and magnetic drilling machines). Svetsteknik also offers complementary services including equipment rental (Hyrmaskiner) with a fleet of ESAB and Fronius welding machines from 150A to 600A, and an authorized service workshop (Serviceverkstad) providing calibration, maintenance, and repair for ESAB and Fronius equipment per SS-EN 5054 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Svets (Welding Equipment) Core product category encompassing welding machines (MIG/MAG, TIG, MMA, multiprocess, stud welding, and laser welding), hose packages, plasma cutters, gas equipment, brazing/soldering tools, chemical products, pickling/etching machines, and welding accessories such as feed rolls, welding magnets, cables, return clamps, and carts. Sold to private individuals and industrial/professional buyers across Sweden.
• Tillsatsmaterial (Filler Materials) Consumable filler materials organized by welding process and material type: MIG/MAG wire (including flux-cored wire), TIG rods, MMA electrodes, gas welding rods, brazing alloys (silver, brass, copper-phosphorus, aluminum, nickel), soldering alloys (lead-free and leaded), hard-facing/wear-facing materials, backing gas, and dry-storage cabinets for electrode preservation.
• Slip & kap (Grinding & Cutting) Grinding, cutting, and finishing consumables and tools including cut-off and flap discs, grinding discs, wire brushes, fiber discs, support plates, grinding cups, hook-and-loop discs, bench grinders, polishing felt discs, polishing paste, sisal discs, roloc and quick-change discs, rotary files, grinding stones, flap rolls, sanding bands, sanding sleeves, and rubber expanders.
• Skyddsutrustning (Personal Protective Equipment) Full range of personal protective equipment for welding and industrial work: welding helmets (auto-darkening, passive), fresh-air helmets, grinding helmets and visors, safety helmets, welding glasses, work gloves (welding, disposable, general, chemical-resistant, assembly, cut-resistant, vibration-dampening, winter), respiratory protection, hearing protection, safety glasses, protective clothing (head, coveralls, welding aprons, welding jackets, arm guards), welding curtains, welding blankets, first aid, and lifting/lashing equipment.
• Verktyg (Tools) General tools and machinery including power tools (cordless, mains-powered, stationary, pneumatic), hand tools (hammers, knives, marking tools, wrenches, screwdrivers, striking tools, clamps, pliers), drill bits and accessories, machine accessories (welding tables, batteries, chargers, clamps, saw blades), fasteners and surface treatment materials, and measuring instruments.
• Verkstadsutrustning (Workshop Equipment) Industrial workshop equipment including workbenches and workplace solutions (lighting, fire protection, lifting), machine accessories (band saw blades), positioners and pipe positioners, fume extraction systems, pipe welding equipment (purge gas equipment, pipe fixtures, pipe cutting machines), welding tables and accessories, and workshop machines (band grinding machines, band saws, induction heaters, pipe benders, magnetic drilling machines, sawing and cutting machines).
• Hyrmaskiner (Welding Equipment Rental) Flexible rental service for welding and cutting equipment including MMA (150–600A), MIG welding (170–500A), MAG welding (170–500A), pulsed MIG (320–500A), TIG AC/DC (200–350A), plasma cutters (60–120A), motor welding (170A), fume extractors and filters, and portable battery-powered generators (230V). All rented equipment is inspected, calibrated, and validated before delivery. Customers can pick up in-store or request delivery anywhere in Sweden.
• Serviceverkstad (Service Workshop) Authorized service, maintenance, and calibration workshop for welding equipment from ESAB and Fronius, and gas/cutting equipment. Offers inspection, troubleshooting, and repair at the workshop or on-site. Calibration and verification performed according to applicable standards such as SS-EN 5054. Also handles service and repair of various hand tools.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core.

• ESABcoreStrategic or Co-development PartnerSvetsteknik is an authorized service workshop for ESAB welding equipment. The company provides professional service, maintenance, and calibration of ESAB welding machines according to relevant standards.
• FroniuscoreStrategic or Co-development PartnerSvetsteknik is an authorized service workshop for Fronius welding equipment. The company provides professional service, maintenance, and calibration of Fronius welding machines.
• KlarnacoreTechnology or IntegrationPayment processing partner providing Klarna Checkout services including direct payment, invoice, partial payment, and card payment options.
• DHLcoreChannel Partner/ Reseller/ DistributorLogistics partner for delivery services including DHL Paket (up to 20 kg) and DHL Pall for larger shipments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ESAB Corporation: Global welding and cutting equipment manufacturer whose brand Svetsteknik is authorized to service and sell; competes with Svetsteknik in distribution of welding machines, consumables, and PPE while also serving as a strategic supplier.
• Clas Ohlson: Nordic retailer of tools, hardware, and consumables operating in Sweden, with overlapping hand-tool, power-tool, and DIY welding/MIG consumable categories that compete with Svetsteknik for price-sensitive consumers and small workshops.
• Lincoln Electric: Global welding equipment and consumables manufacturer offering competitive machines, filler materials, and PPE that overlap with Svetsteknik's product portfolio in both B2C and B2B welding channels.
• Ahlsell Sverige: Leading Swedish MRO and industrial supplies distributor serving tradespeople, workshops, and industrial buyers with a broad catalog that includes welding, PPE, tools, and workshop equipment, overlapping heavily with Svetsteknik's assortment.
• Fronius International: Austrian manufacturer of welding, solar, and battery-charging technology whose welding machines and accessories Svetsteknik distributes and services; competes at the brand level while partnering with Svetsteknik as an authorized service point.
• Migatronic: Danish manufacturer of MIG/MAG, TIG, MMA, and plasma welding machines plus automated welding solutions; a Nordic-headquartered peer overlapping with Svetsteknik on welding machine sales, consumables, and service, including cross-border competition for Swedish industrial customers.
• Würth Sverige: Swedish arm of the global Würth Group distributing fastening, tools, hand-tool, and consumable products to trades and industrial customers across Sweden, competing for the same professional B2B buyer Svetsteknik serves.
• Hilti Sverige: Swedish subsidiary of Hilti selling professional power tools, anchors, and consumables to construction and industrial trades; competes with Svetsteknik on cordless and mains-powered power tools sold to the same B2B trades and fabrication-shop customer base.

Emerging players

• Stenströms Skydd: Swedish distributor of workwear and PPE including welding protection, comparable to Svetsteknik's Skyddsutrustning category; competes for the same Swedish B2B safety-equipment buyer.

Direct peers

• ToolTeam AB: Swedish tool and consumables retailer serving both B2C and B2B customers online; competes with Svetsteknik in the overlapping power-tools, hand-tools, and welding-consumables categories for Swedish buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookhttpl://www.facebook.com/p/Svetsteknik-AB-100083489313207
• Instagramhttpl://www.instagram.com/svetsteknikab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svetsteknik