Belfius Direct Verzekeringen

What Belfius Direct Verzekeringen does

Belfius Direct Verzekeringen is the direct-to-consumer insurance brand of Belfius Insurance NV, a 100% Belgian insurer operating under license 0037 from the National Bank of Belgium and regulated by FSMA. The company is part of the Belfius Group and is headquartered in Brussels. It sells ten insurance products — auto and motorcycle (pay-per-kilometer), bicycle, renters (including a cohousing variant), dog and cat, family liability, funeral, and travel assistance — exclusively through its own digital platform and in-house contact center, with no broker or agent intermediaries.

Its core technical differentiator is the Kilometerverzekering: a usage-based auto and motorcycle policy in which customers estimate annual mileage, pay an initial premium, and reconcile against the actual odometer reading at year-end, with refunds for under-driving and a flat rate kicking in above 25,000 km/year. The customer-facing stack is a 24/7 self-service portal (Klantenzone / Espace Client) supporting quoting, binding, claims, odometer submission, and document requests, with itsme® — Belgium's national digital identity app — used as a native SSO option. Pet insurance integrates with the Fuga veterinary network for direct reimbursement and references DogID for chip registration.

The business model is recurring annual insurance premiums priced per individual risk profile, supplemented by usage-based reconciliation on the auto and motorcycle books. Distribution is fully direct and digital-first, supported by phone and chat Monday–Saturday, with free policy transfer from prior insurers. The company reports 13,994 new customers between October 2024 and November 2025, 97% customer satisfaction on price-quality, and an average €242/year customer saving on the kilometer product. The wider Belfius Group has supported Belgian charities with €37 million since 2015, and the company has set a 100% electric company-car fleet target by 2028.

Name

Belfius Direct Verzekeringen

Legal name

Belfius Insurance NV

Website

https://belfiusdirect.be

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Belfius Direct Verzekeringen is the direct-to-consumer insurance arm of Belgian insurer Belfius Insurance NV, selling auto (pay-per-kilometer), home, pet, family liability, funeral, and travel policies online to Belgian consumers without intermediaries.

Ownership category

akta.pro rank

Product category

Direct Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Direct insurance
• Car insurance
• Pet insurance
• Usage-based insurance
• Home insurance

Headquarters

HQ city

Saint-josse-ten-noode

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Premiums: Recurring annual insurance premiums collected from policyholders. Pricing based on risk factors, coverage type, and for kilometer insurance, actual driving distance.
2. Usage-based Insurance: Kilometer-based insurance where premiums adjust annually based on actual odometer readings. Customers pay per kilometer driven with refunds for underuse and additional payments for overuse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Belfius Direct Verzekeringen is a direct-to-consumer Belgian insurance company selling a portfolio of 10 personal lines insurance products including auto (with an innovative pay-per-kilometer model), motorcycle, bicycle, renters, cohousing, family liability, funeral, dog, cat, and travel assistance insurance. All products are sold directly online without intermediaries, with 24/7 self-service via the customer portal, supported by phone and chat.

Product overview

Belfius Direct Verzekeringen is a direct-to-consumer insurance company operating exclusively in Belgium, offering a portfolio of 10 distinct insurance products. The core offering centers on the innovative Kilometerverzekering (pay-per-kilometer insurance) for cars and motorcycles, which differentiates the company by calculating premiums based on actual kilometers driven rather than estimates. The product lineup spans mobility (auto, motor, fiets), housing (huurders, cohousing), family liability, pet insurance (dogs and cats), funeral coverage, and travel assistance. All products are sold directly online with 24/7 accessibility, supplemented by phone and chat support. The company is a 100% Belgian insurer and a trading name of Belfius Insurance NV, licensed under number 0037 by the National Bank of Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Kilometerverzekering Auto (Pay-per-kilometer car insurance) A pay-per-kilometer car insurance where premiums are calculated based on actual annual kilometers driven. Customers estimate their annual mileage, receive an initial premium, and are reimbursed or charged at year-end based on actual odometer readings. Targets individual car owners in Belgium seeking affordable, flexible auto coverage with average savings of €242/year.
• Kilometerverzekering Motor (Pay-per-kilometer motorcycle insurance) Pay-per-kilometer motorcycle insurance similar to the car product, allowing riders to pay only for the kilometers they actually ride, with refunds for underuse and additional payments for overuse.
• Fietsverzekering (Bicycle insurance) Bicycle insurance protecting bikes against theft and damage at competitive pricing. For individual consumers in Belgium.
• Huurdersverzekering (Renters insurance) Renters insurance covering liability for damage to rented properties and providing 24/7 home assistance services. For tenants in Belgium.
• Huurdersverzekering voor Cohousing (Renters insurance for cohousing) Specialized renters insurance designed for cohousing arrangements, covering shared living spaces. For individuals in cohousing arrangements in Belgium.
• Hondenverzekering (Dog insurance) Dog insurance covering 80% of unexpected veterinary costs related to illness or accidents, with coverage limits from €1,500 to unlimited per claim. Includes Fuga network integration for automatic reimbursements. Basic plan from €12.5/month.
• Kattenverzekering (Cat insurance) Cat insurance covering 80% of unexpected veterinary costs, with coverage limits from €1,000 to unlimited per claim. Includes Fuga network integration for automatic reimbursements. Basic plan from €8.5/month.
• Familiale Verzekering (Family liability insurance) Family liability insurance providing protection for the policyholder and their family against third-party claims. For Belgian families and individuals.
• Uitvaartverzekering (Funeral insurance) Funeral insurance providing a benefit to cover funeral costs and ease the financial burden on loved ones after death. Premiums are lower the younger the insured is at policy start. For Belgian individuals and families planning for end-of-life expenses.
• Reisbijstand (Travel assistance insurance) Travel assistance insurance providing emergency support, repatriation services, and travel-related assistance. Currently promoted with a 15% discount on the first annual premium for new contracts between May 4, 2026 and July 15, 2026.

Quantifiable outcome

• Customers save average €242/year with kilometer insurance (€360/year for Full Omnium clients)
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ethias: Belgian mutual insurer offering personal and commercial insurance across Belgium. Direct overlap with Belfius Direct's personal lines and presence in similar segments (public sector, families, mobility).
• AG Insurance: One of Belgium's largest insurance carriers offering the full personal and commercial lines portfolio via brokers. Incumbent competitor with scale, brand, and distribution advantages.
• Baloise Belgium: Swiss-based insurer with Belgian operations offering personal and commercial lines. Competes in the same Belgian personal-lines space with broader geographic footprint and diversified portfolio.
• AXA Belgium: Major Belgian insurer with broad life, P&C, and health coverage through broker and direct channels. Sets competitive benchmarks on price, brand, and product breadth.

Direct peers

• DVV Verzekeringen: Belgian insurance brand within Belfius Group offering personal lines via a hybrid advisor + digital model. Sister brand to Belfius Direct under the same parent, directly overlapping in product and customer.
• Yuzzu: Belgian direct-to-consumer insurance brand (formerly Ethias Direct) offering personal auto, home, and family insurance online. Closest direct peer given overlapping D2C model, product mix, and Belgian market focus.
• Touring Assurances: Belgian insurer affiliated with Touring mobility club, offering auto, home, and travel insurance. Comparable personal-lines product portfolio with Belgian retail customer focus.
• Corona Direct: Belgian direct insurer specializing in car, home, and personal liability insurance sold online without intermediaries. Directly competes with Belfius Direct on price-led personal lines in Belgium.
• Direct Assurances (AXA Belgium): AXA Belgium's D2C personal lines brand offering auto, home, and family insurance online. Direct competitor with similar pricing-led, no-intermediary proposition.

Emerging players

• Allianz Direct: European D2C insurance brand (part of Allianz Group) operating in multiple markets including Belgium. Comparable digital-first model but with global parent scale advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/belfiusdirect
• LinkedInlinkedin.com/company/belfiusdirect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belfius Direct Verzekeringen