Greater Kalamazoo United Way

What Greater Kalamazoo United Way does

Greater Kalamazoo United Way (GKUW) is a tax-exempt non-profit organization headquartered in Kalamazoo, Michigan, that has served Kalamazoo County for nearly a century, per its own short description. The organization is classified as private, employs 51-100 people, and operates the public-facing website changethestory.org, which suggests a community-impact framing of its mission. GKUW is presumed to function as a community foundation and fundraising intermediary, channeling donor contributions into local health, education, and financial stability programs typical of United Way affiliates, though the input data does not explicitly document its programmatic areas, beneficiary segments, or service delivery model.

On the business model, no revenue, donation intake, grant funding, fee structure, or expense data is disclosed in the provided source material. The input explicitly notes that revenue, ownership, legal entity name, founding date, operating geographies, and corporate history are unavailable for GKUW. The firmographic record lists a founded year of 2012, which conflicts with the stated ~100-year operating history and likely reflects a re-incorporation, rebranding, or affiliate restructuring date rather than the original founding of community United Way activity in the region; this discrepancy is not resolved within the source data. There is no product, service, or technology stack information, no API or integration footprint, and no leadership roster available for the organization.

The aggregated source material is predominantly populated with data on an unrelated entity, "DocCoyle X DEWI11," an Indonesian online spin-game platform operating at doccoyle.net. That content (game mechanics, QRIS payment integration, Indonesian user base, Cambodia prize promotion, TeePublic merchandise integration) has no connection to GKUW and is excluded from this analysis. As a result, the operational, financial, and strategic profile of GKUW cannot be substantively characterized beyond the firmographic and brand-level facts noted above, and any deeper claims about programs, performance, or trajectory would be unsupported.

Name

Greater Kalamazoo United Way

Website

https://changethestory.org

Company type

Private

Founded year

2012

Operating status

Unknown

Headcount range

51–100 employees

Short description

Greater Kalamazoo United Way is a Kalamazoo, Michigan-based non-profit that has served Kalamazoo County for nearly a century through community fundraising and local impact programs, employing 51-100 staff.

Ownership category

akta.pro rank

Product category

Community Non-Profit Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Community fundraising campaigns
• Nonprofit social services
• Donor engagement programs
• Human services funding
• Community impact initiatives

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gaming Transaction Fees: Platform generates revenue through gaming transactions, likely including house edge on games and transaction fees for deposits and withdrawals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greater Kalamazoo United Way is a non-profit community organization that mobilizes resources to address health and human service needs in Kalamazoo County. The organization coordinates fundraising campaigns and directs funding to local programs focused on community well-being. It has operated in the region for nearly a century, leveraging donor contributions and community partnerships to support social service delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Rated 4 stars by platform users

Named customers3 records

Segments1 record

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Broad incumbents

• American Red Cross: Large national humanitarian organization with overlapping disaster relief, health-and-safety training, and emergency social-services programming. Comparable as an incumbent in the broader community-and-social-services space.
• United Way Worldwide: The umbrella organization for the global United Way network. Comparable as the parent brand and standards-setter that GKUW operates under, including shared fundraising frameworks, brand assets, and network-level funding flows.

Direct peers

• Feeding America West Michigan: Regional food-security nonprofit serving West Michigan including Kalamazoo. Comparable as a similarly sized community-services nonprofit competing for overlapping donor dollars and corporate partners in the same geography.
• Kalamazoo Community Foundation: Local community foundation operating in the same Kalamazoo County market. Comparable as a place-based grantmaking and convening organization serving overlapping nonprofit, donor, and community-stakeholder segments.
• Habitat for Humanity of Kalamazoo: Local housing-focused nonprofit operating in Kalamazoo County. Comparable as a place-based social-services nonprofit with a defined programmatic focus, volunteer base, and reliance on local donations and grants.
• Boys & Girls Clubs of Kalamazoo: Local youth-development nonprofit in Kalamazoo County. Comparable as a community-services nonprofit competing for the same local philanthropic, corporate, and government funding pools.

Regional players

• Heart of West Michigan United Way: United Way affiliate serving the broader West Michigan region including Grand Rapids. Closely analogous operating model, donor base composition, and program priority areas, differing primarily in geographic footprint.
• United Way of Southeastern Michigan: A neighboring regional United Way serving metro Detroit and surrounding counties. Directly comparable as a multi-county United Way affiliate with similar fundraising, grantmaking, and community-services functions, just operating in a different Michigan geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/unitedwaybckr
• Facebookfacebook.com/206900779431847
• LinkedInlinkedin.com/company/unitedwaybckr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Kalamazoo United Way