Jurys Inn Group

What Jurys Inn Group does

Jurys Inn Group is a Dublin-headquartered hotel operating company, originally founded in 1839 by William Jury and now operating as Leonardo Hotels following its integration under the Fattal Hotel Group. The company runs a pan-European multi-brand hotel platform comprising 315+ hotels across 137+ destinations in the UK, Ireland, Germany, the Netherlands, Spain, and Israel, with the core Leonardo Hotels brand targeting mid-to-upper-market city-centre accommodation, supplemented by NYX Hotels (urban boutique), Royal Hotels (luxury), and Boutique Hotels (heritage properties). Headcount is reported at 5,001-10,000 employees.

The business monetizes primarily through nightly room revenue at disclosed rates ranging from £48-£87 across major destinations (Munich, Amsterdam, Barcelona, London, etc.), with ancillary revenue streams from on-site food and beverage, Meetings & Events hosting, and curated package products (City Breaks, Limited Edition Collection, Resort Getaways). Direct customer acquisition is supported by the AdvantageCLUB free loyalty programme offering 10% online booking discounts, 15% F&B discounts, free upgrades, late check-out, and points accrual, alongside a dedicated Business Booker portal for UK & Ireland corporate accounts. Distribution is multi-channel, combining direct booking, the Leonardo Hotels website, GDS connectivity, and standard OTA channels.

Corporate structure places Jurys Inn Group as a wholly-owned operating subsidiary within Fattal Hotel Group, an Israel-based hospitality group that maintains a public Investor Relations portal. The Jurys Inn Group / Leonardo Hotels entity previously operated as a UK-Ireland-Czech Republic-focused mid-market chain and has since been repositioned as the European operating arm of Fattal's broader hotel portfolio, gaining continental European and Israeli assets while shedding its standalone Jurys Inn corporate identity.

Name

Jurys Inn Group

Legal name

Leonardo Hotels

Website

https://jurysinns.com

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jurys Inn Group, now operating as Leonardo Hotels, is a Dublin-headquartered hotel company running 315+ properties across 137+ European, UK, and Israeli destinations under the Leonardo, NYX, Royal, and Boutique brands, serving leisure, corporate, and events customers as a Fattal Hotel Group subsidiary.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Urban Luxury Hotels (City Luxury) (THAGACAE), Historic & Heritage Full-Service Hotels (THAGAAAG)

Keywords

• City center hotels
• Hotel accommodations
• Meetings and events
• Hotel loyalty program
• Leisure travel packages

Headquarters

HQ city

Ballsbridge

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Core offering

Jurys Inn Group, previously operating as Leonardo Hotels, runs a multi-brand portfolio of more than 315 hotels across 137+ destinations in the UK, Ireland, continental Europe, and Israel. Its offering includes city-center accommodations under the Leonardo Hotels, NYX Hotels, Royal Hotels, and Boutique Hotels brands, complemented by the AdvantageCLUB loyalty programme, curated city-break and resort packages, and dedicated Meetings & Events services for corporate and private functions.

Product overview

Leonardo Hotels operates as a multi-brand hotel platform offering accommodations across more than 315 hotels in 137+ destinations throughout Europe, UK, and Israel. The portfolio comprises four distinct brands: the core Leonardo Hotels brand (mid-to-upper-market city center properties), NYX Hotels (urban boutique style), Royal Hotels (premium high-end), and Boutique Hotels (unique heritage properties). The platform integrates a loyalty programme (AdvantageCLUB), curated travel packages (City Breaks, Limited Edition Collection, Resort Getaways), and Meetings & Events services. The company is owned by Fattal Hotel Group and operates under multiple regional banners including Jurys Inn and Leonardo.

Differentiator

Problem solved

Functional benefit

Brands

• Boutique Hotels: Boutique hotel brand operated by Leonardo Hotels Group
• NYX Hotels
• Royal Hotels

Products and services

• Leonardo Hotels Core hotel brand offering mid-to-upper-market accommodations across Europe, UK, and Israel, with properties in major city centers.
• NYX Hotels Boutique hotel brand targeting urban travelers seeking stylish accommodations at competitive price points.
• Royal Hotels Premium hotel collection featuring high-end properties with enhanced amenities and services.
• Boutique Hotels Curated selection of distinctive independent-style hotels with unique character and heritage.
• AdvantageCLUB Loyalty Programme Free loyalty programme offering 10% discount on online bookings, 15% off food and drinks at participating restaurants and bars, free room upgrades, late check-out, and points collection.
• City Breaks Curated short-stay packages featuring centrally located hotels in Europe's most vibrant cities.
• Limited Edition Collection Carefully curated collection of unique hotels with distinctive soul, heritage, and history.
• Resort Getaways Vacation packages at resort properties for family holidays, romantic getaways, and staycations.
• Meetings & Events Conference and event hosting services across the hotel portfolio for business meetings, corporate events, and special occasions.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hilton Worldwide: Global multi-brand operator with strong European presence (Hilton, DoubleTree, Hampton). Direct competitor to Leonardo's premium and full-service tiers across major European cities.
• Wyndham Hotels & Resorts: Global multi-brand franchisor with European midscale and economy presence (Ramada, Days Inn, TRYP). Competes with Leonardo in mid-scale European markets under a franchise-heavy model.
• Marriott International: World's largest hotel company with extensive European footprint across luxury, premium, and select-service tiers. Competes with Leonardo across multiple European cities with deeper loyalty (Marriott Bonvoy) scale.
• Accor: Global multi-brand hotel group with deep European presence across economy to luxury (ibis, Novotel, Sofitel, Mercure). Larger incumbent with overlapping European city-center footprint and a multi-brand model similar to Leonardo's.
• InterContinental Hotels Group (IHG): Global multi-brand operator with European presence across Holiday Inn, Crowne Plaza, and boutique sub-brands. Competes with Leonardo in mid-scale and premium city-center segments across the UK and continental Europe.

Direct peers

• citizenM: Compact luxury / premium urban hotel brand operating across major European cities including London, Amsterdam, Paris, and Berlin. Direct overlap with Leonardo and NYX brands in city-center locations.
• Meininger Hotels: European budget hotel chain with hybrid hotel-hostel format in major city locations (Berlin, Munich, Amsterdam, Frankfurt). Direct competitor to Leonardo in the lower-priced German and Dutch urban segments.
• B&B Hotels: European-focused budget-to-mid-scale hotel chain operating in Germany, France, Italy, Spain, and other continental markets. Overlaps with Leonardo's mid-scale city-center positioning across continental Europe.
• Premier Inn (Whitbread): Whitbread-owned UK-focused value hotel chain with strong urban and roadside presence. Closest direct comp to Leonardo's mid-scale UK/Ireland footprint and overlapping city-center customer base.
• Travelodge UK: UK value hotel operator with city-center and roadside properties. Competes directly with Leonardo in the lower-mid price tier in London and other UK cities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jurysinnshotels
• Facebookfacebook.com/JurysInns
• LinkedInlinkedin.com/company/jurys-inn-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurys Inn Group