Jurys Inn Group
Jurys Inn Group, now operating as Leonardo Hotels, is a Dublin-headquartered hotel company running 315+ properties across 137+ European, UK, and Israeli destinations under the Leonardo, NYX, Royal, and Boutique brands, serving leisure, corporate, and events customers as a Fattal Hotel Group subsidiary.
- Company typePrivate
- Founded1839
- HeadquartersBallsbridge, Ireland
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Jurys Inn Group does
Jurys Inn Group is a Dublin-headquartered hotel operating company, originally founded in 1839 by William Jury and now operating as Leonardo Hotels following its integration under the Fattal Hotel Group. The company runs a pan-European multi-brand hotel platform comprising 315+ hotels across 137+ destinations in the UK, Ireland, Germany, the Netherlands, Spain, and Israel, with the core Leonardo Hotels brand targeting mid-to-upper-market city-centre accommodation, supplemented by NYX Hotels (urban boutique), Royal Hotels (luxury), and Boutique Hotels (heritage properties). Headcount is reported at 5,001-10,000 employees.
The business monetizes primarily through nightly room revenue at disclosed rates ranging from £48-£87 across major destinations (Munich, Amsterdam, Barcelona, London, etc.), with ancillary revenue streams from on-site food and beverage, Meetings & Events hosting, and curated package products (City Breaks, Limited Edition Collection, Resort Getaways). Direct customer acquisition is supported by the AdvantageCLUB free loyalty programme offering 10% online booking discounts, 15% F&B discounts, free upgrades, late check-out, and points accrual, alongside a dedicated Business Booker portal for UK & Ireland corporate accounts. Distribution is multi-channel, combining direct booking, the Leonardo Hotels website, GDS connectivity, and standard OTA channels.
Corporate structure places Jurys Inn Group as a wholly-owned operating subsidiary within Fattal Hotel Group, an Israel-based hospitality group that maintains a public Investor Relations portal. The Jurys Inn Group / Leonardo Hotels entity previously operated as a UK-Ireland-Czech Republic-focused mid-market chain and has since been repositioned as the European operating arm of Fattal's broader hotel portfolio, gaining continental European and Israeli assets while shedding its standalone Jurys Inn corporate identity.
Jurys Inn Group firmographics
Firmographics- Name
- Jurys Inn Group
- Legal name
- Leonardo Hotels
- Website
- https://jurysinns.com
- Company type
- Private
- Founded year
- 1839
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Jurys Inn Group, now operating as Leonardo Hotels, is a Dublin-headquartered hotel company running 315+ properties across 137+ European, UK, and Israeli destinations under the Leonardo, NYX, Royal, and Boutique brands, serving leisure, corporate, and events customers as a Fattal Hotel Group subsidiary.
- Ownership category
- akta.pro rank
Jurys Inn Group industry classification
Industry- Product category
- Hotel Accommodation Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), Urban Luxury Hotels (City Luxury) (THAGACAE), Historic & Heritage Full-Service Hotels (THAGAAAG)
Keywords
Where Jurys Inn Group is headquartered
LocationHeadquarters
- HQ city
- Ballsbridge
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Jurys Inn Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Jurys Inn Group product offering
Product offeringCore offering
Jurys Inn Group, previously operating as Leonardo Hotels, runs a multi-brand portfolio of more than 315 hotels across 137+ destinations in the UK, Ireland, continental Europe, and Israel. Its offering includes city-center accommodations under the Leonardo Hotels, NYX Hotels, Royal Hotels, and Boutique Hotels brands, complemented by the AdvantageCLUB loyalty programme, curated city-break and resort packages, and dedicated Meetings & Events services for corporate and private functions.
Product overview
Leonardo Hotels operates as a multi-brand hotel platform offering accommodations across more than 315 hotels in 137+ destinations throughout Europe, UK, and Israel. The portfolio comprises four distinct brands: the core Leonardo Hotels brand (mid-to-upper-market city center properties), NYX Hotels (urban boutique style), Royal Hotels (premium high-end), and Boutique Hotels (unique heritage properties). The platform integrates a loyalty programme (AdvantageCLUB), curated travel packages (City Breaks, Limited Edition Collection, Resort Getaways), and Meetings & Events services. The company is owned by Fattal Hotel Group and operates under multiple regional banners including Jurys Inn and Leonardo.
Differentiator
Problem solved
Functional benefit
Brands
- Boutique Hotels: Boutique hotel brand operated by Leonardo Hotels Group
- NYX Hotels
- Royal Hotels
Products and services
- Leonardo Hotels Core hotel brand offering mid-to-upper-market accommodations across Europe, UK, and Israel, with properties in major city centers.
- NYX Hotels Boutique hotel brand targeting urban travelers seeking stylish accommodations at competitive price points.
- Royal Hotels Premium hotel collection featuring high-end properties with enhanced amenities and services.
- Boutique Hotels Curated selection of distinctive independent-style hotels with unique character and heritage.
- AdvantageCLUB Loyalty Programme Free loyalty programme offering 10% discount on online bookings, 15% off food and drinks at participating restaurants and bars, free room upgrades, late check-out, and points collection.
- City Breaks Curated short-stay packages featuring centrally located hotels in Europe's most vibrant cities.
- Limited Edition Collection Carefully curated collection of unique hotels with distinctive soul, heritage, and history.
- Resort Getaways Vacation packages at resort properties for family holidays, romantic getaways, and staycations.
- Meetings & Events Conference and event hosting services across the hotel portfolio for business meetings, corporate events, and special occasions.
Companies that use Jurys Inn Group
Customer profileIdeal customer profiles3 records
Jurys Inn Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jurys Inn Group partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Jurys Inn Group competitors and assessment
Company assessmentBroad incumbents
- Hilton Worldwide: Global multi-brand operator with strong European presence (Hilton, DoubleTree, Hampton). Direct competitor to Leonardo's premium and full-service tiers across major European cities.
- Wyndham Hotels & Resorts: Global multi-brand franchisor with European midscale and economy presence (Ramada, Days Inn, TRYP). Competes with Leonardo in mid-scale European markets under a franchise-heavy model.
- Marriott International: World's largest hotel company with extensive European footprint across luxury, premium, and select-service tiers. Competes with Leonardo across multiple European cities with deeper loyalty (Marriott Bonvoy) scale.
- Accor: Global multi-brand hotel group with deep European presence across economy to luxury (ibis, Novotel, Sofitel, Mercure). Larger incumbent with overlapping European city-center footprint and a multi-brand model similar to Leonardo's.
- InterContinental Hotels Group (IHG): Global multi-brand operator with European presence across Holiday Inn, Crowne Plaza, and boutique sub-brands. Competes with Leonardo in mid-scale and premium city-center segments across the UK and continental Europe.
Direct peers
- citizenM: Compact luxury / premium urban hotel brand operating across major European cities including London, Amsterdam, Paris, and Berlin. Direct overlap with Leonardo and NYX brands in city-center locations.
- Meininger Hotels: European budget hotel chain with hybrid hotel-hostel format in major city locations (Berlin, Munich, Amsterdam, Frankfurt). Direct competitor to Leonardo in the lower-priced German and Dutch urban segments.
- B&B Hotels: European-focused budget-to-mid-scale hotel chain operating in Germany, France, Italy, Spain, and other continental markets. Overlaps with Leonardo's mid-scale city-center positioning across continental Europe.
- Premier Inn (Whitbread): Whitbread-owned UK-focused value hotel chain with strong urban and roadside presence. Closest direct comp to Leonardo's mid-scale UK/Ireland footprint and overlapping city-center customer base.
- Travelodge UK: UK value hotel operator with city-center and roadside properties. Competes directly with Leonardo in the lower-mid price tier in London and other UK cities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jurys Inn Group social profiles
Digital presenceJurys Inn Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jurys Inn Group leadership team
Management profileNumber of profiles
Jurys Inn Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Jurys Inn Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jurys Inn Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jurys Inn Group
What does Jurys Inn Group do?
Jurys Inn Group, previously operating as Leonardo Hotels, runs a multi-brand portfolio of more than 315 hotels across 137+ destinations in the UK, Ireland, continental Europe, and Israel. Its offering includes city-center accommodations under the Leonardo Hotels, NYX Hotels, Royal Hotels, and Boutique Hotels brands, complemented by the AdvantageCLUB loyalty programme, curated city-break and resort packages, and dedicated Meetings & Events services for corporate and private functions.
When was Jurys Inn Group founded?
Jurys Inn Group was founded in 1839. It employs 5,001 to 10,000 people.
Where is Jurys Inn Group based?
Jurys Inn Group is headquartered in Ballsbridge, Ireland, in the Europe region.
Who are Jurys Inn Group's main competitors?
Broad incumbents on record are Hilton Worldwide, Wyndham Hotels & Resorts, Marriott International, Accor and InterContinental Hotels Group (IHG). Direct peers are citizenM, Meininger Hotels, B&B Hotels, Premier Inn (Whitbread) and Travelodge UK.
Does Jurys Inn Group have an API?
No public API is recorded for Jurys Inn Group.
What industry is Jurys Inn Group in?
Jurys Inn Group's product category is Hotel Accommodation Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.