Maple Leaf Self Storage
Maple Leaf Self Storage operates 15 self-storage facilities across Greater Vancouver (11) and Calgary (4), serving 16,000+ residential, commercial, and vehicle storage tenants under QuadReal Property Group ownership. Revenue comes from recurring monthly unit rentals, packing supplies, and tenant insurance.
- Company typePrivate
- Founded1984
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Maple Leaf Self Storage does
Maple Leaf Self Storage is a Canadian-owned self-storage operator founded in 1984 and currently owned by QuadReal Property Group ($94 billion AUM). It operates 15 physical storage facilities — 11 in the Greater Vancouver Area (covering Vancouver, Burnaby, Richmond, Surrey, Coquitlam, North Vancouver, West Vancouver, and Port Coquitlam) and 4 in Calgary, Alberta (Royal Vista, Glenmore, Country Hills, and Sunridge) — serving more than 16,000 tenants across Western Canada. The portfolio offers unit sizes ranging from 5x5 (25 sq ft) to 10x30 (300 sq ft), with climate-controlled options and features including 24-hour digital video recording, monitored 6-digit code access control, individually alarmed units, and wide corridors with loading bays.
The business model is a direct-to-consumer, recurring-revenue rental operation. Units are billed on flexible 4-week cycles with no long-term commitment, and pricing varies by location and unit size from approximately $21 to $155+ per month, with promotional savings up to 70% on the first 12 weeks for new customers. Ancillary revenue streams include on-site sale of packing and moving supplies (boxes, locks, bubble wrap, tape, mattress bags) and an optional Tenant Protection Plan (StorageShield) through Cowan Insurance at $15 per month covering fire, water damage, vandalism, and burglary. Customer segments are horizontal: residential (moving, downsizing, renovating, seasonal storage), business/commercial (inventory, records, equipment), and vehicle storage (cars, boats, RVs).
Go-to-market is primarily digital through the company website (powered by Storable), with walk-in and telephone reservations supported at all 15 facilities. Customer acquisition is augmented by a referral partner network of 400+ qualified professionals (movers, realtors, mortgage brokers, professional organizers), organic social media presence (Facebook, Instagram, LinkedIn), and a Community Partners Program offering discounted rates to non-profits. Marketing and discovery are content-led, with educational blog content covering storage tips, climate control, and seasonal storage guides. The technology platform is a standard self-storage facility management stack — physical security infrastructure plus an off-the-shelf website/portal — with no disclosed proprietary AI/ML, API, or developer-facing integrations.
Maple Leaf Self Storage firmographics
Firmographics- Name
- Maple Leaf Self Storage
- Legal name
- Maple Leaf Self Storage
- Website
- https://mapleleafstorage.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maple Leaf Self Storage operates 15 self-storage facilities across Greater Vancouver (11) and Calgary (4), serving 16,000+ residential, commercial, and vehicle storage tenants under QuadReal Property Group ownership. Revenue comes from recurring monthly unit rentals, packing supplies, and tenant insurance.
- Ownership category
- akta.pro rank
Maple Leaf Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Standard/Non-Climate Self-Storage (HSAKAGAB), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH)
Keywords
Where Maple Leaf Self Storage is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices15 records
Markets served
Maple Leaf Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rental: Core revenue from renting self-storage units to residential and commercial customers. Units are rented on flexible 4-week billing cycles with no long-term commitment required. Pricing varies by location, unit size, and features (climate-controlled, drive-up access).
- Packing and Moving Supplies: Sale of moving and packing supplies including boxes, locks, bubble wrap, tape, mattress bags, and other protective materials at on-site stores.
- Tenant Protection Plan: Optional insurance coverage through Cowan's StorageShield offered at $15 per month for protecting stored contents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level 5x5 storage units (25 sq ft) |
| Unit Pricing | Pay-as-you-go | Small 5x10 storage units (50 sq ft) |
| Unit Pricing | Pay-as-you-go | Medium 10x10 storage units (100 sq ft) |
| Unit Pricing | Pay-as-you-go | Large 10x20 storage units (200 sq ft) |
| Unit Pricing | Pay-as-you-go | Extra-large 10x30 storage units (300 sq ft) |
| Unit Pricing | Monthly | Tenant Protection Plan (StorageShield) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Maple Leaf Self Storage product offering
Product offeringCore offering
Maple Leaf Self Storage rents self-storage units of varying sizes (25-300 sq ft) at 15 facilities across British Columbia and Alberta to residential, business, and vehicle customers on flexible month-to-month terms. The company supplements its storage rentals with on-site packing and moving supplies, optional tenant insurance (StorageShield), and an online bill payment portal. The business is operated as an operating platform of QuadReal Property Group.
Product overview
Maple Leaf Self Storage operates a portfolio of 15 self-storage facilities across British Columbia and Alberta, Canada, offering a unified storage service platform. The core offering comprises residential, business, and vehicle storage solutions with unit sizes ranging from 5x5 (25 sq ft) to 10x30 (300 sq ft). Climate-controlled units are available for temperature-sensitive items. The product portfolio includes related add-on services: packing supplies sold on-site, StorageShield insurance through Cowan, a referral network of 400+ moving and real estate professionals, and a Community Partners program for non-profits. Online bill payment and tenant portal access are provided through the company's website platform. The company is owned and operated by QuadReal Property Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Self Storage Flexible storage units for homeowners and renters to store household belongings, seasonal items, and furniture during moves, renovations, or downsizing. Units range from small 5x5 lockers to large 10x30 spaces holding contents of an entire home.
- Business Storage Solutions Cost-effective storage options for businesses to store inventory, office furniture, equipment, records, and promotional materials, with commercial delivery acceptance available at facilities.
- Vehicle Storage Secure indoor and outdoor parking options for cars, boats, and RVs at gated, camera-monitored facilities to protect vehicles year-round from weather and theft.
- Climate-Controlled Storage Units
Quantifiable outcome
- 16,000+ tenants served across 15 locations
- +2 more outcomes
Companies that use Maple Leaf Self Storage
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Maple Leaf Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maple Leaf Self Storage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- BC Fire Fighters Burn FundminorOfficial Storage Partner for the BC Professional Fire Fighters' Burn Fund, which provides life saving, life supporting, and life enriching services to burn survivors and their families.
- Starlight Children's Foundation of BCminorCharity partner bringing laughter, joy and hope to children with serious illnesses through in-hospital entertainment therapy and out-of-hospital family adventure programs.
- Children's Wish Foundation of Alberta and NWTminorCharity partner granting wishes to children diagnosed with life-threatening illnesses in Alberta and Northwest Territories.
- Crossroads Hospice SocietyminorCommunity partner serving Anmore, Belcarra, Coquitlam, New Westminster, Port Coquitlam and Port Moody, providing end-of-life care with dignity and comfort.
- ACCESS Youth Outreach ServicesminorGrass-roots organization providing innovative programs and services for youth ages 12-23 who may be disadvantaged, marginalized, or at-risk in Tri Cities communities.
- Cowan's StorageShieldminorInsurance partner providing tenant protection plan at $15/month covering stored contents against fire, water damage, vandalism, and burglary.
- Referral Network (400+ professionals)minorNetwork of over 400 qualified professionals in Western Canada including moving companies, realtors, mortgage brokers, and professional organizers who refer customers to Maple Leaf facilities.
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
Maple Leaf Self Storage competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest self-storage REIT globally with thousands of facilities across the U.S. and Europe. Comparable as the broad incumbent benchmark for self-storage operations, pricing strategy, and platform scale, although it does not operate in Canada directly.
- SmartStop Self Storage: Public self-storage REIT and brand operator (SmartStop + Sentinel) with hundreds of facilities across North America. Broad incumbent peer with directly comparable residential/business/vehicle storage products and similar operational playbooks.
- CubeSmart: U.S. self-storage REIT with hundreds of facilities and a strong urban-suburban footprint. Comparable as a broad incumbent operator whose premium positioning, customer experience investments, and unit mix inform competitive benchmarks for Maple Leaf's climate-controlled strategy.
- Extra Space Storage: Major U.S. self-storage REIT with a large multi-thousand-facility footprint. A broad incumbent peer relevant for unit economics, climate-controlled mix, and digital booking benchmarks that any Western Canadian operator must compete against.
- StorQuest Self Storage: Self-storage brand operator with hundreds of facilities across the U.S. and growing Canadian presence. Comparable on residential/business storage products, climate-controlled mix, and digital booking experience that Maple Leaf must match.
- U-Haul International: Mass-market moving and self-storage operator with thousands of facilities across North America, including U-Haul Storage offerings. Broad incumbent competing on the moving-to-storage continuum and packing supplies, relevant as the dominant cross-sell competitor to Maple Leaf.
Direct peers
- Republic Storage Systems: Canadian self-storage operator with multiple Ontario and Western Canada facilities. Comparable as a multi-site Canadian private operator offering similar unit sizes, vehicle storage, and packing supplies to a residential and small-business tenant base.
- StorageMart: Privately held self-storage operator with locations across the U.S. and Canada, offering residential, business, and vehicle storage. Direct peer because of overlapping product offering (climate-controlled units, packing supplies, vehicle storage) and similar multi-region operator model.
Regional players
- BlueBird Self Storage: Western Canadian self-storage operator with multiple facilities in the Lower Mainland and Alberta. Direct regional peer competing head-to-head with Maple Leaf in core Greater Vancouver and Calgary catchments, with similar climate-controlled offerings and tenant mix.
- National Storage REIT (Canada): Canadian self-storage REIT operating under the Access Storage and other banners across several provinces. Direct regional peer sharing the Canadian market, with overlapping tenant base (residential movers, businesses) and a public-market view of Canadian self-storage economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maple Leaf Self Storage social profiles
Digital presenceMaple Leaf Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Leaf Self Storage leadership team
Management profileNumber of profiles
Maple Leaf Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Leaf Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Leaf Self Storage
What does Maple Leaf Self Storage do?
Maple Leaf Self Storage rents self-storage units of varying sizes (25-300 sq ft) at 15 facilities across British Columbia and Alberta to residential, business, and vehicle customers on flexible month-to-month terms. The company supplements its storage rentals with on-site packing and moving supplies, optional tenant insurance (StorageShield), and an online bill payment portal. The business is operated as an operating platform of QuadReal Property Group.
Is Maple Leaf Self Storage a public or private company?
Maple Leaf Self Storage is a private company. It is classified as corporate owned and is currently operating.
When was Maple Leaf Self Storage founded?
Maple Leaf Self Storage was founded in 1984. It employs 101 to 250 people.
Where is Maple Leaf Self Storage based?
Maple Leaf Self Storage is headquartered in Vancouver, Canada, in the North America region.
How does Maple Leaf Self Storage make money?
Three revenue lines are on record. Storage Unit Rental is the primary driver. The others are packing and Moving Supplies and tenant Protection Plan.
Who are Maple Leaf Self Storage's main competitors?
Broad incumbents on record are Public Storage, SmartStop Self Storage, CubeSmart, Extra Space Storage, StorQuest Self Storage and U-Haul International. Direct peers are Republic Storage Systems and StorageMart. Regional players are BlueBird Self Storage and National Storage REIT (Canada).
Does Maple Leaf Self Storage have an API?
No public API is recorded for Maple Leaf Self Storage.
What industry is Maple Leaf Self Storage in?
Maple Leaf Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAB, Standard/Non-Climate Self-Storage. Its NAICS code is 53113 and its SIC code is 4220.