Tarami
Tarami is a Japanese fruit jelly manufacturer, established 1969 in Nagasaki and now a subsidiary of DyDo Group Holdings, producing cup, pouch, and drinkable jelly products under proprietary gelation technology for sale through nationwide convenience stores, supermarkets, and e-commerce in Japan and via a China joint venture.
- Company typePrivate
- Founded1969
- HeadquartersNagasaki, Japan
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tarami does
Tarami Corporation (株式会社たらみ) is a Japanese fruit jelly manufacturer founded in 1969 in Nagasaki Prefecture, now operating as a subsidiary of DyDo Group Holdings (since June 2012). The company manufactures cup-format jellies, pouch-format konjac jellies, and drinkable jelly desserts organized into multiple sub-brands including Gorotto (large fruit chunks), 濃い0kcal (zero-calorie), PURE (seasonal fruit), Torokeru (melting texture), Triple Zero, 80kcal, and the functional Premium+ and Body Fat Reduction konjac series. Underlying products rely on proprietary gelation technology using thickening polysaccharides derived from seaweed and plant seeds rather than gelatin, combined with an upcycle aroma process that extracts fragrance from fruit peel after juicing. Distribution is concentrated in Japan through convenience stores, supermarkets, and produce stores, supported by regional sales offices in Tokyo, Osaka, Nagoya, Sendai, and Fukuoka, plus the Konagai Factory, the Nagasaki Logistics Center, and an official e-commerce storefront (jelly83.com); international activity consists of a 2018 joint venture in Qingdao, China, and a 2018 strategic partnership with Indonesia's Great Giant Pineapple Company for upstream fruit sourcing.
Tarami firmographics
Firmographics- Name
- Tarami
- Legal name
- 株式会社たらみ
- Website
- https://tarami.co.jp
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tarami is a Japanese fruit jelly manufacturer, established 1969 in Nagasaki and now a subsidiary of DyDo Group Holdings, producing cup, pouch, and drinkable jelly products under proprietary gelation technology for sale through nationwide convenience stores, supermarkets, and e-commerce in Japan and via a China joint venture.
- Ownership category
- akta.pro rank
Tarami industry classification
Industry- Product category
- Packaged Fruit Jelly Desserts
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Tarami is headquartered
LocationHeadquarters
- HQ city
- Nagasaki
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
Tarami business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fruit Jelly and Dessert Product Sales: Core revenue from manufacturing and selling fruit jelly desserts, cup jellies, pouch jellies, konjac products, and drinking desserts through retail channels and e-commerce
- Functional/Health Product Sales: Sales of functional food products with health claims including 0kcal products, konjac products with dietary fiber for blood sugar management, and body fat reduction claims
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard Cup Jelly products (バラエティコラーゼリー, PURE, etc.) |
| Unit Pricing | — | Functional 0kcal Products (濃い0kcalシリーズ, PREMIUM+, etc.) |
| Unit Pricing | — | Premium Dessert Series (とろける味わい, ごろっと) |
| Unit Pricing | — | Online Store (jelly83.com) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tarami product offering
Product offeringCore offering
Tarami manufactures and sells fruit-based jelly desserts in Japan under its own brands, with cup-format, pouch-format, and chilled drinkable product lines. Its portfolio spans standard everyday fruit jellies, premium large-fruit-chunk offerings, zero-calorie and functional health variants (with approved Japanese Food with Function Claims), and konjac-based pouch jellies, distributed through convenience stores, supermarkets, produce stores, and its own jelly83.com online shop.
Product overview
Tarami is a Japanese fruit jelly manufacturer and top brand in the fruit jelly market, producing a comprehensive portfolio of cup jellies, pouch jellies, and drinkable desserts. The product line is organized into distinct sub-brands: the premium Gorotto series featuring large fruit chunks (250-300g); the zero-calorie 濃い0kcal series and トリプルゼロ series for health-conscious consumers; the melting-texture とろける味わい series offering dual consumption modes (chilled or frozen); the PURE series for simple, seasonal fruit flavors; the くだもの屋さん series for everyday family consumption; the trend-focused Dessert series inspired by global beverages; the generous-portion のどっさり series; the low-calorie 80kcal series; and functional pouch konjac jellies including PREMUMM+ for blood sugar management, Body Fat Reduction series with tiliroside, and standard おいしいコラーイ(z) series. The company also operates drinkable jelly products under the DRINKJELLY brand. Products are distributed through convenience stores, supermarkets, and the official online shop Jelly83.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Cup Jelly Series (カップゼリー) Core product line of fruit jellies in cup format, available in multiple sub-series (Gorotto, 濃い0kcal, とろける味わい, PURE, くだもの屋さん, Dessert, のどっさり, Triple Zero, 80kcal) targeting everyday snacking, premium indulgence, and low-calorie/functional health needs.
- Pouch Jelly Series (パウチゼリー) Pouch-format jelly and konjac jelly products sold under 0kcal杏仁, Premium+ (functional), Body Fat Reduction (functional), and standard Oishii Konjac lines, with 130–150 g pouch sizes aimed at health-conscious and dietary-management consumers.
- Drink Dessert Series (飲むデザートシリーズ) Chilled drinkable jelly products in 190 g bottles, including DRINKJELLY つぶみかん (mandarin segments) and DRINKJELLY シャイマ! (Shine Muscat with aloe), for on-the-go fruit-jelly consumption.
- Gorotto Series (ごろっとシリーズ) Premium large-fruit-chunk cup jelly line featuring oversized real-fruit pieces in 250–300 g cups with vitamin C fortification, across varieties including mandarin, mix, white peach, biwa, mango, and pineapple & nata de coco.
- Deep 0kcal Series (濃い0kcalシリーズ) Zero-calorie cup jelly line delivering rich fruit flavor with erythritol sweetener in varieties such as strawberry, Muscat, ripe mango, and pear (plus 290 g larger formats), targeting calorie-conscious consumers.
- Torokeru (Melting Taste) Series (とろける味わいシリーズ) Premium reward dessert jelly line combining jelly and fruit flesh for a melting texture that can also be enjoyed frozen as 'shari-toro' (crunchy-melting); includes seasonal varieties such as Yubari melon, white peach, Shine Muscat, and pink grapefruit.
- PURE Series Simple, fruit-forward cup jelly sub-line emphasizing natural seasonal fruit taste in six 270 g varieties (peach, mandarin, grape, mix, biwa, golden pineapple).
- Fruit Shop Series (くだもの屋さんシリーズ) Family-friendly everyday cup jelly sub-line with familiar fruit flavors including mandarin, mix, white peach, grape, pineapple, Hokkaido melon, and Muscat, plus yogurt desserts and limited seasonal offerings.
- Tarami Dessert Series (たらみ Dessertシリーズ) Trend dessert cup jelly sub-line inspired by Indian beverages, offering mango lassi and apple chai flavors with konjac tapioca for texture, distributed through convenience-store channels.
- Dossari Generous Portion Series (たらみのどっさりシリーズ) Generous-portion 230 g cup jelly sub-line focused on natural fruit goodness across flavors such as mandarin, mix, white peach, grape & aloe, almond tofu, and nata de coco yogurt.
- Triple Zero Sugar-Free Series (トリプルゼロ おいしい糖類0シリーズ) Zero calorie, zero fat, zero sugar 255 g pouch jelly featuring grapefruit and Hokkaido melon flavors with nata de coco, targeting health-conscious consumers.
- 80kcal Series (たらみ 80kcalシリーズ) Low-calorie almond tofu dessert line at 80 kcal per serving in 230 g formats (mandarin and white peach varieties), using agar-based texture for health-conscious consumers.
- Oishii Konjac Series (おいしい蒟蒻ゼリー(z)シリーズ) Standard konjac jelly series using Tarami's proprietary konjac processing technology for a natural, gentle taste, available in eight flavors (Ramune, melon, grape, apple, peach, Muscat, strawberry, mandarin) in 130–150 g pouches, including Doraemon-packaged versions for children.
- Premium Plus Konjac Series (おいしい蒟蒻(z) PREMIUM+シリーズ) Functional premium konjac jelly with 6.4 g dietary fiber (resistant dextrin) for managing neutral fat and blood sugar, in 150 g pouches with varieties such as white peach & yellow peach (42 kcal) and grape & Muscat (47 kcal).
- Body Fat Reduction Konjac Series (体脂肪を減らす 蒟蒻(z)シリーズ) Functional konjac jelly with rosehip-derived tiliroside registered as a Food with Function Claims to reduce body fat in people with high BMI, offered in 0 kcal almond tofu and 0 kcal gold kiwi 150 g pouches.
- 0kcal Almond Tofu Series (0kcalおいしい杏仁シリーズ) Zero-calorie almond tofu-style pouch jelly offering a smooth almond tofu taste with mango sweetness, targeting calorie-conscious consumers.
- Acai Bowl Jelly (アサイーボウルゼリー) Newly launched cup-format jelly that adapts the acai bowl trend into a single cup, with a thick rich texture featuring nata de coco, mixed fruit juices (blueberry, apple, strawberry), banana flavor, and honey, containing polyphenols as part of the Variety Jelly Series.
- Emergency Reserve Jelly Project (備蓄用ゼリー供給プロジェクト) Corporate social responsibility initiative supplying Tarami jelly as emergency disaster-relief rations — 15,000 units per year distributed free of charge to 6 municipalities (including Nagasaki and Isahaya), leveraging the products' ambient shelf life and ready-to-eat convenience for disaster preparedness.
Quantifiable outcome
- 0kcal products using erythritol as zero-calorie sweetener, compliant with Japanese food labeling standards (under 5kcal per 100g)
- +1 more outcomes
Companies that use Tarami
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Tarami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tarami partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Great Giant Pineapple Company (GGPC)corePartnership farm in Sumatra, Indonesia with 30,000 hectare farm and world-class canning factory. Engages in natural circulation farming, converting pineapple waste to livestock feed and fertilizer, demonstrating circular economy approach to sustainable production.
- Partner Farms and Fruit Processing CompaniescorePartnership agreements with fruit farms and processing companies to maintain stable procurement of high-standard raw materials. Regular objective safety assessments of farms ensure consistent quality.
- Local Municipalities (Nagasaki, Isahaya, and 4 other cities)coreDisaster support agreements with 6 cities for emergency jelly supply. Providing 15,000 units/year of shelf-stable fruit jelly as emergency rations. Utilizes product advantages of ambient temperature storage and ready-to-eat convenience.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Tarami competitors and assessment
Company assessmentRegional players
- Nongshim: Korean processed food manufacturer specializing in instant noodles, snacks, and beverages. Comparable as a regional Asian packaged food peer serving similar convenience-store retail formats across Asia, though Tarami's fruit jelly is a different product category than noodles.
- Want Want China Holdings: China-headquartered snack and confectionery manufacturer with iconic brands like Want Want Senbei and Hot-Kid. Comparable as a regional Asian packaged snack peer operating in similar ambient and chilled dessert formats across Chinese and other Asian markets.
Broad incumbents
- Kewpie Corporation: Japanese food major producing mayonnaise, dressings, processed eggs, and packaged salads. Comparable as a diversified Japanese food manufacturer with national distribution, strong quality certifications, and brand focus on families and children.
- Meiji Holdings: Diversified Japanese food major spanning confectionery, dairy, and pharmaceuticals. Comparable as a broad Japanese CPG incumbent with national distribution and overlapping health-and-functional-food positioning across multiple consumer segments.
- Bourbon: Japanese confectionery manufacturer specializing in biscuits, cookies, and snack products. Comparable as a Japanese CPG peer with national retail distribution and a focus on affordable family-oriented snacks targeting similar mainstream consumer segments as Tarami.
- LOTTE: Japan-Korea confectionery major with a broad portfolio of candies, chocolates, chewing gum, and ice cream. Comparable as a regional CPG incumbent with similar convenience-store focus and shelf-space competition in Japanese retail.
- Ezaki Glico (江崎グリコ): Major Japanese confectionery incumbent producing candies, chocolates, biscuits, and ice cream. Comparable as a diversified Japanese CPG peer serving the same retail channels and consumer occasions as Tarami, with overlapping functional food positioning.
- Morinaga & Co: Major Japanese confectionery manufacturer producing caramels, chocolates, gummies, and marshmallows. Comparable as an established Japanese CPG peer with national retail distribution and a brand-led marketing approach in sweet packaged goods.
- Calpis Co., Ltd. (Asahi Group): Japanese functional beverages and dairy products manufacturer (Calpis, Milk不二家), part of Asahi Group. Comparable in functional-food positioning, Japanese retail distribution, and health-conscious consumer targeting through scientifically formulated products.
Direct peers
- MannanLife (マンナンライフ): Japanese konjac jelly manufacturer whose 'Mannanlife Konnyaku Jelly' is the most direct competitor to Tarami's konjac product line. Both companies target the same Japanese convenience-store and supermarket channels with chilled jelly cup formats using plant-based gelling agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tarami social profiles
Digital presenceTarami compliance and trust
Trust signalCompliance2 records
Tarami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarami leadership team
Management profileNumber of profiles
Profiles1 record
Tarami subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tarami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarami
What does Tarami do?
Tarami manufactures and sells fruit-based jelly desserts in Japan under its own brands, with cup-format, pouch-format, and chilled drinkable product lines. Its portfolio spans standard everyday fruit jellies, premium large-fruit-chunk offerings, zero-calorie and functional health variants (with approved Japanese Food with Function Claims), and konjac-based pouch jellies, distributed through convenience stores, supermarkets, produce stores, and its own jelly83.com online shop.
Is Tarami a public or private company?
Tarami is a private company. It is classified as corporate owned and is currently operating.
When was Tarami founded?
Tarami was founded in 1969. It employs 101 to 250 people.
Where is Tarami based?
Tarami is headquartered in Nagasaki, Japan, in the Asia region.
How does Tarami make money?
Two revenue lines are on record. Fruit Jelly and Dessert Product Sales are the primary driver. The others are functional/Health Product Sales.
Who are Tarami's main competitors?
Regional players on record are Nongshim and Want Want China Holdings. Broad incumbents are Kewpie Corporation, Meiji Holdings, Bourbon, LOTTE, Ezaki Glico (江崎グリコ), Morinaga & Co and Calpis Co., Ltd. (Asahi Group). MannanLife (マンナンライフ) is listed as a direct peer.
Does Tarami have an API?
No public API is recorded for Tarami.
What industry is Tarami in?
Tarami's product category is Packaged Fruit Jelly Desserts. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 31134 and its SIC code is 2033.