terre d'Oc
terre d'Oc is a privately held French company, founded in 1995 and based in Haute Provence, that handcrafts and sells organic teas, herbal infusions, natural home fragrances, body care and essential oils direct-to-consumer through its own e-commerce site, a factory shop, and resellers in mainland France.
- Company typePrivate
- Founded1995
- HeadquartersVilleneuve, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What terre d'Oc does
terre d'Oc is a privately held French consumer-goods company founded in 1995 and headquartered in Villeneuve, in the Haute Provence region, where it manufactures and handcrafts its products. The company sells organic and natural teas and herbal infusions, natural home fragrances (candles, incense, diffusers, room sprays, essential oils), organic body care, essential oils, and gift sets/accessories, with all products positioned on 100% organic or natural ingredients, eco-designed packaging, and ethical sourcing.
Its core technology is formulation and blending expertise — combining certified organic ingredients into tea, fragrance, body-care and well-being SKUs (e.g., compostable PLA tea bags, EU organic and For Life certifications). Products are sold through a direct-to-consumer e-commerce storefront (terredoc.com, French/English) with mainland France free-delivery above €49, a company-owned factory shop in Haute Provence, and a reseller network with a "Find a retailer" locator. Pricing is unit-based with teas at €10–15, body care at €20–30, home fragrances €5–45, and gift sets under €20 to over €40; digital gift cards in €10–€50 denominations and free samples on orders above €25 support conversion.
The business is entirely consumer-facing, targeting health- and sustainability-minded individual buyers and gift purchasers; revenues are not disclosed. Distribution is domestic-only, the company is bootstrapped with no funding rounds on record, and 2024 brought a notable acceleration in new SKUs (new teas, home fragrance collections, a citronella/geranium mosquito-repellent range, a Dubai-style chocolate spread, and an interactive QR-code gift set) along with a co-branded "Collab Provence" collection with regional partner "Provence enjoy the unexpected."
terre d'Oc firmographics
Firmographics- Name
- terre d'Oc
- Legal name
- terre d'Oc
- Website
- https://terredoc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- terre d'Oc is a privately held French company, founded in 1995 and based in Haute Provence, that handcrafts and sells organic teas, herbal infusions, natural home fragrances, body care and essential oils direct-to-consumer through its own e-commerce site, a factory shop, and resellers in mainland France.
- Ownership category
- akta.pro rank
terre d'Oc industry classification
Industry- Product category
- Organic Tea & Natural Wellness Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural & Clean Fragrance (CRABADAG)
Keywords
Where terre d'Oc is headquartered
LocationHeadquarters
- HQ city
- Villeneuve
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
terre d'Oc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product sales: Direct sales of teas, herbal infusions, body care products, home fragrances, and accessories through e-commerce and factory store. One-time purchase model for individual products, with gift sets and boxes as higher-value items.
- Gift cards: Digital gift cards sold in denominations of €10-€50, providing flexible gifting options for customers.
- Free samples program: Free samples included with orders over €25 as a marketing incentive to drive conversion and product trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
| Other | One time/ perpetual license | Gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
terre d'Oc product offering
Product offeringCore offering
terre d'Oc manufactures and sells organic bio teas, herbal infusions, natural home fragrances (candles, incense, diffusers, room sprays), organic body care products (balms, oils, soaps), and organic essential oils through its own e-commerce site and factory shop. Products are handcrafted in workshops in Haute Provence, France, using 100% organic or natural ingredients, eco-designed packaging, and ethically sourced raw materials.
Product overview
Terre d'Oc is a French e-commerce company offering organic and natural wellness products handcrafted in Haute Provence workshops. The product portfolio centers on four main categories: (1) Bio Teas and Infusions including black, green, white, oolong, matcha, mate, and rooibos teas with various flavor profiles; (2) Herbal Tea and Rooibos for wellness purposes including CBD infusions, relaxation, sleep, and detox varieties; (3) Natural Home Fragrances featuring scented candles, incense, Capilla diffusers, room sprays, perfume concentrates, and linen mists with signature scents like Laotong Mandarin Yuzu, Nerolina Orange Blossom, and Ori Maohi Monoï; (4) Organic Body Care including body balms, body oils, and liquid soaps. Additional offerings include Essential Oils, Gift Sets & Accessories, Wellness Rituals (sleep, relaxation, seasonal programs), Collab Provence limited editions, and specialty food products like the Dubai-Style Chocolate Spread. The company emphasizes 100% organic or natural ingredients, eco-designed packaging, ethical sourcing, and products designed by and for women.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio Teas and Infusions
Quantifiable outcome
- Free delivery threshold of €49 in mainland France drives average order value
- +1 more outcomes
Companies that use terre d'Oc
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
terre d'Oc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
terre d'Oc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Provence enjoy the unexpectedcoreCollaborative partnership creating a line of Provence-themed scented products and teas. The 'Collab Provence' collection combines terre d'Oc's expertise in teas and home fragrances with Provençal themes, including products like Fig tree in Provence home fragrance and Duo Provence Peach & Lavender teas. Represents a strategic brand collaboration targeting consumers seeking authentic Provençal experiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
terre d'Oc competitors and assessment
Company assessmentBroad incumbents
- Melvita: French pioneer in organic and natural beauty with body care, essential oils, and home scent ranges; directly overlaps on organic positioning and essential oils/body care, with broader retail penetration.
- L'Occitane en Provence: Global Provençal-anchored natural beauty and home fragrance brand; overlaps with terre d'Oc on natural body care, candles/diffusers, and Provence origin storytelling, but at vastly larger scale and broader portfolio.
- Pranarôm: European aromatherapy and essential oils specialist with a broader scientific/hospital channel; overlaps with terre d'Oc on essential oils and diffusion products, with deeper aromatherapy positioning.
Direct peers
- Palais des Thés: French premium tea retailer and creator with curated single-estate and flavored teas and a strong e-commerce and boutique footprint; comparable on assortment, gifting, and DTC model.
- Dammann Frères: Established French tea brand selling loose-leaf teas, infusions, and tea accessories via boutiques and e-commerce; directly comparable as a French premium tea competitor with overlap in flavored and fruit teas.
- Kusmi Tea: French-founded premium tea company with a DTC, gifting, and specialty-retail model across black, green, herbal, and flavored teas — closely comparable on category, gifting focus, and Provençal/French provenance.
- Mariage Frères: Iconic French specialty tea house with broad loose-leaf and flavored tea assortments, gift sets, and a Paris boutique concept; directly comparable in premium French tea retail and gifting.
- Dr. Valnet: French organic essential oils and aromatherapy brand with similar ethical-sourcing and organic certification positioning; directly comparable on essential oils and 'natural wellness'.
Emerging players
- Compagnie des Sens: French DTC brand focused on organic essential oils and natural wellness; comparable on essential oils, organic positioning, and e-first GTM, though narrower in category scope.
Regional players
- La Compagnie de Provence: Provençal home fragrance and body care brand with liquid soaps, candles, and scents; shares the Provence origin, natural fragrance, and home/body positioning, with overlap in soaps and home scents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
terre d'Oc social profiles
Digital presenceterre d'Oc compliance and trust
Trust signalCompliance3 records
terre d'Oc financial estimates
Financial estimateRevenue estimate
Valuation estimate
terre d'Oc leadership team
Management profileNumber of profiles
terre d'Oc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
terre d'Oc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about terre d'Oc
What does terre d'Oc do?
terre d'Oc manufactures and sells organic bio teas, herbal infusions, natural home fragrances (candles, incense, diffusers, room sprays), organic body care products (balms, oils, soaps), and organic essential oils through its own e-commerce site and factory shop. Products are handcrafted in workshops in Haute Provence, France, using 100% organic or natural ingredients, eco-designed packaging, and ethically sourced raw materials.
Is terre d'Oc a public or private company?
terre d'Oc is a private company. It is classified as unknown and is currently operating.
When was terre d'Oc founded?
terre d'Oc was founded in 1995. It employs 51 to 100 people.
Where is terre d'Oc based?
terre d'Oc is headquartered in Villeneuve, France, in the Europe region.
How does terre d'Oc make money?
Three revenue lines are on record. Product sales are the primary driver. The others are gift cards and free samples program.
Who are terre d'Oc's main competitors?
Broad incumbents on record are Melvita, L'Occitane en Provence and Pranarôm. Direct peers are Palais des Thés, Dammann Frères, Kusmi Tea, Mariage Frères and Dr. Valnet. Compagnie des Sens is listed as an emerging player. La Compagnie de Provence is listed as a regional player.
Does terre d'Oc have an API?
No public API is recorded for terre d'Oc.
What industry is terre d'Oc in?
terre d'Oc's product category is Organic Tea & Natural Wellness Products. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.