Generation Branding and Communication
Generation Branding and Communication is a Brooklyn-based, nonprofit-exclusive research, strategy, and branding consultancy founded in 1999, serving independent schools, universities, museums, hospitals, and advocacy organizations through project-based engagements with a senior boutique team.
- Company typePrivate
- Founded1999
- HeadquartersHudson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Generation Branding and Communication does
Generation Branding and Communication is a privately held, Brooklyn-based research, strategy, and branding consultancy founded in 1999 that serves exclusively nonprofit organizations. The firm conducts qualitative and quantitative research, develops positioning and messaging platforms, designs visual identity systems, and produces marketing and communications tools — including viewbooks, admissions materials, fundraising campaign branding, magazine design, case statements, and anthem video — for clients spanning independent K-12 schools, universities, museums, hospitals, and advocacy nonprofits.
The company delivers its services through a senior, boutique creative team of approximately nine members led by President Tom Sternal and Senior Vice President Heather Mather, with a distributed operational footprint across the Brooklyn headquarters, a Hudson Valley outpost, three outposts in Massachusetts, and one outpost in Spain. The revenue model is professional services-based: bespoke, project-based engagements scoped individually per client, with long relationship cycles evidenced by 10+ year engagements at institutions such as the American University in Cairo and repeat engagements with the University of Vermont across 20 years. New business is generated through referrals, direct outreach, and a portfolio-driven website, with all inquiries routed via [email protected].
The firm has accumulated 200+ nonprofit clients over its 25+ year history and has received industry recognition including CASE Circle of Excellence Awards and InspirED Brilliance Awards for client work in 2023-2024. There are no disclosed technology products, APIs, patents, funding rounds, or institutional investors; the company operates as an independent consultancy with no disclosed parent company, subsidiaries, or M&A activity.
Generation Branding and Communication firmographics
Firmographics- Name
- Generation Branding and Communication
- Legal name
- Generation Branding and Communication
- Website
- https://generation.is
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Generation Branding and Communication is a Brooklyn-based, nonprofit-exclusive research, strategy, and branding consultancy founded in 1999, serving independent schools, universities, museums, hospitals, and advocacy organizations through project-based engagements with a senior boutique team.
- Ownership category
- akta.pro rank
Generation Branding and Communication industry classification
Industry- Product category
- Nonprofit Branding and Communication Consulting
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Generation Branding and Communication is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Generation Branding and Communication business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Branding and Communication: Project-based consulting engagements including research, strategy, positioning, visual identity, marketing materials, and strategic plans. Works exclusively with nonprofit organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Generation Branding and Communication product offering
Product offeringCore offering
Generation Branding and Communication is a boutique consultancy that conducts in-depth research, develops compelling positioning platforms, produces bold marketing tools, and designs solution-oriented strategic plans. The firm works exclusively with nonprofit organizations, including independent schools, universities, museums, hospitals, and cultural institutions, delivering end-to-end branding and communication engagements spanning research, strategy, visual identity, and marketing materials.
Product overview
Generation Branding and Communication operates as a focused research, strategy, and branding consultancy serving exclusively the nonprofit sector. The company offers an integrated suite of services combining research, strategic positioning, visual identity design, and marketing communications tools. Their core offerings include in-depth research services, positioning platforms, visual identity systems, and comprehensive marketing materials. Add-on capabilities include video production, magazine design, and campaign case statement development. All services are tailored to educational institutions, cultural organizations, and other nonprofits, delivered through a collaborative client engagement process.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Services In-depth research services including qualitative and quantitative research, competitor analysis, and community surveys that inform branding and positioning strategies for nonprofit organizations.
- Positioning Platforms Development of compelling positioning and messaging platforms that capture organizational identity and differentiate nonprofit clients from competitors.
- Visual Identity Design Creation of logos, color palettes, typography systems, brand guides, and spirit marks that embody organizational identity for nonprofit institutions.
- Marketing and Communications Tools Production of marketing materials including viewbooks, admissions materials, campaign branding, website copy, and social media content for nonprofit organizations.
- Strategic Planning Development of solution-oriented strategic plans that generate progress and impact for nonprofit organizations.
- Student Recruitment Campaign Services Campaign development and branding specifically designed to attract and recruit prospective students to educational institutions.
- Fundraising Campaign Branding Brand development and messaging support for institutional fundraising and advancement campaigns at nonprofit organizations.
Quantifiable outcome
- 10+ year client relationships with institutions like American University in Cairo
- +2 more outcomes
Companies that use Generation Branding and Communication
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Generation Branding and Communication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Generation Branding and Communication partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Generation Branding and Communication competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Generation Branding and Communication social profiles
Digital presenceGeneration Branding and Communication financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Branding and Communication leadership team
Management profileNumber of profiles
Profiles6 records
Generation Branding and Communication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Branding and Communication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Branding and Communication
What does Generation Branding and Communication do?
Generation Branding and Communication is a boutique consultancy that conducts in-depth research, develops compelling positioning platforms, produces bold marketing tools, and designs solution-oriented strategic plans. The firm works exclusively with nonprofit organizations, including independent schools, universities, museums, hospitals, and cultural institutions, delivering end-to-end branding and communication engagements spanning research, strategy, visual identity, and marketing materials.
Is Generation Branding and Communication a public or private company?
Generation Branding and Communication is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Generation Branding and Communication founded?
Generation Branding and Communication was founded in 1999. It employs 11 to 50 people.
Where is Generation Branding and Communication based?
Generation Branding and Communication is headquartered in Hudson, United States, in the North America region.
How does Generation Branding and Communication make money?
One revenue line is on record: professional Services - Branding and Communication.
Does Generation Branding and Communication have an API?
No public API is recorded for Generation Branding and Communication.
What industry is Generation Branding and Communication in?
Generation Branding and Communication's product category is Nonprofit Branding and Communication Consulting. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 54181 and its SIC code is 7310.