Movemybooks

What Movemybooks does

Movemybooks (legal entity: Ledgerscope Services Limited) is a UK-based accounting data migration service founded in 2013. The company operates a self-serve online platform that extracts, transforms, and imports accounting data between cloud and desktop accounting platforms, including Xero, Sage Accounting, QuickBooks Online, Sage 50, QuickBooks Desktop, KashFlow, FreeAgent, and Sage Pastel. The platform is hosted on Microsoft Azure and incorporates TLS encryption, two-factor authentication, database encryption, and geo-replicated backups; a desktop extractor application handles on-premise data sources. Movemybooks claims the ability to migrate over 95% of SME accounting systems and up to 12 years of historical data, with individual conversions typically completing in 1-2 hours. The company has completed over 150,000 conversions over a decade of operation and maintains thousands of 5-star Trustpilot reviews.

The business model is dominated by partner-sponsored transactions. Xero, Sage, and Intuit QuickBooks each cover the cost of standard conversions for customers switching to their platforms, making the core service free at the point of use. Revenue is generated from optional extras (£75+VAT for additional years of history, department data, or attachment data), an Assisted Move Service (£245+VAT for full-service migration via Teams, UK and Ireland only), and a Batch Conversion Service for accountants (free for 25+ clients, £245+VAT admin fee for smaller batches). Movemybooks serves two primary segments: individual SMEs undertaking platform switches, and accountancy firms migrating multiple client ledgers. Geographic operations are concentrated in the UK with recent expansion to Canada, Ireland, and South Africa, each with dedicated localized websites. The company is privately held within the Ledgerscope group, with no disclosed external funding.

Name

Movemybooks

Legal name

Ledgerscope Services Limited

Website

https://movemybooks.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Movemybooks is a UK-based accounting data migration platform that moves SME financial data between Xero, Sage, and QuickBooks, serving small businesses and accountants across the UK, Canada, Ireland, and South Africa.

Ownership category

akta.pro rank

Product category

Accounting Data Migration Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Consulting & Migration (BPAHAEAE)

akta.pro secondary industry

Data Migration & Replication Tools (HDABAEAN)

Keywords

• Accounting data migration
• Cloud accounting migration
• Bookkeeping data conversion
• Accounting platform migration
• Chart of accounts transfer

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Standard Data Conversion: Standard conversions are currently sponsored FREE by Xero, Sage, and QuickBooks for customers switching to those platforms. Conversions from same-platform (Xero to Xero, Sage to Sage) are chargeable.
2. Additional Years of History: Additional years of transaction history beyond standard (current year + previous year) are charged at £75+VAT per year. Historical data can be included from as early as 2006.
3. Optional Extras: Non-core elements such as department data and attachment data are offered as extras during conversion for £75+VAT each.
4. Assisted Move Service: For £245+VAT, a conversion specialist conducts a Teams call, accesses the customer's data, performs the migration, and manages the entire process for customers who prefer not to use the self-service software. Available only in UK and Ireland.
5. Batch Conversion Service: Batch conversions for accountants moving 25+ clients are free. Smaller batches (under 25) incur a £245+VAT admin fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Movemybooks is a self-service software platform that migrates accounting data between cloud and desktop accounting systems, converting charts of accounts, customer and supplier records, transaction history, opening balances, and bank reconciliations. Customers select a source platform (e.g., Sage 50, QuickBooks Desktop, KashFlow, FreeAgent, Sage Pastel) and a destination platform (Xero, Sage Accounting, QuickBooks Online), and the software automatically extracts, transforms, and imports the data. The company complements the core software with a paid Assisted Move service (£245+VAT) where specialists perform the migration on the customer's behalf, and a Batch Conversion service for accountancy firms migrating many client accounts.

Product overview

Movemybooks operates as a unified accounting data migration platform with one core self-service product. The main Movemybooks service allows users to independently migrate accounting data between Xero, Sage, QuickBooks, KashFlow, FreeAgent, and Sage Pastel platforms. Two supplementary services extend the core offering: the Assisted Move Service (£245 + VAT) where specialists manage the entire migration via Teams call, and the Batch Conversion Service for accountants migrating 25+ clients (free at scale, £245 + VAT for smaller batches). Support resources include video walkthroughs and PDF guides. The company also offers a Pricing Calculator tool and post-conversion task documentation for each destination platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Service Accounting Data Migration Online software that automates migration of accounting records — charts of accounts, customer and supplier data, transaction history, opening balances, and bank reconciliations — from one cloud or desktop platform to another (Xero, Sage, or QuickBooks). Used by SMEs, bookkeepers, and accountants via a self-serve, guided interface, with conversions typically completed in 1-2 hours.
• Assisted Move Service Full-service migration delivered by a Movemybooks specialist who conducts a Microsoft Teams call, accesses the customer's accounting data, performs the migration, and manages the entire process end-to-end. Targeted at SMEs and bookkeepers who prefer hands-off support over the self-serve software, priced at £245+VAT and available in the UK and Ireland.
• Batch Conversion Service Managed bulk migration service for accountants and bookkeepers moving multiple client accounts to a new cloud platform, handled by Movemybooks specialists. Free for 25+ client batches; £245+VAT admin fee for smaller batches. Used by practice managers and partners to migrate entire client portfolios without per-client manual effort.

Quantifiable outcome

• Over 150,000 successful conversions completed
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship.

• XeroflagshipGTM or Marketing PartnerOfficial Xero migration partner. Xero covers the cost of standard migrations for customers switching to Xero from other accounting software, making conversions free for customers. Xero promotes Movemybooks as their recommended migration tool and displays Movemybooks branding on migration pages.
• SageflagshipGTM or Marketing PartnerOfficial Sage migration partner. Sage covers the cost of standard migrations for customers switching to Sage Accounting from other software. Sage displays Movemybooks as their migration partner logo on their website.
• Intuit QuickBooksflagshipGTM or Marketing PartnerOfficial Intuit QuickBooks migration partner. QuickBooks sponsors standard migrations for customers moving from QuickBooks Desktop to QuickBooks Online, including special promotional offers. QuickBooks displays Movemybooks migration partner branding.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TaxDome: TaxDome provides practice management, client portals, and workflow tools for accountants and bookkeepers. Like Movemybooks, it monetizes the accountant/bookkeeper buyer and competes for that segment's attention around onboarding and data handling.
• Bench: Bench is an SMB-focused bookkeeping service built on cloud accounting software. It intersects with Movemybooks at the point of switching SMBs onto a new accounting platform as part of onboarding new bookkeeping customers.
• Canopy: Canopy is a practice management and client engagement platform for accounting firms, including data collection workflows. It targets the same accountant persona and overlaps with Movemybooks around the client-onboarding and data-capture journey during a platform switch.
• Botkeeper: Botkeeper combines automation and human bookkeepers to serve SMB accounting needs on cloud platforms. It is comparable to Movemybooks in that it serves the same SMB segment and is closely tied to the cloud accounting migration experience.
• Karbon: Karbon is a practice management workflow platform built specifically for accounting firms. It is comparable to Movemybooks because it sells horizontally into the same accountant/bookkeeper buyer segment that drives Movemybooks' batch conversion revenue.
• Suralink: Suralink sells workpaper and document-request tools to accounting firms. It is comparable to Movemybooks because it sells into the same accounting firm channel and helps firms manage client data during engagements, an adjacent step to the migration use case.
• Pilot: Pilot provides outsourced bookkeeping for SMBs using cloud accounting platforms. It is comparable to Movemybooks because it operates in the same SMB-to-cloud-accounting onramp, frequently handling migrations as part of taking on new bookkeeping clients.

Broad incumbents

• Sage: Sage is the second flagship migration partner and a major destination platform. Comparable to Movemybooks in that it depends on smooth data migration as part of its customer onboarding, but Sage is a much broader software incumbent and also a direct source of conversions (e.g., Sage 50, Sage Pastel).
• Xero: Xero is one of the three flagship destination platforms that Movemybooks migrates customers into and sponsors free migrations for. As a cloud accounting incumbent, it overlaps with Movemybooks only on the migration step of onboarding, but it is the most strategically relevant counterparty in the funnel.
• Intuit QuickBooks: QuickBooks is the third flagship partner and a leading SMB accounting platform with its own migration ecosystem. The discontinuation of QuickBooks Desktop in 2023 generated significant demand that Movemybooks captured, making QuickBooks a comparable incumbent whose platform decisions shape Movemybooks' volume.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movemybooks
• Facebookfacebook.com/Movemybooks/?ref=py_c
• LinkedInuk.linkedin.com/company/movemybooks
• Instagraminstagram.com/movemybooks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movemybooks