Malashock Dance

What Malashock Dance does

Malashock Dance is a 501(c)(3) nonprofit organization (EIN 33-0394537) founded in 1988 by John Malashock in San Diego, California. The organization operates two integrated pillars: a professional contemporary dance company that creates and performs original works under Artistic Director Christopher K. Morgan, and a comprehensive dance school providing session-based youth classes (ages 3-18), drop-in adult classes (18+), summer dance camps, and a teen Junior Company performance troupe. The company's physical infrastructure at Dorothea Laub Dance Place in San Diego's Liberty Station arts district includes Studio 200 (40' x 60') and Studio 204 (20' x 40') with professional Marley flooring, mirrors, ballet barres, and surround/Bluetooth sound systems, plus 6 portable Marley floor rolls available for off-site rental.

The business model combines earned and contributed revenue across five streams: youth and adult class tuition (e.g., $23/hour youth, $20/class adult drop-in with 4/8/12-class passes at $75/$145/$205), summer camp fees ($375 half-day to $750 full-day teen intensive), studio and equipment rental ($25-$100/hour plus $50-$300/week Marley rentals), in-school and community program contracts with San Diego-area schools and SD Neurodance (an adaptive dance program for individuals with neurologic impairments), and donations/grants from individuals and foundations. The organization also runs ancillary professional development programs (GERMINATE residencies offering $500 honoraria and studio access to choreographers; GREENHOUSE workshops on grant writing and arts administration) and produces special content series including SEED (commissioning new choreography) and ReGenerate (reviving founder repertory).

Malashock Dance reaches customers through direct-to-consumer enrollment via the WellnessLiving platform, direct rental inquiry for studio/equipment, and outreach to schools for in-school arts integration aligned with Common Core and VAPA standards. Marketing channels include active social media presence across Facebook, Instagram, YouTube, and X, a monthly SHOCKWAVES email newsletter, an annual impact report, and community word-of-mouth within the San Diego dance ecosystem. The organization reports serving 6,500+ individuals annually, compensating 90+ artists, and providing 2,400 hours of community programming, with 3,400 youth receiving free in-school dance classes.

Name

Malashock Dance

Legal name

Malashock Dance

Website

https://malashockdance.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Malashock Dance is a San Diego-based 501(c)(3) nonprofit founded in 1988 that operates a professional contemporary dance company and a dance school serving youth, adults, and individuals with disabilities through classes, performances, in-school programs, studio rentals, and community outreach.

Ownership category

akta.pro rank

Product category

Performing Arts Dance Education

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Barre Classes (HSADABAG)

Keywords

• Contemporary dance performances
• Dance education classes
• Youth dance programs
• Studio rental services
• Community arts outreach

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Education Classes: Revenue from youth and adult dance classes including weekly sessions, summer camps, and specialty programs. Youth classes charged at $23/hour tuition with session-based format. Adult classes offered as drop-in with class passes available.
2. Studio and Equipment Rental: Rental income from studios (Dorothea Laub Dance Place in Liberty Station) for rehearsals, paid events, commercial filming, and Marley floor rentals. Studios 200 and 204 available at hourly rates; Marley floor rolls available at $50/roll per week.
3. Summer Dance Camps: Week-long summer intensive dance camps for youth ranging from $375 for half-day camps to $750 for full-day teen intensives.
4. Donations and Grants: As a 501(c)(3) nonprofit organization (EIN 33-0394537), Malashock Dance relies on charitable donations from individuals and foundations, with annual impact reports documenting supporter contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Malashock Dance is a nonprofit dance company and school that creates and performs contemporary dance works while providing structured dance education for youth (ages 3-18) and adults, plus summer camps, adaptive dance for people with neurologic impairments, in-school arts integration programs, studio and Marley floor rentals, and professional development for choreographers. Operating from the Dorothea Laub Dance Place in Liberty Station, San Diego, the organization combines artistic production, education, community access, and venue rental under one operational umbrella.

Product overview

Malashock Dance is a nonprofit modern dance company and school based in San Diego, operating two core offerings: a professional Dance Company that creates and performs contemporary dance works, and a comprehensive Dance School providing structured education programs. The school is organized into multiple sub-products including Youth Dance Classes (session-based for ages 3-18), Adult Dance Classes (drop-in for 18+), Summer Dance Camps, and Junior Company (teen performance troupe ages 12-18). Community Programs include In-School Programs integrating dance with academic curriculum (Math in Motion) and SD Neurodance for individuals with neurologic impairments. Professional Development offerings encompass GREENHOUSE (workshops on arts administration) and GERMINATE (space residency program for choreographers). Additional services include Studio Rental and Marley Floor Rental at their Liberty Station facilities, and a Work-Trade Program providing class credits in exchange for administrative support. The organization also produces special programs like SEED (choreographer commissions) and ReGenerate (legacy repertory revivals).

Differentiator

Problem solved

Functional benefit

Brands

• SEED: A collaborative platform where innovative choreographers are commissioned to create new work for the Company.
• ReGenerate
• GREENHOUSE
• GERMINATE
• SD Neurodance
• Junior Company

Products and services

• Dance Company Professional contemporary dance company that creates and performs original works, commissions new choreography via the SEED platform, and revives legacy repertory via ReGenerate, under the artistic direction of Christopher K. Morgan.
• Youth Dance Classes Session-based progressive dance classes for youth ages 3-18 in creative dance, contemporary modern, ballet, jazz, and hip hop, culminating in an annual Spring Showcase.
• Adult Dance Classes

Quantifiable outcome

• 6,500+ individuals served annually through programs
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SD Neurodance (Neurologic Dance Together)coreStrategic or Co-development PartnerSD Neurodance is a community program hosted by Malashock Dance that provides welcoming drop-in dance classes for people with neurologic movement impairments and their loved ones. The program focuses on accessibility, creativity, and self-expression, with classes designed for participants who dance from a chair, with a walker, or on their feet.
• MAAC Liberty StationminorGTM or Marketing PartnerPartner summer camp provider located in Liberty Station, offering supervised lunch hour and enabling families to create full-day arts camp experiences by combining Malashock Dance camps with partner programs.
• Arts District Liberty StationcoreStrategic or Co-development PartnerMalashock Dance is headquartered in the Arts District Liberty Station, part of a creative ecosystem of arts organizations. The organization's facilities at Dorothea Laub Dance Place support the broader arts community through studio rentals and professional development programs.
• San Diego Area Schools (Various)coreStrategic or Co-development PartnerOngoing partnerships with San Diego area schools including Dewey Elementary, Washington Elementary, Hamilton Elementary, Kimbrough Elementary, Logan Memorial Educational Campus, and others for in-school dance education programs integrating Common Core and VAPA standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• San Francisco Ballet: Major U.S. ballet company operating one of the country's largest affiliated ballet schools. Comparable structure of professional company alongside a large recreational and pre-professional school, though at much larger scale and classical focus vs. Malashock's modern focus.
• Mark Morris Dance Group: Brooklyn-based nonprofit combining a professional modern dance company with school, community programs, and adaptive dance offerings. Comparable nonprofit model with integrated company + education + outreach, at national scale.
• Alvin Ailey American Dance Theater: Nationally recognized modern dance company with a major associated school (The Ailey School) and extension programs. Comparable combined professional company + school + community outreach structure, though at substantially larger scale than Malashock.
• Parsons Dance: New York-based contemporary dance company of comparable size to Malashock with national touring and education outreach. Similar modern/contemporary repertoire and company-touring scale, though without an affiliated school.
• Hubbard Street Dance Chicago: Chicago-based contemporary dance nonprofit with a professional company, school, and community education programs. Comparable mixed company-plus-school operating model with strong regional presence and adaptive programming.

Direct peers

• California Ballet Company: San Diego-based nonprofit ballet company that combines professional performances with a large dance school offering classes for youth through adults. Directly comparable hybrid company-plus-school model with a single regional HQ.
• San Diego Dance Theatre: San Diego-based nonprofit dance company and school presenting contemporary and traditional works. Directly comparable in mission: producing performances while running youth and adult dance education programming in the same San Diego market.
• CultureShock San Diego: San Diego-based nonprofit hip-hop dance company that runs professional companies, youth training programs, and community outreach. Directly comparable San Diego nonprofit model blending company performances with school and outreach.
• San Diego Civic Youth Ballet: San Diego nonprofit focused on youth ballet training and outreach performances. Comparable educational mission in the same San Diego market, with similar session-based class structure and showcase format.

Others

• National Dance Institute: Nonprofit focused on dance education and outreach in schools rather than a performing company. Comparable educational mission and school-partnership model, and similar reliance on donations and grants, but without a professional dance company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/malashock
• YouTubeyoutube.com/user/MalashockDance
• Facebookfacebook.com/malashockdance
• Instagraminstagram.com/malashockdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malashock Dance