NOW

What NOW does

SOPANO (legally SAS SOPANO) is an independent French manufacturer of custom adhesive labels and cash register rolls, headquartered in Saint-Pierre-lès-Elbeuf, Normandy, with a second production site in Hauts-de-France following the 2023 acquisition of JPC Étiquettes. The company operates offset and flexographic printing technology with finishing capabilities, producing white, transparent, and Kraft-effect adhesive labels in small, medium, and large custom runs, with a stated production capacity exceeding 15 million labels per day and over 50,000 cash register rolls (white or printed). All paper inputs are FSC-certified, and the group holds ISO 9001, ISO 14001, IMPRIM'VERT, and FSC chain-of-custody certifications.

The business operates a B2B manufacturing model with quote-based pricing determined by run size, material selection, and customization complexity — no e-commerce or self-service channel is in evidence. SOPANO runs a sales-led go-to-market motion through eight regional commercial representatives covering all French metropolitan departments, plus a commercial director managing national accounts. The customer base of 1,500+ active clients spans artisanal food and beverage producers (Maison Jougla, Campistron, La Brasserie du Pays Basque), craft breweries and kombucha makers, agricultural cooperatives (Savéol), retail chains (Auchan for cash register rolls), and food-service operators (Sodebo). Group headcount exceeds 100 collaborators.

Revenue reached approximately €20 million in 2022 for the standalone SOPANO entity and exceeds €30 million at the group level following the JPC Étiquettes integration. The company is privately held under an SAS (Société par Actions Simplifiée) structure, with no public listing or external private-equity backing identified in the available data; control appears to rest with owner-operators. Adjacent service offerings include graphic design, branding, packaging, and photography through an in-house 'Studio' function, positioning SOPANO as more than a pure contract printer but still firmly a traditional industrial manufacturer rather than a technology or AI-enabled business.

Name

NOW

Legal name

SAS SOPANO

Website

https://sopano.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SOPANO is an independent French manufacturer of custom adhesive labels and cash register rolls, serving 1,500+ B2B clients across food, beverage, agricultural, retail, and food-service sectors with offset and flexographic printing at two French production sites.

Ownership category

akta.pro rank

Product category

Adhesive Label Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom adhesive labels
• Cash register rolls
• Flexographic printing
• Label manufacturing
• Packaging label printing

Headquarters

HQ city

Saint-pierre-lès-elbeuf

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom adhesive labels: Manufacturing and sale of custom-printed adhesive labels for food, beverage, and artisanal products. Revenue driven by print volume and customization complexity.
2. Cash register rolls: Production and supply of white or printed cash register rolls for retail and hospitality businesses
3. Label blank stock: Sale of blank adhesive labels in various materials (white, transparent, Kraft effect)

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SOPANO (NOW) manufactures and distributes custom adhesive labels and cash register rolls in France. The company operates offset and flexographic printing lines with finishing capabilities, producing more than 15 million labels per day for artisanal and industrial food, beverage, and agricultural producers, plus over 50,000 cash register rolls for retail and hospitality businesses. The firm sells directly to B2B clients through a nationwide field sales network with quote-based custom orders.

Product overview

SOPANO operates as an independent company specializing in adhesive labels and cash register rolls. The core offerings include custom adhesive labels in various styles (white, transparent, and Kraft-effect) with a production capacity of over 15 million labels per day, and cash register rolls with over 50,000 units capacity. The company has expanded through the acquisition of JPC Étiquettes, adding label production capabilities in Hauts-de-France. Additional services include graphic design, branding, packaging, and photography. All papers used are FSC certified. The company employs over 100 staff across locations with annual revenue exceeding 30 million euros, serving over 1,500 active clients.

Differentiator

Problem solved

Functional benefit

Brands

• JPC étiquettes: Production entity specializing in label manufacturing, with recognized expertise and 25 collaborators, located in Hauts-de-France.

Products and services

• Custom Adhesive Labels (Étiquettes Adhésives Sur Mesure) Custom adhesive labels manufactured in small, medium, and large series using offset and flexographic printing with finishing capabilities. Produced in white, transparent, and Kraft-effect paper variants, with daily production capacity exceeding 15 million labels. Used by food, beverage, agricultural, and craft product manufacturers across France.
• Cash Register Rolls (Rouleaux de Caisse) White or printed cash register rolls supplied for retail chains (e.g., Auchan) and food service operators (e.g., Sodebo), with production capacity over 50,000 rolls. Used for point-of-sale receipts and customer transaction records at retail and hospitality businesses across France.
• Labeling Services (Services d'Étiquetage) Service offering that covers administrative services, graphic design creation, and printing processes for label projects. Includes design support to help clients translate brand story and product positioning into label artwork, alongside process execution from order intake through printing and finishing. Used by food, beverage, and retail clients needing design-to-print support.

Quantifiable outcome

• Production capacity of 15 million labels per day
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JPC ÉtiquettescoreStrategic or Co-development PartnerJPC Étiquettes, a label production entity with 25 employees located in Hauts-de-France, recently joined the SOPANO group. This acquisition strengthens SOPANO's production capacity and extends geographic presence in northern France.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UPM Raflatac: European-headquartered supplier of self-adhesive label materials and a major player in sustainable label stock. Comparable in FSC-certified paper emphasis and European footprint, though UPM Raflatac is primarily a material supplier rather than a converter competing for SOPANO's end-customer print jobs.
• Coveris Holdings: European flexible packaging and label converter serving food, beverage, and consumer-goods customers. Comparable on label production, sustainability positioning, and European mid-market B2B customer base, but with significantly broader packaging offering.
• CCL Industries: World's largest label manufacturer serving healthcare, consumer products, and food & beverage. Direct overlap on pressure-sensitive labels and food/beverage customers; competes globally and offers integrated design-to-print services comparable to SOPANO's positioning.
• Multi-Color Corporation: Global premium label converter serving wine, spirits, food, and consumer-products brands. Comparable on premium, custom-printed label work for beverage and food customers; competes via international footprint and brand-grade design capabilities.
• Avery Dennison Corporation: Global leader in pressure-sensitive labels and packaging materials with operations across Europe. Comparable on core adhesive-label technology and B2B industrial customers, but operates at vastly greater scale and across a much broader materials and RFID portfolio.

Regional players

• Skanem AS: Nordic-based label converter with European production sites serving personal care, food, and beverage brands. Similar B2B adhesive-label model and quality-certification profile, but concentrated in Scandinavia rather than France.

Direct peers

• Herma GmbH: German manufacturer of self-adhesive labels and labeling machinery with strong mid-market European footprint. Comparable product portfolio (custom adhesive labels), similar focus on quality certifications, and competing for the same German/French industrial customer base.
• Autajon Group: French-headquartered packaging group specializing in labels, cartons, and sleeves for cosmetics, pharmaceuticals, wines & spirits, and food. Closest direct peer to SOPANO given shared French footprint, label focus, and B2B industrial customer base; however, Autajon is materially larger and operates across multiple packaging substrates.
• Schäfer-Etiketten: German-based independent label converter focused on premium wine, spirits, and food labels. Comparable on artisanal/craft customer mix, sustainability certifications, and high-customization small-to-mid-batch production philosophy.
• Imprimerie de Champagne (IDC Group): French printing and label group with strong positions in wine/spirits and food labels. Closely comparable on French geographic focus, beverage-and-food artisanal customer base, and pressure-sensitive label technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sopano
• Xx.com/sopanofr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOW