What Hearst Netherlands does

Hearst Netherlands is the Dutch operating entity of the U.S.-based Hearst media group, headquartered in Amsterdam and operating since 2011 with a workforce of 251-500 employees. The company publishes a portfolio of eight consumer magazine brands in the Dutch market, split between internationally licensed titles (Cosmopolitan, Harper's Bazaar, ELLE, National Geographic, National Geographic Traveler) and locally developed titles (JAN, Quote, Quest). Each brand runs across print magazines, dedicated brand websites, mobile platforms, social media channels, and email newsletters, with several brands additionally monetized through live events and community programs such as Club Quote, Quote 500, and brand experiences like Maison Quote 2024.

The company monetizes through two primary streams: advertising sold across print and digital channels to brands seeking reach to high-end Dutch consumers, and consumer subscriptions distributed through mymagazines.nl. Advertising inventory is packaged and sold via the in-house Hearst Agency and formalized through annual brand-specific ratecards (including the 2026 Digital Ratecard), while events, special editions (e.g., Quest Scheurkalender, JAN Winterboek, JAN Living), and the Quote 500 rich-list franchise provide additional revenue lines beyond core publishing.

The company is privately held as part of the Hearst media network and serves advertisers and Dutch consumer audiences across the lifestyle, fashion, business, science, and travel categories.

Name

Hearst Netherlands

Legal name

Hearst

Website

https://hearst.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Hearst Netherlands is a Dutch multi-brand magazine publisher operating eight titles including Cosmopolitan, ELLE, National Geographic, Quote, and Quest, generating revenue through advertising and subscriptions to reach high-end Dutch consumers.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Business, Finance & Industry Trade Magazines (MPAJAEAM), Travel & Outdoors Magazines (MPAJAEAH), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Magazine publishing
• Lifestyle media
• Advertising sales
• Digital publishing
• Consumer magazines

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: Hearst Netherlands generates revenue primarily through advertising sold across its magazine and digital platforms. They offer advertising opportunities through their portfolio brands targeting high-end consumers.
2. Magazine Subscriptions: The company sells magazine subscriptions to readers through mymagazines.nl, providing recurring subscription revenue from their portfolio of lifestyle magazines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hearst Netherlands publishes a portfolio of lifestyle magazines across print and digital platforms, including international brands such as Cosmopolitan, Harper's Bazaar, ELLE, National Geographic, and National Geographic Traveler, alongside Dutch-developed titles JAN, Quote, and Quest. The company monetizes these audiences by selling advertising space to brands targeting high-end female and male consumers in the Netherlands across magazines, websites, mobile sites, apps, social media, and events.

Product overview

Hearst Netherlands operates as a multi-brand magazine publishing company, managing a portfolio of consumer magazine titles spanning lifestyle, fashion, business, science, and travel categories. The company publishes eight distinct magazine brands—Cosmopolitan, Harper's Bazaar, ELLE, JAN, Quote, Quest, National Geographic, and National Geographic Traveler—as independent print and digital publications. Each brand targets a specific demographic and content niche, with some offering special editions, events, and community programs (such as Club Quote and Quote 500). The company also facilitates advertising across its brands through the Hearst Agency and maintains digital presence through websites and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Hearst Agency: Advertising and marketing services division of Hearst Netherlands offering advertising rates, cases, and events.
• Club Quote
• Quote 500
• Quest Scheurkalender
• Quest Zomerboek
• JAN Living
• Vakantie JAN
• JAN Winterboek

Products and services

• Cosmopolitan

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bauer Media Group: Global magazine publisher operating hundreds of titles across lifestyle, entertainment, and women's interest segments across Europe. Broader incumbent offering overlapping categories but at much greater scale and geographic breadth than Hearst Netherlands.
• Future plc: UK-listed media company that has built a leading digital-first portfolio in tech, lifestyle, and entertainment, supplemented by acquired magazine titles. Comparable as a multi-brand lifestyle content operator pivoting from print to digital and events monetization.
• Dotdash Meredith: US-based media company combining the Dotdash digital publishing business with Meredith's iconic magazine titles. Comparable as a multi-brand publisher monetizing premium lifestyle audiences across print, digital, and licensing, though operating at much larger scale and different geography.

Direct peers

• Condé Nast: Global publisher of premium fashion, luxury, and lifestyle magazines including Vogue, GQ, and Vanity Fair. Direct peer for the fashion and lifestyle titles in Hearst's portfolio (Harper's Bazaar, ELLE, Cosmopolitan) and competes for the same high-end advertising clients.
• Sanoma: Finland-headquartered media group that is one of the largest magazine and digital media publishers in the Benelux and Nordics. Directly comparable as a multi-brand lifestyle and news magazine operator selling advertising and subscriptions to similar consumer segments.
• DPG Media: Largest Dutch media company operating leading magazines (e.g., Libelle, Margriet, Vrij Nederland), newspapers, and digital platforms. Direct competitor in the Dutch magazine advertising and subscription market with overlapping audience demographics.

Regional players

• Lagardère: French media group with a significant magazine and publishing division (Lagardère News) including titles such as Paris Match, Le Journal du Dimanche, and Elle. Comparable as a multi-brand premium magazine publisher, though geographically focused on France.
• Mondadori Group: Italy's largest book and magazine publisher with titles in lifestyle, fashion, and design (e.g., Grazia, Donna Moderna). Comparable as a multi-brand European magazine publisher with overlapping consumer segments, though primarily serving the Italian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hearstnl
• LinkedInlinkedin.com/company/hearst-magazines-netherlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearst Netherlands