Capital City Beverages

Name

Capital City Beverages

Legal name

Capital City Beverages, Inc.

Website

https://capitalcitybev.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Beverage Distribution Services

NAICS

Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage & Alcohol Distribution Centers (TLALAEAK)

Keywords

• Beer distribution services
• Beverage wholesale
• Alcoholic beverage distribution
• Craft beer supplier
• Wholesale beer distribution

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer and Beverage Distribution: Capital City Beverages generates revenue by distributing beer and alcoholic beverages from various suppliers to retail locations and restaurants across central Mississippi. The company acts as an intermediary between beverage manufacturers and retailers, earning margins on product distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Capital City Beverages is a regional beer and alcoholic beverage wholesaler that distributes approximately 60+ supplier brands (including Miller Lite, Coors Light, Heineken, Corona, Modelo, Yuengling, High Noon, and craft options) to over 1,500 retail locations and restaurants across 18 counties in central Mississippi. The company aggregates product from multiple breweries and delivers it directly to licensed retailers and on-premise accounts through field sales representatives and a dedicated delivery fleet, earning distribution margins on the product flow.

Product overview

Capital City Beverages is a beer and beverage distribution company serving central Mississippi. The company operates as a single unified distribution service, delivering products from approximately 80+ supplier brands including major national labels (Miller Lite, Coors Light, Heineken, Corona, Modelo) and craft/specialty brands to over 1,500 retail and restaurant customers across 18 Mississippi counties. The company also has a sister company, F.E.B. Distributing, serving the Mississippi Gulf Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer and Beverage Distribution Services Wholesale distribution of beer and alcoholic beverages from approximately 60+ supplier brands to over 1,500 retail stores, restaurants, bars, and hospitality venues across 18 counties in central Mississippi, delivered directly via the company's own sales and delivery infrastructure.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Brandon AmphitheatercoreGTM or Marketing Partner · 1 January 2018Capital City Beverages has been a proud partner of the Brandon Amphitheater since its grand opening in 2018. The partnership involves providing beverages for this 250-acre outdoor music venue that hosts major artists including Chris Stapleton, Zac Brown, and Santana.
• F.E.B. DistributingcoreChannel Partner/ Reseller/ DistributorF.E.B. Distributing is a sister company of Capital City Beverages, serving the Mississippi Gulf Coast region including George, Hancock, Harrison, Jackson, and Pearl River counties. Both companies operate under common family ownership.
• Hal's St. Paddy's Day Parade & FestivalminorGTM or Marketing PartnerCapital City Beverages has grown with this St. Patrick's holiday event since the first parade in the mid-1980s. The event is the largest single day event in Jackson, benefiting Children's of Mississippi Hospital. CCB is a title sponsor of the event.
• Que on the YazoominorGTM or Marketing PartnerQue on the Yazoo is a BBQ competition held in historic downtown Greenwood on the Yazoo River. Capital City Beverages has been a sponsor for 8 years as of 2024, celebrating BBQ and beer culture.
• Pearl River Clean Sweep / Local WaterkeeperminorStrategic or Co-development PartnerSince 2018, Capital City Beverages has partnered with local Waterkeeper to clean 490 miles of the Pearl River across 15 counties, two parishes, and two states. The company has escalated involvement to become a Watershed Supporter.
• Rankin Chamber / Krewe De Roux Parade & Gumbo CookoffminorGTM or Marketing PartnerA new partnership with the Rankin Chamber for the Krewe de Roux Mardi Gras parade and Gumbo cookoff event. Capital City Beverages participates as 'Krewe de Brew' team, serving gumbo and beverages at their tent.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heilig-Meyers Distributing (regional beer distributor example): Mid-size regional beer and beverage wholesalers across the U.S. operate essentially the same model as Capital City Beverages — purchasing from major brewers, warehousing, and delivering to retail and on-premise accounts within a defined multi-county territory. Comparable on route density, supplier mix, and customer profile.
• Goldring Corporation / Mississippi beer distributors network: Independent regional beer and beverage distributors operating in the Gulf South/Mississippi area are direct peers to Capital City Beverages, sharing the same business model of distributing major brewer brands to local retailers and restaurants in a defined multi-county territory.

Broad incumbents

• Southern Glazer's Wine and Spirits: Southern Glazer's is the largest alcohol beverage distributor in the U.S., covering wine, spirits, and beer across most states. Comparable as a multi-category alcohol wholesaler operating a route-based distribution model to retail and on-premise customers, though at vastly greater national scale than Capital City Beverages.
• Ben E. Keith Beverages: Ben E. Keith Beverages is a regional beer and beverage distributor serving multiple southern U.S. states. It is comparable as a DSD beer wholesaler serving independent retailers and on-premise accounts, with broader geography and larger scale than Capital City Beverages.
• Reyes Beverage Group: Reyes Beverage Group is one of the largest beer distributors in the U.S., operating across multiple states with major Anheuser-Busch and other supplier partnerships. It is comparable as a beer wholesaler serving retail and on-premise accounts at scale, though significantly larger and multi-state versus Capital City's single-state footprint.
• Breakthru Beverage Group: Breakthru Beverage Group is a major multi-state alcohol distributor with significant beer, wine, and spirits operations. It is comparable as a route-based alcohol wholesaler serving on-premise and off-premise accounts, though with broader geographic and category reach than Capital City Beverages.
• Republic National Distributing Company (RNDC): RNDC is a top-tier alcohol beverage distributor in the U.S. with multi-state coverage across beer, wine, and spirits. It is comparable as a beer and broader alcohol wholesaler supplying retail chains, restaurants, and bars via a DSD route model similar to Capital City's, but at national scale.
• Johnson Brothers Liquor Company: Johnson Brothers is a large, family-owned alcohol distributor operating across many U.S. states in beer, wine, and spirits. It is highly comparable to Capital City Beverages as a multi-generational family alcohol wholesaler, though with much broader geographic and category scale.

Others

• Coca-Cola Bottling Company UNITED: Coca-Cola Bottling Company UNITED is a major non-alcoholic beverage distributor operating across the U.S. Southeast, including Mississippi. Comparable as a route-based beverage wholesaler serving retail and foodservice customers, though focused on non-alcoholic beverages rather than beer.
• Buffalo Rock Company: Buffalo Rock is a large Pepsi bottler and beverage distributor based in the Deep South, operating across Alabama, Mississippi, and Florida. Comparable as a beverage wholesaler serving retail and on-premise accounts in overlapping regional territories with a similar DSD route-based model, though focused on non-alcoholic beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CapitalCityBev
• Facebookfacebook.com/CapitalCityBeveragesInc
• Instagraminstagram.com/capitalcitybev
• LinkedInlinkedin.com/company/capital-city-beverage-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital City Beverages