R Taylor Insurance
R. Taylor Insurance is a privately held independent insurance agency founded in 1974 in Bryan, Ohio, providing brokerage services across auto, home, life, farm, business, health, and specialty vehicle lines. It serves individuals, families, farms, and small businesses in Ohio, Indiana, and Michigan through three offices and a consultative, commission-based sales model.
- Company typePrivate
- Founded1974
- HeadquartersBryan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What R Taylor Insurance does
R. Taylor Insurance Agency is a privately held independent insurance agency founded in 1974 and headquartered in Bryan, Ohio. The agency provides brokerage services across nine lines of insurance: auto, home, life, farm, business, health, boat, motorcycle, and RV. It serves individuals, families, farm owners, small and medium-sized businesses, and recreational vehicle owners, with stated licensing reach across Ohio, Indiana, and Michigan and physical offices in Bryan, Montpelier, and Hicksville in Northwest Ohio. The agency represents approximately eight carriers including Progressive, Auto-Owners, Hagerty, Ohio Mutual, Foremost, Goodville Mutual, Western Reserve Group, and American Modern, and more recently added Alfa Policy. The owner, Rick, purchased the business from his father in 2006 and holds the Certified Insurance Counselor designation earned in 2016.
The agency generates revenue exclusively through commissions paid by carrier partners on policies sold and renewed. There is no proprietary technology, software product, AI/ML capability, or mobile application disclosed; the offering is delivered by a small team of licensed agents using in-person consultations at three office locations, telephone service, and online quote-request forms on a content-managed website. The go-to-market is consultative and sales-led, following a three-step Review-Present-Insure process, supported by word-of-mouth, local community presence, and an educational blog targeting Ohio-relevant insurance topics. Marketing channels are limited to the agency website, blog content, online quote forms, and direct customer interaction, with no paid digital advertising or social selling evident in the data.
The team comprises five named individuals (Rick, Nikki, Katie, Autumn, and Gabe), with Katie joining in September 2020, Autumn in January 2022, and Gabe obtaining Life/Health (March 2023) and P&C (June 2024) licenses. There are no disclosed funding rounds, institutional investors, acquisitions, patents, awards, or regulatory actions in the data. Customer testimonials emphasize personal service and policy savings, with one cited outcome of $200 in homeowner insurance savings. The agency's value proposition centers on independent carrier access, local presence, multi-line bundling, and a 50-year community reputation in Northwest Ohio.
R Taylor Insurance firmographics
Firmographics- Name
- R Taylor Insurance
- Legal name
- R. Taylor Insurance Agency
- Website
- https://rtaylorinsurance.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R. Taylor Insurance is a privately held independent insurance agency founded in 1974 in Bryan, Ohio, providing brokerage services across auto, home, life, farm, business, health, and specialty vehicle lines. It serves individuals, families, farms, and small businesses in Ohio, Indiana, and Michigan through three offices and a consultative, commission-based sales model.
- Ownership category
- akta.pro rank
R Taylor Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Homeowners Insurance (FSAJACAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where R Taylor Insurance is headquartered
LocationHeadquarters
- HQ city
- Bryan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
R Taylor Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Agency Commission: R. Taylor Insurance operates as an independent insurance agency/broker earning commissions from insurance carriers they represent. They offer products from multiple insurance companies including Hagerty, Progressive, Auto-Owners, OMI, Foremost, Goodville Mutual, Western Reserve Group, and American Modern. Revenue is generated through commissions on insurance policies sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance pricing is quote-based and varies by customer profile |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
R Taylor Insurance product offering
Product offeringCore offering
Independent insurance agency brokering personal lines (auto, home, life, health, boat, motorcycle, RV), farm, and small-business insurance by representing multiple carriers across three Northwest Ohio offices. Services include policy placement, ongoing servicing, and claims assistance for individuals, families, farm owners, and local businesses in the region.
Product overview
R. Taylor Insurance Agency is an independent insurance agency founded in 1974 serving Ohio and beyond. The agency offers a comprehensive portfolio of insurance products across nine core categories: Auto Insurance, Home Insurance, Life Insurance, Farm Insurance, Business Insurance, Health Insurance, Boat Insurance, Motorcycle Insurance, and RV Insurance. The agency operates as a traditional insurance intermediary, matching customers with appropriate coverage from their represented insurance carriers (Hagerty, Progressive, Auto-Owners, Ominig, Foremost, Goodville, WRG Insurance, and AMIG). Their service model focuses on reviewing customer coverage needs, presenting options at competitive prices, and implementing customized insurance programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal auto insurance brokerage service placing coverage with multiple carriers for individuals and families in Northwest Ohio.
- Home Insurance
- Life Insurance
- Farm Insurance
- Business Insurance
- Health Insurance
- Boat Insurance
- Motorcycle Insurance
- RV Insurance
Quantifiable outcome
- Customer testimonial reports saving $200 on Homeowner Insurance
Companies that use R Taylor Insurance
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
R Taylor Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R Taylor Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- HagertycoreHagerty is an insurance carrier represented by R. Taylor Insurance, specializing in classic car and collector vehicle insurance. The agency offers Hagerty products as part of their portfolio to customers seeking specialty insurance coverage for collector vehicles.
- ProgressivecoreProgressive Insurance is one of the major carriers represented by R. Taylor Insurance. They offer auto and various personal insurance products through the agency.
- Auto-Owners InsurancecoreAuto-Owners Insurance is a regional carrier represented by R. Taylor Insurance, offering auto, home, and various personal insurance products.
- Ohio Mutual Insurance Group (OMIG)coreOhio Mutual Insurance Group is a regional carrier providing insurance products through independent agents like R. Taylor Insurance.
- Foremost Insurance GroupcoreForemost Insurance Group, part of the Farmers Insurance Group, specializes in niche insurance products including mobile homes, RVs, and specialty vehicles. Represented by R. Taylor Insurance for customers with specialty insurance needs.
- Goodville Mutual Casualty CompanycoreGoodville Mutual is a regional mutual insurance company offering personal and farm insurance products through independent agents in Ohio and surrounding states.
- Western Reserve Group (WRG)coreWestern Reserve Group provides insurance products for individuals, families, and businesses in Ohio. They offer farm insurance and other personal insurance products through independent agents including R. Taylor Insurance.
- American Modern Insurance Group (AMIG)coreAmerican Modern Insurance Group specializes in niche insurance products including recreational vehicles, boats, and specialty coverages. Represented by R. Taylor Insurance for specialty insurance needs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
R Taylor Insurance competitors and assessment
Company assessmentBroad incumbents
- Allstate: National personal-lines carrier with both captive agents and direct distribution. Comparable for competing on auto, home, and life insurance in Ohio — again, Nikki previously worked at Allstate before joining R. Taylor.
- State Farm: Largest U.S. personal-lines carrier with a captive-agent distribution model. Comparable because it competes head-to-head for the same auto, home, and life customers in Ohio — notably, R. Taylor's agent Nikki previously worked for State Farm, underscoring direct labor-market overlap.
- Brown & Brown Insurance: Large national insurance brokerage with personal, commercial, and specialty lines. Comparable as a multi-carrier independent agency model but operating at vastly larger scale; relevant as an acquirer profile and competitive benchmark.
Regional players
- Central Insurance: Ohio-based mutual insurer distributing through independent agents across the Midwest. Comparable as a regional carrier with overlapping personal, farm, and commercial lines targeting similar small-town and rural Ohio customers.
- Erie Insurance: Mid-Atlantic/Midwest P&C carrier with a strong independent-agent distribution model across Ohio, Indiana, and Michigan — directly overlapping R. Taylor's service territory. Comparable for the same personal-lines and small-business customer base.
- Westfield Insurance: Ohio-based mutual insurance company selling through independent agents in the Midwest. Comparable because it both writes coverage and works through agency distribution in the same geographic footprint, competing for the same personal-lines and farm insurance customers.
- Celina Insurance Group: Ohio-based mutual insurance group writing personal, farm, and commercial lines through independent agents in the Midwest. Directly comparable in farm and personal-lines product mix and Ohio-headquartered independent-agency distribution.
- Grange Mutual Insurance: Ohio-headquartered mutual P&C carrier writing personal and commercial lines through independent and captive agents in the Midwest. Comparable in geographic reach (Ohio, Indiana, Michigan) and product mix.
Others
- Assurex Global: Worldwide network of independent commercial insurance and risk-management brokerages. Comparable as an enabling peer organization — membership would offer R. Taylor access to specialty markets and larger-account resources to expand beyond its current footprint.
Direct peers
- Hylant Group: Toledo, Ohio-based independent insurance brokerage offering personal, commercial, and specialty lines through multiple carrier appointments. Directly comparable as an Ohio-headquartered independent agency competing for similar personal and small-commercial customers in the same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
R Taylor Insurance social profiles
Digital presenceR Taylor Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
R Taylor Insurance leadership team
Management profileNumber of profiles
Profiles5 records
R Taylor Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R Taylor Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R Taylor Insurance
What does R Taylor Insurance do?
Independent insurance agency brokering personal lines (auto, home, life, health, boat, motorcycle, RV), farm, and small-business insurance by representing multiple carriers across three Northwest Ohio offices. Services include policy placement, ongoing servicing, and claims assistance for individuals, families, farm owners, and local businesses in the region.
Is R Taylor Insurance a public or private company?
R Taylor Insurance is a private company. It is classified as family owned and is currently operating.
When was R Taylor Insurance founded?
R Taylor Insurance was founded in 1974. It employs 11 to 50 people.
Where is R Taylor Insurance based?
R Taylor Insurance is headquartered in Bryan, United States, in the North America region.
How does R Taylor Insurance make money?
One revenue line is on record: insurance Agency Commission.
Who are R Taylor Insurance's main competitors?
Broad incumbents on record are Allstate, State Farm and Brown & Brown Insurance. Regional players are Central Insurance, Erie Insurance, Westfield Insurance, Celina Insurance Group and Grange Mutual Insurance. Assurex Global is listed as an others. Hylant Group is listed as a direct peer.
Does R Taylor Insurance have an API?
No public API is recorded for R Taylor Insurance.
What industry is R Taylor Insurance in?
R Taylor Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 524210 and its SIC code is 6411.