GTRADE

What GTRADE does

GTRADE, operating as G TRADE S.A.S., is a Bogotá-based B2B provider of office furniture, workspace furnishings, and full-service office remodeling solutions. Founded in 2010 and headquartered at AV KR 30 #No 75-49 in Bogotá D.C., Colombia, the company sells directly to enterprise clients through its website (gtrade.co) and a phone/PBX contact system under a quote-based pricing model with no public price list.

The product catalog spans ergonomic and managerial office chairs (Carter, Kaira, Camelot, Zarati, Brata, Toronto, Senna), gaming chairs, interlocutor chairs for meeting spaces, custom-made acoustic panels built from sound-absorbing materials (acoustic foam, mineral wool), natural wall coverings distributed under the Moderline brand, grommets and connectivity solutions, and broader corporate furniture (conference tables, workbenches, executive workstations, community-space furniture, lockers, rolling file cabinets). The company complements this catalog with end-to-end office remodeling services covering design, planning, construction, and installation.

The business model is primarily transactional/project-based: revenue comes from one-time furniture sales, hardware sales of wall coverings and acoustic panels, and professional services for remodeling engagements. The company markets itself as a single-source provider for complete office solutions and reports named enterprise customers including ENEL (energy) and Multienlace Mercado Libre (retail/commerce). Operations are concentrated in Bogotá with no disclosed multi-city or international footprint, no external funding, and no proprietary technology or AI/ML capabilities evident in the source material.

Name

GTRADE

Legal name

G TRADE S.A.S.

Website

https://gtrade.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GTRADE is a Bogotá-based B2B office furniture and workspace solutions provider selling ergonomic chairs, acoustic panels, wall coverings, and corporate furniture alongside full office remodeling services to enterprise clients across Colombia.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Retail-Furniture Stores (5712), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Office furniture
• Acoustic panels
• Workspace design
• Corporate furniture
• Office remodeling

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: One-time sale of office furniture including chairs, desks, meeting tables, workstations, and storage solutions. Products are sold individually with no subscription component.
2. Acoustic Panel Solutions: Custom acoustic panels made from sound-absorbing materials like acoustic foams and mineral wool, sold as finished products for office sound management.
3. Office Remodeling Services: Full-service office space redesign including design, planning, construction, and installation of furniture and equipment. Service-based revenue from project engagements.
4. Wall Covering Materials: Natural wall coverings (revestimientos naturales) sold as materials, distributed in partnership with Moderline brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

GTRADE is a Colombian office furniture and workspace solutions provider that sells ergonomic and managerial chairs, custom acoustic panels, natural wall coverings, grommets, and corporate furniture (conference tables, workbenches, executive desks, lockers) to enterprise clients. The company complements these physical products with full office space remodeling services covering design, planning, construction, and installation of furniture and equipment for commercial offices.

Product overview

GTRADE S.A.S. is an office furniture and furnishings company offering a portfolio of products and services for commercial workspaces. The core product line includes ergonomic and managerial chairs (such as Carter, Kaira, Camelot, Zarati, Brata, Toronto, and Senna models), gaming chairs, interlocutor chairs, custom acoustic panels made from sound-absorbing materials, natural wall coverings, grommets and connectivity solutions, and general corporate furniture including conference tables, workbenches, and lockers. These products are complemented by office space remodeling services that cover design, planning, construction, and installation of furniture and equipment for enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Sillas y Muebles (Office Chairs)

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ModerlineminorChannel Partner/ Reseller/ DistributorGTRADE distributes natural wall coverings (revestimientos naturales) under the Moderline brand. Moderline appears to be a manufacturer/supplier of wall covering materials that GTRADE offers as part of their product portfolio. The relationship is a distribution arrangement where GTRADE sells Moderline products alongside their own office furniture and solutions.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Haworth: Global office furniture and workspace solutions manufacturer with strong Latin America presence, offering seating, workstations, partitions, and architectural interiors. Closely comparable product portfolio and enterprise B2B sales motion to GTRADE.
• Teknion: International office furniture and architectural interiors manufacturer with strong presence across the Americas. Comparable in offering (workstations, seating, walls, architectural products) and in serving enterprise clients via dealer and contract channels.
• Steelcase: Global leader in office furniture, seating, and workspace solutions, including acoustic products. Directly comparable to GTRADE in core offering (office furniture plus workspace optimization) and target customer (enterprise corporates), but operates at vastly greater scale with global dealer networks.
• Knoll: Premium office furniture and acoustic solutions brand (now under MillerKnoll). Direct product overlap with GTRADE in chairs, workstations, and acoustic/textile wall systems, serving enterprise and architectural customers.
• MillerKnoll: Parent company of Herman Miller, Knoll, and other design brands, offering office furniture, acoustic solutions, and contract workspace products. Comparable to GTRADE across furniture and acoustic panel categories with an enterprise contract-furniture go-to-market.

Broad incumbents

• Allsteel: Office furniture and workstation systems manufacturer with strong dealer and contract furniture channel in the Americas. Comparable product category (workstations, seating, storage) and enterprise B2B distribution model to GTRADE.
• Global Furniture Group: Multi-brand office furniture manufacturer (including ergonomic seating) serving enterprise customers via dealer networks across the Americas. Provides comparable office seating and workstation products to GTRADE's portfolio.
• IKEA (IKEA for Business): Global mass-market furniture retailer with growing B2B/offerings for offices. Limited overlap with GTRADE in full office redesign services but competes for budget-conscious office furniture contracts at smaller scale.

Emerging players

• Framery: Specialist manufacturer of acoustic office pods and soundproof meeting rooms, addressing workspace acoustics and privacy — directly adjacent to GTRADE's custom acoustic panel line. Comparable customer base (corporate offices) though focused on pods rather than panel-based solutions.
• Spacestor: Provider of prefabricated architectural interiors including acoustic pods, meeting rooms, and workspace solutions. Overlaps with GTRADE in workspace acoustic and modular interior offerings for enterprise offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gtradeoficial
• Facebookfacebook.com/gtradecolombia
• LinkedInlinkedin.com/company/gtrade-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTRADE