E. Scheurle Messebau

What E. Scheurle Messebau does

E. Scheurle Messebau GmbH is a Stuttgart-based, family-owned exhibition stand construction and rental furniture company founded in 1958. The company designs, builds, and installs trade fair booths for B2B clients across Germany and selected European venues (Barcelona, Vienna, Paris, Milan), with execution capabilities spanning major German trade fair cities. Its offering is structured around three core booth typologies: system stands built with standardized modular materials (Octanorm, Syma, Leitner), mixed-construction stands combining system frameworks with decorative panels, and fully custom wooden/individual stands utilizing the proprietary Memory Wall system — a carpeted wood-frame wall with shadow gaps, backlit panel capability, and integrated display cases designed for multi-event reusability. Beyond booth construction, the company operates a broad rental furniture fleet (chairs, bar stools, tables, lounge furniture, display cases, counters, kitchen equipment, event equipment, storage) and provides in-house graphics/digital print services, enabling a full-service model from concept and planning through construction, setup, and post-event storage.

The business is owned by founder Ernö B. Scheurle and managed in its second generation by his sons, T. Florian Scheurle and Till O. Scheurle. Revenue is generated through project-based, quote-priced engagements (no public pricing), with customer relationships frequently spanning 10-20+ years across enterprise clients in industrial, manufacturing, automotive research, insurance, chemical, and food processing sectors. Distribution is direct: customers contact the Stuttgart headquarters via phone, email, or web request form, and the company executes across Germany and Europe. Marketing is light-touch — a content-driven website, quarterly newsletter (max 4x/year), organic social, and downloadable planning resources — supplemented by a published reference base of 50+ named customers. The company has no external investors, no funding rounds, no patents or trademarks disclosed, and no AI or technology-platform ambitions visible in the source data; it operates as a profitable Mittelstand craft-services business with switching-cost advantages from incumbency, equipment storage, and accumulated trade fair expertise rather than from technology differentiation.

Name

E. Scheurle Messebau

Legal name

E. Scheurle Messebau GmbH

Website

https://scheurle-messebau.de

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

E. Scheurle Messebau GmbH is a family-owned Stuttgart exhibition stand construction and rental furniture company, founded in 1958 and now in its second generation, serving enterprise B2B clients across Germany and selected European trade fair venues with custom and modular booth builds.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction and Rental

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

akta.pro secondary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Custom exhibition stands
• Trade show booth construction
• Exhibition furniture rental
• Modular wall systems
• Digital exhibition graphics

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Exhibition Stand Construction: Custom-built exhibition stands using system materials (Octanorm, Syma, Leitner), mixed construction, or individual wooden stands. Projects are one-time, tailored solutions for specific trade fair appearances.
2. Furniture and Equipment Rental: Rental of exhibition furniture including chairs, tables, lounge furniture, counters, display cases, bar stools, kitchen equipment, storage solutions, and general equipment for events and exhibitions.
3. Graphics and Digital Printing: Production and installation of graphics, banners, and backlit digital prints for exhibition stands.
4. Full-Service Exhibition Management: Complete exhibition stand services including planning, construction, setup, and follow-up work. Long-term storage of customer equipment in company warehouse.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

E. Scheurle Messebau designs, constructs, installs, and removes exhibition stands for business customers attending trade fairs and exhibitions. It offers standardized system stands, mixed-construction stands, individually made wooden stands, wall and ceiling systems, flooring, graphics, furniture and equipment rental, storage, and full project support.

Product overview

E. Scheurle Messebau is a Stuttgart-based exhibition booth construction company offering a comprehensive portfolio of booth building and rental furniture services. The core offering consists of Messestände (Exhibition Stands) in three main variants: System Stands (built with Octanorm, Syma, or Leitner modular materials), Mixed Construction Stands (system material with decorative panels), and Wooden/Individual Stands (custom high-class construction using the proprietary Memory Wall system). These are complemented by Wandsysteme (Wall Systems) including simple system walls, curtain walling, clamped banners, waffle panel walls, and steles. The company also provides Mietmöbel (Rental Furniture) including chairs, bar stools, tables, lounge furniture, display cases, counters, kitchen equipment, event equipment, and storage solutions. Additional services include Flooring, Graphics (digital prints), and complete individual solutions. The product portfolio operates as a unified service offering where customers can choose booth construction (purchase/rental) combined with comprehensive rental furniture to create complete exhibition setups.

Differentiator

Problem solved

Functional benefit

Brands

• Memory Wall: A self-created high-class wall system with carpeted wood frames and shadow gaps, part of the company's proprietary exhibition stand solutions.

Products and services

• Exhibition Stands (Messestände) Planning and construction of system stands, mixed-construction stands, and individually made wooden stands for companies exhibiting at trade fairs and exhibitions.
• Wall Systems (Wandsysteme) Supply and integration of system walls, curtain walling, clamped banners, waffle panel walls, steles, the proprietary Memory Wall system, backlit panels, and integrated display cases in exhibition stand projects.
• Rental Furniture (Mietmöbel) Rental of chairs, bar stools, tables, lounge furniture, display cases, counters, kitchen equipment, event equipment, and storage solutions for exhibitions and events.
• Exhibition Flooring (Boden) Provision of flooring solutions for exhibition stands.
• Graphics and Digital Printing (Grafik) Production and installation of digital prints, wall graphics, banners, and backlit prints for exhibition stands.
• Full-Service Exhibition Management Complete exhibition project support covering consultation, planning, construction, setup, follow-up work, and long-term storage of customer equipment.

Quantifiable outcome

• 65+ years in business

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• zweiteam GbRminorImplementation/ SI/ Consulting PartnerDesign and programming partner responsible for website design and development. Located at Nagoldstraße 57, Stuttgart. Company specializes in advertising and event services.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• NürnbergMesse: Major German trade fair organizer based in Nuremberg hosting numerous exhibitions. Comparable as a regional incumbent venue operator whose exhibitors form part of the addressable customer base for Scheurle.
• Messe Frankfurt: Major German trade fair organizer and venue operator that also offers exhibition-related services and supplier networks. Comparable as a broader incumbent shaping the German exhibition ecosystem in which Scheurle operates.
• GES (Global Experience Specialists): Large global exhibition and event services provider offering stand construction, rental furniture, and signage worldwide. Comparable as a much larger incumbent in the same exhibition services category with broader geographic reach.
• Messe Stuttgart: Stuttgart-based trade fair venue and organizer hosting many of the events where Scheurle's customers exhibit. Comparable as a regional incumbent in the local exhibition market that influences exhibitor demand and supplier relationships.

Direct peers

• Meplan GmbH: German exhibition stand builder offering system, modular, and custom stand construction for trade fairs across Germany and Europe. Directly comparable as a Messebau peer serving the same Stuttgart/southern German industrial customer base with similar product categories.
• Expo Display Service: European exhibition stand and display solutions provider offering modular and custom booth systems. Comparable as a direct Messebau peer with overlapping booth construction and rental offerings across European trade fairs.
• Damböck Messebau: Austrian exhibition stand builder offering custom wood, system, and mixed construction stands plus rental furniture. Comparable as a DACH-region Messebau peer with similar product mix and family-business heritage.
• Jaeger Gruppe (Jäger Group): Large German exhibition services group providing stand construction, rental furniture, and full-service event execution. Comparable as a one-stop Messebau competitor in Germany with overlapping offerings in wall systems, furniture rental, and graphics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ScheurleMesse
• Facebookfacebook.com/ScheurleMessebau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E. Scheurle Messebau