Michigan Osteopathic Association

What Michigan Osteopathic Association does

The Michigan Osteopathic Association (MOA) is a nonprofit professional medical association founded in 1898 that serves osteopathic physicians (DOs), medical students, interns, and residents in Michigan. As a Divisional Society of the American Osteopathic Association (AOA), the MOA represents over 7,000 members — more than 70% of all licensed osteopathic physicians in the state — and is governed by an 11-member Board of Trustees and a House of Delegates representing 10 local component societies. The organization operates from two office locations in Okemos (headquarters) and Brownstown and plays a recognized role in establishing Michigan State University College of Osteopathic Medicine in the 1960s.

The MOA's core products are organized around three revenue streams: tiered annual membership dues, continuing medical education delivered through the MOA Learning Center (over 150 hours of online AOA and AMA PRA Category 1 credits hosted on the CE21 platform) plus annual in-person conferences (Spring Conference with 32+ credits, Autumn Conference with 24-26 credits, and the NMOA Summer Conference), and member insurance programs operated in partnership with multiple A-rated carriers. Adjacent offerings include the Council of Interns and Residents (CIR), the OWL Institute for female physicians, Career Point job board, MOPAC political action committee, Healthcare Partners of Michigan (HCPM) physician-organization subsidiary, discounted employment contract review through Kerr Russell, and a network of business partner discounts (ADP, SoFi, Avis, Hertz, Maner Costerisan, BenefitHub). Technology infrastructure is conventional: a public website, member portal on CE21, monthly Pulse e-newsletter, and active social channels on Facebook, X, Instagram, YouTube, and LinkedIn. No proprietary software, AI/ML systems, or data products are disclosed.

The MOA's go-to-market is community-led: grassroots recruitment through 10 geographic component societies, student liaison programs across three MSUCOM campuses, and the CIR network. Revenue mechanics combine subscription-based annual membership (with free student, intern, and resident tiers; dues capped at 5% increases no more often than every five years), CME course and conference registration fees, and affiliate referral commissions from insurance carriers and business partners. Advocacy before the Michigan legislature, MDHHS, LARA, and insurance carriers is the central non-dues value driver and is reinforced by MOPAC's direct political contributions and voter education activity.

Name

Michigan Osteopathic Association

Legal name

Michigan Osteopathic Association

Website

https://domoa.org

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

The Michigan Osteopathic Association is a nonprofit professional medical association founded in 1898, serving over 7,000 osteopathic physicians, students, interns, and residents in Michigan through membership, continuing education, advocacy, and insurance programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from osteopathic physicians, with tiered pricing for different membership categories including active, retired, student, and intern/resident members. 80% of yearly dues are tax-deductible.
2. Continuing Medical Education (CME) Programs: CME conferences and online learning center offering AOA Category 1-A credits. The MOA Learning Center has over 150 hours of CME content available. Revenue generated from conference registrations and CME course fees.
3. Insurance Programs: Partnership with insurance providers to offer health, dental, vision, medical malpractice, and disability insurance to members. MOA acts as an intermediary, earning commissions or fees from insurance partner relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Michigan Osteopathic Association (MOA) is a nonprofit professional membership association that provides osteopathic physicians in Michigan with tiered annual membership, continuing medical education (online and at conferences), group health/dental/vision/malpractice/disability insurance programs, legislative and regulatory advocacy, leadership development, networking through 10 component societies, and practice-support resources such as contract review and a physician career job board.

Product overview

The Michigan Osteopathic Association (MOA) is a professional membership organization serving osteopathic physicians in Michigan since 1898. The organization offers a comprehensive portfolio centered around its core MOA Membership Programs, which include multiple membership tiers for physicians, students, and interns/residents. The primary service offering is the MOA Learning Center (hosted on CE21.com platform), which provides over 150 hours of online CME credits alongside in-person MOA Spring Conference and Autumn Conference events delivering approximately 32+ and 24-26 AOA Category 1-A credits respectively. Additional offerings include MOPAC for political advocacy, the Council of Interns and Residents (CIR) for training support, Women of Excellence Award and OWL Institute for leadership development, MOA Insurance Programs for member coverage, Healthcare Partners of Michigan (HCPM) for practice support, Career Point job resources, Employment Contract Review Service for legal assistance, the MOA PULSE Newsletter for communications, and NMOA Summer Conference for regional education. The MOA Membership Business Partners program provides supplementary discounts on business services including ADP, car rentals, legal, accounting, and financial services.

Differentiator

Problem solved

Functional benefit

Brands

• Healthcare Partners of Michigan (HCPM): A physician organization that gives providers direct access to a network of experts providing guidance on issues affecting quality of care, patient access, and medical reimbursement.
• MOPAC (Michigan Osteopathic Political Action Committee)
• MOA Learning Center
• OWL Institute (Osteopathic Women Leaders)
• CIR (Council of Interns and Residents)
• MOA Insurance

Products and services

• MOA Membership Programs Tiered annual professional membership for Michigan osteopathic physicians, students, interns/residents, and retired DOs; 80% of yearly dues are tax-deductible. Provides access to CME, advocacy, leadership development, insurance programs, and networking through component societies.

Quantifiable outcome

• Over 70% of licensed osteopathic physicians in Michigan are MOA members
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• McLaren Health CarecoreStrategic or Co-development PartnerStrategic partner providing career opportunities for MOA members. McLaren Health Care is highlighted as a sponsor for MOA Interns and Residents and Career Point partner.
• Corewell HealthcoreStrategic or Co-development PartnerStrategic partner and sponsor for MOA events including the MOA Interns and Residents program. Corewell Health provides career opportunities for MOA members.
• Blue Cross Blue Shield of Michigan (BCBSM)coreStrategic or Co-development PartnerStrategic partner and sponsor. BCBSM provides provider updates, coding advisor outreach, and supports MOA programming.
• Michigan State University College of Osteopathic Medicine (MSUCOM)coreStrategic or Co-development PartnerStrong partnership with MSUCOM - the MOA helped establish the college in 1959 and continues to maintain close ties. MSUCOM Dean Joyce deJong, DO serves on IOA leadership.
• Kerr RussellcoreImplementation/ SI/ Consulting PartnerMOA's legal counsel providing discounted employment contract review service ($800 fixed fee) and practice acquisition document review ($2,000 fixed fee) for MOA members. Full-service law firm with 57 attorneys specializing in healthcare.
• Healthcare Partners of Michigan (HCPM)coreStrategic or Co-development PartnerPhysician organization giving providers direct access to a network of experts for quality of care, patient access, and medical reimbursement guidance. Provides infrastructure support, EHR and telehealth assistance.
• ADPminorGTM or Marketing PartnerBusiness partner offering automated and integrated HR solutions customized for medical practices including payroll, employee management, and labor law compliance.
• Avis Budget GroupminorGTM or Marketing PartnerAuto rental partner offering MOA members 10% discount off standard daily rates and 5% off promotional programs.
• HertzminorGTM or Marketing PartnerAuto rental partner offering variable discounts on auto rental for MOA members.
• Maner CosterisanminorImplementation/ SI/ Consulting PartnerBusiness partner providing accounting, technology, and strategic resources for healthcare practices including compliance, auditing, tax planning, and wealth management.
• SoFiminorGTM or Marketing PartnerStudent loan refinancing partner offering MOA members, friends, and family a 0.25% rate discount upon refinancing through SoFi.com/aoa.
• Michigan RX CardminorGTM or Marketing PartnerFree pharmacy discount cards for patients offering 30% to 70% off prescription drugs.
• MCAGminorGTM or Marketing PartnerRevenue recovery consulting firm providing expertise and technology to help clients capture recoverable dollars through class action litigation claim recovery services.
• BenefitHubminorGTM or Marketing PartnerEmployee benefits platform offering MOA members exclusive discounts on theme parks, restaurants, hotels, entertainment and more not available to the general public.
• Michigan Department of Insurance and Financial Services (DIFS)minorOthersState agency partner supporting MOA programming and initiatives.
• The Doctors CompanyminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A Excellent
• Coverys GroupminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A Excellent
• Aspen American Insurance CompanyminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A Excellent
• MagMutual Insurance CompanyminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A Excellent
• Medical ProtectiveminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A++ Superior
• ProAssuranceminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA (acquired NORCAL in 2020) - AM Rating: A Excellent
• CuriminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A Excellent
• ISMIE GroupminorGTM or Marketing PartnerMedical malpractice insurance carrier recommended by MOA - AM Rating: A- Excellent

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Florida Osteopathic Medical Association (FOMA): State-level osteopathic association for Florida DOs, one of the largest DO populations in the U.S. Offers the same core bundle of CME, advocacy, member benefits, and component society structure as MOA.
• Michigan State Medical Society (MSMS): Michigan's analogous state-level professional medical association for allopathic (MD) physicians. Most direct functional comparable: same state, same customer type (Michigan physicians), same CME/advocacy/member-service model, competing for the same physician mindshare.
• Texas Osteopathic Medical Association (TOMA): Texas state osteopathic association serving a large DO membership base with CME conferences, legislative advocacy, and student outreach. Comparable mission and operating model at a larger geographic scale.
• Illinois Osteopathic Medical Society (IOMS): Midwestern state-level osteopathic association with comparable membership size, CME programming, and advocacy scope to MOA; useful as a same-region operating model benchmark.
• Ohio Osteopathic Foundation: State-level osteopathic association serving Ohio DOs with a comparable mix of membership, CME programming, advocacy, and student/resident engagement. Highly comparable scale and operating model to MOA in a neighboring state.
• California Osteopathic Association (COA): California state osteopathic association providing CME, advocacy, and member services to California DOs. Direct functional comparable in mission and operating model, though operating in a much larger and more regulated market.

Peers

• Pennsylvania Osteopathic Medical Association (POMA): Regional state osteopathic association providing CME, advocacy, and member services to Pennsylvania DOs. Comparable mid-sized state-level osteopathic association with similar product mix (conferences, insurance, student programs).

Broad incumbents

• American Osteopathic Association (AOA): The national professional association for osteopathic physicians; MOA operates as a divisional society of AOA. Direct functional analog operating at national scale with the same membership, CME accreditation, and advocacy mission.
• American Medical Association (AMA): National professional association for all physicians. Competes for physician membership at the national level with similar CME (via AMA Ed Hub), advocacy, and member benefit offerings, though not osteopathic-specific.

Others

• CE21 (CE21.com / Conference Exchange): Technology vendor providing the online CME platform (CE21) that hosts MOA's Learning Center. Functions as a critical infrastructure partner rather than competitor, but represents the commercial CME platform category MOA depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MichiganDOs
• YouTubeyoutube.com/user/miosteo1898
• Facebookfacebook.com/michiganosteopathic
• LinkedInlinkedin.com/company/michigan-osteopathic-association
• Instagraminstagram.com/michiganosteopathic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Osteopathic Association