Startups for All
Startups for All is a 2021-founded online cohort-based incubator for purpose-driven founders from marginalized populations, especially women of color and QTBIPOC. It runs workshops, coaching, and mentoring on a sliding-scale fee model, using community-led acquisition with no disclosed institutional funding.
- Company typePrivate
- Founded2021
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Startups for All does
Startups for All is an online cohort-based incubator founded in 2021 by Susan Liao and headquartered in Portland, Oregon. The company serves purpose-driven founders and emerging social entrepreneurs from historically marginalized populations—explicitly women of color, queer, trans, non-binary, Black, Brown, and Indigenous people of color—with the stated goal of moving representation of women of color and QTBIPOC as startup leaders from less than 1% to 51% by 2026. The core delivery model is a cohort program combining weekly live workshops, small group coaching, and 1:1 mentoring; the program operates on a roughly 6-week active workshop cadence with 3 months of installment billing and 6 months of post-program access to the EPIC! community platform (note: source language varies between '6-week' and '6-month' program framing; this likely reflects active workshop duration versus total access window).
The company's technology stack is composed primarily of standard third-party SaaS components: Squarespace for the public website, Stripe for payment processing, Calendly for free 1:1 consultation scheduling, Google Forms for cohort registration, and rotating cohort-hub platforms (Coda.io for Cohorts 2 and 3, QiQo PRO for Cohort 4). The most significant proprietary component is the EPIC! Community platform at epic.startupsforall.org, which is bundled into cohort enrollment at a stated value of $300 and provides 6 months of post-program peer access. Beyond platform tooling, the company's principal intangible asset is its proprietary trauma-informed curriculum, which synthesizes Agile methodologies, Design Thinking, Liberatory Leadership, Somatic Learning, DEI frameworks, Emergent Strategy, and nonprofit strategy (Theory of Change, outcome frameworks) into a purpose-driven foundership methodology that is marketed as differentiated from conventional accelerator content.
Startups for All operates a community-led, self-serve go-to-market with no sales team and no disclosed external institutional funding. Pricing is sliding-scale with a $20 refundable deposit and tiered fees: $480 standard ($160/month for 3 months), $385 Early Bird, $336 per co-founder or team member, and $240 for alumni. Customer acquisition is driven by organic social (LinkedIn, Instagram, Twitter), email newsletter, free 1:1 consults with the founder, and word-of-mouth referrals from a now-60+ founder alumni base. The customer base is exclusively individual founders and small social-impact ventures rather than enterprise clients, with no repeat-purchase mechanics beyond alumni reinvestment at the discounted tier.
Startups for All firmographics
Firmographics- Name
- Startups for All
- Legal name
- Startups for All
- Website
- https://startupsforall.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Startups for All is a 2021-founded online cohort-based incubator for purpose-driven founders from marginalized populations, especially women of color and QTBIPOC. It runs workshops, coaching, and mentoring on a sliding-scale fee model, using community-led acquisition with no disclosed institutional funding.
- Ownership category
- akta.pro rank
Startups for All industry classification
Industry- Product category
- Startup Incubator Services
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
- akta.pro secondary industries
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Cohort-Based Courses & Live Bootcamps (MPACALAC)
Keywords
Where Startups for All is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Startups for All business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cohort Program Fees: Sliding-scale cohort program fees for the 6-week incubator program. Fees cover weekly workshops, small group coaching, 1:1 mentoring sessions, access to the EPIC! community platform for 6 months, and optional Founders Showcase participation.
- Community Memberships: Free community access with premium EPIC! community membership included in program enrollment for 6 months post-cohort completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard sliding scale — $480 total or $160/month for 3 months |
| Subscription | Monthly | Early Bird — $385 total ($128/month) |
| Subscription | Monthly | Co-founder/Team — $336 total ($112/month) |
| Subscription | Monthly | Alumni — $240 total ($120 for two months) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Startups for All product offering
Product offeringCore offering
Startups for All operates an online incubator running a cohort-based, six-month program for purpose-driven founders and emerging social entrepreneurs from historically marginalized populations. The program delivers weekly live workshops, small group coaching, 1:1 mentoring sessions, and access to the EPIC! online community platform for six months post-program. Pricing is on a sliding scale starting at $480 total, with Early Bird, co-founder, and alumni discounts available.
Product overview
Startups for All is an online incubator offering a cohort-based program for purpose-driven founders from historically marginalized populations. The core offering is the Cohort-Based Incubator Program, a six-month experience combining weekly workshops, small group coaching, and 1:1 mentoring. This is complemented by EPIC! Community, a six-month-access online community platform, and the optional Founders Showcase for pitch feedback. Free 1:1 consultations and workshops are available as supplementary offerings. The program operates on a sliding scale pricing model starting at $480 for the full cohort experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Cohort-Based Incubator Program A six-month online incubator program for purpose-driven founders and emerging social entrepreneurs from historically marginalized populations. Includes weekly interactive workshops, small group coaching, 1:1 mentoring sessions, and an online coaching corner. Sliding scale fees start at $480 total with Early Bird, co-founder, and alumni discounts.
- EPIC! Community An online community platform that connects cohort graduates and program participants for ongoing peer support, networking, and resource sharing. Access is included with incubator program enrollment and remains available for six months after cohort completion.
- Free 1:1 Consultations Free individual consultation sessions offered to prospective founders to help determine whether the incubator program is a fit before committing to enrollment. Scheduled through Calendly with founder Susan Liao.
Quantifiable outcome
- 100% of Founders felt they had equitable opportunity to participate in cohort events.
- +3 more outcomes
Companies that use Startups for All
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Startups for All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Startups for All partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hacking The WorkforcecoreA non-profit organization committed to empowering and employing QTIPOC individuals in cybersecurity. Founder Safi Mojidi is an SfA alumnus who won the Founders Showcase. Hacking the Workforce is a connected community and featured venture within the SfA ecosystem.
- Inclusive Design JamminorA global community of practice and training academy for inclusive design founded in May 2022. Mission is to make the access and use of products, services, and environments equal to all. Listed as a Connected Community partner.
- PMDojominorA global learning community helping career transitioners from marginalized intersectionalities transition into tech, product management, or UX career fields. Reports 95% Fellow Success rates. Listed as a Connected Community partner.
- QTBIPOC DesignminorEmpowering LGBTQ+ designers of color with free and accessible digital design education, mentorship, and networking opportunities. Founder Steven Wakabayashi serves as a Guest Expert and Community Partner for SfA, contributing on community development, product design, and wellbeing.
- #RealRaiseminorA Cooperative 'Virtual Village' for Equity in Innovation, realigning the startup ecosystem for all to win-win together. Powered by WeTransact.live. Listed as a Connected Community partner.
- Room for Us (HAWJ Studio)minorA community focused on creating a third space for connection, coaching, and community dialogues focused on meaning and learning. Founded in 2021 by Phim Her. Phim Her serves as a Guest Coach and Community Partner for SfA, contributing on brand strategy, storytelling, and wellbeing.
- ScroobiousminorTeaches diverse founders how to create investable pitch material through a scalable online platform. Framework published and vetted by investors; has helped hundreds of founders score meetings, raise rounds, and get into accelerators. Listed as a Connected Community partner.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Startups for All competitors and assessment
Company assessmentBroad incumbents
- Impact Hub: Global network of impact-focused incubators, accelerators, and community spaces supporting social entrepreneurs across 100+ cities. Comparable as a broader incumbent in the social entrepreneurship incubation space with overlapping mission and cohort programs.
Direct peers
- Village Capital: Impact-focused, peer-selected venture development program supporting early-stage entrepreneurs building solutions to social and environmental problems. Comparable as an impact-oriented cohort-based accelerator.
- Acumen Academy: Acumen's educational arm delivering courses and community for social entrepreneurs and leaders building businesses to tackle poverty. Comparable as a mission-driven, cohort/community-based leadership development program for social entrepreneurs.
- Echoing Green: Social impact fellowship and leadership development organization that supports emerging social entrepreneurs, particularly from marginalized communities. Directly comparable in mission around purpose-driven founders and inclusive leadership.
- Backstage Capital: Venture fund and accelerator program led by Arlan Hamilton dedicated to investing in underrepresented founders (women, people of color, LGBTQ+). Directly comparable as a mission-aligned accelerator serving similar founder demographics.
- NewME Accelerator: Accelerator supporting minority tech entrepreneurs through cohort-based programs, mentorship, and demo days. Comparable in cohort delivery and focus on underrepresented minority founders.
- Camelback Ventures: Non-profit accelerator based in New Orleans supporting underestimated entrepreneurs, particularly BIPOC founders, through fellowships, coaching, and capital. Directly comparable in mission, cohort-based delivery, and founder-development focus.
- Founder Gym: Online training program specifically designed for Black and Latinx founders, providing structured curriculum, mentorship, and community. Most directly comparable peer given shared online-cohort format and focus on underrepresented founders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Startups for All social profiles
Digital presenceStartups for All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Startups for All leadership team
Management profileNumber of profiles
Profiles2 records
Startups for All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Startups for All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Startups for All
What does Startups for All do?
Startups for All operates an online incubator running a cohort-based, six-month program for purpose-driven founders and emerging social entrepreneurs from historically marginalized populations. The program delivers weekly live workshops, small group coaching, 1:1 mentoring sessions, and access to the EPIC! online community platform for six months post-program. Pricing is on a sliding scale starting at $480 total, with Early Bird, co-founder, and alumni discounts available.
Is Startups for All a public or private company?
Startups for All is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Startups for All founded?
Startups for All was founded in 2021. It employs 1 to 10 people.
Where is Startups for All based?
Startups for All is headquartered in Portland, United States, in the North America region.
How does Startups for All make money?
Two revenue lines are on record. Cohort Program Fees are the primary driver. The others are community Memberships.
Who are Startups for All's main competitors?
Impact Hub is listed as a broad incumbent. Direct peers are Village Capital, Acumen Academy, Echoing Green, Backstage Capital, NewME Accelerator, Camelback Ventures and Founder Gym.
Does Startups for All have an API?
No public API is recorded for Startups for All.
What industry is Startups for All in?
Startups for All's product category is Startup Incubator Services. Its primary akta.pro industry code is FSANAAAM, Accelerators & Incubators (Investor-Operated), with a secondary code of EDAMAHAA, Entrepreneurship Foundations & Startup Basics. Its NAICS code is 6114 and its SIC code is 8600.