Mobo Cruiser

What Mobo Cruiser does

Mobo Cruiser is a consumer brand of Asa Products, Inc. that designs and sells recumbent tricycles and balance bikes for adults, children, and toddlers. The company was founded in 1998 by Melody Hsieh-Hornstra and is headquartered in City of Industry, California, operating as a certified Minority and Female Owned Business Enterprise. Its core technology is a patented rear-wheel steering system that distinguishes its cruiser platform from conventional upright trikes.

The product range spans entry-level kids' cruisers through adult recumbent trikes, with list prices running from approximately $90 to $699 per unit. The line includes the Mobo adult cruisers, the Wobo toddler balance bike, and youth models such as the Shift and Spin Drifter, all built around the shared rear-steering architecture. Manufacturing and sourcing are supported through a long-standing international footprint with offices in the US, Taiwan, China, and Germany.

The company goes to market through a combination of direct-to-consumer e-commerce and a multi-brand dealer network that includes mass and specialty retailers such as Target, Walmart, Amazon, Dick's Sporting Goods, Toys R Us, and Northern Tool. Revenue is generated from unit sales of durable recreational products with no disclosed subscription, licensing, or service revenue streams. The business is privately held, with 11–50 employees and no disclosed outside funding.

Name

Mobo Cruiser

Legal name

Asa Products, Inc.

Website

https://mobocruiser.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobo Cruiser (a brand of Asa Products, Inc.) designs and sells patented rear-wheel recumbent tricycles and balance bikes for adults, kids, and toddlers via DTC e-commerce and a multi-retailer dealer network.

Ownership category

akta.pro rank

Product category

Recumbent Tricycles and Bicycles

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Recumbent tricycles
• Three-wheeled bikes
• Balance bikes
• Kids cruisers
• Adaptive cycling

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling tricycles, balance bikes, and accessories directly to consumers through e-commerce and dealer network. Products include adult tricycles, kids cruisers, and toddler bikes ranging from $89.99 to $699.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mobo Cruiser designs, manufactures, and sells patented three-wheeled recumbent tricycles and balance bikes for adults, kids, and toddlers. The product portfolio spans adult recumbent trikes ($598.99–$699.00), youth cruisers ($129.99–$499.00), and toddler bikes ($89.99–$299.00), all built around a proprietary rear-wheel steering system. Products are sold direct-to-consumer through the company's e-commerce site and through an authorized dealer network.

Product overview

Mobo Cruiser, a brand of Asa Products Inc., offers a portfolio of recumbent tricycles and balance bikes across three categories: Adults (Triton Pro, Shift), Kids (Triton, Mobito, Malibu, First 14", Lite 16", Spin Drifter, Explorer X, Disney Frozen edition), and Toddlers (Wobo 2-in-1, Explorer Balance Bike, Mity Sport, Mega Mini, Mini, Total Tot). All products feature patented rear-wheel steering systems and adjustable frames. The portfolio ranges from toddler-first bikes ($89.99-$299.00) through youth tricycles ($129.99-$499.00) to adult recumbent trikes ($598.99-$699.00). Products emphasize low-to-ground stability, ergonomic seating, and developmental benefits for motor skills and coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Mobo Cruiser: Primary brand for three-wheeled bicycles and tricycles for adults, kids, and toddlers

Products and services

• Mobo Triton Pro Adult recumbent tricycle featuring the patented rear-wheel steering system, ergonomic cushioned seat, caliper hand brakes, chainless single-speed free-wheel design, and an adjustable frame for riders 4' to 6'3\" tall up to 250 lbs. Priced at $598.99 with free shipping.
• Mobo Shift The world's first reversible three-wheeled cruiser, featuring reverse gear and innovative rear-wheel steering, ergonomic reclining seat with six angle settings, emergency brake system, and adjustable frame for riders 4' to 6'3\" tall. Listed at $699.00 (currently sold out).
• Mobo Triton (Youth) Youth three-wheeled cruiser with rear-wheel steering, single-speed gear, recumbent seat, and stress-free steering for riders 3'8\" to 5'2\" tall (ages 7-12), up to 200 lbs. Priced at $499.00.
• Mobo Mobito Kids three-wheeled cruiser with ergonomic back support, adjustable frame, emergency brake, and rear-wheel automatic alignment for riders 3' to 4'8\" tall (ages 4 and up). Priced at $459.00.
• Mobo Malibu 20-inch kids beach cruiser with step-through frame, rear coaster brake, and front hand-brake for kids 6-10 years old (46-54 inches tall), up to 140 lbs. Priced at $225.00.
• Mobo First 14 Inch Bike Starter bike for toddlers 3 and up featuring coaster brake and removable training wheels, for children 36\"-47\" tall up to 60 lbs. Priced at $129.99.
• Mobo Lite 16 Inch Bike Training bike for 5-8 year olds with lightweight magnesium alloy frame, training wheels, and coaster brakes for children 41\"-53\" tall up to 80 lbs. Priced at $139.99.
• Mobo Spin Drifter Three-wheeled cruiser with spinning action and reverse riding capability designed to develop hand-eye coordination and muscle strength for kids 5 and up.
• Mobo Explorer X 14-inch balance bike with adjustable seat, footrests, alloy air tires, and rear steering handlebars for kids 4-6 years old, up to 80 lbs. Priced at $149.98.
• Mobo Triton Disney Frozen Frozen-themed youth tricycle with the same features as the Mobo Triton and unique steering, comfortable seating, and Disney styling for heights up to 5'2\".
• Mobo Wobo 2-in-1 Rocking Baby Balance Bike 2-in-1 rocking baby balance bike for 1-3 year olds that converts between a rocking toy and a ride-on balance bike without tools, teaching rock, walk, and ride milestones with 5\" polyurethane light-up wheels. Priced at $99.99.
• Mobo Explorer Balance Bike 12-inch balance bike with premium cushioned seat, two seat posts for growth, and never-flat tires for children 2-6 years old using foot power to build balance, strength, and confidence. Priced at $89.99.
• Mobo Mity Sport Ergonomic three-wheeled cruiser for toddlers 3-5 years old with rear-wheel steering, fixed-wheel mechanism, foot brake, and cushioned air tires for children 30\"-48\" tall.
• Mobo Mini World's smallest luxury three-wheeled cruiser for ages 2-5 years with innovative rear-wheel steering, ergonomic design, adjustable frame, comfortable seat, chainless chassis, and never-flat rear tires. Priced at $199.99.
• Mobo Mega Mini World's smallest roll-to-ride luxury three-wheeled cruiser for children 18 months-5 years featuring detachable push bar, footrest with grip surface, seat belt harness, and multi-stage progression from parent-assisted to independent riding. Priced at $299.00.
• Mobo Total Tot Roll-to-ride luxury three-wheeled cruiser for children 18-60 months featuring detachable push bar, footrest with grip surface, seat belt harness, and 3-stage progression from parent pushing to independent riding. Priced at $249.00.

Quantifiable outcome

• Riders report using thigh and calf muscles effectively for propulsion, helping strengthen these muscle groups
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/MoboCruiser
• YouTubeyoutube.com/c/MoboCruiser
• Facebookfacebook.com/MoboCruiser
• Instagraminstagram.com/mobocruiser
• Pinterestpinterest.com/mobocruiser
• TikToktiktok.com/@mobocruiser
• LinkedInlinkedin.com/company/asa-products-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobo Cruiser