Digital Metrology Solutions

What Digital Metrology Solutions does

Digital Metrology Solutions, Inc. (DBA Digital Metrology) is a privately held, Indiana-incorporated metrology software and instrumentation company headquartered in Columbus, IN. Founded and led by President Mark C. Malburg, Ph.D., the company has approximately 30 years of experience in surface texture and dimensional geometry measurement software development, supported by an extensive network of university and industry resources. The company sells a suite of specialized engineering software products — OmniSurf3D (3D areal surface texture analysis), OmniSurf and OmniProfile (2D profile analysis), TraceBoss and TraceBoss+ (portable roughness gage software), OmniRound (roundness), Bandify/Bandify3D (multi-band texture analysis), HatchView (crosshatch), XLead, Blender, and Harmonic Helper — built around proprietary metrology algorithms for roughness, roundness, texture parameters, GD&T, and ASME Y14.49 Supplemental Specification Frame compliance. The software supports native import from more than 40 instrument and file formats (Keyence, Bruker/Veeco/Wyko, Zeiss, Gocator, Sensofar, Zygo, Mitutoyo Surftest, ISO 25178-72 X3P, STEP, STL, etc.) and includes differentiated features such as the Wavelength Content Graph, morphological filters, batch processing, wear analysis, and STL export for 3D-printed surface replicas.

The company monetizes primarily through one-time perpetual software licenses (e.g., TraceBoss at $850, TraceBoss+ at $1,650), with pricing on the higher-end OmniSurf3D product disclosed by request, alongside academic pricing programs. A professional services line — custom on-site measurement training and consulting on dimensional and surface-geometry specification — complements license revenue. Go-to-market is product-led growth via 10-day self-serve trials and a publicly downloadable e-commerce flow on the company website, supplemented by direct sales for enterprise and consulting engagements. Customer segments span manufacturing and quality control (primary, including automotive, brake systems, and precision machining), academic and research institutions, metrology consulting firms, and organizations implementing ASME Y14.49 standards compliance. Marketing is driven by the Surface Notes blog, the Texture Parameters and 60-Second Surface Analysis video series, a Surface Library of sample datasets, and technical papers — channels that double as top-of-funnel education for the niche metrology buyer.

Digital Metrology has no disclosed institutional funding, no known parent company, no disclosed subsidiaries, and no headcount data; the company appears to be a bootstrapped, founder-led micro-ISV with a global self-serve distribution footprint. Recognition is primarily reputational, embedded in long-tenured customer relationships (e.g., Ping, Michigan Metrology, Surface Analytics, Supfina North America, St. Clair College, University of Minnesota) and ongoing standards-thought-leadership output.

Name

Digital Metrology Solutions

Legal name

Digital Metrology Solutions, Inc.

Website

https://digitalmetrology.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Metrology Solutions is a privately held, founder-led metrology software company that sells surface texture, profile, roundness, and GD&T analysis tools (e.g., OmniSurf3D, TraceBoss/TraceBoss+) plus training and consulting to manufacturers, academic researchers, and metrology consultants.

Ownership category

akta.pro rank

Product category

Metrology Software

NAICS

Analytical Laboratory Instrument Manufacturing (334516)

SIC

Laboratory Analytical Instruments (3826), Services-Computer Programming Services (7371)

akta.pro primary industry

Dimensional Inspection Software (GD&T, SPC, Reporting) (IMAAAHAD)

akta.pro secondary industries

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD), Metrology & Inspection Systems (CMM, Laser Trackers, Optical Comparators) (IMAAAHAC), Metrology & Scanning Services (Inspection Labs, On-Site Measurement) (IMAAAHAJ)

Keywords

• Surface texture analysis
• Metrology software
• Roughness measurement
• 3D areal analysis
• GD&T inspection

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Software Licenses: One-time purchase or subscription licenses for proprietary metrology software products including OmniSurf3D, OmniSurf, TraceBoss, TraceBoss+, and specialized analysis tools.
2. Professional Services: Customized measurement training sessions at customer locations, and consulting services focused on specification and measurement of dimensional and surface geometries.
3. Academic Pricing: Special pricing programs for academic institutions using metrology software for educational purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Digital Metrology Solutions develops and sells proprietary metrology software for surface texture and geometry analysis, including 3D areal (OmniSurf3D), 2D profile (OmniSurf, OmniProfile), portable roughness gage (TraceBoss/TraceBoss+), roundness (OmniRound), crosshatch (HatchView), multi-band (Bandify/Bandify3D), lead (XLead), blend radius (Blender), and harmonic analysis (Harmonic Helper) tools. The company complements its software with metrology consulting, customized on-site training, and custom-tailored measurement systems integration.

Product overview

Digital Metrology Solutions provides a comprehensive suite of metrology software products focused on surface texture and geometry analysis. The core product line includes OmniSurf3D (3D areal surface texture analysis), OmniSurf (2D profile analysis), and TraceBoss/TraceBoss+ (portable roughness gage software), along with specialized tools for roundness (OmniRound), crosshatch analysis (HatchView), multi-band texture analysis (Bandify/Bandify3D), lead analysis (XLead), blend radius analysis (Blender), and harmonic analysis (Harmonic Helper). The company also offers consulting and training services. The software portfolio handles data from hundreds of measurement instruments including portable gages, optical profilers, and coordinate measuring systems.

Differentiator

Problem solved

Functional benefit

Products and services

• OmniSurf3D 3D areal surface texture analysis software for exploring and interacting with areal surface texture data. Supports visual analysis, interactive filtering, batch processing, feature detection, wear analysis, Wavelength Content Graph, and import from hundreds of measurement instruments in dozens of file formats. Designed for manufacturers and researchers analyzing areal surfaces.
• OmniSurf (Profile Analysis) 2D profile analysis software for surface texture measurement and analysis. Used for evaluating profile traces from surface measurement instruments.
• OmniProfile (Profile Analysis) Profile analysis software for 2D surface measurement data analysis, complementing the OmniSurf product family.
• TraceBoss Surface roughness analysis software that interfaces with portable roughness gages (e.g., Mitutoyo Surftest, MarSurf, Surtronic). Provides full-screen display, parameter tracking, data saving, and export capabilities. Priced at $850 perpetual license.
• TraceBoss+ Surface roughness and crosshatch analysis software combining TraceBoss functionality with an integrated USB microscope camera, image editing, and reporting features. Priced at $1,650 perpetual license.
• OmniRound Roundness measurement and analysis software for cylindrical and circular component inspection.
• Bandify (Multi-band Texture Analysis) Multi-band texture analysis software for identifying and analyzing specific texture wavelengths in 2D surfaces through filtering of wavelength bands.
• Bandify3D Multi-band 3D texture analysis software for identifying and analyzing specific texture wavelengths in areal (3D) surfaces.
• HatchView (Crosshatch) Crosshatch analysis software for evaluating cylinder bore surfaces and other crosshatched patterns with intersecting lay.
• XLead (Lead Analysis) Lead analysis software for threaded components and lead-screw applications.
• Blender (Blend Radius) Blend radius analysis software for evaluating fillet and blend radius surfaces.
• Harmonic Helper Harmonic analysis software for analyzing periodic components in surface texture data.
• Metrology Consulting Services Consulting services focused on the specification and measurement of dimensional and surface geometries, helping clients solve measurement challenges and implement standards such as ASME Y14.49.
• Customized Metrology Training Customized measurement training sessions delivered at customer locations, covering surface and geometry specifications and measurement techniques using the customer's own data.

Quantifiable outcome

• Surface texture analysis at a fraction of the cost of competing software

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keyence: Keyence is a major industrial sensor/measurement vendor whose microscope and profiler lines (VH, VK series) generate data files OmniSurf3D natively imports. Indirect competitor on surface measurement but a key data-source partner for Digital Metrology's format-agnostic software strategy.
• Mitutoyo: Mitutoyo is a global metrology hardware giant whose Surftest SJ-series portable roughness gages interoperate with TraceBoss via specific integration. Serves the same manufacturers, but as a broad incumbent — Digital Metrology's portable gage software exists specifically to provide an alternative to Mitutoyo's bundled analysis tooling.
• Zygo (AMETEK): Zygo, an AMETEK subsidiary, manufactures interferometers and 3D optical profilers with companion MetroPro analysis software. Comparable user base and problem domain (surface form and finish), though Zygo is primarily instrument-led with bundled software vs. Digital Metrology's instrument-agnostic approach.
• Bruker Alicona: Bruker's Alicona division offers optical 3D measurement systems (µCMM, InfiniteFocus) bundled with surface analysis software. Serves similar R&D and high-precision manufacturing labs and is a relevant adjacent comparison for OmniSurf3D's optical profiler user base.

Others

• Geomagic (3D Systems): Geomagic (now part of 3D Systems) provides point-cloud and reverse-engineering software (Control X, Wrap) used in metrology workflows. Tangentially comparable as a downstream tool that touches similar 3D surface datasets, particularly where customers use OmniSurf3D STL export to feed reverse-engineering pipelines.

Direct peers

• Digital Surf: Digital Surf develops Mountains® software for 2D/3D surface texture and profilometry analysis. It is the most direct head-to-head competitor to OmniSurf/OmniSurf3D, with similar ISO 25178 parameter coverage and multi-instrument file import, making it the closest comparability reference.
• Hommel-Etamic (Jenoptik): Jenoptik's Hommel-Etamic division produces portable roughness gages (W5/W10/LV17) and software for surface roughness evaluation. Overlap with TraceBoss/TraceBoss+ on portable gage workflows and overlapping customers in automotive and precision manufacturing QA.
• Taylor Hobson (AMETEK): Taylor Hobson is a long-established surface finish and form metrology company (now part of AMETEK) offering Talysurf profilometers bundled with TalyMap software for surface texture analysis. Comparable product/customer overlap in cylinder bore, roundness, and roughness markets that Digital Metrology serves via OmniSurf, OmniRound, and HatchView.
• Sensofar: Sensofar manufactures optical 3D profilers and accompanying SensoMAP software for surface micro-geometry analysis. Direct competitor in areal surface texture and roughness for precision components and R&D labs; comparable customers and overlapping use cases to OmniSurf3D.

Emerging players

• Nanovea: Nanovea provides profilometers and 3D surface measurement instruments with proprietary analysis software. Comparable in the broader surface measurement stack with focus on mechanical/contact plus optical instruments — partial overlap with Digital Metrology's instrument-agnostic software positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-metrology-solutions
• Xx.com/digmetrology
• Facebookfacebook.com/DigitalMetrology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Metrology Solutions