The Verdin Company

What The Verdin Company does

The Verdin Company is a sixth-generation, family-owned manufacturer founded in 1842 in Cincinnati, Ohio, specializing in cast bronze bells, electronic/digital carillons, clocks, and towers. Its core products are handcrafted in Cincinnati from an 80% copper / 20% tin bronze alloy using American bell profiles descended from the Meneely (West Troy) tradition, and range from single bells and peals (2–8 bells) up to full carillons of 23+ bells, including the 66,600-pound World Peace Bell — the largest swinging bell in North America. The clock portfolio spans tower clocks (Series I–III and Canister configurations), post/street clocks (the only post clocks with UL Listing #863 as a timepiece), and golf-course clocks, complemented by proprietary Moonglow LED backlighting and the Digital Bell Controller 870. The electronic carillon family (Prelude, Concerto, Virtuoso, Schulmerich Symphony) integrates MIDI keyboards and organs and includes a library of over 7,800 songs.

Verdin generates revenue through custom hardware sales (bells, clocks, towers, carillons), professional installation by factory-trained technicians, and ongoing maintenance, inspection, and restoration contracts across its 55,000+ installed sites worldwide. Pricing is fully custom and quote-based, with multi-year equipment-financing options. Distribution is direct via a national sales force and field service technicians (Cincinnati, Pittsburgh, Philadelphia), supplemented by a service hotline, website inquiry forms with one-business-day response, and online Design-a-Clock configurators. End markets are churches and houses of worship, municipalities, colleges and universities, commercial developments, and golf courses/clubs/resorts.

The company has expanded primarily through acquisition of legacy bell foundries and electronic bell companies (Vanduzen 1955, Deagan 1975, VanBergen 1999, Stoermer 2002, Belltron 2006, Schulmerich Carillons 2014), consolidated under the Verdin and Schulmerich brands. Operational differentiators include the world's only mobile Bell Foundry on Wheels (119+ community-cast bells) and adjacent custom-product lines such as glockenspiel clocks, Interactive Music & Art Landmarks, and Veterans Tribute Towers. The company has remained privately held with no external equity funding and is led by sixth-generation cousins Bob Verdin III (CEO), Tim Verdin (President), and Jill Verdin Crew (Co-Leader).

Name

The Verdin Company

Legal name

The Verdin Company

Website

https://verdin.com

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

101–250 employees

Short description

The Verdin Company is a sixth-generation, family-owned Cincinnati manufacturer founded in 1842 that handcrafts cast bronze bells, electronic carillons, custom clocks, and towers for churches, municipalities, universities, commercial customers, and golf courses worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bell Sales: Custom handcrafted cast bronze bells sold to churches, universities, municipalities, and commercial customers. Bells are individually created based on customer requirements and fine-tuned to their environment.
2. Clock Sales: Tower clocks, post clocks, and golf course clocks sold as custom-manufactured products. Includes standard designs and fully customized architectural clocks.
3. Electronic Carillon Systems: Digital carillon products including Prelude, Concerto, Virtuoso, and Schulmerich Symphony systems with various features and music libraries.
4. Installation Services: Professional installation of bells, clock equipment, carillon systems, and towers by licensed, insured Verdin-certified technicians.
5. Maintenance & Repair: Annual planned maintenance programs, bell and clock inspection, repair services, and restoration work for historic installations.
6. Bell Tower Sales: Custom-designed and manufactured bell towers, clock towers, and custom towers for various installation locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Verdin Company designs, casts, and installs custom bronze bells, electronic carillons, post and tower clocks, and bell/clock towers for institutional and commercial buyers. Each product is handcrafted to customer specifications at the Cincinnati foundry and delivered with factory-direct installation, maintenance, and restoration services nationwide.

Product overview

The Verdin Company is a sixth-generation family manufacturer offering a comprehensive portfolio of bells, carillons, clocks, and towers. The core product lines include: (1) Cast Bronze Bells—handcrafted in Cincinnati from bronze alloy, available as single bells, peals, chimes, and carillons; (2) Electronic/Digital Carillons—four product tiers (Schulmerich Symphony, Virtuoso, Concerto, Prelude) providing liturgical bell ringing and music playback; (3) Clock products including Post Clocks (two-face and four-face street clocks with UL#863 listing), Golf Course Clocks, and Tower Clocks (Series I-III, Canister, and Custom configurations); (4) Tower structures (Bell Towers, Clock Towers, Custom Towers); (5) Bell Foundry on Wheels—mobile on-site bell casting service; (6) Custom projects including glockenspiel clocks, interactive music art, and Veterans Tribute Towers. Supporting services include bell maintenance/restoration, clock service/restoration, and installation. Products integrate with MIDI keyboards and organs for live performance.

Differentiator

Problem solved

Functional benefit

Brands

• Schulmerich: Digital carillon brand acquired in 2014, originally pioneered electro-mechanical bells in 1932 by George J. Schulmerich.
• Schulmerich g5
• Schulmerich Symphony
• Bell Foundry on Wheels

Products and services

• Cast Bronze Bells Handcrafted cast bronze bells cast in Cincinnati from an 80% copper / 20% tin bronze alloy using American bell profiles based on Meneely designs. Available as single bells, peals (2–8 bells), chimes (9–22 bells), and carillons (23+ bells) for churches, universities, municipalities, and commercial buyers.
• Schulmerich Symphony Carillon Premium digital carillon system featuring a library of over 7,800 songs, Westminster chimes, peals, tolls, and live keyboard/organ performance. Uses digitally sampled cast bells with optional emergency alert capabilities, aimed at churches, universities, and communities.
• Virtuoso Carillon

Quantifiable outcome

• Over 55,000 installations worldwide
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Honor Bell FoundationminorStrategic or Co-development PartnerVerdin partnered with The Honor Bell Foundation to add military artifacts of twelve deceased veterans to 2200-degree molten bronze and cast a special 1000-pound bell. The Honor Bell was dedicated at Fort Logan National Cemetery as a final tribute to veterans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Eijsbouts: Royal Eijsbouts is a Dutch bell and clock manufacturer founded in 1872, one of the world's leading bell foundries. Directly comparable to Verdin as a full-line producer of cast bronze bells, carillons, tower clocks, and chiming mechanisms serving churches and municipalities globally.
• Paccard Bell Foundry: Paccard is a French bell foundry established in 1796, producing cast bronze bells and carillons for churches and municipalities globally. Directly comparable to Verdin in custom bell casting, restoration, and tuning services.
• Lumichron: Lumichron is a US manufacturer of custom architectural tower clocks and post clocks for institutional and commercial clients. Direct peer to Verdin in custom outdoor timepiece manufacturing, particularly competing for municipal and commercial clock installations.
• Chime Master: Chime Master is a US-based manufacturer of electronic bell systems, digital carillons, and tower clock controllers serving churches and schools. Directly comparable to Verdin's electronic carillon and bell controller product lines (Schulmerich, Prelude, Concerto, Virtuoso).
• Grassmayr Bell Foundry: Grassmayr is a family-owned Austrian bell foundry founded in 1599, one of the oldest continuously operating manufacturers in the world. Direct peer to Verdin in cast bell production, bell restoration, and tower clock services.
• Electric Time Company: Electric Time Company is a Massachusetts-based manufacturer of tower clocks, street clocks, and post clocks for municipalities, universities, and commercial properties. Directly comparable to Verdin's post clock and tower clock product lines.
• Whitechapel Bell Foundry: Whitechapel Bell Foundry is the UK's oldest manufacturing company (founded 1570), famous for casting Big Ben's bell and the Liberty Bell. A direct peer to Verdin in cast bronze bell manufacturing, serving churches, civic institutions, and carillons worldwide.

Regional players

• Petit & Fritsen: Petit & Fritsen was a Dutch bell foundry founded in 1660 that merged into Royal Eijsbouts in 2017. Comparable to Verdin as a historic European bell-making brand; cited in Verdin's pre-owned bell catalog, indicating shared supply chain relationships rather than active direct US competition.

Emerging players

• Christopher Wanka Bell Founder: Christopher Wanka operates a small specialty bell foundry in Pennsylvania producing handcrafted bells and offering bell restoration services. An emerging regional peer to Verdin in custom bell-making for churches and selective institutional clients, though significantly smaller in scale.
• American Heirloom Advisors: American Heirloom Advisors is a custom foundry and restoration service for historic bells and carillons in the United States. Comparable emerging peer to Verdin in bell restoration services and small-scale custom casting for heritage and church markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theverdinco
• YouTubeyoutube.com/Verdin1842
• Facebookfacebook.com/the-verdin-company-209919132359354
• LinkedInlinkedin.com/company/the-verdin-company
• Instagraminstagram.com/verdin1842

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Verdin Company