ChargeUp Europe

What ChargeUp Europe does

ChargeUp Europe is a Brussels-headquartered, membership-funded industry association established in 2020 that serves as the unified advocacy voice of the European EV charging infrastructure sector. The organization represents 40 member companies that collectively operate more than 800,000 public charging points across the EU — the majority of the region's public charging footprint — spanning charge point operators (CPOs), mobility service providers (MSPs), hardware manufacturers such as Alpitronic, and software/technology providers including Gireve and DKV Mobility. Its core deliverables are not commercial technology products but rather policy advocacy outputs: position papers on AFIR, RED III, V2X bidirectional charging, network tariffs, PKI for ISO 15118 Plug&Charge, and smart charging interoperability standards (OCPP/OCPI); the annual flagship State of the Industry report (co-developed with P3 Automotive, editions in 2022, 2023, and 2025); coalition campaigns such as #TakeChargeEU; and member showcase platforms like "e-mobility works."

The organization's revenue model is built on recurring membership fees from industry stakeholders, with no public pricing disclosure and no external funding rounds, venture investment, or parent company. Its go-to-market is community-led policy advocacy rather than product sales: it engages directly with EU institutions (European Commission, Parliament, Council), national governments (notably through a Germany Working Group), distribution system operators, and cross-industry partners including Eurelectric, ACEA, AVERE, SmartEN, EuropeOn, and Transport & Environment. Operationally, it runs a small secretariat of 1–10 staff based at Rue de la Loi 227 in Brussels, the heart of EU regulatory activity.

ChargeUp Europe's strategic positioning is anchored in addressing industry-wide pain points that no single member can resolve unilaterally: regulatory fragmentation across member states, grid connection bottlenecks identified as the #1 deployment barrier, permitting delays, VAT complexities for cross-border charging, and policy uncertainty around the 2035 zero-emission target. Its influence is evidenced by coordinated mobilizations such as the open letter signed by nearly 200 companies — including automakers Polestar and Volvo Cars — urging the European Commission to maintain binding emissions targets. The European EV charging industry it represents is documented at €15.3 billion in 2025, directly employing nearly 60,000 people, with infrastructure deployment running at four times the rate required by AFIR targets and projected to reach €94 billion by 2035.

Name

ChargeUp Europe

Legal name

ChargeUp Europe

Website

https://chargeupeurope.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ChargeUp Europe is a Brussels-based, membership-funded industry association representing 40 EV charging infrastructure companies that operate over 800,000 public charging points across the EU. It conducts EU policy advocacy on AFIR, RED III, smart charging, and V2X, and publishes the annual State of the Industry report.

Ownership category

akta.pro rank

Product category

EV Industry Association

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• EV charging advocacy
• Industry association
• Policy advocacy
• Charging infrastructure
• EV policy network

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: ChargeUp Europe operates as an industry alliance funded through membership fees from EV charging infrastructure companies, operators, and related stakeholders. Members include CPOs, MSPs, charging hardware manufacturers, and technology providers operating across the EU.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ChargeUp Europe is an industry association representing charge point operators, mobility service providers, hardware manufacturers, and technology companies in the European EV charging sector. It provides policy advocacy, research publications, position papers, webinars, and coalition campaigns to give the industry a unified voice on EU regulation affecting EV charging infrastructure.

Product overview

ChargeUp Europe is an industry alliance serving as the voice of the European EV charging infrastructure sector. Rather than a unified software product, the organization offers a portfolio of advocacy, research, and educational services including the annual State of the Industry report (2022, 2023, 2025 editions), policy position papers on topics including grids, payments, and regulation (AFIR, RED III), educational webinars, the #TakeChargeEU campaign coalition, member showcase platform (e-mobility works), and implementation guidance for EU directives.

Differentiator

Problem solved

Functional benefit

Brands

• Take Charge Europe: A coalition of more than 200 companies across Europe's EV value chain calling on Europe to maintain the 2035 zero-emission target and backing it with necessary policies.
• e-mobility works

Products and services

• State of the Industry Report Annual or periodic research publication that benchmarks the European EV charging sector for members and policymakers, covering deployment, policy, and market trends.
• Position Papers Formal policy documents articulating the association's stance on EU EV charging regulation, intended for EU institutions and member companies.
• Webinars and Member Events Online and in-person educational events bringing together members, policymakers, and stakeholders to discuss EV charging policy and technology.
• #TakeChargeEU Campaign Public-facing coalition campaign promoting European EV charging policy and infrastructure investment.

Quantifiable outcome

• 800,000+ public charging points represented across EU member states
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EurelectriccoreStrategic or Co-development Partner · 1 January 2023ChargeUp Europe and Eurelectric signed a Memorandum of Understanding in 2023 to jointly address grid connection barriers and support Europe's clean mobility goals. They co-hosted a roundtable discussion on grid connection processes in April 2024 with representatives from DG MOVE, CPOs, technology providers, and DSOs.
• ACEA (European Automobile Manufacturers' Association)coreStrategic or Co-development PartnerJoint vision paper on Vehicle-to-Everything (V2X) in the European Union, calling on policymakers to ensure effective functioning of bidirectional charging markets and stimulate user uptake. Partnership addresses regulatory challenges hindering V2G, V2H, and V2X business models.
• SmartEN (Smart Energy Europe)coreStrategic or Co-development PartnerJoint V2X vision paper with ACEA and SmartEN on bidirectional charging policy framework. Active collaboration on energy system integration, smart charging, and demand-side flexibility policy positions.
• AVERE (European Association for Electromobility)coreStrategic or Co-development PartnerFrequent co-authorship on policy positions including joint letters to EU Commissioner designates, statements on CO2 standards and 2035 zero-emission targets, and shared advocacy on EV charging infrastructure policy.
• EuropeOncoreStrategic or Co-development PartnerJoint recommendations on implementing Right to Plug under the Energy Performance of Buildings Directive (EPBD), working with AVERE, Eurelectric, and Transport & Environment to provide roadmap for national implementation.
• Transport & EnvironmentcoreStrategic or Co-development PartnerCollaboration on joint statements for EPBD, joint letter on EU CO2 standards for cars and vans and 2035 zero-emission target, and Right to Plug implementation recommendations.
• SolarPower EuropeminorStrategic or Co-development PartnerJoint call for High Representative for Smart Electrification and Grid Modernisation in the European Commission, as part of cross-industry alliance including ACEA, AVERE, EHPA, EUBAC, and smarten.
• DSO EntitycoreStrategic or Co-development PartnerJoint statement with coalition of 16 other European cross-sectoral associations supporting the call to maintain distribution grids at the centre of EU agenda. ChargeUp Europe supports alignment of EU financing instruments with net-zero targets and introduction of grid mainstreaming approach.
• E-Mobility EuropecoreStrategic or Co-development PartnerCampaign group leading the open letter to European Commission President Ursula von der Leyen urging maintenance of 2035 zero-emission target for new cars, backed by nearly 200 signatories including Polestar and Volvo Cars.
• Germany Working GroupcoreStrategic or Co-development PartnerInternal working group serving as central forum for dialogue between industry and policymakers at federal and state levels in Germany, advocating for strategic transformation of mobility to safeguard competitiveness and innovation leadership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CharIN e.V. Global industry association focused on the Combined Charging System (CCS) and ISO 15118 standards for EV charging interoperability. Directly comparable as a charging-specific industry association that ChargeUp Europe's PKI/Plug&Charge policy work directly engages with.
• AVERE (European Association for Electromobility): A pan-European association promoting electromobility across the continent. Directly comparable as a Brussels-based industry association advocating for EV adoption and charging infrastructure at EU level; ChargeUp Europe explicitly co-authors policy papers with AVERE.
• Eurelectric: The sector association representing the European electricity industry at EU level. ChargeUp Europe signed an MoU with Eurelectric in 2023 to jointly address grid connection barriers, making them formal collaborating partners on shared policy territory.
• SolarPower Europe: Industry association representing the European solar energy sector. Joined ChargeUp Europe and others in a cross-industry call for a High Representative for Smart Electrification and Grid Modernisation — a coalition peer in EU energy transition advocacy.
• E-Mobility Europe: Campaign coalition advocating for electric mobility in Europe, credited in ChargeUp Europe's materials as leading the open letter to Commission President von der Leyen on 2035 targets. Operates as a closely-aligned advocacy platform with overlapping membership and joint campaigns.
• EHPA (European Heat Pump Association): European industry association representing the heat pump sector. Co-signatory with ChargeUp Europe in cross-industry alliance calling for High Representative for Smart Electrification; a fellow Brussels-based EU-level energy transition trade association with comparable operating model.
• SmartEN (Smart Energy Europe): Industry association representing demand-side flexibility and smart energy in Europe. Co-author with ChargeUp Europe and ACEA on the joint V2X vision paper; active collaborator on smart charging and demand-side flexibility policy positions.
• EuropeOn: European association of electrical contractors covering installation, maintenance, and integration of building energy systems. ChargeUp Europe co-authored Right to Plug implementation recommendations with EuropeOn, AVERE, Eurelectric, and Transport & Environment.

Broad incumbents

• ACEA (European Automobile Manufacturers' Association): Lobby association for European automakers (BMW, Stellantis, VW, Volvo, Polestar, etc.). ChargeUp Europe partners with ACEA on the joint V2X vision paper and on industry-wide open letters, but ACEA's scope is the full automotive value chain, not just charging infrastructure.
• Transport & Environment: European umbrella for NGOs working on transport decarbonization, with broader remit across all transport modes. A frequent coalition partner of ChargeUp Europe on EV-related advocacy (joint statements on EPBD, CO2 standards, 2035 targets), but with a wider advocacy scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chargeup-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChargeUp Europe