One Small Step Collective
One Small Step Collective is a Melbourne-based data-driven creative agency serving Australian enterprises, government departments, and startups by integrating AI-enabled analytics platforms with brand strategy, creative development, and predictive media mix modeling.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What One Small Step Collective does
One Small Step Collective (OSSC) is a Melbourne-based, privately held creative agency positioned as a "data-driven creative agency." Founded around 2016 by James Procter (formerly Executive Creative Director at Ogilvy, TBWA and George Patterson Y&R) and John Williams (formerly at Synovate and Disegno with client-side experience at Coles, Kraft, Cadbury and Fonterra), the agency delivers integrated brand strategy, creative development, content marketing, research and insights, digital campaigns, production, and innovation/technology services. Its core technical differentiator is the integration of third-party AI-enabled analytics platforms — Brandwatch (social listening across 1.3 trillion posts), GlobalWebIndex (consumer panel data covering 2.7 billion digital consumers across 48+ countries), Blackwood Seven (predictive media mix modeling), Pi Datametrics (search analytics), Sparkline (analytics auditing), and Semasio (semantic audience profiling) — with traditional creative production. In 2020 the agency formalised this capability stack into Ground Control, a wholly-owned data and analytics business unit led by Phil Zohrab (former Chief Data Officer at Dentsu Aegis Network).
The agency's commercial model is professional services: project-based and retainer engagements sold directly through its website, phone, and South Yarra (Melbourne) headquarters, with no channel partners, resellers or marketplace intermediaries. Pricing is not publicly disclosed. Customer segments span large Australian enterprises (AAMI/Suncorp Group, 7-Eleven, Aurora Energy, Hudsons Coffee, CSR Viridian, Sirena Tuna, Australian NaturalCare), federal and state government departments (Department of the Environment, Department of Health, Department of Innovation), technology startups (Tipple, Landchecker, Llama), universities (RMIT), and nonprofit organisations (Maddie Riewoldt's Vision). Headcount sits in the 11-50 range with no external institutional funding or parent company disclosed; ownership is founder-controlled. Documented outcomes include a 19 percent media spend optimisation (approximately $15 million) for AAMI across six Suncorp brands, 42 percent year-on-year growth for Tipple, 36 percent year-on-year sales growth for Sirena, and 210 percent of KPI achieved on RMIT's mental health campaign.
One Small Step Collective firmographics
Firmographics- Name
- One Small Step Collective
- Legal name
- One Small Step Collective
- Website
- https://onesmallstepcollective.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Small Step Collective is a Melbourne-based data-driven creative agency serving Australian enterprises, government departments, and startups by integrating AI-enabled analytics platforms with brand strategy, creative development, and predictive media mix modeling.
- Ownership category
- akta.pro rank
One Small Step Collective industry classification
Industry- Product category
- Creative & Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where One Small Step Collective is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
One Small Step Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative & Strategy Services: The agency generates revenue through professional services engagements including brand strategy, creative development, digital campaigns, content marketing, social media management, research & insights, production, and technology/innovation services. Projects are delivered on a contract basis with outcomes spanning strategy through to execution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
One Small Step Collective product offering
Product offeringCore offering
One Small Step Collective is a Melbourne-based data-driven creative agency offering research and strategy, brand development and design, creative campaigns, content marketing, innovation and technology (including software/app development), and production services. The agency grounds its creative work in consumer data analytics (Brandwatch social data, GWI panel data, Pi Datametrics search analytics) and operates Ground Control as a separate data and analytics business unit delivering AI-powered consumer intelligence and predictive media mix modeling.
Product overview
One Small Step Collective (OSSC) is a data-driven creative and marketing agency headquartered in Melbourne, Australia. The agency operates as a single integrated service rather than a platform-plus-modules architecture. Its core offering spans research and strategy, brand development and design, creative campaigns, content marketing, innovation and technology (including software and app development), and production services — all grounded in social data analytics, consumer insights, and AI-enabled technology. OSSC's proprietary data intelligence capability, Ground Control, aggregates insights from social listening platforms (Brandwatch), consumer panel data (GWI), and search analytics (Pi Datametrics) to inform brand strategy, media planning, and creative development for clients. The agency also developed a branded product — the Viridian Glass Visualiser App (an iPad-based 3D/AR tool for CSR Viridian) — and operates a branded sideline, One Small Step Collective Brewing (The Cosmonaut and The Honeysuckle craft beers). OSSC has served clients across government, energy, FMCG, real estate technology, telecommunications, sports/entertainment, and not-for-profit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Creative Services End-to-end data-driven brand strategy, creative campaign development, integrated communications across TV/digital/radio/print/POS/direct, and content marketing delivered as core agency services for Australian enterprises, government, and startups.
- Ground Control Data & Analytics Proprietary data and analytics business offering AI-powered consumer intelligence, predictive media mix modeling (Blackwood Seven), search analytics (Pi Datametrics), semantic audience profiling (Semasio), and Brandwatch social analytics for client strategy and media planning.
- Viridian Glass Visualiser App A custom iPad application built for CSR Viridian that uses a 3D engine and augmented reality to allow architects and customers to visualise bespoke glass products in realistic digital environments.
- One Small Step Collective Brewing (The Cosmonaut & The Honeysuckle) An in-house craft beer line producing two signature brews — The Cosmonaut (red ale) and The Honeysuckle (Australian-made American IPA) — created and branded entirely within the agency.
Quantifiable outcome
- 210% of KPI achieved on RMIT mental health campaign — university's highest engagement rate for a student campaign
- +8 more outcomes
Companies that use One Small Step Collective
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
One Small Step Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
One Small Step Collective partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and major.
- BrandwatchcoreOSSC is an Australian and New Zealand agency partner for Brandwatch, leveraging its social analytics platform that indexes over 1.3 trillion posts from social media, news, and blogs. The partnership enables consumer insights, brand tracking, campaign monitoring, crisis management, and influencer analysis for OSSC's client work.
- Ground Control DatacoreOSSC's own data and analytics business unit, Ground Control, extending the agency's data offering. Partnerships include Brandwatch (social analytics), Blackwood Seven (predictive media mix modeling), Pi Datametrics (search analytics), Sparkline Analytics Auditor, and Semasio (semantic audience profiling). Head: Phil Zohrab, former CDO at Dentsu Aegis Network.
- Blackwood Seven (Blackwood Se7en)corePredictive media mix modeling (MMM) platform used by OSSC to run billions of scenarios to determine the best fit explaining the value that creative and brand contributes to an advertiser. Successfully deployed for AAMI (19% media savings) and rolled out to 5 Suncorp Group brands.
- GlobalWebIndex (GWI)coreGlobal panel data platform covering 48+ countries and representing over 2.7 billion digital consumers. Provides consumer profiling across attitudes, opinions, and preferences, enabling OSSC to ask data-driven questions and create detailed customer personas.
- Pi DatametricscoreSearch analytics platform enabling OSSC to synthesise insights about consumer search behaviours into brand, strategy, innovation, and content projects.
- Bluerock DigitalminorOSSC collaborated with Bluerock Digital on a webinar titled 'Connecting with the consumer in a changing retail landscape', exploring data insights into the retail landscape during COVID-19.
- SuperNova MediaminorOSSC collaborated with SuperNova Media (represented by GM Emma Macey) on a webinar exploring consumer behaviour and retailer engagement strategies.
- Department of Health and Department of Innovation (Federal Government)majorOSSC was appointed by the Federal Government's Department of Health and Department of Innovation to develop the Australian Clinical Trials campaign, including research, planning, brand/logo, film, print, and digital production.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
One Small Step Collective competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
One Small Step Collective social profiles
Digital presenceOne Small Step Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Small Step Collective leadership team
Management profileNumber of profiles
Profiles9 records
One Small Step Collective subsidiaries and ownership
Company hierarchySubsidiaries1 record
One Small Step Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Small Step Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Small Step Collective
What does One Small Step Collective do?
One Small Step Collective is a Melbourne-based data-driven creative agency offering research and strategy, brand development and design, creative campaigns, content marketing, innovation and technology (including software/app development), and production services. The agency grounds its creative work in consumer data analytics (Brandwatch social data, GWI panel data, Pi Datametrics search analytics) and operates Ground Control as a separate data and analytics business unit delivering AI-powered consumer intelligence and predictive media mix modeling.
Is One Small Step Collective a public or private company?
One Small Step Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Small Step Collective founded?
One Small Step Collective was founded in 2016. It employs 11 to 50 people.
Where is One Small Step Collective based?
One Small Step Collective is headquartered in Melbourne, Australia, in the Oceania region.
How does One Small Step Collective make money?
One revenue line is on record: creative & Strategy Services.
Does One Small Step Collective have an API?
No public API is recorded for One Small Step Collective.
What industry is One Small Step Collective in?
One Small Step Collective's product category is Creative & Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.