Travel PR

What Travel PR does

Travel PR is a privately held, UK-based specialist public relations and communications agency founded circa 1996 and headquartered in London (Crown Yard, 16A Crown Road). The firm focuses exclusively on the travel, hotel, and lifestyle markets, serving clients across three primary verticals: travel and tourism brands, hotels and hospitality groups, and tourism boards and destinations, with an adjacent lifestyle-brands segment. Named clients include Hoshino Resorts, Pride of Britain Hotels, Elite Hotels, Seaham Hall, Jules Verne, InsideAsia Tours, Kirker Holidays, Expert Africa, Peter Sommer Travels, Sunvil, Holidaycottages.co.uk, Canine Cottages, and trade body AITO – The Specialist Travel Association.

The firm's offering is a professional-services bundle: strategic PR campaign development, media relations, press office services (proactive and reactive), brand storytelling, and crisis-management-adjacent communications consultancy. Delivery is built on long-standing relationships with travel journalists and trade bodies such as the British Guild of Travel Writers. There is no disclosed proprietary technology platform, productised software, or AI tooling; the offering is fundamentally people- and relationship-led. Travel PR generates revenue through retainer fees and project-based PR campaigns, priced individually per client, with no public pricing.

The go-to-market is sales-led and direct, with the website (travelpr.co.uk) and a content hub called "Travel PR Stories" functioning as the primary top-of-funnel asset, supplemented by event presence, case-study publishing, and outreach to enterprise and government clients. The firm operates as a small boutique of 11–50 employees, has remained independently owned for 29 years with no disclosed funding, and has no parent company, subsidiaries, or M&A history in the source material.

Name

Travel PR

Legal name

Travel PR

Website

https://travelpr.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Travel public relations
• Hotel pr services
• Lifestyle pr agency
• Media relations
• Crisis communications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional PR agency services providing strategic communications, media relations, and brand storytelling for travel, hotel, and lifestyle clients. Revenue is generated through retainer fees and project-based PR campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Travel PR is a specialist public relations and communications agency serving the travel, hotel, and lifestyle markets. The firm develops strategic PR campaigns, manages media relations with travel and lifestyle journalists, and runs proactive and reactive press office services to communicate client stories to appropriate media outlets. Revenue is generated through retainer fees and project-based PR campaigns delivered to a portfolio that includes hotel groups, tour operators, tourism boards, and lifestyle brands.

Product overview

Travel PR is a specialist PR and communications agency that provides public relations services to the travel, hotel, and lifestyle markets. The company offers strategic PR campaign development, media relations, press office services, and communications consultancy to help brands build trust and credibility through effective storytelling and meaningful audience connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic PR Campaigns
• Media Relations and Press Outreach
• Press Office Services
• Communications Consultancy
• Crisis Management Communications

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AITO – The Specialist Travel AssociationcoreGTM or Marketing PartnerLong-standing partnership representing AITO, The Specialist Travel Association. Travel PR is described as being very much part of the AITO family, working to engrain AITO's DNA into their approach and helping position AITO as the market leader in specialist travel.
• Visit Faroe IslandscoreStrategic or Co-development PartnerOngoing PR representation for the Faroe Islands tourism board, including award-winning campaigns like Faroe Islands Translate and Sheep View 360.
• Pride of Britain HotelscoreStrategic or Co-development PartnerPR representation for Pride of Britain Hotels collection, promoting their member hotels across UK through media relations and campaigns.
• Hoshino ResortscoreStrategic or Co-development PartnerPR representation for the leading Japanese hotel collection, promoting Hoshino Resorts properties including HOSHINOYA, KAI, RISONARE, and OMO brands to UK travelers.
• West Sweden Tourist BoardcoreStrategic or Co-development PartnerLong-standing partnership renewal with West Sweden Tourist Board for PR representation and destination promotion.
• The Institute of Tourist GuidingminorGTM or Marketing PartnerPR representation for The Institute of Tourist Guiding, promoting professional tourist guiding services.
• British Guild of Travel WritersminorGTM or Marketing PartnerSponsor at British Guild of Travel Writers' Dinner events, presenting awards and maintaining industry relationships.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Travel__PR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel PR