What SICCE does

SICCE S.r.l. is an Italian water-technology company founded in 1973 and headquartered in Pozzoleone (Vicenza), Italy, with wholly-owned subsidiaries in the United States (SICCE US Inc., Georgia) and Australia (SICCE AUSTRALIA Pty Ltd). The company designs, manufactures, and distributes a broad portfolio of water pumps — multifunction, propeller/stream, protein-skimmer, pond/filtration, and solid-handling/utility — alongside internal and external filters, water-treatment consumables, aerators, submersible heaters, and LED lighting for aquariums, ponds, hydroponic systems, and small-scale industrial drainage. Underlying technical differentiators include proprietary SDC (Smart DC) variable-speed motor control across the Syncra, XStream, and PSK product families, the ContrALL mobile application for WiFi-connected pump monitoring, and integration with Amazon Alexa for voice control.

SICCE operates a hybrid go-to-market model combining direct e-commerce through nine localized country websites (Italy, US, Australia, Germany, France, Spain, Netherlands, Portugal, China, Russia) with an extensive worldwide dealer and distributor network, augmented by a smaller OEM/private-label program for industrial customers. The company monetizes primarily through hardware sales of pumps and filtration equipment, plus recurring-style revenue from replacement parts, filtration media, water-care products, and pump cleaners sold through its online shop. Reported end markets are heavily weighted toward hobbyist aquaristics and pond owners, with secondary exposure to hydroponics, DIY drainage, and customized industrial/OEM solutions. The company is privately held, appears to be founder or family-controlled with no disclosed institutional investment, and reports headcount in the 11–50 range with Ralph Cabage serving as Chief Executive Officer.

Name

SICCE

Legal name

SICCE S.r.l.

Website

https://sicce.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

SICCE is a privately held Italian water-technology company founded in 1973 that designs and manufactures water pumps, filters, heaters, and lighting for aquarium hobbyists, pond owners, hydroponics operators, and industrial/OEM customers, distributed globally through dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Water Pumps & Aquarium Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Irrigation & Outdoor Plumbing Products (IMADALAI), Pumps & Pumping Accessories (Surface/Submersible, Impellers, Seals) (AFABAHAH)

Keywords

• Water pump manufacturing
• Aquarium filtration equipment
• Pond water features
• Protein skimmer pumps
• Utility drainage pumps

Headquarters

HQ city

Pozzoleone

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Pump Sales: SICCE generates revenue primarily through the sale of water pumps and related equipment including multifunction pumps, propeller pumps, skimmer pumps, filtration pumps, and utility pumps for aquaristics, ponds, hydroponics, and industrial applications.
2. Accessories and Spare Parts: Sale of replacement parts, filtration media, water care products, pump cleaners, and other consumables through the online shop.
3. Water Treatment Products: Revenue from water treatment products including filtration media and water care solutions.
4. OEM and Industry Solutions: Customized projects, OEM solutions, and private-label programs for industrial applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SICCE designs, manufactures, and distributes a comprehensive range of water pumps — including multifunction pumps, propeller/stream pumps, protein skimmer pumps, pond and water-feature pumps, and solid-handling utility pumps — together with aquarium filters, UV-C clarifiers, water-treatment consumables, aerators, heaters, and LED lights. Its products are sold primarily for aquaristics, pond and garden water features, hydroponic systems, and drainage/utility applications, with additional OEM and private-label solutions for industrial customers.

Product overview

SICCE is an Italian water technology company with over 50 years of expertise specializing in aquarium, pond, and water management equipment. The product portfolio consists of a comprehensive range of water pumps (multifunction, propeller, protein skimmer, filtration, and utility pumps), filtration systems (internal and external filters, UV-C clarifiers), water treatments, aeration equipment, heaters, and LED lighting. The product lines include distinct series such as Syncra (advanced pumps with digital control options), Shark (professional filtration and skimming), Voyager (propeller pumps), and Eco/EKO (energy-efficient pond products). Recent new product launches include the Shark SKIMMER, Shark PRO NANO, Shark MINI SKIM, UV-C Clarifier, Aqua Filtra, Mega Filtra, Scuba Preset, and Scuba Contactless. The company also offers the ContrALL smartphone app for connected device management and integration with smart home systems like Amazon Alexa.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunction Pumps (Syncra line, Easy Line, Multi) A range of multifunction water pumps for aquarium circulation and filtration, spanning entry-level (Easy Line, Multi) to advanced and professional models (Syncra SILENT, Syncra ADV, Syncra SDC, Syncra HF, Syncra PRO) including nano-aquarium variants (Syncra NANO) and digital-control variants with SDC technology. Sold to aquarium hobbyists, retailers, and distributors.
• Propeller / Stream Pumps (Voyager, XStream, Wave Surfer) Propeller pumps designed for aquarium water circulation, wave generation, and adjustable flow patterns. Includes Voyager NANO for nano tanks, XStream for high-performance flow, XStream SDC with digital control, and the Wave Surfer controller for creating natural wave patterns in marine aquariums. Targeted at marine reef hobbyists and serious aquarists.
• Protein Skimmer Pumps (Syncra SK, PSK, Shark SKIMMER) Purpose-built pumps for protein skimmers in marine aquariums, designed to remove organic waste via air-water contact. Includes the Syncra SK, PSK, advanced PSK ADV, digitally controlled PSK SDC, and the new Shark SKIMMER with shark-inspired design for superior organic waste removal. Sold to marine aquarium hobbyists and retailers.
• Water Features & Filtration Pumps (SyncraPond, Aqua 3, Ecopond, Ecomax, EKO Power, FiltraPond) Pumps designed for ponds, fountains, water features, and garden filtration systems. Includes the energy-efficient Ecopond, high-capacity Ecomax, EKO Power, integrated FiltraPond (combined filtration and pond pump), and Aqua 3 pond filtration pump. Targeted at pond owners, landscapers, and garden-water-feature installers.
• Solid Handling & Utility Pumps (Ultra Zero, Master DW, Ultra 9000) Utility pumps for water drainage, solid-particle handling, and large-scale water transfer. Includes the zero-maintenance Ultra Zero, heavy-duty Master DW for demanding drainage tasks, and the high-performance Ultra 9000 for large-scale operations. Targeted at contractors, drainage operators, and industrial/OEM utility applications.
• Aquarium Filters (Micron, Shark ADV, Shark PRO, Shark PRO NANO, Space EKO, Whale, Tidal, Green Reset) Internal and external aquarium filters for freshwater and marine tanks. Internal filter range covers compact (Micron), advanced (Shark ADV), professional (Shark PRO), nano (Shark PRO NANO), and tidal-flow (Tidal) models. External filters include the space-saving Space EKO and high-capacity Whale. Green Reset is an algae-control filter accessory. Targeted at aquarium hobbyists and retailers.
• UV-C Clarifier UV-C water clarifier accessory that uses ultraviolet light to eliminate algae, bacteria, and parasites, producing clearer aquarium and pond water. Sold to aquarium hobbyists and pond owners through the consumer website and dealer network.
• Aqua Filtra New multi-stage filtration system providing comprehensive aquarium water treatment. Sold to aquarium hobbyists and retailers through the consumer website and dealer network.
• Shark MINI SKIM New compact protein skimmer designed for small aquariums and nano reef systems. Sold to marine aquarium hobbyists through the consumer website and dealer network.
• Mega Filtra New large-capacity filtration system designed for very large aquariums and pond applications. Sold to advanced hobbyists, retailers, and commercial aquarium operators.
• Water Treatments (Filtration Media, Water Care, Pump Clean) Consumable water-treatment products including replacement and supplementary filtration media for SICCE filter systems, water-conditioning and care products for maintaining optimal aquarium chemistry, and a pump-cleaning solution formulated to maintain pump performance and longevity. Sold to aquarium hobbyists and retailers as recurring consumables.
• Air Light Aeration Pump Compact air pump for aquarium and pond aeration, providing oxygenation for aquatic life. Sold to aquarium hobbyists, pond owners, and retailers.
• Aquarium Heaters (Jolly, Scuba Preset, Scuba Contactless) Aquarium heaters including the Jolly adjustable-temperature heater for tropical fish tanks, plus the newly launched Scuba Preset (preset temperature settings) and Scuba Contactless (contactless temperature regulation) submersible heaters. Sold to aquarium hobbyists and retailers.
• LED Aquarium Lights (Halley LED, Nathur LED) LED aquarium light fixtures including Halley LED, providing full-spectrum illumination suited to planted and marine aquariums, and Nathur LED, designed to mimic natural daylight conditions. Sold to aquarium hobbyists, planted-tank enthusiasts, and marine-reef keepers.
• ContrALL Mobile Application Smartphone app that allows users to monitor and control SICCE connected (WiFi-enabled) pumps and devices remotely. Supports Amazon Alexa/Echo for voice control and integrates with existing smart-home setups. Distributed free to owners of compatible SICCE connected products.
• Shark SKIMMER Protein Skimmer Pump New high-performance protein skimmer pump with shark-inspired design engineered for superior organic waste removal in marine aquariums. Sold to marine aquarium hobbyists and retailers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hydor: Hydor is an Italian manufacturer of aquarium pumps, filters, and heaters with a directly comparable product portfolio and Italian design heritage similar to SICCE's positioning.
• AquaCraft: AquaCraft manufactures aquarium and pond pumps targeted at hobbyist and DIY channels, overlapping with SICCE's drainage, utility, and entry-level pump offerings.
• Aqua Medic: Aqua Medic manufactures aquarium technology including pumps, protein skimmers, and filtration systems, directly overlapping with SICCE's Syncra, Shark, and Aqua Filtra product lines.
• Laguna: Laguna is a brand specializing in pond and water garden pumps and filtration, directly comparable to SICCE's pond and water-features pump portfolio.
• EHEIM: EHEIM is a German manufacturer of aquarium filters, pumps, and water management equipment with a comparable product range and similar premium positioning in the hobbyist aquarium market.
• Fluval: Fluval, owned by Rolf C. Hagen, offers premium aquarium filters, pumps, and water management products targeting the same hobbyist and prosumer customer base as SICCE.
• Oase: Oase is a German manufacturer of pond pumps, water features, and filtration, competing directly with SICCE's Ecopond, Ecomax, SyncraPond, and water-features filtration lines.
• Tunze: Tunze is a German specialist in high-end aquarium pumps and circulation equipment, directly competing with SICCE's Syncra, Voyager, and protein skimmer pump lines.

Broad incumbents

• Pentair: Pentair is a large water treatment and pump company with overlapping capabilities in residential and commercial water movement, including aquarium/pond exposure through broader product lines.

Emerging players

• Jebao/Jecod: Jebao (and Jecod) is a Chinese manufacturer of aquarium pumps and wave makers offering cost-competitive alternatives to SICCE's Syncra and Voyager product lines, particularly via online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SICCEspa
• Facebookfacebook.com/SicceGroup
• LinkedInlinkedin.com/company/sicce-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SICCE