Indian Cement Review

What Indian Cement Review does

Indian Cement Review (ICR) is a B2B vertical media platform serving the Indian cement industry. Founded in 1994 under ASAPP Info Global Group, it is positioned as India's first magazine exclusively dedicated to cement, and has operated continuously for over 30 years. The platform delivers content through a print magazine, a digital website (indiancementreview.com) with 16,171+ indexed pages organized across Economy & Market, Process, Concrete, Environment, Product Development, Technology, and Projects categories, email newsletters, and webinars. It also runs the biennial Cement Expo trade event and the bi-annual ICR Awards programme, creating physical industry touchpoints alongside digital content.

ICR's audience spans the full cement value chain: cement producers and manufacturers (UltraTech, Ambuja, ACC, Shree Cement, Dalmia Bharat, JK Cement among the implied readership), equipment suppliers, auxiliary service providers, architects, builders, EPC companies, government policymakers, and financial institutions. The publication is headquartered in Mumbai (Sewri) with a regional contact point in Kolkata, and is operated by ASAPP Info Global Services Pvt. Ltd., part of the ASAPP Info Global Group conglomerate that also publishes Construction World, Equipment India, Industrial Product Finder, Infrastructure Today, and Indian Textile Journal.

The business model is diversified across three revenue streams: subscription revenue from the print and digital magazine, advertising revenue sold to cement manufacturers, equipment suppliers, and service providers via a dedicated sales team, and event revenue from Cement Expo, webinar sponsorships, and the ICR Awards programme. Pricing is not publicly disclosed and is managed through dedicated contact channels. No external funding, public listing, or M&A activity has been identified, indicating a privately held, self-sustaining media operation.

Name

Indian Cement Review

Legal name

ASAPP Info Global Services Pvt. Ltd.

Website

https://indiancementreview.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian Cement Review is a B2B vertical media platform serving India's cement industry via print magazine, digital content, webinars, biennial Cement Expo, and bi-annual ICR Awards, reaching producers, equipment suppliers, builders, policymakers, and financial institutions.

Ownership category

akta.pro rank

Product category

B2B Trade Media

akta.pro primary industry

Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes) (EDAGAGAH)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B trade media
• Cement industry magazine
• Industry news publication
• Trade publishing platform
• Business media publishing

Headquarters

HQ city

Sewri

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Paid subscription model for the print and digital magazine providing industry-exclusive coverage of the cement sector, including market updates, technology advancements, economics, and consolidation news.
2. Advertising Revenue: Print and online advertising space sold to cement manufacturers, equipment suppliers, service providers, and auxiliary industry participants. Dedicated sales team for national and regional advertisement sales.
3. Event Revenue: Revenue from Cement Expo (biennial trade event) and webinar sponsorships, including the annual ICR event that features contemporary industry themes and awards.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Indian Cement Review is a B2B media platform that publishes India's first and only magazine dedicated exclusively to the cement industry. It distributes industry news, market analysis, technology updates, and economic insights through a print magazine, a website with a large content archive, webinars, and the biennial Cement Expo trade event, serving cement producers, manufacturers, suppliers, auxiliary service providers, architects, builders, EPC companies, government agencies, and financial institutions in the Indian cement value chain.

Product overview

Indian Cement Review (ICR) is a B2B media publication platform comprising a print magazine (India's first magazine for the cement industry), a digital platform (website with news, articles, and category-specific content), Cement Expo (industry events), ICR Awards (bi-annual recognition), and newsletter subscription services. The publication is produced by ASAPP Info Global Group and covers sectors including Economy & Market, Process, Concrete, Environment, Product Development, Technology, and Projects. Sister publications include Construction World, Equipment India, Industrial Product Finder, Infrastructure Today, and Indian Textile Journal.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Coverage referenced by top cement players for technology and consolidation insights

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fuller TechnologiescoreStrategic or Co-development Partner · 25 June 2026Fuller Technologies served as the Presenting Partner for the ICR webinar 'Driving Green Construction Through Cement Innovation' on June 25, 2026. The webinar brought together experts from cement technology, R&D, global industry platforms, building performance policy, and international development cooperation to discuss low-carbon cement and material innovation.
• UK Construction Week LondonminorStrategic or Co-development PartnerUK Construction Week London is listed as a partner on the Indian Cement Review Partners page. ASAPP Info Global Group (parent company of ICR) has a promotional relationship with UKCW London 2024, directing industry professionals to the event registration.
• Surface & CoatingminorStrategic or Co-development PartnerSurface & Coating is listed as a partner on the Indian Cement Review Partners page, with a link to ciisce.in. This appears to be a cross-promotional partnership for the construction and coatings industry events.
• Cement ExpocoreStrategic or Co-development PartnerCement Expo is a biennial trade expo organised under the Indian Cement Review umbrella, providing a platform for discovering next-gen infrastructure built with cement innovations. The 2025 and 2026 editions are referenced on the ICR website as key industry events.
• ASAPP Info Global Group (Parent)coreOthersIndian Cement Review is a product of ASAPP Info Global Group, which has 'radically transformed the B2B universe with its dynamic offerings in the Print, Web and Events space.' Sister publications include Construction World, Equipment India, Industrial Product Finder, Infrastructure Today, and Indian Textile Journal.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Concrete Construction: Long-established US-based B2B trade magazine and digital platform for the concrete and cement-using construction industry. Comparable business model — print, digital, awards, and events — but serving North American contractors, engineers, and producers rather than the Indian market.
• Global Cement Magazine: International cement industry trade magazine covering cement manufacturing technology, market trends, and country reports. Closely comparable business model — print magazine, digital content, and industry events — but serving a global rather than India-only audience.
• Equipment India: Indian trade publication focused on construction equipment and infrastructure, also published by ASAPP Info Global Group. Directly comparable as a sister B2B trade magazine with overlapping advertiser base (cement and infrastructure OEMs) and shared sales infrastructure within the parent group.
• World Cement: Long-running international cement industry trade publication covering news, technical articles, and industry events. Directly comparable as a B2B cement-industry publication, but with a global footprint and English-language audience spanning producers, equipment suppliers, and engineers.
• Construction World: India's leading construction industry trade magazine published by ASAPP Info Global Group, the same parent company as Indian Cement Review. Direct peer given shared corporate parent, overlapping B2B advertising and event sales infrastructure, and adjacent (but broader) coverage of the Indian construction value chain.
• Pit & Quarry: US-based B2B trade publication serving the aggregates, cement, and heavy construction materials industries. Comparable as an industrial B2B trade media brand with subscription, advertising, and event revenue, but focused on the North American market rather than India.
• Industrial Product Finder: Long-running Indian industrial B2B product directory and trade publication within the ASAPP Info Global Group. Comparable as a sister B2B industrial media product with shared advertiser pool across manufacturing and process industries.
• Aggregates Business: International B2B trade publication covering the aggregates, concrete, and cement industries with news, reviews, and events. Comparable as an industry-adjacent trade publication serving similar producer and supplier audiences with overlapping advertising pools.
• International Cement Review: UK-based flagship trade magazine and digital platform (CemNet.com) serving the global cement industry with news, market data, and the annual Global Cement & Concrete Association conference. Directly comparable as a cement-industry B2B media publication with subscription, advertising, and event revenue, but operating at a global rather than India-only scale.
• Infrastructure Today: Indian B2B magazine covering infrastructure development and policy, published within the ASAPP Info Global Group portfolio. Comparable in business model (print + digital + events) and audience overlap with cement industry decision-makers and government stakeholders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/indiancement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Cement Review