Baierl & Demmelhuber Innenausbau

What Baierl & Demmelhuber Innenausbau does

Baierl & Demmelhuber Innenausbau GmbH is a German, owner-managed interior fit-out specialist founded in 1964 and headquartered in Töging, Bavaria. The company delivers high-end interior construction services across four business divisions—Komplettausbau (turnkey fit-out), Innenraum Manufaktur (custom interiors and furniture), Trockenbau (dry lining), and Globales Projektmanagement (international project management)—supported by in-house workshops in wood, metal, glass, surface technology, and utility technology, including a 1,300 m² glass and metal manufacturing facility. With over 900 employees across 16 locations, the company serves enterprise clients across luxury retail (Hugo Boss, Victorinox, adidas, Bucherer), hotels and hospitality (Motel One, Hilton Munich Airport), corporate offices (Linklaters, Kirkland & Ellis, Bain & Company, Personio, Infor), automotive (Tesla, Bosch, Lucid Motors), aviation (Lufthansa), and pharmaceutical (Takeda) sectors, executing projects internationally across Germany, Austria, the UK, Scandinavia, Switzerland, Spain, Italy, France, and the USA.

The business model is project-based, generating revenue through one-time bespoke fit-out contracts secured via direct enterprise sales and relationships with architects, general contractors, and facility managers. Pricing is quote-based and not publicly disclosed, reflecting the custom nature of each engagement. Long sales cycles are typical for turnkey, multi-trade interior projects. The company is led by Managing Directors Johannes Demmelhuber and Christian Demmelhuber, continuing family ownership without external institutional investors. Marketing channels center on project portfolio showcasing, industry events (EuroShop), trade press coverage, and active recruitment at university career fairs, with the company carrying design awards (iF Design Award 2018, German Design Award 2019) and multiple training/workplace recognitions (Ausbildungs-Ass 2023, Kununu Top Company 2023, Bavarian Mittelstandspreis 2025).

Name

Baierl & Demmelhuber Innenausbau

Legal name

Baierl & Demmelhuber Innenausbau GmbH

Website

https://demmelhuber.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baierl & Demmelhuber Innenausbau is a family-owned German interior fit-out specialist delivering turnkey high-end construction, custom furniture, and dry lining for luxury retail, hotel, corporate, automotive, and aviation clients across Europe and beyond.

Ownership category

akta.pro rank

Product category

Commercial Interior Fit-Out Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Interior Design Services (541410), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)

akta.pro secondary industry

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

Keywords

• Interior fit-out services
• Commercial construction
• Turnkey construction
• Custom furniture manufacturing
• Dry lining systems

Headquarters

HQ city

Töging

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interior Fit-Out Services: Custom project-based interior fit-out services ranging from complete turnkey construction to specialized services including dry lining, interior manufacturing, and global project management. Revenue generated through one-time project contracts for comprehensive interior solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Baierl & Demmelhuber Innenausbau GmbH provides high-quality interior fit-out services for commercial, retail, hospitality, office, and public sector clients across 16 locations in Europe and internationally. Offerings span turnkey complete interior fit-out, custom interior manufacturing (furniture, shopfitting, reception counters), dry lining systems (ceilings, walls, fire/acoustic protection), and global project management — supported by in-house workshops for wood, metal, glass, surface coatings, utility/HVAC, and logistics. The company delivers bespoke, quote-priced B2B projects rather than off-the-shelf products.

Product overview

Baierl & Demmelhuber Innenausbau is a medium-sized, owner-managed company with over 900 employees across 16 locations, specializing in high-quality interior fit-out since 1964. The company operates as a unified service provider offering complete interior solutions through four interconnected divisions: Komplettausbau (Complete Interior Fit-Out) for turnkey projects including project management, structural works, and multi-trade coordination; Innenraum Manufaktur (Interiors) for custom furniture, shopfitting, and exclusive furnishings; Trockenbau (Dry Lining) for ceiling systems, wall constructions, and acoustic solutions; and Globales Projektmanagement for international project support. These core divisions are supported by in-house workshops including Holz Manufaktur (woodworking), Metallwerkstatt (metal fabrication), Glas und Metall Manufaktur (glass and metal manufacturing), Oberflächentechnik (surface technology), Versorgungstechnik (utility technology), and Lager + Logistik (storage and logistics). The company also offers specialized solutions for retail, office/commercial, tenant fit-out, hotels, lounges, and public buildings sectors, serving international luxury brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Komplettausbau (Complete Interior Fit-Out) Turnkey interior fit-out service covering project management, structural works, steel and metal construction, shop facades, dry lining, fire and acoustic protection, painting and surface technology, flooring, tiles and natural stone, utility technology, cooling ceilings, building elements, and furnishing — delivered for tenant fit-out, office and commercial, retail, hotels, lounges, and public buildings.
• Innenraum Manufaktur (Interiors)
• Trockenbau (Dry Lining)
• Globales Projektmanagement (Global Project Management)

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lindner Group: Major German interior fit-out and building services contractor headquartered in Arnstorf with thousands of employees, delivering interior fit-out, partition systems, ceilings and floors for offices, retail, hotels and airports across Europe. Closest large-scale direct competitor to B+D in the DACH high-end fit-out segment.
• Umdasch Shopfitting: Austrian shopfitting and store-concept specialist within the Umdasch Group, providing turnkey retail interiors and bespoke shopfitting for luxury and premium brands globally. Highly comparable to B+D's retail-heavy project portfolio and central European heritage.
• Dula-Werke: German specialist in shopfitting, interior design and complex store concepts for retail, hotels and gastronomy, with in-house production and international rollout capability. Directly comparable mid-sized DACH fit-out peer.
• Schörghuber Unternehmensgruppe: Bavarian interior fit-out specialist offering turnkey interior construction, doors and bespoke interior solutions for hotels, offices and public buildings in the DACH region. Comparable German Mittelstand peer with similar end-market exposure and craftsmanship positioning.
• Feco Feederle GmbH: Karlsruhe-based specialist for high-quality office and commercial interiors, providing turnkey fit-out, system walls and furnishing for corporate clients in Germany and internationally. Comparable mid-market competitor in the office/commercial fit-out segment.

Broad incumbents

• Implenia AG: Large Swiss general contractor and construction services provider with significant interior fit-out and real estate development operations across Switzerland, Germany and Austria. Broader incumbent with overlapping interior services but far wider portfolio.
• PORR AG: Austrian full-service construction group delivering building construction and interior fit-out across DACH and CEE, including commercial and hospitality interiors. Larger incumbent with comparable interior capabilities embedded in a much broader portfolio.

Emerging players

• Vitra: Swiss designer and manufacturer of office furniture and interior systems serving premium corporate and residential customers globally, with strong design brand overlap. Adjacent peer that overlaps in high-end office furnishings rather than full fit-out contracting.

Regional players

• Geiger Unternehmensgruppe: Bavarian interior fit-out and furniture group active primarily in southern Germany across retail, hotel and office segments with in-house production. Comparable regional DACH peer with similar Mittelstand profile and craftsmanship focus.
• Reichmann + Seubert GmbH: German interior construction and shopfitting specialist focused on retail, hotel and office interiors across DACH, with in-house manufacturing. Mid-sized regional peer competing in overlapping segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?url=http://demmelhuber.de
• Facebookfacebook.com/baierlunddemmelhuber
• LinkedInlinkedin.com/company/baierl-demmelhuber-innenausbau-gmbh
• Instagraminstagram.com/baierl_demmelhuber

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baierl & Demmelhuber Innenausbau