Romap Insurance

What Romap Insurance does

Romap Insurance (legal name ROMAP UNION CORRETORA, ADMINISTRADORA E CONSULTORA DE SEGUROS LTDA) is a privately held Brazilian insurance brokerage and consultancy headquartered in Uberlândia, Minas Gerais, founded in 1987. The firm operates as a multi-carrier intermediary, distributing insurance and consortium products to individual consumers and businesses across Brazil under the Romap Seguros and Romap Consórcios brands.

The product portfolio spans two groups: standardized online-issuance personal lines (auto, life and personal accident, bicycle, travel, residential, and consortium) and customized commercial lines (cargo/transport with RCTR-C and RC-DC, fleet, corporate health, business, agricultural risks, and miscellaneous risks). Underwriting is performed by a broad panel of partner carriers including Porto Seguro, Bradesco Saúde, SulAmérica, Prudential, Allianz, Tokio Marine, Mapfre, HDI, AXA, and MetLife. Client servicing is supported by a proprietary mobile application launched in 2024, providing policy access, 24-hour assistance contact, and claims tracking via CPF/CNPJ authentication.

Romap generates revenue through brokerage commissions on policies placed with carrier partners, supplemented by commissions on consortium placement (notably Porto Consórcio). GTM is sales-led, combining digital quote-and-purchase on romap.com.br with personalized consulting through in-house brokers, plus distribution via insurance aggregator platforms and direct carrier portals. Customer acquisition also leverages organic social (Instagram, Facebook, LinkedIn) and the Bônus Romap referral-loyalty program, which ties renewal premium discounts (up to 100% for auto) to client referrals. The stated footprint is nationwide Brazil, with over 10,000 individual insureds and 1,500+ corporate clients, and headcount of 101-250.

Name

Romap Insurance

Legal name

ROMAP UNION CORRETORA, ADMINISTRADORA E CONSULTORA DE SEGUROS LTDA

Website

https://romap.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Romap Insurance is a privately held Brazilian insurance brokerage and consultancy founded in 1987 in Uberlândia, distributing auto, life, health, residential, business, fleet, transport, and consortium coverage across Brazil through a multi-carrier panel and broker-led sales.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Fleet & Commercial Auto Liability (FSAJABAA)

akta.pro secondary industries

Commercial Property Insurance (FSAJACAE), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK)

Keywords

• Insurance brokerage services
• Auto insurance products
• Corporate health insurance
• Life insurance coverage
• Consortium savings plans

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage and Consultancy: Romap acts as an insurance intermediary, earning commissions from insurance providers for policies sold. The company offers personalized insurance consulting and connects customers with insurance carriers across multiple segments including auto, life, health, residential, business, agricultural, and transportation insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Romap Insurance acts as a multi-insurance broker and consultancy, intermediating personal and commercial insurance policies across multiple Brazilian insurance carriers. The company distributes auto, life, bicycle, travel, residential, business, fleet, cargo, agricultural, corporate health, and miscellaneous-risks insurance, along with automobile, real estate, and heavy-vehicle consortium plans, supported by dedicated broker consulting and a proprietary Romap mobile app.

Product overview

Romap Insurance is a Brazilian insurance brokerage and consultancy offering a portfolio of insurance and consortium products organized into two main categories: online insurance products (auto, life, bicycle, travel, residential, and consortium) available for individual purchase, and customized insurance products (transport, fleet, health, business, agricultural, and miscellaneous risks) tailored for business needs. The company operates as a multi-insurer intermediary, partnering with major Brazilian insurers including Alfa, Porto Seguro, Allianz, Tokio Marine, Mapfre, HDI, Sompo, Liberty, Prudential, and others. The product ecosystem includes a loyalty program (Bônus Romap) rewarding policy referrals and a proprietary mobile app for policy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Individual Insurance (Automóvel) Individual automobile insurance providing comprehensive vehicle protection including 24-hour roadside assistance, windshield coverage, total loss indemnification, third-party liability, and car rental during claims, distributed to individual Brazilian consumers.
• Life and Personal Accident Insurance (Vida Individual) Life and personal accident insurance offering protection against permanent accidental disability, funeral assistance, medical expenses, hospital daily allowances, temporary incapacity, and serious illness coverage, distributed to individuals and families.
• Bicycle Insurance (Seguro de Bike) Bicycle insurance covering damage, theft, personal accidents, luggage loss during travel, and international coverage for bikes valued from R$ 2,000.
• Travel Insurance (Seguro Viagem) Travel insurance providing personal accident coverage, trip cancellation and interruption protection, medical and dental assistance including COVID-19 coverage, and baggage loss indemnification.
• Residential Insurance (Seguro Residencial) Residential insurance covering fire damage, third-party liability, electrical damage, glass breakage, theft, and 24-hour assistance services including plumber, electrician, and locksmith.
• Consórcio Romap Consortium group savings service offering automobile (50–90 month plans from R$ 25,000 credit), real estate (200 months with possible FGTS use), and heavy vehicle (120 months from R$ 180,000 credit) plans with monthly contemplations via bid or lottery.
• Cargo Transport Insurance (Seguro de Transporte/Carga) Cargo transport insurance covering RCTR-C mandatory cargo accident insurance, RC-DC civil liability for cargo disappearance, national transport, environmental insurance, and import/export shipments with risk management services.
• Fleet Insurance (Seguro de Frota) Fleet insurance providing comprehensive protection for multiple vehicles with process tracking, intermediary services across major insurers, personalized policy management, and legal advisory for light and heavy vehicle fleets nationwide.
• Corporate Health Insurance (Seguro de Saúde) Corporate health insurance offering customized plans including ambulatory, hospital, and combined coverage with coparticipation options, reimbursement, and access to partner networks including Unimed, SulAmérica, Bradesco Saúde, and Amil, supported by dedicated broker consultancy.
• Business Insurance (Seguro Empresarial) Business insurance covering fire, explosion, smoke damage, profit loss, electrical damage, third-party liability, theft, and providing exclusive assistance including refrigerated goods protection, pipe leaks, glass breakage, and 24-hour emergency services.
• Agricultural Risk Insurance (Seguro de Riscos Agrícolas) Agricultural insurance protecting crops, plantations, and forests against fire, hail, drought, frost, and excessive rainfall with optional replanting coverage and per-quarter claim regulation.
• Miscellaneous Risks Insurance (Seguro de Riscos Diversos) Miscellaneous risks insurance covering losses or damages from external accidents including leased equipment, stationary equipment, and mobile machinery for business assets.
• Bônus Romap Loyalty Program Loyalty reward program offering automobile insurance policyholders 50–100% discounts on renewal premiums based on referring 3–5 new automobile insurance clients within the 12-month policy period.
• Romap Mobile Application (App Romap) Proprietary mobile application for Romap policyholders providing instant policy access, 24-hour roadside assistance contact, policy expiration information, and claims tracking with CPF/CNPJ login authentication, available on Apple App Store and Google Play.

Quantifiable outcome

• 100% discount on auto insurance premium with 5 new client referrals
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered minor and core.

• Alfa SeguradoraminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Alfa Seguradora, one of the insurance providers in their network.
• Porto SeguroscoreChannel Partner/ Reseller/ DistributorRomap partners with Porto Seguros as a major insurance provider for auto insurance distribution.
• Allianz SegurosminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Allianz Seguros.
• Tokio MarineminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Tokio Marine.
• Azul SeguradorasminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Azul Seguradoras.
• Mapfre SegurosminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Mapfre Seguros.
• HDI SegurosminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through HDI Seguros.
• Sompo SegurosminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Sompo Seguros.
• Liberty SegurosminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Liberty Seguros.
• Suhai SeguradoraminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Suhai Seguradora.
• Aliro SegurominorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Aliro Seguro.
• Zurich SegurosminorChannel Partner/ Reseller/ DistributorRomap distributes auto insurance products through Zurich Seguros.
• Unimed UberlândiaminorChannel Partner/ Reseller/ DistributorHealth insurance provider partnered with Romap for corporate health plans.
• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorMajor health insurance provider partnered with Romap for corporate health insurance solutions.
• SulAméricacoreChannel Partner/ Reseller/ DistributorMajor health and insurance provider partnered with Romap for corporate health plans and travel insurance.
• AmilminorChannel Partner/ Reseller/ DistributorHealth insurance provider partnered with Romap for corporate health solutions.
• PrudentialcoreChannel Partner/ Reseller/ DistributorLife insurance provider partnered with Romap for life and personal accident coverage.
• Tokio Marine (Life)minorChannel Partner/ Reseller/ DistributorLife insurance provider partnered with Romap.
• IcatuminorChannel Partner/ Reseller/ DistributorLife insurance provider partnered with Romap.
• Grupo SuraminorChannel Partner/ Reseller/ DistributorInsurance group partnered with Romap for life insurance solutions.
• AXAminorChannel Partner/ Reseller/ DistributorInternational insurance provider partnered with Romap for life insurance.
• Liberty Seguros (Life)minorChannel Partner/ Reseller/ DistributorLife insurance provider partnered with Romap.
• Allianz (Life)minorChannel Partner/ Reseller/ DistributorLife insurance provider partnered with Romap.
• MetLifeminorChannel Partner/ Reseller/ DistributorInternational life insurance provider partnered with Romap.
• Porto ConsórciominorChannel Partner/ Reseller/ DistributorConsortium provider partnered with Romap for automobile, real estate, and heavy vehicle consortium products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tokio Marine Seguradora: Major international insurance carrier operating in Brazil across auto, life, and specialty lines; both a Romap distribution partner and a broader incumbent competitor in the same customer segments.
• SulAmérica: Major Brazilian health, life, and auto insurer and Romap partner for corporate health and travel products; a broad incumbent carrier operating across most lines Romap distributes.
• Bradesco Seguros: Large Brazilian insurance conglomerate covering life, health, auto, and business lines and a core Romap partner for corporate health insurance; a broad incumbent with own distribution channels that competes with broker intermediaries.
• Porto Seguro: One of Brazil's largest insurance carriers and Romap's core auto insurance partner; broadly overlaps with Romap's portfolio as an incumbent carrier, while also representing the disintermediation risk that brokers like Romap face.

Direct peers

• Minuto Seguros: Brazilian online insurance broker specializing in auto insurance comparison and digital distribution; comparable to Romap as a multi-insurer intermediary competing for the same online quote-driven customer.
• Justos: Brazilian digital insurance broker focused on auto insurance with technology-driven underwriting and pricing; directly competes for the same individual auto insurance segment that anchors Romap's customer base.
• 180 Seguros: Digital-first Brazilian insurance broker offering multi-line coverage with embedded distribution; competes for the same individual and SMB customers Romap serves, with a more technology-led acquisition model.
• Wiz Benefícios: One of Brazil's largest insurance brokerages, distributing multi-line insurance products across auto, life, health, and business segments through multi-carrier partnerships — directly comparable to Romap's core brokerage model at much greater national scale.

Regional players

• Aon Brazil: Global insurance and reinsurance brokerage with Brazilian operations; comparable to Romap in offering brokerage and risk advisory services, but at much larger scale and primarily serving corporate/enterprise clients.
• Lockton Brazil: Global insurance brokerage's Brazilian operations, focused on commercial and corporate insurance; comparable to Romap's business and fleet insurance segments but operating primarily in São Paulo and serving larger enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Romap-Seguros/274942232550107
• LinkedInpt.linkedin.com/company/romapseguros
• Instagraminstagram.com/romapseguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romap Insurance