BARBERO Transports

What BARBERO Transports does

BARBERO Transports SAS is a family-owned French refrigerated transport and logistics company headquartered in Saint-Laurent-du-Var near Nice, founded in 1950 and led by Patrick Barbero. The company operates a temperature-controlled road transport, industrial messenger, distribution, and cold-storage logistics platform organized around four core service lines: general and industrial goods transport, refrigerated (frigorifique) transport, pallet and full-load distribution including ADR dangerous goods, and warehousing/logistics from a 4,500m² refrigerated facility across three sites with 59 docks. Its operational stack combines real-time GPS geolocation, Transics fleet management software, and Xyric transport tracking, and the fleet is 98-100% Euro 6 compliant with a three-year renewal cycle. Sustainability investments include Oleo 100 biofuel tractors, nitrogen-based refrigeration trailers, and 4,000m² of photovoltaic panels covering over 25% of site consumption.

The company generates revenue primarily through transaction-fee transport and managed-services logistics contracts with enterprise clients, with 30-day payment terms and fuel surcharge pass-through clauses. Its go-to-market is sales-led B2B, with direct account teams serving large distribution and industrial customers and channel reach extended via the ASTRE European cooperative network (400+ locations across the EU, joined in 1992). The customer base is concentrated in large-scale French retail distribution (Carrefour, Système U, Intermarché) and food industry/agribusiness (Danone, Yoplait, Emmi, Biocoop, Disfrais, Fenocchio, Félix Potin, A27), with operational geographies spanning south-east France (departments 06 and 98) and Northern Italy, leveraging proximity to Nice international airport and the Italian border for cross-border and air-freight flows.

Key strategic infrastructure and partners include historical vehicle supplier Azur Trucks (Groupe Ippolito), bodywork manufacturer Frappa, technology vendors Transics and Xyric, and a 2019-built 2,500m² next-generation logistics platform. The workforce has more than doubled over the past decade to 150-180 employees, and the company remains privately held with no disclosed external funding. Revenue is not publicly disclosed.

Name

BARBERO Transports

Legal name

BARBERO TRANSPORTS SAS

Website

https://barbero-transports.fr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

BARBERO Transports is a family-owned French refrigerated transport and logistics company based in Saint-Laurent-du-Var near Nice, serving large retailers and food producers across south-east France and Northern Italy via temperature-controlled road transport, distribution, and cold-storage services through the ASTRE European cooperative network.

Ownership category

akta.pro rank

Product category

Refrigerated Transport & Cold Chain Logistics

NAICS

Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Temperature-Controlled Road Freight (Reefer Trucking & Cross-Border) (TLACAMAH)

akta.pro secondary industry

Temperature-Controlled Intermodal & Cross-Border Reefer Transport (TLADAHAL)

Keywords

• Refrigerated transport services
• Cold chain logistics
• Temperature-controlled distribution
• Industrial freight services
• Pallet distribution services

Headquarters

HQ city

Saint-laurent-du-var

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Refrigerated Transport: Temperature-controlled transport of fresh and frozen food products, operating semi-trailers and rigid vehicles with directed temperature systems
2. Industrial Messenger Services: Transportation of general and industrial merchandise for large distribution and commercial/industrial sectors
3. Distribution Services: Pallet delivery services including messenger and grouping options, full lots, express services, and ADR dangerous goods transport across France and Europe
4. Logistics and Warehousing: Storage and distribution services from 4500m² of refrigerated warehouses across three facilities with 59 docks, plus 500m² of ambient storage

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

BARBERO Transports provides refrigerated road transport, industrial messenger services, pallet distribution (including ADR dangerous goods and express options), and cold storage logistics across France and Northern Italy. It operates a fleet of Euro 6 temperature-controlled semi-trailers and rigid vehicles, supported by 4,500m² of refrigerated warehousing near Nice airport and the Italian border.

Product overview

BARBERO Transports is a multi-specialist transport provider offering four core services: (1) General and industrial goods transport with real-time GPS tracking, (2) Refrigerated transport using temperature-controlled vehicles meeting Euro 6 and sanitary standards, (3) Distribution services including express options for pallets and full loads across France and Europe, and (4) Logistics operations centered on a 4,500 m² cold storage platform with 59 dock doors. The company operates as part of the ASTRE European transport cooperative network, enabling international freight exchange and access to maritime, rail, and air logistics solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport frigorifique Road transport of perishable food products and fresh goods using temperature-controlled semi-trailers and rigid vehicles, meeting latest sanitary and environmental standards. Targeted at food producers, retailers, and food service operators requiring cold chain integrity.
• Transport de marchandises générales et industrielles Transportation of general and industrial goods for large-scale retail and commercial sectors, equipped with real-time GPS geolocation technology for shipment tracking.
• Distribution Distribution services covering refrigerated, industrial, and hazardous goods (ADR), from pallet-level distribution to full loads, with express service options for urgent transport needs across France and Europe.
• Logistique Storage and distribution services from a 4,500m² cold storage platform across three facilities with 59 dock doors, plus 500m² of ambient storage, serving industrial, refrigerated, and frozen product needs.

Quantifiable outcome

• Fleet composed of 98-100% Euro 6 compliant vehicles renewed every 3 years
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ASTREcoreStrategic or Co-development Partner · 1 January 1992European cooperative network of transport and logistics SMEs established in 1992. BARBERO is an integral part of this network which enables freight exchange pooling and innovative common solutions. With 400+ locations across the EU, ASTRE is the 1st European Grouping of SMEs in transport and logistics. ASTRE covers all transport trades and provides access to maritime, rail and air logistics solutions.
• FrappacoreTechnology or IntegrationBodywork manufacturer of refrigerated vehicles. Historical partner of BARBERO for semi-trailers construction.
• Azur Trucks (Groupe Ippolito)coreOthersHistorical supplier providing the entire BARBERO vehicle fleet.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• STEF: French temperature-controlled logistics leader with nationwide cold-chain transport and warehousing. Directly comparable to BARBERO in reefer capability, though operating at much larger scale and across all of France and Southern Europe.
• Geodis: Major French 3PL with dedicated temperature-controlled contract logistics and road freight services. Comparable to BARBERO in refrigerated transport and warehousing offerings, but at pan-European scale with significantly broader customer base.
• Dachser: German-headquartered global logistics provider with European Food Logistics division offering temperature-controlled road and intermodal transport. Comparable in reefer capability but operating at substantially larger scale.
• XPO Logistics (Europe): Major US-headquartered transport and logistics provider with significant French and European road freight operations including temperature-controlled capability. Comparable refrigerated service line but at much larger scale.
• Kuehne+Nagel: Global freight forwarder and 3PL with a dedicated perishables/refrigerated road and air product across France and Europe. Comparable to BARBERO on temperature-controlled transport but at global scale and broader modal reach.

Direct peers

• Transalliance: French and European road freight and logistics provider with temperature-controlled capability, focused on retail distribution and pallet transport — directly comparable to BARBERO's distribution and reefer service lines.
• Jacky Perrenot: Family-owned French road transport group with significant temperature-controlled capabilities and nationwide French coverage. Closely comparable business model and SME heritage to BARBERO.
• Olano Group: French specialist in temperature-controlled road transport and cold logistics, similar size and SME cooperative orientation to BARBERO, with comparable food retail and industrial customer base across France and Benelux.
• Heppner: Family-owned French logistics group providing domestic and European road transport, distribution, and warehousing services including temperature-controlled capabilities. Directly comparable SME-style operator to BARBERO.
• Deret Transport: French family-owned transport and logistics provider with refrigerated, industrial, and distribution services. Closely comparable business model, ownership structure, and customer focus to BARBERO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barbero-transports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BARBERO Transports