ProComet

What ProComet does

ProComet GmbH is a privately held German management consultancy (GmbH) headquartered in Ettenheim, Baden-Württemberg, with additional operations in Lahr and Ettenheim-Wallburg. Founded by Jürgen Braun around the turn of the millennium and operating for over 20 years, the firm employs 11-50 people and focuses on operational excellence, organizational transformation, and leadership development for the German Mittelstand, particularly family-owned manufacturing and industrial SMEs in the Schwarzwald, Freiburg, and Oberrhein region.

The company's core IP is the proprietary ergebnisorientierte (result-oriented) Quick-Win-Strategie / LEAN-Kultur-Strategie methodology, which integrates Japanese Kaizen/LEAN principles, agile organizational design, and leadership culture change into a unified framework. Offerings span bespoke on-site consulting engagements, customizable inhouse seminars (KAIZEN, 5S, One Piece Flow, intralogistics, agile project management), NLP Business Practitioner/Master training (DVNLP-certified), the MotivationsPotenzialAnalyse (MPA) diagnostic, and intensive 2.5-hour Blitz-Coaching sessions with the managing director. The methodology is also productized as a DIY online course (Quick-Win-Strategie Online-Lehrgang) sold through CopeCart, comprising three modules with 10+ hours of video content, 280+ pages of material, and 80+ checklists/templates.

ProComet's revenue is generated primarily through project-based professional services engagements (consulting, inhouse seminars, NLP training, Blitz-Coaching) supplemented by one-time digital product sales. Go-to-market combines regional direct sales in Southern Germany with a digital layer (CopeCart, Digistore24, blog, podcast, YouTube, webinars, and earned media including a Tagesspieglich advertorial), using free introductory consultations (Gratistermin) as the primary conversion mechanism. The firm claims 100+ client engagements and roughly EUR 200 million in client value generated over 20 years, with named reference customers including BeA, SIKO, MULAG, Sphinx Electronics, Neugart, TCS, Fischer IMF, Kronen, and Kurz Holding.

Name

ProComet

Legal name

proComet GmbH

Website

https://procomet.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ProComet GmbH is a German boutique management consultancy serving Mittelstand manufacturers with a proprietary LEAN/Kaizen-based Quick-Win-Strategie covering strategy, organization, and leadership culture, delivered via on-site consulting, inhouse seminars, NLP training, and productized DIY online courses.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• LEAN management consulting
• Kaizen culture implementation
• Mittelstand business consulting
• Organizational transformation services
• Leadership development training

Headquarters

HQ city

Ettenheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Management Consulting Engagements: Core revenue from direct consulting engagements with Mittelstand companies. Engagements include on-site company optimization, leadership coaching, LEAN culture implementation, and strategic reorganization. Delivered by team of experienced consultants combining technical, psychological, and leadership expertise. Revenue is project-based, typically multi-day workshops followed by implementation support.
2. Online DIY Courses (Quick-Win-System): Do-it-yourself online program sold in modules (Strategy, Organization, Leadership Culture) or as complete package. Modular structure with video content (10+ hours, 280+ pages), structured working materials (80+ checklists/worksheets/templates). Additional optional personal implementation support (Umsetzungsbegleitung) add-on. Sold via CopeCart checkout platform.
3. Inhouse Seminars and Training: Individually customizable in-house seminars on topics including: KAIZEN/Lean culture, 5S method, One Piece Flow, Intralogistics, Agile project management, leadership, and NLP practitioner/master training. Delivered at client sites, priced per seminar engagement.
4. Blitz-Coaching Sessions: 2.5-hour intensive coaching sessions sold as individual bookings via Digistore24 platform. Targeted at entrepreneurs seeking quick strategic and organizational guidance.
5. NLP Practitioner & Master Training: Management practice college (Management-Praxiskolleg) offering NLP Business Practitioner and Master certification. Six-building-block program certified by DVNLP, delivered in collaboration with trainers Tatjana Braun, Jürgen Braun, and Anita Kahler-Ehrlich. Includes international certification exam fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

ProComet GmbH is a German management consultancy that sells LEAN/Kaizen culture implementation, organizational transformation, and leadership development services to medium-sized industrial companies (Mittelstand). Core deliverables include the result-oriented Quick-Win-Strategie consulting engagement, a three-module DIY online course (Strategy, Organization, Leadership Culture), 2.5-hour Blitz-Coaching sessions, customizable in-house seminars, NLP Business Practitioner/Master training, and the MotivationsPotenzialAnalyse (MPA) motivational assessment.

Product overview

ProComet is a management consulting firm offering a portfolio of consulting services and educational products. The core offerings include the result-oriented Quick-Win-Strategie as a modular do-it-yourself online program (3 modules covering strategy, organization, and leadership culture), intensive Blitz-Coaching sessions, and comprehensive on-site consulting for Lean culture implementation. Additional services span agile project management, executive coaching, leadership training, NLP-based management education, and the MotivationsPotenzialAnalyse (MPA) assessment tool. The company also provides in-house seminars on topics including Kaizen, 5S, and One Piece Flow. All offerings are consultancy-based rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick-Win-Strategie Online-Lehrgang

Quantifiable outcome

• 200 Mio. Euro additional economic value generated or saved for clients through market development and process optimization
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consultancy with a strong performance improvement and operations practice; competes for large industrial transformation mandates in Germany and internationally.
• McKinsey & Company: Global incumbent with deep German Mittelstand practice and dedicated operations/transformation offerings; competes for upper-end transformation mandates that ProComet cannot serve at scale.
• Roland Berger: European-origin top-tier strategy consultancy with a strong DACH Mittelstand practice; broader scope than ProComet but increasingly competes for operations and transformation engagements with the same buyers.

Direct peers

• T.A. Cook Consultants: German operational excellence and asset performance consultancy offering Lean, reliability, and digital transformation services to industrial and infrastructure clients; comparable to ProComet's Lean production/system work.
• Homburg & Partner: Mannheim-based management consultancy specializing in sales, pricing, and marketing efficiency for Mittelstand industrials; adjacent offering but same buyer persona and deal size as ProComet.
• Porsche Consulting: Subsidiary of Porsche AG providing Lean operations, factory planning, and organizational transformation services to industrial clients globally; same Lean/Mittelstand DNA as ProComet.
• h&z AG: Munich-based management consulting firm focused on procurement, operations, and commercial excellence for German industrial clients; directly competitive for Mittelstand transformation engagements.
• ROI-EFESO: European operations and Lean management consultancy formed from the merger of ROI and EFESO; competes head-to-head for Lean transformation and operational excellence engagements with industrial clients.
• Staufen AG: German Lean/operational excellence consultancy headquartered in Köngen, serving Mittelstand and global manufacturers with transformation programs directly comparable to ProComet's Lean-Kultur-Strategie.

Others

• Lean Enterprise Institute: Non-profit dedicated to disseminating Lean thinking through training, conferences, and certification; adjacent ecosystem participant that shapes buyer expectations for Lean consulting engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChJ_bVgovSz5y1S3zSd1myg
• Facebookfacebook.com/proComet
• LinkedInlinkedin.com/company/procomet-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProComet